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Guide to City Development StrategiesImproving Urban Performance

Guide to City Development StrategiesImproving Urban Performance

© The Cities Alliance, 20061818 H Street, NWWashington D.C., 20433, U.S.A.http://www.citiesalliance.org

All rights reservedFirst printing June 2006

The material in this publication is copyrighted. Requests for permission toreproduce whole or portions of it should be directed to the CommunicationsUnit of the Cities Alliance Secretariat at the address shown above. The CitiesAlliance encourages active dissemination of its work. Permission to reproducewill normally be given promptly and, when the reproduction is for non com-mercial purposes, without asking for a fee.

Cover photo: The city of São Paulo, Brazil, South America’s largest economicand technological hub

Design: Naylor Design, Inc.Printing: York Graphic Services

Guide to City Development Strategies | iii

ACKNOWLEDGEMENTS vABBREVIATIONS AND ACRONYMS viiEXECUTIVE SUMMARY 1

PART ONE

1. Introduction 92. The Role of Cities 11

2.1 Urban Regions as Poverty Alleviation Mechanisms 112.2 Emerging Challenges 14

3. Guidelines Orientation 154. The Role of City Development Strategies 21

4.1 Why Undertake a City Development Strategy Process? 24

PART TWO

5. Approach 276. Themes (Substance) 28

6.1 Livelihood (Jobs, Business Start-ups, and Household Income) 286.2 Environmental Quality, Service Delivery, and Energy Efficiency 306.3 Infrastructure and Spatial Form 336.4 Financial Resources 356.5 Governance 37

7. Building Blocks (Process Methodology) 417.1 Initiating the Process 417.2 Establishing Initial Parameters 457.3 Initial Assessment 467.4 Formulating a Vision 497.5 SWOT Analysis 51

Contents

iv | Guide to City Development Strategies

7.6 Setting Strategic Thrusts 527.7 Awareness Building 547.8 Implementation 54

APPENDICES

Appendix A: Livelihood Themes 58Appendix B: Improving Environmental Quality, Service Delivery, and

Energy Efficiency 61Appendix C: Infrastructure and Spatial Form 64Appendix D: Financial Resources 68Appendix E: Governance 71

REFERENCES 75

BOXES

Box 1: Missed Opportunities in Tunis, Tunisia 18Box 2: Glasgow, Scotland, Reinvents Itself as a Cultural Centre 19Box 3: Improving Linkages between Government and Informal

Businesses in Karu, Nigeria 22Box 4: A Bold Transformation Plan for Mumbai, India 23Box 5: Mainstreaming CDS in South Africa with the Help of the Cities Network 25Box 6: An Aggressive Strategy Pays Off in Penang, Malaysia 26Box 7: Economic Strengthening in Santo André, Brazil, through Small

Business and Informal Service Sector Development 30Box 8: The Service Delivery Monitoring System in Johannesburg, South Africa 32Box 9: Capital Investment and Administrative Modernisation are Key to Local

Economic Development in Aden, Yemen 34Box 10: Sofia, Bulgaria—Institutional Development for a Transition Economy 39Box 11: Restructuring Municipal Management and Governance Under Stress in

Greater Amman Municipality, Jordan 40Box 12: Collecting City Data in Bamako, Mali 49

FIGURES

Figure 1. Stylised Urban Development Trajectory 17Figure 2. Strategic Focus: Pro-Poor Development 19Figure 3. Cities in the Post-Petroleum World 33Figure 4. Finance and the City 35Figure 5. Financing City Building: The Case of Bangkok, Thailand 36Figure 6. Stylised City Development Strategic Planning Process 42Figure 7. Four-Level Spatial Definition and Scoping: Xiamen, China 45Figure 8. Key Economic Clusters: Xiamen, China 50Figure 9. Visions of Ulaanbaatar, Mongolia, and of Xiamen, China 51Figure 10. SWOT Analysis: External and Internal Environments 52Figure 11. CARE’s Household Livelihood Security Approach 74

Photo Credits 79

Guide to City Development Strategies | v

These guidelines were prepared by Doug Webster and Larissa Muller in close

collaboration with the staff of the Cities Alliance. Pelle Persson, Senior Pro-

gramme Officer, managed the process on behalf of the Cities Alliance Secretari-

at. The report also benefited from the useful contributions of: Peter Palesch, Mark

Hildebrand, William Cobbett, Rajivan Krishnaswamy, Pascale Chabrillat and Chii

Akporji of the Cities Alliance Secretariat; Deepali Tewari, Christine Kessides,

Dave de Groot, Gwen Swinburn, of the World Bank; Julia Crause of UNEP and

Professor Om Prakash Mathur of the National Institute of Urban Affairs, India.

The Alliance gratefully acknowledges the contributions of stakeholders in the

over 100 cities which have undertaken CDSs sponsored by Cities Alliance, as well

as from the members of the Cities Alliance Consultative Group and the Policy

Advisory Board, all of whom shared invaluable knowledge of the CDS process,

which have both informed and enriched these guidelines. Chii Akporji managed

editorial, design and production of the Guide, and Erika Puspa provided web

design and support.

Acknowledgements

Guide to City Development Strategies | vii

ADB Asian Development Bank

BMA Bangkok Metropolitan Administration

CDS City Development Strategy

EUR Extended Urban Area

FDI Foreign Direct Investment

FTZ Free Trade Zone

GDP Gross Domestic Product

GEF Glasgow Economic Forum

GAM Greater Amman Municipality

GoM Government of Maharastra, India

GDP Gross Domestic Product

HLS Household Livelihood Security [CARE approach]

IDP Integrated Development Plan

IMF International Monetary Fund

JBIC Japan Bank for International Cooperation

NGO Nongovernmental Organisation

OECD Organisation for Economic Cooperation and Development

PDC Penang (Malaysia) Development Corporation

PSDC Penang Skills Development Centre

SACN South African Cities Network

SWOT Strengths–Weaknesses–Opportunities–Threats

UMP Urban Management Programme—UN-HABITAT

WDR World Development Report

WTO World Trade Organization

Abbreviations and Acronyms

Guide to City Development Strategies | 1

Executive Summary

CONTEXTThe Role and Potential of Cities

The premise of city development strategies(CDSs) is that well-positioned and well-

timed public, private, and civil society strategicinterventions can significantly alter a city’s devel-opment path. If national urbanisation policyframeworks complement local strategies, changeis likely to be deeper and quicker. Empirical evi-dence indicates that the performance of cities canchange enormously within a short time—certain-ly within a generation, that is, 10–20 years. Dor-mant cities, such as Shanghai and Glasgow, havereturned to health in a fairly short time as a resultof focused strategies incorporating policies, polit-ical will, and catalytic investment. In contrast,cities lacking coherent city development strate-gies, such as Lagos and Manila, have had prob-lematic track records.

The performance of 21st century cities is of glob-al concern. Urban regions will be the most impor-tant mechanisms of poverty prevention and alle-viation—the front line in the adjustment to apost-petroleum world (cities consume most of

the world’s energy and commodities, includingintercity flows). And because they account formore than 80 percent of global economic growth,cities will determine the economic fate of nationsand continents. Because cities are so productive—a result of density and high-transaction envi-ronments—cities drive much higher levels ofhousehold income than nonurban areas, consumeless energy per unit of economic output as theydevelop, have lower per capita costs for environ-mental infrastructure, and so on.

These positive impacts of urbanisation are beingleveraged by the rapidly increasing global urbani-sation. By 2030 at least 61 percent of the world’spopulation will live in cities, and by 2060 theworld will likely be fully urbanised (that is, morethan 80 percent of the world’s population willlive in cities). However, some cities are perform-ing far below their potential, particularly those inSub-Saharan Africa, resulting in lost opportuni-ties for their populations and in unrealised devel-opment benefits for their region.

2 | Guide to City Development Strategies

Emerging Challenges

Developing cities, like their industrialised coun-terparts, face considerable uncertainty. Most citiesare confronted with the tasks of managingunprecedented population growth rates and arealready unable to cope with existing backlogs.The decentralisation of responsibility to the locallevel—an imperfect and uneven process at best—is often not matched by the allocation ofresources or authority. As the numbers of urbanpoor grow, inequalities in opportunity andincome deepen—nearly three-quarters of Africa’surban residents reside in slums, often unrecog-nised and unserviced by their local government.Furthermore, as we have seen in Casablanca, Dares Salaam, London, Madrid, and New York, nocity is immune to terrorism. Poorly performingand failed states make life in cities perilous. Glob-

al warming is also expected to cause rising sea lev-els, threatening many large industrialised anddeveloping cities. In short, many developing citiesclearly face a perilous future unless better strate-gising, incorporating anticipation and foresight,becomes the norm. Indeed, resilience is becomingas important as competitiveness in urban per-formance.

Why do a CDS?

Given a competitive and uncertain economicenvironment, developing cities need discipline tomost effectively use their limited financial andhuman resources to achieve targets. The capitalavailable to any given city is also highly elastic andonly flows to cities that show potential and havewell-thought-out urban futures. An effectiveCDS process can both attract capital and disci-pline its use.

An effective CDS is designed to shock the sys-tem, albeit under controlled conditions. TheMumbai First strategy, driven by the businesscommunity, although not accepted by the overallcommunity, did just that. It catalysed new think-ing about Mumbai and raised the possibility of acompletely different future. Using the bestdomestic and international resources available, aneffective CDS assesses a city frankly and objec-tively, enabling the city to see its future moreclearly and to identify the best routes forward.

