guerrilla testing for content
TRANSCRIPT
Guerrilla testing for contentLily Dart Head of Service Design dxw
We use guerrilla testing because it’s cheap, simple and effective
@lily_dart
Guerrilla testing for content
“the art of pouncing on lone people in cafes and public spaces, [then] quickly filming them whilst they use a website for a couple of minutes”
@lily_dart
Guerrilla testing for content
@MartinBelam
@lily_dart
Guerrilla testing for content
Evaluating content
@lily_dart
Guerrilla testing for content
Can they find the content?
Evaluating content
@lily_dart
Guerrilla testing for content
Is the language relevant to them?
Can they find the content?
Evaluating content
@lily_dart
Guerrilla testing for content
Is the language relevant to them?
Have they understood what they’ve read?
Can they find the content?
Evaluating content
@lily_dart
Guerrilla testing for content
Preparing a session
@lily_dart
Guerrilla testing for content
Preparing a session
1. Venue
@lily_dart
Guerrilla testing for content
Where will you find your audience?
1. Venue
Preparing a session
@lily_dart
Guerrilla testing for content
Can they stop for 10 minutes?
Where will you find your audience?
1. Venue
Preparing a session
@lily_dart
Guerrilla testing for content
Can they stop for 10 minutes?
Will you have internet access?
Where will you find your audience?
1. Venue
Preparing a session
@lily_dart
Guerrilla testing for content
2. Devices
Preparing a session
@lily_dart
Guerrilla testing for content
Which devices does your audience use?
2. Devices
Preparing a session
@lily_dart
Guerrilla testing for content
Can you record from that device?
Which devices does your audience use?
2. Devices
Preparing a session
@lily_dart
Guerrilla testing for content
3. Practised introduction
Preparing a session
@lily_dart
Guerrilla testing for content
Who are you?
3. Practised introduction
Preparing a session
@lily_dart
Guerrilla testing for content
Why are you there?
Who are you?
3. Practised introduction
Preparing a session
@lily_dart
Guerrilla testing for content
Why are you there?
What do you want from them?
Who are you?
3. Practised introduction
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
@lily_dart
Guerrilla testing for content
Example introduction
Preparing a session
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
@lily_dart
Guerrilla testing for content
Example introduction
Preparing a session
@lily_dart
Guerrilla testing for content
4. Scenarios
Preparing a session
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Preparing a session
@lily_dart
Guerrilla testing for content
4. Scenarios
Preparing a session
@lily_dart
Guerrilla testing for content
Which user need are you testing?
4. Scenarios
Preparing a session
@lily_dart
Guerrilla testing for content
What might create that need?
Which user need are you testing?
4. Scenarios
Preparing a session
@lily_dart
Guerrilla testing for content
What might create that need?
When has a user fulfilled that need?
Which user need are you testing?
4. Scenarios
Preparing a session
@lily_dart
Guerrilla testing for content
Anatomy of a scenario
@lily_dart
Guerrilla testing for content
is easy for participants to relate to
A good scenario
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
@lily_dart
Guerrilla testing for content
A good scenario
describes a problem for participants to solve
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
@lily_dart
Guerrilla testing for content
A good scenario
has a realistic level of detail
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
@lily_dart
Guerrilla testing for content
A good scenario
doesn’t hint to the participant how to achieve the goal
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
@lily_dart
Guerrilla testing for content
Running a session
@lily_dart
Guerrilla testing for content
Running a session
Before a scenario
ask participants to describe their thoughts
@lily_dart
Guerrilla testing for content
During a scenario
let participants identify success
Running a session
@lily_dart
Guerrilla testing for content
After a scenario
get participants to tell you what they’d do next
Running a session
@lily_dart
Guerrilla testing for content
In conclusion
@lily_dart
Guerrilla testing for content
Pick a location where your audience is
In conclusion
@lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Pick a location where your audience is
In conclusion
@lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
@lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
Understand what they’d do next
A little bit of testing is better than none
@lily_dart
Guerrilla testing for content
Thank you.
@lily_dart
Guerrilla testing for content