GUIDEPlanning

Everything you need to create memorable movie events

© 2020 Disney Enterprises Inc.

PlanFrom picking your titles to acquiring key funds, this section covers all you need to know to create movie magic in your community.

Select your movie. Check out the “Movies & TV” page on our website to view our newest releases, get inspired by popular programming ideas, or search by genre. If you don’t have time to plan, our Account Executives are happy to create the perfect, customized movie schedule for your organization.

Fund your event. Don’t have the funding to put on the event or series you want? Reach out to local businesses, or other community organizations, to see if they’re interested in sponsoring a screening. We offer free, customizable sponsorship guides on our website to make it easy. Whether you’re just starting out or looking to grow your program, we offer two versions so you can download the one that fits your needs.

Enhance your event. Add to your screenings with the ideas found on our website and within our catalogs and regularly released toolkit – PressPlay.

Get inspired. For more ideas, check out how we help customers create successful, affordable programming by visiting the “Customer Stories” page of our website.

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New Releases Enhance Your Movie Customer Spotlights

EVERYTHING YOU NEED FOR successful events, SIMPLY

Spring/Summer 2020 Programming Kit

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2020 Movie Ballot Top G & PG Family-Friendly New Releases

Edit this header with your organization name, submission instructions and the number of movies from which to choose. Then

hand it out at your next movie event, staff meeting or email it to your community members so they can vote for the movies they

most want to see this year.

Use this space to type in any additional information you wish to share.

4 Helpful Tips FOR PLANNING YOUR MOVIE EVENTS

Movie EVENT & Programming IDEAS

Wonder Use this heartwarming film highlighting the importance of acceptance and kindness to host an all-abilities movie night for your community! Make sure everyone feels welcome with special accommodations made for the hearing-impaired, those with sensory disorders and the disabled.

The Addams Family Have families compete against one another in classic games that have a Halloween spin, like boo-lloon pop, pumpkin bowling, candy corn relays, toilet paper mummy game and more! For added festive fun, include a family costume contest and announce the winners after the show.

Programming IDEAS

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Trolls World Tour DIY some colorful troll hair headbands before your screening. Simply knot tulle around a headband, use an elastic to tie it all together at the top, then beautify them with ribbons and bows!

Peter Rabbit 2: The Runaway Beatrix Potter’s classic story came about as a result of her paintings. Honor the author by starting your event with a “Brush and Bunnies” painting activity! Have different levels of difficulty so everyone can take part and include bunny-themed concessions, like carrot cake and green smoothies!

Event IDEAS

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Use movie programming ideas to complement an existing event or theme – like seasonal holiday programming or festive carnivals! Or, make a movie the focus and

simply enhance your showing with event ideas. Find suggestions for both below:

PromoteEverything is scheduled for the big event. Now, it’s time to promote! Find the tools needed to spread the word below.

Our customizable promotional materials make promoting your event a breeze. Just drop in the date, time, location and any other details relevant to your audience, then hit “print!”

Visit swank.com/parks to download the following materials for almost every movie we license:

TICKETS

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FLYERS

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POSTERS

Don’t forget

Feature the event on your organization’s social media accounts! Here are some great examples from our customers:

Image courtesy of: Town of Forest City, NC

Place ___________________Admission _________

Time ___________________Date _____________© Swank Motion Pictures, Inc.

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Social Media CONTINUED

Image courtesy of: Chicago Park District Image courtesy of: City of Palm Coast, FL

BrandBranding your movie series.If you plan on hosting regularly scheduled movie events in your community, consider branding the series for consistency.

First: Come up with a memorable name for the series like “Movie Mondays” or “Free Movie Friday” and be sure to stay consistent with the time, day of the week and location of your showings.

Next: Create a cohesive set of visuals, including posters, flyers, schedules, signage and social media posts. This goes beyond using the same logo to incorporate colors, fonts and the general aesthetic.

Investing time to properly brand your event will help you better reach your targeted audience, increase exposure and, ultimately, draw larger crowds.

Image courtesy of: Chesapeake Parks, VA Image courtesy of: Pacific Palisades, CA

MAJOR SPONSORS:MAJOR SPONSORS:

Movies in the Park-PacificPalisades, Inc. is a non-profit

501(c)(3) organization (FEIN:#26-216199). Your donation

may be tax deductible.

16 T HA N N U A L

Bring your picnic basket, blanket and chair.Movies start at nightfall (approx 8 p.m.) onthe baseball fields of the Pacific Palisades

Recreation Center (851 Alma Real Dr.).No pets, alcohol, smoking or stick-leg chairs.Any comments or questions? Contact us at:

moviesintheparkpacpal@gmail.com

AUGUST 31 (PG-13)

AUGUST 10 (PG) AUGUST 17 (G)

Every SaturdayNight in August

AUGUST 3 (PG)

AUGUST 24 (PG)

Every SaturdayNight in August

Arnie WishnickCommunity Choice

Arnie WishnickCommunity Choice

CUSTOMER EXAMPLES

Each summer, the city of Placentia in California invites the community to its Movies in the Park series. After packing picnics and blankets, families arrive early to pick a prime spot. According to Matthew Brand, Placentia’s community service coordinator, excitement for the series is so strong that many attendees arrive before the event staff! Keep reading to learn Brand’s top tips for creating a successful movie series in your community:

• Invite the audience to vote on your next movie at the event – a great way to engage attendees!

• Enhance your event with pre-show activities, like musical games and trivia, and free giveaways that incentivize attendance

• Partner with local nonprofits to sell snacks and drinks – helps cover food offerings and supports your community!

• Secure sponsorships for event funding and logistics. Spotlight individual sponsors on specific movie nights – allowing them to give out free popcorn to engage with the community

• It’s “well worth the extra money” to show premium titles as they always attract a larger crowd

• Switch up your event’s location to reach all of your community

• Always send a survey out at the end of the series to collect film and event suggestions for next summer

• Try to do one or two new things each year to keep things fresh and continually evolving

City of Placentia, CA Movies in the Park

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Summer 2020 LINEUP

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