Local governments alone cannot turn a cityaround. They control a minuscule portion of thecapital available for city building and often havean even smaller proportion of the available talentin urban innovation. Although important as cata-lysts and as representatives of the public interest(in theory, at least), local governments shouldwork in partnership with private interests andcivil society to change a city’s developmentaldirection—CDS processes are based on private,public, and civil society partnerships.

View of Kisumu, Kenya

Nearly three-

quarters of

Africa’s urban

residents reside

in slums.

Guide to City Development Strategies | 3

GUIDELINES

To assist in the design of a CDS process, theseguidelines are organised around five substantivethemes and eight methodological steps to set thebuilding blocks.

Themes (Substance)

The five important themes are:

• Livelihood, such as job creation, businessdevelopment, and sources of householdincome;

• Environmental sustainability and energy efficiency of the city and the quality of itsservice delivery;

• Spatial form and its infrastructure;• Financial resources; and,• Governance.

Livelihood (Jobs, Business Start-ups,and Household Income) Virtually every CDS has to address the question oflivelihood—the bottom line in every city is house-hold income. In most developing cities, the cre-ation of jobs will not absorb all the additional peo-ple in the urban labour force. Thus, livelihoodenhancement is as much about support for indi-vidual entrepreneurs and small business start-upsas it is about formal employment in existing firms.The poorer the city is, the more important theinformal sector will be. Because it is difficult tosustainably reduce poverty unless poor house-holds can increase their income, economic growthis essential to improving the lot of the urban poor,especially new migrants to the city.

Livelihoods in developing cities are inextricablybound up with the business climate. Local gov-ernments can do much to help small businesses:for example, they can minimise nuisance taxa-tion, offer training, and support start-ups.

The competitiveness of cities (how they performvis-à-vis other cities in a given activity) is becom-ing more important than comparative advantage.An analysis of competitiveness and strategies toenhance it would best start from the perspective

of economic clusters, rather than traditional eco-nomic sectors.

Human resource development, especially over themedium run, is critical to competitiveness. CDSprocesses should identify ways to improve accessto education and training, particularly for thepoor, enhance the quality of training programmesand align local educational curricula with theemerging urban economy.

Environmental Quality, Service Delivery,and Energy Efficiency In the past, CDS processes tended to view envi-ronmental and energy concerns in two ways: (i) as“add-ons” to overall strategies driven by econom-ic and spatial concerns; and (ii) as a subject forconventional environmental infrastructure pro-gramming. Given the rising cost of energy, thevulnerability of freshwater sources, urban sprawland related mobility costs, and the increased fre-quency of natural hazards in many cities, environ-mental and energy considerations should becomepart of the core CDS strategic process. Althoughprogramming of infrastructure services, such assewer trunk and feeder networks, is obviously animportant routine task for cities, CDS processesshould incorporate innovative thinking; for exam-ple, addressing types of technology to be used,and the role of demand management.

The extent to which a city addresses loomingenergy and water cost/supply squeezes may sig-nificantly determine its future competitiveness.Energy costs affect virtually every product andservice a city sells, as well as influencing the stan-dard of living of households, particularly poorones. An effective CDS would suggest incentivestructures to induce more efficient use of energyin industrial processes, building construction anduse (green buildings), household consumption,and urban form.

In terms of service delivery, the CDS should focuson coverage (geographic), accessibility and afford-ability (price), and quality versus cost (often,tradeoffs need to be made, depending on thesocioeconomic status of the neighbourhoods).

An effective

CDS is designed

to shock the

system, albeit

under controlled

conditions.

4 | Guide to City Development Strategies

Spatial Form and InfrastructureRecent extensive research in East Asia hasstressed the importance of infrastructure in sup-port of both pro-poor development and urbancompetitiveness (ADB, JBIC, and World Bank2005). The neglect of infrastructure investmentin most developing cities over the past 15 yearshas greatly inhibited their performance. Infra-structure assessment and investment planning arecomplex and require careful attention in CDSprocesses. Often, tradeoffs are required (and syn-ergies may exist) between equity objectives (pro-viding basic services to all members of urban soci-ety at affordable rates) and economic objectives,which may be facilitated by expressways, ports,airports, and so on.

Cities should be concerned about their spatialform. However, urban form should not dominatethe content of a CDS. Land-use and physicalplans would flesh out the physical implications ofthe CDS and be deliberately linked to it. Spatialform, from a strategic perspective, is of particularconcern on three counts: (i) the close relationshipbetween urban form and energy efficiency; (ii)the close relationship between attractiveness ofcities (amenity) and economic performance (it isvirtually impossible for an unattractive city tomove into higher value economic activity); and(iii) the critical importance of land (availability,location, tenure) in addressing the challenges ofslum communities.

City planners should not treat slums as unique,outside the land market. Rather, they shouldrecognise the market value of slum communityland (very valuable, especially if it is in the citycore) and orchestrate win–win outcomesthrough the use of market-based techniques,such as land readjustment, that have the poten-tial to leverage enormous amounts of capitalfrom slum communities.

Accessible land must be available for a wide rangeof actors, ranging from formal developers to new-comers themselves, to provide housing and com-munities for new migrants. It is much easier to

prevent poverty by effectively absorbing migrantsinto housing, transportation, and livelihood sys-tems than to deal with the problems later. Thenumber of rural–urban migrants to developingcities over the next 30 years will exceed the flowsof the previous 30 years. Thus, prevention is asimportant as alleviation, if not more so. Peripher-al communities need to be connected to employ-ment nodes by affordable, efficient transportationsystems. Fortunately, developing cities are becom-ing more multinodal, making concentrations ofemployment more accessible to the poor.

Financial ResourcesMany CDS processes have emphasised the impor-tance of local government budgets, giving less con-sideration to the nonpublic resources of society.Local government financial management is veryimportant and it is essential that it be done effec-tively, as outlined in Appendix D. However, CDSprocesses should include an understanding that itis the role of local government to mobilise finan-cial resources, both from within and from outsidethe city, as well as from public (national govern-ment programmes, for example), private (domes-tic and multinational companies), and civil society(voluntary organisations) sources. Over the medi-um term (10 years), the amount of capital that acity can raise to improve its public and privateenvironments is highly elastic and potentially verylarge, given the right policy frameworks, market-ing, and promotion, and so on.

GovernanceLike finance, governance far transcends the role oflocal government. However, local government haskey roles to play: representing the public interest,being a stimulus to urban innovation, and takingresponsibility for delivery of key services (eitherdirectly or indirectly through innovative mecha-nisms, such as build–own–transfer).

An effective CDS programme needs to developnational policy frameworks, both explicit ones,such as urban infrastructure grants, and implicitones, such as the effect of changes in tariff struc-tures on key firms in the urban economy. Often,other agencies will already have assessed thenational urban policy framework.

CDS processes

should include an

understanding

that it is the

role of local

government to

mobilise financial

resources, both

from within and

from outside

the city.

Guide to City Development Strategies | 5

It is important that CDS processes address thechanging role of urban government under condi-tions of decentralisation, a worldwide trend. Withdevolution of powers, local governments havemuch more control over, and responsibility for,urban futures. Unfortunately, in many developingcities, decentralisation has lowered the level ofperformance because of local capacity constraints,corruption, and inadequate resources to meet theincreased responsibilities and is often compound-ed by the unclear assignment of functions.Nonetheless, decentralisation clearly makes rapidchanges in city performance more feasible,although its effects on city performance may varywithin nations, creating winners and losers. Decen-tralisation makes CDS processes more important: thepotential gains from implementing a CDS are muchhigher in decentralised governance environments.

CDS processes need to take into account thequestion of metropolitan governance. Virtuallyevery large city in the world suffers from ineffi-ciencies and lost opportunities because of thefragmented, uncoordinated urban governancethat occurs in metropolitan areas with a prolifer-ation of local governments. There is a long andvaried worldwide experience of metropolitangovernance—best-practice learning should pro-vide a filter through which to identify appropri-ate metropolitan governance structures in CDScities.

Building Blocks (Process Methodology)

The eight building blocks of the CDS process are:

• Initiating the process;• Establishing the initial parameters and the

scope of the CDS;• Making an initial assessment;• Formulating a vision;• Identifying strengths–weaknesses–

opportunities–threats (SWOT analysis);• Setting strategic thrusts;• Building awareness; and• Starting the implementation.

The methodological sequence to be used in aCDS is well understood, and a broad consensusnow exists on the appropriate methodology, asFigure 6 and section 7 describe. Over the past 25years, several handbooks, both by Cities Allianceand by outside authors, have described theprocess. On the basis of feedback, the process isimproving.

The key methodology of a successful CDS,derived from experience, includes the following.

Initiating the ProcessThere is a need for high-level guidance and coor-dination. If the mayor or equivalent political fig-ure is not seriously involved in the CDS process,it should be abandoned. The process should beguided by a Key Stakeholders Group, or equivalentbody that represents key interest groups in thecity. Although open-access input from townmeetings, radio call-in shows, and so on is useful,collaborative approaches to strategy developmentrequire a small but representative group (the keystakeholders group) to negotiate hard content.One cannot merely create “wish lists” designed toplease everybody.

