Guide for Advertisers

REACH OUT TO THE INTERNATIONAL COMMUNITY

IN KANSAI

www.kansaiscene.com

2 August 2017 2:41 PM

HyogoHyogoKyotoKyoto

NaraNara MieMie

ShigaShiga

WakayamaWakayama

OsakaOsaka

As a monthly free magazine with over 15,000 copies distributed each month, Kansai Scene offers a unique and powerful advertising opportunity. There is no better way to reach those interested in foreign lifestyle and cultures living in the Kansai area.

HyogoHyogoKyotoKyoto

NaraNara MieMie

ShigaShiga

WakayamaWakayama

OsakaOsaka

About Kansai Scene Kansai Scene magazine is a free monthly publication dedicated to serving English-speaking residents and visitors to Japan’s Kansai region.

The print and online versions of Kansai Scene feature articles covering the best places to eat and drink, sports, outdoor

activities, local and international travel and local history

and culture. The listings section - Kansai Finder, covers local events, festivals, art, flea markets, film, club and live music.

As a monthly free magazine with over 15,000 copies dis-

tributed monthly to over 600 locations throughout Kansai and the rest of Japan, Kansai Scene offers a unique and powerful advertising opportunity.

Contact us today to advertise your business or service to our readers. Tel. 06-6539-1717 or email sales@kansaiscene.com.

2000 the year KS was first published

600+ distribution points across Kansai

75% of readers check kansaiscene.com every month

75% of readers are native English speakers

7,000+unique vistors every month to kansaiscene.com

4,500 Facebook page likes

48 pages per issue2

15,000 copies printed monthly

Kansai Scene in numbers1

1. Data sourced from a 2012 reader survey and Google Analytics 2. Correct at time of press. Actual page numbers may fluctuate issue to issue from 40p to 64p.

Where to find Kansai SceneKansai Scene is available at some 600 locations throughout Kansai, including:Visitors’ Information Centers, Kansai International Airport, Select Junkudo and Kinokuniya bookstores, major hotels and 100’s shops, restaurants, bars, language schools, guesthouses and attractions throughout Kansai.

See kansaiscene.com/get-kansai-scene to find a point near you. The Kansai region is comprised of the Osaka, Kyoto,

Hyogo, Nara, Wakayama, Mie and Shiga prefectures.

Wandering into Winter Shiga’s White Vistas

2016

Readers’ Choice

Readers’ ChoiceAWARDS

VOTE NOW!

PLUS+ > THE SUITE BRINGS NEW YORK TO OSAKA

> ROMANTIC SPOTS TO WINE AND DINE

> IDEAS FOR QUIRKY CHRISTMAS GIFTS

DEC 2016 / ISSUE 199

Free monthly guide covering Osaka • Kyoto • Hyogo • Nara • Wakayama • Shiga

2016

Readers’ ChoiceReaders’ Choice

AWARDS

And the Winners Are… Your Favorite Places in Kansai RevealedPLUS+ > JANUARY EVENTS AND FESTIVALS GUIDE > APPS TO HELP SATIATE YOUR EPICUREAN APPETITE > FANTASTIC PLUM BLOSSOMS IN WAKAYAMA

FEB 2017 / ISSUE 201

Free monthly guide covering Osaka • Kyoto • Hyogo • Nara • Wakayama • Shiga

Sumo in Season The plus-sized wrestlers are back in town for the annual Spring Basho

PLUS+ > JANUARY EVENTS AND FESTIVALS GUIDE

> APPS TO HELP SATIATE YOUR EPICUREAN APPETITE

> FANTASTIC PLUM BLOSSOMS IN WAKAYAMA

Free monthly guide covering Osaka • Kyoto • Hyogo • Nara • Wakayama • Shiga

Cosplay Fever

Dressing up in Den Den Town for the

Nippombashi Street Festa

PLUS+ > FOLLOWING THE FOOTSTEPS OF MUSASHI MIYAMOTO

> SCOUTING OUT THE BEST SOBA IN KANSAI

> KANSAI’S TOP EVENTS AND FESTIVALS LINEUP

MAR 2017 / ISSUE 202

Become a pick-up pointKansai Scene can be found at

over 600 locations across the

Kansai region. Make sure your

business is one of them.

Who Reads Kansai Scene?

Where are you from? How old are you?

How long have you been in Japan? What is your personal monthly income?What industry are you employed in?

