guest-a-gramming and hashtag bombing for music
DESCRIPTION
In the age of free mobile photo apps that rival Photoshop and Twitter accounts with greater reach than Paste and Rolling Stone, you don't need a big budget, a big agency, or a big label to find a big audience. All you need is a big idea, well executed. We've gone after our favorite bands, record labels, and festivals, guest-a-gramming and hashtag bombing, without a budget, and often walking the fine line between having permission and getting noticed because we didn’t. We’ll share what succeeded and what failed--from concepts to prototypes, road maps to executed stunts. You'll hear how we pitched ideas to bands we love, how to pave your way in a space without precedent, and how to keep your marketing budget tiny while putting all those X-Pro II and Amaro shots of album covers and concert footage to good use. Vote here: http://bit.ly/GramMusicTRANSCRIPT
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Guest-a-Gramming
and
Hashtag Bombing
SXSW Music 2013 | Social Media | Panel
@jordanfugate and @devonvsmith
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We fell in love with Instagram.
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We started following bands, labels, and festivals.
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Then we read about people guest-a-gramming.
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We thought... We can do that.
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Join us for an account of our
successes & failures
concepts & pitches
tools & stunts