Aerial view of Dakar, Senegal

6 | Guide to City Development Strategies

CDS processes would not result in new institu-tions or offices. Instead, one powerful office in thecity, normally the mayor’s office, would oversee awide spectrum of functions. However, a CDSprocess might recommend, as an output of assess-ment and strategising, institutional changes in thegovernance of the city. The initiation processneeds to result in agreement on the spatial scaleof the analysis (extended urban region, metropol-itan region, or city proper?) and the breadth ofissues to consider in assessment and strategising.

For spatial definition, there is an obvious trade-off between geographic area (coverage) anddepth of understanding. Therefore, a scan–scopeapproach, starting spatially with at least themetropolitan area, as section 7.3 describes, isusually very effective.

Defining the breadth of issues is difficult (the“where do you enter?” question). Normally, if acity has not done high-quality CDS work, a widespectrum is best. However, in cities where theopposite is the case, a more focused substantivefield of action may be appropriate. In all cases, theCDS technical team and key stakeholders groupshould openly and innovatively consider thewhole process, always thinking creatively to rec-ommend better strategies and ways to intervene.

Initial Assessment The city should be assessed initially by a team ledby leading domestic and international urban ana-lysts and supported by local urban researchers.The speed of an initial assessment should, howev-er, strike a balance between quickly meetingpolitical processes and expectations and gatheringenough relevant information.

Building for the future in Lima, Peru

Guide to City Development Strategies | 7

The initial assessment employs a scan–scopemethodology, zeroing in on spatial areas and sub-stantive issues of particular concern. The initialassessment should, with a futures-oriented per-spective, identify and assess core change drivers,such as demographics, technology, and the inter-national economic environment. Clusters shouldbe the basis of economic analysis, as traditionalsectoral analysis is not geared to identifying trendsand opportunities or understanding the informalsector and the “new” economic activities in tech-nology and high-end business, professional, anddesign clusters. A useful assessment need not bevery specific; more important is understandingthe overall magnitude, direction, and rate ofchange. Benchmarking is an important compo-nent of the initial assessment. Once the analystsunderstand the city, they compare its perform-ance with comparable, competitor, and “aspira-tional” cities (those performing at the level towhich the analysed city aspires).

Formulating a VisionA Vision is a statement of where a city wants tobe, usually 10–15 years in the future. The Visionstatement needs to be specific, internally consis-tent, and realistic but challenging. It should stresswhat is unique about the city and be short (expe-rience shows that 60 words is enough) and easy toread. A Vision is important because it aligns stake-holders’ energies so that the stakeholders workcooperatively and for the same goals. A Vision isnot normally changed over the medium run (10years); it is like a lighthouse, with a fixed position.However, in today’s fast changing and uncertainworld, tactics need to change regularly to ensurethat the city achieves its Vision. Successful citiesare flexible and adaptive in pursuing their Visions,recognising that traditional, especially rigid, static,or top-down, planning can be harmful. Many sys-tems in a city are self-organising, yielding positiveoutcomes if set within appropriate visions andpolicy frameworks, and prompted by strategicthrusts.

Identifying Strengths–Weaknesses–Opportunities–Threats (SWOT Analysis)The strengths–weaknesses–opportunities–threats(SWOT analysis) is undertaken in the context ofthe Vision, rather than in an open-ended manner.The results of the SWOT analysis enable a city tobuild on and leverage its strengths and opportu-nities. Equally important, it enhances a city’s abil-ity to avoid threats or to take actions to minimisethem.

Strategic ThrustsStrategic thrusts are the heart of the CDS. Theyare cross-cutting, interlocking actions, delivered inmany ways (for example, through direct invest-ment by government or private–public partner-ships), almost always involving more than oneagency. Strategic thrusts deliver maximumimpact cost-effectively. Because a city cannotfocus on too many initiatives at one time, strate-gic thrusts are normally limited to five. Eachstrategic thrust contains, in turn, several actions.

Strategies are based on hypothesised causal rela-tionships between interventions and outcomesand are informed by international experience andthe SWOT analysis. Identifying strategic thrusts isan iterative process. Once the strategic thrustsbecome clearer—for example, a decision is madeto pursue a convention-based tourism strategy—specialised technical expertise is needed to helpformulate them. Strategic thrusts always need tobe paired with a few powerful indicators: usuallyone composite flagship indicator and several (fewerthan 10) priority indicators.

Awareness BuildingA successful CDS process needs the support ofmost of the community, especially the key stake-holders. Total consensus is never possible; in fact,it would be a sign of a weak CDS.The most effec-tive ways of disseminating a CDS vary from cityto city and rely on a mix of media, such as Inter-net sites and radio. Certain media—such as news-paper inserts, videos, posters, and models—workwell across a wide spectrum of cities.

A CDS is of

no value unless

implemented.

8 | Guide to City Development Strategies

ImplementationA CDS is of no value unless implemented. Imple-mentation Task Forces need to be established,responsible for each strategic thrust. The imple-mentation task forces formulate more detailedaction plans, clearly indicating responsibilities,timelines, milestones, and expected inputs, out-puts, and outcomes (results or impacts). Indica-tors may need to be refined. Most important is asustainable monitoring system to gauge successbased on the identified indicators. Most monitor-

• They are internally consistent. For example, strategicthrusts follow from the Vision and SWOT analysis;

• The CDS has only a few strategic thrusts, the productsof tough choices. Nothing is of equal importance;

• The CDS is realistic but challenging;

• The CDS has a high probability of success;

• Achievement is measurable and measured with lean,powerful, results-oriented indicators;

• Strategic thrusts are cross-cutting, relying on a varietyof activities and agencies;

• Responsibility for implementation is clearly defined,against definitive targets and timelines;

• Incentives are in place to drive performance. Thesecan take a variety of forms such as financial, awards,and community recognition;

• The strategic framework is flexible enough to adapt tochanging conditions and tactics, but the Vision nor-mally remains constant over the medium run.

• CDS priorities are reflected in budgeting and invest-ment strategies.

ing systems are unsustainable because they havetoo many or unrealistic indicators and allocate nomoney for their ongoing operation. Thus, sustain-able indicator systems are essential.

An important role of the implementation taskforces is to identify, assess, and chase downsources of finance. To get the CDS off to a goodstart, emphasis should be on early implementa-tion of low-risk, high-profile initiatives.

What Constitutes a Good City Development Strategy?

Effective CDS processes, outputs, and outcomes have the following characteristics:

Guide to City Development Strategies | 9

The purpose of these guidelines is to improvethe usefulness and positive impact of City

Development Strategy (CDS) processes support-ed by the Cities Alliance. CDSs should sustain-ably enhance urban performance, measured interms of: (i) economic growth, linked to improvedlivelihood opportunities; (ii) poverty preventionand alleviation; and (iii) improved environmentaland public health, inclusive of poor and informalurban communities.

The target group for these guidelines is primarilycities in the developing world that are about tostart a city or city-region strategising processinvolving local actors (in government, in the pri-vate sector, and in civil society), as well as theirinternational partners (development agencies,international investors, and nongovernmentalorganisations [NGOs]).

These guidelines have taken into account the con-siderable bank of experience built up by develop-ing-country cities carrying out CDSs funded bythe Cities Alliance over the past five years. A widerange of such activities have been evaluated.Theseevaluations include those of CDSs for specificcities (available at www.citiesalliance.org), thoseof experience to date, or those that have put for-

ward guidelines, such as the recently completedguidance framework for design, integration, andapplication of monitoring and evaluation in CDSprocesses (Econ Analysis 2005) and the AsianDevelopment Bank guidelines on CDS (ADB2004). Many cities around the world, whetherindustrialised, transitional, or developing, havealso produced innovative CDS outside the CitiesAlliance; examples are Glasgow, London, Mum-bai, and Prague.

Much has changed in the external context inwhich cities have been operating since the 1990s,particularly rising energy prices (for a review ofthis literature, see Roberts 2004; Kunstler 2005),natural disasters and environmental accidents,global economic imbalances, security and terror-ism threats, and declines in urban social capital.The uncertainty is putting a premium onresilience and increasing returns to cities that canhandle uncertainty.

There has been new learning in urban strategis-ing, mostly because of networking between cities.Within the academic community, research (andassociated output) on the relationship betweenthe characteristics of urban strategic processesand those of urban performance has been disap-

1. Introduction

P A R T O N E

10 | Guide to City Development Strategies

pointingly limited. Our literature searches haverevealed almost no academic research over thepast five years on urban strategising, local eco-nomic development, and the like, especiallyresearch related to urban areas in developingregions. This is a serious loss, given the potentialvalue of reflective, objective research on such animportant topic.

The goal of these guidelines is not to prescribebut to inspire improvements in city developmentand strategising processes. Your use of the guide-lines could be selective (as modules), dependingon the developmental circumstances of your city.See the Cities Alliance homepage (http://www.citiesalliance.org) for further details on conceptsand for examples (ranging from best practice tofailures) to deepen your knowledge of diverseaspects CDS.

Increased commercial activities in a well functioning city like Singapore

Guide to City Development Strategies | 11

2.1 URBAN REGIONS AS POVERTY ALLEVIATION MECHANISMS

The importance of urban regions in drivingeconomic growth, poverty prevention and

alleviation, and energy and natural-resource con-servation has never been greater. In part, thisreflects the fact that the majority of the world’speople will be urban by 2007.