Marital status

GenderAre you a native English speaker?Where do you currently live?

Other in Kansai

Hyogo

KyotoOsaka

No

Yes

Female

Male

OtherAsian country

JapanAfrica

Latin/South America

Australia/New Zealand

UK/Europe

US/Canada

56-65

46-55

36-45

26-3518-25

Married with children

Marriedwithout children

Single

Other

Government

Professional Services/Retail

ITAdvertising/PR/Media

Entertainment/Food/Leisure

Education/Training

10 years +

5-10 years

2-5 years

1-2 years

Less than 1 year

Rathernot say

¥700,000-¥1,00,000

¥500,000-¥700,000

¥350,000-¥500,000

¥250,000-¥350,000

> ¥250,000

Kansai Scene Reader Demographics

Kansai Scene magazine reaches more than 20,000 readers a month* with its print edition, approximately 75% of whom are native English speakers and 10% Japanese nationals. Most are mid to long term residents with over 50% having lived in the region for 5–10 years or more. They represent a wide range of ages and nationalities with roughly half having family in Japan.

Kansaiscene.com attracts some 6000 unique vistors each month, generating over 40,000 page views.†

* Based on a reader survey conducted in Oct 2012† Based on Google Analytics information, as an average over the period August – October 2012.

15,000 copies/mo

20,000+ readership

500 locations

Kansai Scene Magazine550-0013 Osaka, Nishi-ku, Shinmachi 3-5-7, Eiko Bldg. 2F, JAPAN〒550-0013 大阪市西区新町3-5-7永光ビル2F

Tel. +81(0)6-6539-1717 Fax. +81(0)6-7635-4791General enquiries mailbox@kansaiscene.comSales enquiries sales@kansaiscene.comwww.kansaiscene.com

Kansai Scene is essential reading for Kansai’s English speaking foreign residents and tourists. We also have a loyal following of internationally minded Japanese readers and other, non-native English speakers, all equally eager to get their hands on the latest event information and enjoy our feature articles and recommendations.

Reader Survey Results

Kansai Scene reaches 20,000* readers every issue *Based on an estimated pass-through rate of 1-2 readers per copy on a distribution of 15,000 copies per month

* All payments required in advance before 17th of the month preceeding insertion. Block payments required in full. † Design fees waivered if client submits print-ready artwork. Contact us for submission guidelines Please note: All rates subject to an additional 8% consumption tax

Full pageTrim size: 182 x 257mmBleed size: 188 x 263mm

1/2 page vTrim size: 89 x 257mmBleed size: 92 x 263mm

1/2 page HSize: 164 x 116mm

1/4 pageV Size: 80 x 116mmH Size: 164 x 56mm

1/8 pageSize: 80 x 56mm

Magazine Advertising rates

Display Advertising Rates*

Pay-as-you-go or purchase blocks of ads for discounts

Pay-as- you-go 15% off 25% off 40% off

Ad size Design fee(if required)

1 month

(per insertion)

3month block

(per insertion)

6 month block

(per insertion)

12 month block

(per insertion)

1/8 page ¥5,000 ¥20,000 ¥17,000 (¥51,000)

¥15,000 (¥90,000)

¥12,000 (¥144,000)

1/4 page ¥6,000 ¥37,000 ¥31,450 (¥94,350)

¥27,750 (¥166,500)

¥22,200 (¥266,400)

1/2 page ¥12,000 ¥70,000 ¥59,500 (¥178,500)

¥52,500 (¥315,000)

¥42,000 (¥504,000)

1 page ¥20,000 ¥138,000 ¥117,300 (¥351,900)

¥103,500 (¥621,000)

¥82,800 (¥993,600)

Inside covers ¥20,000 ¥200,000 ¥170,000 (¥510,000)

¥150,000 (¥900,000)

¥120,000 (¥1,440,000)

Back cover ¥20,000 ¥230,000 ¥195,500 (¥386,500)

¥172,500 (¥1,035,000)

¥138,000 (¥1,656,000)

Don’t have a website?We can build you one. Kansai Scene also creates websites.

Big or small, we have a solution for your business.

Contact us for a free consultation.

Plus…All Kansai Scene advertisers receive

J Up to 40 copies of KS delivered to your place of business every month free of charge

J Inclusion in our offline and online maps (where applicable)

J Online advertising discounts

J Preferential rates on printing and design from Mojoprint

Value Added

Advertising with Kansai Scene

opens up sponsorship

opportunites beyond the

magazine itself.

