guestengine.com upcell - staff rewards program
TRANSCRIPT
UPcell Employee Rewards Program Marc Benioff, CEO Salesforce.com
POWERED BY:
“Turn every employee into your Chief Marketing Officer”
How do you communicate with 1000’s of employees to:
While making it FUN and ENGAGING?
• Sell featured menu items• Push out Social Offers• Increase sales
UPcell Benefits
Drive sales objectives through measurable actions and gamified incentives.
Incent and influence staff to drive sales of your preferred items or menu categories.
Achieve both category and menu-wide sales increases through a motivated and focused staff. Turn “Servers into Sellers”.
Motivate Staff Influence Guest Purchase Decisions
Increase Sales
1 2
4Leverage your staff’s social networks to promote your marketing message. Turn “Employees into Brand Ambassadors”.
Social Amplification3
Increase menu item sales by over 250% and increase menu category sale by 5% with National, Local and Regional Contests for your staff.
Powerful Sales Program1
Design, promote, manage and track sales/marketing programs from head-office to staff directly on their mobile phones.
Employee Rewards Platform2
Leverage your Staff’s social networks for a massive social lift of your marketing programs.
Referral Program3
What is UPcell?
Training Tool4Incent and reward staff for viewing Streamed training video, quizes and supplier content.
2nd
How does UPcell work?
1st
Reward sales of specific menu items, training, and referring exclusive offers for friends & family
Web-based app that is accessible via mobile device or desktop computer that links staff to their POS sales
Simple SMS & Email communication driving staff participation through: Contests, Recognition, Rewards and Prizes
Gamified contest automation through POS integration ensuring accuracy
Award points for any desired behavior: Sale of product % sale of product vs. product category Social sharing Sharing new ideas to Head Office
Track points relative to peers; creating competition
Create stickiness through rewards for repeated interactions Points for daily login Sharing offers with Family/Friends Pushing new menu products to Social
Networks Viewing Training Material
Why it works: Gamification
Gamification is the use of game mechanics & rewards to increase engagement and loyalty.
Gamification : Case Study for CBCF
900 employees participated by asking guests to “round-up” their bills for Canadian Breast Cancer Foundation.
• Staff were awarded “Ribbons” for passing/out-selling the person in front of them and for posting on facebook to friends and family.
• Over 1000 Social Shares were pushed to friends and family members = 160,000 viewed posts (Avg. person having 160 friends on facebook).
• $58,000 raised for CBCF
Note: No prizing was awarded.
Contest was based solely on Recognition/Status.
“Feature” Menu Item Sales Increase vs. Menu Category Sales Increase
8250% Increase In Target ProductAvg. Results: 5% Increase in Menu Category
Dessert Wine Beer Summer Menu
050
100150200250300350400450
Product % +Category % +
330% +
225% +
385% +
215 % +
Influence Purchase Behaviour
Before
10%After
50%
With UPcell
Without UPcell
Incentivize staff to promote your preferred products.
Increase sales for most profitable items
Increase menu category sales & Average Check
Sales of “Feature” beer vs. total alcohol sales
9
With 1 to 1 communication channel with your staff you can directly influence whichMenu items are recommended and purchased by patrons.
Staff & Social SharingUPcell enables staff to push out Brand Approved messages and offers to friends and family through facebook, twitter, SMS and email.
1977 social shares = 494, 000 + Social Impressions
“In an Industry Climate where there is flat-to-no new traffic; UPcell allows us to increase sales/avg. check without having a single new guest walk through the door.”
Customer Feedback
Andy Moore, Digital Marketing Director, Prime Restaurants
UPcell Employee Rewards Program
Powered by:
905-799-9980 x 801