The urbanisation process will continue at highspeed throughout the first half of the 21st centu-ry. The United Nations forecasts that 61 percentof the world’s population will be urban by 2030.Before 1850, the urban population of the worldnever exceeded 7 percent. In absolute numbers,Asia is the epicentre of the current urbanisationsurge. China will add at least 342 million peopleto its cities by 2030; India, 271 million; andIndonesia, 80 million. In Latin America, which isnearing the end of the rural–urban transition,“only” 169 million people will be added. Howev-er, in Sub-Saharan Africa, 395 million people willbe added to the cities over the same period, 112percent of its current population, a largerabsolute increment than China will experience(United Nations 2004b). Transitional (Eastern)Europe will be the only world region with nega-

tive urbanisation, a result of overall populationdecline. Urban areas there will lose 12 millionpeople by 2030, mostly in the Russian Federa-tion, creating new urban challenges. In the indus-trialised cities of the world, population growthwill be slow, with the exception of those inamenity regions in North America, such asPhoenix and Las Vegas in the southwestern Unit-ed States, and cities that attract large flows ofinternational migrants, such as Toronto, Canada.Cities in Western Europe and Japan will havemore stable populations.

The policy implications are obvious. Becausemost African urbanisation to 2030 has yet tooccur, productive migration absorption strategiesare particularly important. But urban growth inLatin American cities will represent only 39 per-cent of current urban population, indicating thatin situ poverty alleviation strategies should begiven more emphasis there. The highest absolutenational increase will be in China, but India andIndonesia are earlier in their rural–urban transi-tion processes. Urban growth in India to 2030will be equivalent to 86 percent of current urbanpopulation; in Indonesia, 74 percent; and inChina, 64 percent.

2. The Role of Cities

12 | Guide to City Development Strategies

The fact that Africa is the poorest continent butalso the one earliest in the urbanisation processpresents enormous city-building challenges, butat the same time provides significant economicopportunity. If urbanisation is productive, that ismigrants are productively absorbed, rural–urbanmigration is associated with immediate, largejumps in national economic performance, as theurban trajectories of China and North Americaclearly indicate. Although urbanisation rates andabsolute increases in urban population will behighest in Africa, it is the region with the mostlimited resources to deal with rapid urbanisation,a process requiring high levels of capital invest-ment and technical resources.

Cities are proven poverty fighters. For example,urban incomes are, on average, four times higherthan rural ones in countries such as China andThailand, and significant income differentialsremain after controlling for higher education lev-els in cities. Metropolitan areas—even largerExtended Urban Regions (EURs), which oftencontain several metropolitan areas—account forenormous income and wealth creation, and the

capital they create can be mobilised to help alle-viate poverty. In 2005, emerging economies grewby $1.6 trillion1, more than the industrialisedcountries did. Most of this $1.6 trillion incrementaccrued to the cities that are relevant to theseguidelines. The economic underperformance ofIndia, compared with China (until recently), maybe partially a result of India’s much lower urban-isation level—28 percent in India versus 39 per-cent in China (41 percent in 2005) (UnitedNations 2004b)—India has 221 million fewerurban residents than China.

São Paulo, which has 10 percent of Brazil’s pop-ulation, accounts for 25 percent of the grossdomestic product (GDP). In China, by 2020, thethree leading coastal EURs (each containingmore than one metropolitan area)—the PearlRiver delta, the lower Yangtze River delta, andthe Bohai Bay region—will be home to morethan half of China’s population, but they willaccount for 80 percent of GDP. With metropoli-tan regions as the metric, the 53 metropolitanregions in China anchored by a city with morethan 1 million people are currently home to 370

million people, or 29 percent of thecountry’s population, but accountfor more than 62 percent of China’snonfarm GDP. Cape Town, eThek-wini (Durban), and Johannesburgaccount for some 50 percent ofSouth Africa’s GDP but representonly 20 percent of the nationalpopulation. Lagos produces 60 per-cent of Nigeria’s non-oil GDP. Thisurban dominance in economic pro-ductivity often shows up in fiscalperformance as well. For example,the Bangkok metropolitan regionaccounts for about 53 percent ofpublic sector revenue in Thailandbut is home to less than 20 percentof the population.

Cities are proven

poverty fighters.

1. All dollar amounts are in US dollars.

Aerial view of Johannesburg, South Africa

Guide to City Development Strategies | 13

Of course, we should treat official data with greatcaution, especially in Sub-Saharan Africa, wherethe informal sector dominates and whereresearchers often undercount its contribution tolivelihood and economic development. Estimatesfor Africa indicate that the informal economyworkforce accounts for an extraordinary 78 per-cent of nonagricultural employment, 61 percentof urban employment, and 93 percent of all newjobs. The recent improvements in Chinese statis-tics (based on the economic census of 2002) illus-trate the economic value of undercounted urbanemployment, much of it informal. As a result ofmore accurate counting of service activities, pri-marily urban, the service sector was 48 percentlarger than previously indicated, accounting for41 percent of national outcome, not 32 percent.The recount increased China’s GDP by 17 per-cent, making it the fourth largest economy in theworld by the end of 2006. Similar discrepancieslikely affect data in other developing urbaneconomies (Huang 2006).

How can policymakers maximise the benefits ofthe urbanisation process? How can developingcountries mobilise urban capital to increase liveli-hood opportunities and standards of living for allcitizens, not just the most successful?

China, with its pro-urbanisation policies (acceler-ated productive urbanisation), has removed 220million people from poverty in less than 25 years(but 100 million remain in poverty, including26.1 million farmers in absolute poverty). Witheconomic growth highly correlated with povertyreduction, especially if coupled with pro-poorpolicy frameworks, the continued economic suc-cess of cities bodes well for poverty reduction. Italso bodes well for the achievement of Millenni-um Development Goal 7, Target 11, establishedby Cities Alliance, the one most relevant tourbanisation: “By 2020, improving substantiallythe lives of at least 100 million slum dwellers,while providing adequate alternatives to newslum formation” (United Nations MillenniumDeclaration, GA/55/2 of 8 September 2000[para. 19], United Nations 2005, p. 3). But theachievement of the goal will be the result of high-ly skewed global geographic outcomes, with the

bulk of progress in Asia. Africa in particular willneed to devise strategies at the local level, sup-ported by national frameworks, to make urbanisa-tion a more effective tool of economic develop-ment and poverty prevention and alleviation.

African cities need to provide their residents andmigrants with ladders to escape poverty. The abil-ity of African cities to become powerful agents ofpoverty alleviation and economic developmentdepends on two factors: (i) whether institutionsand policy conditions liberate or hamstring acity’s potential to create jobs; and (ii) whethercity residents have access to land and housing,education, health care, and security, even if theyhave erratic incomes, few powerful connections,and no recognised status in the city. In Sub-Saha-ran Africa, with a few exceptions, cities have notbeen able to move beyond a limited role as trad-ing and commercial and administrative centres,serving only the local populace. They have notdeveloped manufacturing or high-end serviceeconomies, which would support poverty allevia-tion across the continent. In fact, in most Sub-Saharan African cities, formal employment isactually decreasing.

Latin America, which is nearing the end of itsrural–urban transition, illustrates the dangers ofhyper-urbanisation: the potential of urbanisationto alleviate poverty has been blunted becausemeaningful livelihood opportunities (employ-ment creation and opportunities for householdsto create their own jobs) have not occurred rap-idly enough. Although economic growth is virtu-ally always beneficial in reducing and preventingpoverty, some types of growth are more pro-poorthan others—much of the East Asian urbangrowth in countries such as China, Malaysia, andThailand has effectively reduced poverty.

African cities

need to provide

their residents

and migrants

with ladders to

escape poverty.

14 | Guide to City Development Strategies

2.2 EMERGING CHALLENGES

The fact that cities make people richer and pre-vent or alleviate poverty has a flip side, namely,environmental and natural resource challenges.Richer societies generally consume more energyand commodities and generate more waste,although not necessarily more pollutants (theyalso consume less energy and fewer commoditiesper unit of economic output). Translated intoglobal dynamics, this hastens the day when manynonrenewable commodities and energy sourceswill become scarce. High urban consumption isnot directly associated with urban lifestyles—rural people with the same levels of income ascity dwellers would consume more energy fortransportation, for example—but is explained bythe fact that cities are highly successful in raisinghousehold incomes.

This relationship between urbanisation andresource consumption, particularly of productsneeded for city building, has been clear from theexperience of industrialised countries for morethan a century. For example, in 2004, China con-sumed 40 percent of the world’s cement and 27percent of its steel, primarily to build cities(China Republic 2002). Again, as the UnitedStates’ urban population expanded by 124 mil-lion during its urban transition from 1900 to1970, per capita steel consumption increased six-fold. Similarly, as Japan’s urban populationincreased by 70 percent between 1950 and 1970,its per capita steel consumption increased eight-fold. Goldman Sachs, an investment bank, indi-cated that oil could reach $105 per barrel in thenext few years, an outcome essentially fuelled bythe massive urbanisation processes describedabove (Pesek 2005).

This means that cities will need to function dif-ferently. Buildings, which are the biggest con-sumers of energy in most developing cities, willneed to be built differently. Urban form willbecome even more important, given the closerelationship between urban form and energy con-sumption for transportation. It is to be hoped thatdramatic improvements in the energy efficiency

of cities will be the result of proactive policies,rather than the result of harsh feedback generat-ed by market prices.