Join the KS community

today.

Editorial Advertising Rates*

Communicate effectively with a professionally written promotional article. Articles are published both in the print edition and online†

Content Details Rate

Front cover Your business or product featured on the cover. Must be purchased together with either a one, two or four page feature article.

¥500,000

1 Page Advertorial 450 word promotional feature about your business, product or service ¥100,000

Online Advertorial Same as the standard 1 page advertorial, but published online only ¥50,000

2 Page Advertorial 900 word promotional feature about your business, product or service ¥180,000

4 Page Advertorial 1,800 word promotional feature about your business, product or ser-vice

¥300,000

* Advertorials will be written by KS staff writers unless otherwise agreed, and photographs or other supporting images must be supplied by the client. Additional fees for travel, accommodation or photography expenses may also be incurred, depending on the location and circumstances of the request. Please note: All rates subject to an additional 8% consumption tax

† With the exception of Online Advertorials, all articles appear both in print and online.

1 Header banner

970 x 90px

3 Sidebar banner

300 x 100px

2 Sidebar banner

300 x 250px

1

2

Kansaiscene.com provides an online version of the magazine, including all the articles from both the current and back issues in an easy to read, mobile phone friendly format. We offer both banner ads and contextual link advertising.

Online Advertising

Ad Size / Type Design fee* 1 month (30 days)

3 months(per month)

6 months(per month)

12 months(per month)

1 Header Banner 970 x 90px ¥5,000 ¥40,000 ¥38,000 ¥36,000 ¥34,000

2 Sidebar Banner 300 x 250px ¥5,000 ¥30,000 ¥28,000 ¥26,000 ¥24,000

3 Sidebar Banner 300 x 100px ¥3,000 ¥16,000 ¥15,000 ¥14,000 ¥13,000

Contextual text link N/A ¥8,000 ¥7,000 ¥6,000 ¥5,000

Please note: 8% consumption tax not included* Design fees are optional and will be waivered if client submits print-ready ad data

Mobile ready

Kansaiscene.com looks just as

good on a mobile device as it

does on a desktop, thanks to

its responsive design.

Online Advertising Rates Advertise online at kansaiscene.com

3

Contact informationPublisher Daniel Lee, Mojoworks KKDistribution 15,000 copies monthlyPages 36-64Size JIS B5 (182 x 257mm)Language EnglishTel 06-6539-1717Fax 06-7635-4791Address Osaka, Nishi-ku, Shinmachi 3-5-7, Eiko Bldg 2FEmail sales@kansaiscene.comWebsite www.kansaiscene.com

To discuss your advertising options, check ad data requirements and/or to confirm ad sizes, please contact us at sales@kansaiscene.com

www.kansaiscene.com

Monthly Advertising Schedule

Contact us by the 10th of each month for inclusion in the following printed issue of Kansai Scene

01st

Current issue in circulation The current month’s magazine arrives at the 500+ pick-up points across Kansai

10th

Deadline for ad changes or new advertisers Current advertisers whose ad is designed by KS, should ask for changes to their ad data before this date

17th

Deadline for client submitted ad data If you are supplying your own ad design, please do so before this date. KS will email you a PDF proof of your ad

25th

KS goes to print

31st

Next KS issue ready to hit the streets

Other Services

J Promotional articlesIf a display ad is not right for your business or service then please call us to discuss an advertorial treatment. These are offered as part of long-term advertising strategies but will also be considered for one-off promotions. Please note: Promotional articles will be labelled in a way that provides transparency to our readers.

J Kansai Scene party and event sponsorship opportunities

Kansai Scene organises parties, seminars and other events for its readers and from time to time offers sponsorship op-portunities to its advertisers. Advertisers will also be given priority as potential venues for events where appropriate.

J Kansai Scene calendar Kansai Scene produces an annual wall calendar that is distributed freely to its readers and advertisers in the January issue. Advertise your product or service in the calendar and get your business on our readers walls every day of the year!

J Custom design and print Combine an advertising campaign in Kansai Scene with flyers and other printed material. Benefit from special deals on custom design and print for Kansai Scene advertisers through our sister company Mojoprint.jp.

J Website developmentCombine an advertising campaign in Kansai Scene with a brand new web presence. We offer website solutions for every size of business through our sister company Mojoworks.jp.