The world has consumed half the available petro-leum (Deffeyes 2001). Energy, especially for vehi-cles, is likely to be in short supply before mid-cen-tury because alternative fuel systems are notexpected to be widely available until later on.Theresult could be slower economic growth and aslowing of globalisation (which is dependent oninexpensive energy). This situation will bringurban environmental and resource consumptionissues centre stage. Most of the world’s largestcities are located along coasts, so the risks of nat-ural hazards, especially those related to ocean lev-els and surges, are becoming real threats. Watersupply is a critical issue facing urban regions fromSub-Saharan Africa, to northern China, to thesouthwestern United States. (Semi-arid regionsare the most common climatic type on Earth.)Social disorder and security risks in cities areincreasing in many parts of the world, be it fromterrorism (Jakarta, London, Manila, and NewYork), insufficient social capital (Kinshasa, NewOrleans, Paris), or disputes over urban land, espe-cially disputes about the transformation of ruralto urban land (China).

And infectious diseases, such as SARS and avianflu—often bred in peri-urban areas wherehumans come in contact with both domesticatedand wild animals—may threaten the viability ofcities. These challenges and risks will be especial-ly strong for the African urbanisation processbecause the continent is so early in its rural–urbantransition. Yet Africa will have to complete thetransition under much more trying external con-ditions than experienced by the industrialisedworld and Latin America, which have essentiallycompleted their rural–urban transitions. In short,the risks urban regions face are becoming moreproblematic, despite the enormous potential ofcities to generate wealth quickly and prevent oralleviate poverty. Environment, energy, social, andsecurity issues will have to play a central role inCDS processes. At the urban scale, resilience isnow as important as competitiveness.

Guide to City Development Strategies | 15

The goal of these guidelines is to help differ-ent actors make the most of CDSs to enable

cities to maximise their performance (ultimatelymeasured by the standards of living of their resi-dents, especially the poor), their resilience, andtheir competitiveness. Given the tough andincreasingly uncertain environment in whichcities operate, strategies need to be hard-nosed,using limited financial and human resources inthe most effective ways. Financial resources goinginto and out of cities are highly elastic; capitalresponds quickly to opportunities in urbanregions with positive business environments.Conversely, capital, whether generated locally orexternally, rapidly flees cities where the future istoo unclear. Often, tough tradeoffs are needed;talent and fiscal resources need to be focused formaximum leverage.

These guidelines recognise that CDS processessupported by the Cities Alliance vary widely inquality and effectiveness (as do urban strategieswithout Cities Alliance support) and that thenature and characteristics of the CDS process canvery much affect the performance of cities.

Key themes to be explored include the following:

• Mainstreaming urban poverty alleviation andprevention—To date, urban poverty has beencompartmentalised, both in analysis and in pol-icy. Slums have been targeted as if they were adiscrete form of settlement, rather than part ofa broad spectrum of physical development,highly integrated into urban communities. Asthe recent groundbreaking book by Neuwirth(2005) points out, squatter settlements are anormal part of the urban transition: London,New York, Paris, and Toronto all had largeswaths of squatter and slum neighbourhoods.Thus, poverty prevention and alleviation, notslums per se, should be the focus of an urbanstrategy. In some cities, such as Lagos, Manila, orMumbai, slums constitute close to half the res-idential structure of the city, containing a widespectrum of residents from poor to wealthy; tospotlight them as unique or separate makes nosense. However, because slums are so visible,addressing their problems can be catalytic inoverall urban development. Slums can be anextremely effective entry point into the widerstructural issues in a given city or country,mobilising a wide spectrum of groups. Further-more, it is often possible to build widespread

3. Guidelines Orientation

16 | Guide to City Development Strategies

consensus in support of slum upgrading. Theright of the political spectrum has historicallyviewed slums as eyesores and inappropriate inmodernising cities (not acknowledging thatthey are economically critical to the function-ing of cities), whereas the left often associatesslums with poverty (to some extent, incorrect-ly). Thus, both sides of the political spectrumwant to “do something” about slums. Strategiesto improve opportunities for the poor need torecognise that slums cannot be treated sepa-rately from the overall development trajectoryof the city or from urban land markets, andtheir development should be consistent withthe city’s overall Vision. Such a perception isneeded to mobilise capital on a large scale.Win–win outcomes can be generated by releas-ing the very large amounts of capital that slumdwellers control (directly or indirectly): landreadjustment, for example, enables the poor toenter the urban mainstream,. Such principlesunderlie Rio de Janeiro’s Favela-Barrio pro-gramme.

• Preventing Potential Urban Poverty—The cur-rent (2005) urban population of the world is3.2 billion, of which 0.9 billion live in industri-alised countries. By 2030, the developingworld’s urban population will have grown by75 percent. More than 1.8 billion people willhave been added to the world’s cities, and morethan 93 percent of this increment (1.7 billion

people) will be in developing urban regions.This dynamic, combined with the fact thatlarge increases in urban population will occurin very poor countries, particularly in SouthAsia and Sub-Saharan Africa, means that pre-venting urban poverty will need to be a leadingpolicy priority in developing countries for thenext 25 years (this is separate from addressingin situ urban poverty). Migrants who are poorbut highly economically motivated and welleducated (compared with educational attain-ment norms in their source regions) need to beabsorbed productively so that they do not addto the stock of poverty within urban areas. Oth-erwise, the task of urban poverty alleviationbecomes overwhelming. Migrants need accessto financing to purchase housing affordablyclose to employment (no longer necessarily incentral business districts [CBDs], given theongoing shift to a more multinodal urban formin most cities). Migrants also need access tobasic services (such as water), appropriate train-ing, and good-quality, relevant education fortheir children, to enable intergenerationalmobility. And they need access to microfinanc-ing, particularly for small-business creation.Enabling mobility, not only from rural to urbanareas but also from regions with poor opportu-nities (such as northeast China) to those withgreater opportunities (such as the coastal andamenity regions in China), can do much to alle-viate poverty while greatly improving nationaleconomic efficiency. Such flows have alsooccurred across borders, as has been the casewith Johor (Malaysia), Riau (Indonesia), andSingapore. Because preventing poverty is lessexpensive than alleviating in situ poverty, pre-vention strategies should be a key element in aCDS; very high returns on investment are pos-sible. For example, for young migrants, trainingis relatively easy to effect and cost-effective;and less expensive land on the periphery ofcities can be made accessible to the poor.

• Environmental Quality, Public Health, andEnergy Efficiency will increasingly matter—Given the challenging environment in whichcities will have to develop and function, envi-ronmental, energy, and public health perform-ance will become increasingly important. Such

Slums cannot be

treated separately

from the overall

development

trajectory of the

city, or from

urban land

markets.

Aerial view of Lanzhou along the Yellow River, China

Guide to City Development Strategies | 17

considerations need to be integral to the CDSprocess, driving strategy. For example, to date,urban form has been largely the product ofmarket forces and, to a lesser extent, planningframeworks. That is, it is the product of urbaneconomic function, motorisation, land mar-kets, and access to financing for city building(particularly residential). Future planning andpolicy frameworks should consider and incor-porate market signals to generate more effi-cient urban forms. Similarly, in most CDSprocesses, environment and energy considera-tions have been “add-ons,” for example, pro-gramming water supply and wastewater sys-

tems according to conventional civil engineer-ing standards, using conventional technologiesto supply urban communities wherever theyevolve, accepting the energy demands ofspread settlement, or allowing the construc-tion of buildings with scant attention paid totheir energy performance. Now energy consid-erations need to be reflected in spatial formand building design, driven by appropriate pol-icy frameworks, and supported by strong polit-ical will. Buildings consume more energy thantransportation in cities, and this energy con-sumption should be an important point offocus (Fry 2005). Systems that rate green and

FIGURE 1. STYLISED URBAN DEVELOPMENT TRAJECTORY

• Soft governance• Delivery of basic needs

• Water pollution• Address sanitation needs

• Monocentric• Small CBD, then uniform

relatively high density• ± 50% informal

settlement

• Informal economy dominates

• Stronger metropolitan orientation

• Heavy investment in urban infrastructure

• Environment improves• Heavy investment (3–6%

GDP) needed in environ-mental infrastructure &improvement

• Stronger business services CBD

• Suburban modes

• Consumer demand increases rapidity

• High-end services (busines producer)

• Global image making• Performance based

government

• High quality environment essential to competitiveness

• Edge cities• Highly attractive• Culture/tourism CBD

• High tech• High design• Culture & Hospitality• World class talent attracted

Potential to Eliminate Slums

Trading Manufacturing Oriented Services Amenity (Late Services)

Leap frog option, e.g., Bangalore, Accra (call centres)

Urban Development Trajectory

High

Stre

ssLa

g In

Res

pons

e

Gove

rnan

ce

Enviro

nmen

t

Spat

ial

Econom

y

Source: Webster (2005)

• More efficient governance

• Global intermediationcapabilities

• Air pollution• Urban environment worst

early–middle of this stage($2–3,000 US per capita)

• Peri-urban driven• Trunk infrastructure

shapes form

• FDI & Domestic investment fuel highgrowth in Mfging

18 | Guide to City Development Strategies

sustainable development include the Leader-ship in Energy and Environmental Design sys-tem, developed by the US Green BuildingCouncil. Environmental quality, includingeffective and sustainable delivery of environ-mental services, is important at all points alongthe urbanisation trajectory (see Figure 1), fromthe delivery of economic benefits throughimproved population health in poorer citiesand the provision of basic services at one endof the trajectory to the attraction of talent,investment, and high-value economic activitiesat the other.

• Address Causes, Not Symptoms of Poverty—Making cities look good and function well isimportant, but that doesn’t provide real oppor-tunity for less advantaged people. The focus ofpolicies and scarce investment needs to be onsignificantly reducing intergenerational pover-ty, primarily through changes in education,health, and livelihood (jobs, business creation).Intergenerational thinking is particularlyimportant in very poor cities. Turning a cityaround takes 10–20 years, corresponding toone human generation. The Tunis CDS process(Box 1) failed to gain the support of the busi-ness community. It failed to leverage supportfrom probably the most important agent ofpoverty alleviation, the business community,which is instrumental in employment creation.

The focus of these guidelines is on CDS process-es in developing cities. Developing cities differfrom industrialised ones, as Figure 1 indicates,and therefore they require different strategicresponses, as Figure 2 indicates. Furthermore, theconditions in developing cities vary enormously,from those of very poor cities in inland Sub-Saharan Africa typified by Bamako, throughthose of transitional-economy cities such asPrague and Sofia, to those of soon-to-be-richcities such as Chengdu, China.

Industrialised cities also use CDSs to enhancetheir competitiveness, liveability, and so forth.They may also use CDSs to correct reversals infortune, as in the Glasgow case (Box 2). In fact,industrialised cities actually have a long historyof deploying strategic planning to achieve com-munity goals. This may partially account for thegenerally higher technical quality of strategicplans produced by industrialised cities than pro-duced to date by CDS cities. Although the sub-stantive content of CDSs will obviously varywidely between industrialised and developingcities, there is no inherent reason why the tech-nical quality of such processes and productsshould vary, given the access of all world cities tofunding; comparative urban experiences; andknowledge resources, such as consultants, univer-sities, and international organisations. By the late1980s, the methodology was highly developed,and many cities had implemented CDSs, often

Tunis is in an enviable situation. It has the largest concentration ofbusinesses in the country (its economic weight is 2.5 times its

share of population); one out of five workers has a university educa-tion; and only 4 percent of its households are officially below thepoverty line. Yet a quarter of Tunis’s population live in informal settle-ments, and nearly a third work in the informal sector. The govern-ment was already spearheading several poverty redistribution pro-grammes (in actuality, slum upgrading) when the city began its CDSprocess. The city subsequently incorporated these programmes intoits vision and development strategy and outlined the latter in theWhite Book, a publication for public dissemination and validation. Tosome extent, the White Book has successfully galvanised severalstakeholder groups to organise activities around central strategicconcepts. For example, it gave rise to ‘Re-appropriate the City,’ awomen’s movement to make coffeehouses and other locations inthe city safe for women in the evening. But the strategy formulationmissed key opportunities to capitalise on the city’s strengths. Mostnotably, the business community lost interest because it felt that theWhite Book lacked targeted strategies for economic development.The business community’s disengagement severely limited the abil-ity of the city government to catalyse and leverage private invest-ment to orient development along new directions. The city lost anopportunity to improve the employment and housing prospects andincomes of its current and future residents, including those in therural areas, who, lacking economic opportunities, continued tomigrate to the capital and into these informal settlements.

Source: UMP/UN–Habitat (2002).

BOX 1. MISSED OPPORTUNITIES IN TUNIS, TUNISIA

Guide to City Development Strategies | 19

FIGURE 2. STRATEGIC FOCUS: PRO-POOR DEVELOPMENT

Trading/Informal

Manufacturing

Services

Amenity

• Health & educaton• Inter-generational mobility• Community infrastructure—water

—sanitation• Enterprise enabling actions

• Allocating accessible land for migrants• Land adjustment• Housing finance• Wide coverage lean social service delivery (economically feasible)• Access of poor to quality technical education• Technical education aligned with emerging clusters

• Sustainable social programs open to all (contributions by employers & employees)• Geographically accessible city• Enable creative activity

• Address poverty caused by social/psychological factors & slowing of middle class opportunities• Ensure equal access to education (student loans, etc.)• Affordable housing policies

When Glasgow’s traditional industries, particularly ship-building, fell into permanent decline—a casualty of a

new global division of labour that favoured other locations—this former economic powerhouse had to reinvent itself. Withfactories closing and unemployment levels soaring, the districtcouncil set about recasting Glasgow’s image from that of apolluted, rust-belt industrial city to one of a cultural city, with afocus on the arts, media, and business services. The districtcouncil was following the lead of local community groups,which had started an arts festival and opened a new museum,the Burrell Art Collection, in 1983. When the Scottish Devel-opment Committee hired McKinsey & Co., an internationalconsulting firm, to prepare a redevelopment plan for the city,the firm proposed building on these initiatives to promoteGlasgow as a cultural centre. The plan called for attracting inter-national companies, encouraging creativity among city resi-dents, and reinvigorating the city centre by converting oldwarehouses and factories into lofts and building new luxuryhousing in the docklands.i These efforts resulted in an eco-nomic renaissance for Glasgow. To sustain Glasgow’s success,the Glasgow Economic Forum, a public–private partnership ofeconomic stakeholders, prepared an economic strategy for2003–2005.ii The strategy builds on existing strengths to sus-

BOX 2. GLASGOW, SCOTLAND, REINVENTS ITSELF AS A CULTURAL CENTRE

tain growth and improve international competitiveness. It callsfor the redevelopment of Kelvingrove Art Gallery and Muse-um, the creation of new visitor areas (such as Merchant City),and the development of high-quality business locations alongthe River Clyde, Glasgow’s key territorial asset, according tothe OECD. Riverside development projects include the DigitalMedia Campus, the international financial services district,and the Glasgow Harbour Project. The development of CityScience will position Glasgow as the largest science and tech-nology centre in Scotland for business and research develop-ment. Another key objective of the city’s economic strategy isto improve the link between the unemployed Glasgow resi-dents and opportunities in job-rich and growth sectors. Thestrategy calls for improving and creating innovative training orretraining and employment linkage programmes and enhanc-ing transportation connectivity between disadvantaged neigh-bourhoods and key centres of employment. Finally, recognis-ing the need to compete in the place market, Glasgowcontinues to strengthen its brand recognition with a new citymarketing plan and is working on increasing direct and indirectinternational air services from Glasgow Airport.

i OECD (2002), UN–Habitat (2004).ii GEF (2003).

Urban Development Trajectory

20 | Guide to City Development Strategies

with considerable success, as summarised byBryson and Einsweiler (1988), Kemp (1992), andBryson (1999).

The Cities Alliance is the most importantresource supporting CDS processes in developingcities. However, other groups are getting moreinvolved, particularly in middle-income and tran-sition cities. For example, the Shui On Corpora-tion, based in Hong Kong and Shanghai, producescomplete CDSs in partnership with municipalgovernments and key stakeholders before under-taking property development in Chinese cities. Todate, Shui On has completed CDSs for Chengdu,Chongqing, Fuzhou, Kunming, Wuhan, Xiamen,and Xi’an. Consortia in Europe, including theEuropean Union, support CDSs in that region,especially in transitional cities, such as Prague.Last, but not least, public agencies within cities

(such as economic development agencies) andpublic–private consortia (such as innovationcouncils) often undertake CDS processes withoutexternal support or funding.Although more com-mon in industrialised cities, this approach isbecoming a trend in developing cities as well. Forexample, a citizens’ consortium, led by the busi-ness community, initiated the Mumbai Firstdevelopment strategy, in Mumbai.

Between 2000 and 2005, the Cities Alliance sup-ported CDS processes in about 140 cities, con-tributing $22.5 million.These guidelines abstractfrom lessons learned from those processes and avariety of similar ones, including locally drivenprocesses and those supported by other interna-tional bodies or private corporations. In somecases, Cities Alliance activities have inspired CDSefforts it has not officially supported.

Between 2000

and 2005, the

Cities Alliance

supported CDS

processes in

about 140 cities.

Guide to City Development Strategies | 21

4. The Role of City Development Strategies

CDSs DO MATTER

Increasing evidence shows that urban perform-ance is not based on maintaining existing roles,

economic structures, and institutional status quo.Rather, it is based on adaptability.Almost all citieswill be shocked by 2050, especially by externalforces. The success of a city is largely determinedby how it responds to shocks generated by rapidchanges in its external and internal environments.This quality is known as resilience, and it willbecome even more important in future.

Bangkok lost much of its comparative advantageas the factory of Southeast Asia in the 1997financial crisis and had its economic output (inUS dollars) more than halved in one month. Butby turning to high-end services, such as advertis-ing, medical services, and spas, Bangkok reposi-tioned itself to become a higher value economythan before. During this transition, poverty rateswere kept much lower than forecast becausehouseholds adapted, supporting less successfulfamily members and taking advantage of deepsocial capital (Webster 2004). The World Bankforecast that the Thai poverty rate would rise to18 percent from the pre-crisis rate of 11.9 per-cent (1996); it peaked at 15.9 percent.

Some other cities that were shocked never recov-ered. And some cities, such as Manila, forecast inthe early post–World War II period to becomeeconomic leaders, have been trapped in viciouscycles.

The evidence is clear: cities can and do suffermajor reversals in fortune. These reversals can bepositive or negative, with turnarounds and break-downs generally taking 10–20 years. Evidenceindicates that performance turnarounds are fre-quently the result of a city’s having a clear strate-gy, as was the case with Curitiba, Shanghai, andSingapore.

The role of a CDS process is first to shock anurban system under controlled conditions, caus-ing stakeholders to be truly objective in assessingtheir situation, and then to strategically deploy alimited number of actions to enable the city todramatically change its performance. The Mum-bai First case (see Box 4) is an excellent exampleof a bold, shock-inducing strategy. A good strate-gy is a prerequisite to performance change, butimplementation is what ultimately counts. Suc-cessful CDS processes almost always have keystakeholders acting with intent, chasing the samevision, within a framework of effective policies.

22 | Guide to City Development Strategies

Like the economies of most African cities, that of Karu, a fast grow-ing satellite town on the outskirts of the capital of Nigeria, Abuja,

relies predominantly on the informal sector. So when Karu wanted toformulate a local economic development strategy to reduce povertyand maximise economic growth, it focussed on establishing a partic-ipatory framework to enhance the interaction between state andlocal governments and informal businesses. The result was the Busi-ness and Economic Development Committee, a consortium of localKaru businesses. As the CDS moves into implementation, the con-sortium continues to serve as a crucial link for information exchangeand feedback, priority setting, economic strategy development,resources, and joint action within the business community andbetween this community and the government.

Source: Cities Alliance (2003a, p. 14).

BOX 3. IMPROVING LINKAGES BETWEEN GOVERNMENT AND INFORMAL BUSINESSES IN KARU, NIGERIA

The process works best when outsiders help inassessing the city’s situation and in subsequentstrategising. Cities need to learn from other cities,particularly those in similar circumstances or sub-ject to the same types of shocks. This learningneeds to include not just best practices but alsocases in which events did not go according toplan. In both developing and industrialised cities,perceptive outsiders without vested interests canoften see the reality of a city more clearly,. Strate-gies are generally ineffective if they are mostlyinternally driven and ignore outside forces andlearning.

It is unanimously agreed that CDSs should not becomprehensive plans. Rather, they should identi-fy a few strategic thrusts (usually five to seven ofthese).The purpose of these thrusts is to lever thesystem through a variety of mechanisms: (i)changes in national and subnational (such as met-ropolitan or municipal) policy frameworks; (ii)

public and private investment, including innova-tive financing mechanisms; (iii) demonstrationand ripple effects from catalytic projects and pro-grams; and (iv) public–private initiatives.

CDSs are not public sector programmes or docu-ments like local government’s physical plans orlong-term budgets. Rather, CDSs are civic or pub-lic processes in which the local government playsan important enabling role. The city authority inKaru, Nigeria, found that a consortium of localinformal businesses had the potential to organiseitself and play a leading role in driving the city’sdevelopment, given that their economic activitiesconstituted a substantial part of the GDP of a citydominated by the informal sector (Box 3).

Local governments are important for their abilityto catalyse, to represent the public interest, and tofix market gaps and failures. However, the officialbudget of a city anywhere in the world is minus-cule compared with the total financial resourcesthat a city’s stakeholders can catalyse. For exam-ple, expenditure by the Bangkok city govern-ment, the Bangkok Metropolitan Administration(BMA) accounts for less than 1 percent of urbaninvestment. However, the city administration andbudget can be vital signals of intent and commit-ment, thereby acting as powerful factors ininvestment decisions. For example, the BMAattracted investors to develop Bangkok’s 23-kilo-metre elevated heavy-rail transit (BTS) system ona Build–Own–Transfer (BOT) basis. The systemhas completely transformed the city over the pastfive years. Similarly, those with talent and knowl-edge of urban innovation are widely distributedwithin urban systems, with local governmentsemploying only a small percentage of them. Keystrategies identified through CDS processes mayor may not be actions that local government canor should take. But almost invariably, local gov-ernments need to play a catalytic role in makingthe project happen, for example, by organisinginnovative financing and providing signals to theprivate sector.

Even if large segments of the community reject aCDS, a strategy like Mumbai First may lead toaction catalysing alternative responses (Box 4).

CDSs are civic

or public

processes in

which the local

government

plays an

important

enabling role

Guide to City Development Strategies | 23

The redevelopment plan for the city of Mumbai is bold. Itsgoal is to transform Mumbai into a world class city by

2013, equalling or surpassing Shanghai. A core principle ofthe strategy is that incremental change doesn’t work—reform comes in leaps. The Government of Maharashtra’splan builds on a report by McKinsey & Co. on the future ofMumbai, originally commissioned by the citizen’s group Bom-bay First, which felt frustrated with urban development in oneof Asia’s most dysfunctional cities. The report called for a $40billion 10-year redevelopment plan for Mumbai, including a$1.2 billion plan to redevelop Dharavi, a slum community withthe unenviable reputation of being among the largest in Asia.Covering an area of 220 hectares and home to about 1 mil-lion residents, Dharavi is also one of the most entrepreneur-ial communities in India. Hundreds of microfactories operatewithin the slum, generating $500 million in annual sales ofpottery, leather, jewellery, and much more. Ideally situatednear the international airport and the new Bandra-Kurla busi-ness district, it also attracts white-collar workers, whochoose to live here among the rural migrant manufacturingworkers to be closer to their place of employment and toavoid the horrendous daily commutes endemic to this highly

BOX 4. A BOLD TRANSFORMATION PLAN FOR MUMBAI, INDIA

congested city. The redevelopment of such a large and primelocation in a city strapped for land is an important keystonein the planned transformation of Mumbai. It is intended to bean achievable “fast win” to catalyse a positive cycle ofchange and “transform the texture of life” in this city.i Theredevelopment plan calls for private developers and investorsto build new upscale business and residential areas, withland set aside as part of the land readjustment scheme toprovide affordable housing for displaced low-income Dharaviresidents.

To realise the transformation plan, the Government ofMaharashtra formed a Citizens’ Action Group, comprising cit-izens from academia, the private sector, and the slums, andthe government approached international agencies, includingUnited States Agency for International Development, theWorld Bank, and the Cities Alliance, for financial and techni-cal assistance. But bold moves invite controversy. Alreadyhighly contested, the development became especially con-troversial following the decision of the Government of Maha-rashtra in 2005 to undertake a slum demolition programmein 2005 in which 30,000 post-1995 homes. The strong publicoutcry halted the evictions, but not before the demolition

programme had severely jeopar-dised the support of a range oflocal and international actors anddamaged Mumbai’s internationalreputation for flexible, pro-poordevelopment. As the transforma-tion initiatives go forward, someslum residents remain scepticalabout the government’s intentionsand are calling for more incremen-tal approaches, whereas othersremain hopeful that the project willbring about a better quality of lifefor themselves and for Mum-baikars as a whole

i Government of Maharastra (2004).

Source: Sharma (2002), Cities Alliance (2005,pp. 36–37), The Economist (2005), Stewart(2005, pp. F4–F5).

24 | Guide to City Development Strategies

4.1 WHY UNDERTAKE A CITY DEVELOPMENT STRATEGYPROCESS?

Why should a city undertake a CDS? Why notallow the market and day-to-day bureaucraticforces to determine its fate?

A strategy has several advantages:

• It encourages stakeholders to invest andbehave according to a vision, effectivelypulling in one direction—getting prioritiesright is crucial to success;

• It cost-effectively allocates resources to a fewkey strategic areas;

• It helps a city anticipate future shocks and rap-idly changing contexts (the risk environment)and raises its understanding of how stakehold-ers would respond under various scenarios;

• It enables a city to anticipate the rate, type,and physical direction of growth and to devel-op infrastructure ahead of growth.

Given the potential benefits, some countries haveinstitutionalised CDS concepts nationwide. Thebest example of this is South Africa, where allcities must now produce a strategic plan based onthe success of CDSs in larger cities, such asJohannesburg (see Box 8). Box 5 describes howCDS principles are being used to guide strategicplanning in urban areas throughout South Africa.

Cities do have choices in their future develop-ment directions and outcomes, albeit circum-scribed. Their path of development is by nomeans predetermined. As a general principle, aCDS is a ‘trend breaker’. It is designed to moti-vate key city decisionmakers and stakeholders tothink and operate differently; otherwise, therewill be no change. Strategies should be designedfor high leverage and be deployed where thehighest developmental leverage is possible.

The prime motivation for the instigation of CDSsis the stakeholders’ awareness that the current sit-uation is unsatisfactory. Cities have often had dra-matic reversals in their fortunes. For example,conditions in most Sub-Saharan cities, such as inHarare, Lagos, and Nairobi, are judged unsatisfac-tory and are often inferior to conditions of thepast. This is equally true in many industrialisedcities; for example, Glasgow was the second mostimportant industrial city in the British Empire inthe Victorian era, but it has degenerated to thepoint of becoming dysfunctional, and many areasof the city became derelict. But the city is mas-sively reversing its fortunes through a strategicplan to reinvent itself as a cultural and scientificcentre, as described in Box 2.

Shanghai is a similar case. Along with Tokyo,Shanghai was the leading city of East Asia in theearly decades of the 20th century, but it was in astate of disrepair and economic malaise by theearly 1980s. Subsequently, the national govern-ment declared it the Gateway to China. Now,locally driven strategic initiatives, such as the newPudong CBD, started in 1992, are restoring thecity to its former glory. Shanghai is re-emerging asthe dominant city of East Asia. Penang, Malaysia,is another city that successfully remade itself witha well-thought-out strategy for responding quick-ly to a global market. In the 1970s, it turned itselfinto one of the most important electronics manu-facturing centres in Asia, riding the incipient elec-tronics boom at that time (Box 6).

In other cases, cities are performing reasonablywell but want to reposition themselves to excel.Examples would include Curitiba, Brazil, whichis well known for excellence in urban manage-ment; Chengdu, China, which is becoming thedominant high-end financial services and elec-tronics centre in western China (Motorola, Intel);and Las Vegas, United States, which constantlyrepositions itself to reinforce its role as the enter-tainment capital of the world.

Guide to City Development Strategies | 25

The Department of Provincial and Local Governments(DPLG) in South Africa has recently announced that all

five-year Integrated Development Plans (IDPs) must includea long-term strategy. Accordingly, by the end of 2006, all 284South African local governments will need to develop aCDS. Several of the larger cities already have a CDS, includ-ing Johannesburg, with a model CDS; Tshwane, which isexpanding the scope of its CDS in a groundbreaking waywith a new citywide housing and upgrading strategy andfinancing plan; and eThekwini, Cape Town, Ekurhuleni, andBuffalo City, which are each in the process of finalising andtendering a CDS. But the vast majority of South Africa localgovernments have yet to put effective CDSs in place. Fewof the IDP action plans take a long-term perspective involv-ing collective visioning and strategic planning. At a recentnational workshop to evaluate the impact of integrateddevelopment planning, mayors and city managers of SouthAfrican cities identified a need for economic growth strate-

BOX 5. MAINSTREAMING CDS IN SOUTH AFRICA WITH THE HELP OF THE CITIES NETWORK

gies based on competitive advantages, plus outcomes-based planning, monitoring, and spatial development frame-works, to coordinate public sector spending and other devel-opment efforts. Despite a rapid expansion of services, thecities see a need for more effective mechanisms—strategicactions focusing on few points of leverage for maximumimpacts—to tackle the major issues affecting the overallquality of life in South African cities, such as unemployment,crime, poverty, and HIV–AIDS. Many of these concernscould be addressed within a CDS.

To facilitate the process, the South African Cities Net-work (SACN), an organisation with a mandate to collect,analyse, and disseminate experiences of large city govern-ments in South Africa, has developed a programmaticframework to assist cities in formulating a CDS (see inset).Using the SACN framework, cities can formulate long-termstrategies that promote intergovernmental and intersectoralapproaches to planning, focus on points of leverage, and

mobilise city partners. The cityanalysis framework hasreceived overwhelming supportfrom public, social, and privatesector stakeholders in membercities. It is regarded as anessential instrument of analysisthat, in allowing all stakeholdersto participate in a critical analy-sis process, draws on the dis-tributed knowledge within soci-ety to develop a city strategywhile enhancing networkingbetween city stakeholders.

Source: SACN (2004, pp. 1–7).

SACN Framework for Analysis of City Performance

Productive CityKey Issue: Can the local

economy provide a majority of residents with a means to earn

a reasonable living?

Inclusive CityKey Issue: Do residentshave the opportunities and capacities to shareequitably in the socialbenefits of city life?

Well–Governed CityKey Issue: Is the

political & institutional context stable, open and

dynamic enough to accommodate all

interests?

Sustainable CityKey Issue: How is the city impacting on the envelope of natural

resources that sustainsthe settlement andmakes it livable?

CityDevelopment

StrategyKey Issue: What

long-term, inter-sector, mobilization, inter-governmental and

leveraging issues isthe city grappling with

toward meeting itsvision?

26 | Guide to City Development Strategies

The story of how Penang became one of Asia’s majorelectronics manufacturing hubs offers many valuable les-

sons for urban strategists. Penang, the second smalleststate in Malaysia, prospered as a free port under British ruleand in the early independence period, but it suffered eco-nomically when the federal government revoked its free portstatus, in 1969. To reinvigorate the island’s economy andrespond to growing unemployment, Penang state, under thevisionary leadership of Dr Lim Tun, adopted an export-orient-ed industrialization policy, which many considered radical atthe time—import substitution was in vogue. The corner-stone of the strategy was the creation of a free trade zone(FTZ) at Banyan Lepas, outside the island’s main city ofGeorgetown. By creating an enclave outside the customsand other federal administrative domains, the state couldbypass many inefficiencies in the Malaysian system whileoffering investors attractive export incentives. The first majorinternational firms to locate there, in 1972, were NationalSemiconductor and Hewlett-Packard, two leading Americansemiconductor firms; others soon followed. Within a year ofthese firms arriving, the electronics and electrical equipmentindustries accounted for one fifth of all manufacturing jobs inthe state and accounted for 28 percent of Penang’s manu-facturing value added.i

Public investment was the main driver of Penang’s eco-nomic development. The state government invested inessential supportive industrial infrastructure, ahead ofdemand, to guide and promote economic development andshape desirable spatial outcomes. Early public sector invest-ment focussed on constructing the FTZ—developing the landand facilities and providing roads and utilities—well beforethe first investor was secured. The state government forecastfuture land needs and banked sufficient land next to the FTZto expand the zone and keep the industry spatially clustered,which served to promote interaction between firms and tosupport a close-knit business community. It built new cargofacilities at the airport before the old ones reached capacity.As employment grew and attracted a large number ofmigrants from other states, the state government created anew town to relieve pressure on the main city, Georgetown.Situated next to the FTZ, the new town was able to leveragethe extensive infrastructure investment the state had put inplace to service the industrial base and to subsidise the costs

BOX 6. AN AGGRESSIVE STRATEGY PAYS OFF IN PENANG, MALAYSIA

of production (for example, through affordable worker hous-ing). Although Penang Island had only 778,000 people at thetime, infrastructure was built to accommodate the 2020 fore-cast of 2.5 million.

To execute the vision, the state set up the Penang Devel-opment Corporation (PDC) as a semiautonomous entity.Staffed with top talent and given considerable autonomy,PDC became a highly respected and valued partner to theglobal electronics industry, responding flexibly, quickly, andeffectively to the shifting needs of investors in this rapidlychanging industry. By holding regular meetings with topindustry leaders, PDC officials not only ensured good lines ofcommunication and a forum for joint problem solving, butalso contributed to the creation of strong industry networksto increase knowledge spillovers and innovation. In one of itsmany supporting roles, PDC helped to pair local supplierswith major investors. When local universities, which fellunder the federal mandate, failed to respond to the severeskill shortages hindering industry expansion, a joint council ofPDC and the major manufacturing firms established thePenang Skills Development Centre (PSDC), in 1989. Itsunique organizational structure, with industry directlyinvolved and holding the chair position in the centre, ensuredthat PSDC would have demand-driven courses to meet theevolving needs of the industry. And in a much-emulated bestpractice, the PSDC has helped Penang to move up the elec-tronic industry value ladder and stay competitive by continu-ally enhancing the pool of qualified human resources.

As more of the labour-intensive electronic assembly pro-duction relocates to emerging low-cost locales in the region,especially China, Penang has shifted into higher value activi-ties, including wafer production and the design and prototyp-

ing of products and pro-duction processes,thereby retaining itsprominence as an elec-tronics manufacturinghub of Asia.

i Haggard, Li, and Ong (1998, p.22).

Source: Muller and Saxenian(2005).

Guide to City Development Strategies | 27

These guidelines are organised around themes(substance) and building blocks (methodolo-

gy). The objective of the guidelines is to haveworldwide applicability in the development ofCDSs to enable cities to reposition themselves.This is a tall order, because, as noted, developingcities vary widely in social features (economic sys-tems, culture) and resources (finances, knowl-edge, governance capacity). Therefore, what fol-lows in sections 6 and 7 necessarily generalisesacross these differences.

Section 6 discusses the substantive focus of theCDS. Although each city’s strategy will beunique, experience has shown that virtually allsuccessful cities deal, albeit in different ways, with(i) livelihood enhancement (making a living [get-ting a job, starting a business], competitiveness,and human resource development); (ii) environ-mental quality, service delivery, and energy effi-ciency; (iii) spatial form and infrastructure (sup-plying land for shelter and livelihood, enablingtransaction-rich environments, and optimisingmobility through cost-efficient and environmen-tally sound transport systems); (iv) financialresources; and (v) governance.

A city’s perspective on these issues and its priori-ties will very much depend on (i) its place on thedevelopment trajectory (some cities are primarilyinformal economies, such as Maputo, Mozam-bique; some are just entering large-scale industri-alisation, such as Ho Chi Minh City, Vietnam;others are becoming high-end service-orientedeconomies, such as Hyderabad, India); (ii) its geo-graphic context (some are land locked; others arecoastal; some have highly attractive settings; oth-ers lack natural amenity); (iii) its culture; (iv) itsgovernance system; and (v) its openness to glob-alisation.

The building blocks (methodology), described insection 7, sequentially outline the technical stepsof any successful CDS process. Worldwide expe-rience has refined the approach taken in theseguidelines, which offer advice on each stage thatexperience has shown to underlie a successfulstrategic city development process.

5. Approach

P A R T T W O

6. Themes (Substance)

28 | Guide to City Development Strategies

The following themes are useful in structuringthe CDS processes of identifying a city’s

issues and assessing its capacity. Appendices A toE are menus of specific elements for each of thesethemes. A city’s place on the urban trajectoryshould determine which elements of these menusit should focus on. Although these thematic cate-gories are central to the assessment, strategicthrusts (as discussed in section 7.6) normally cutacross more than one theme.

6.1 LIVELIHOOD (Jobs, Business Start-ups, and Household Income)

The bottom line of virtually every CDS is animprovement in livelihood opportunities for thecity’s population. For the adult population(labour force), the measure of livelihood is nor-mally employment (that is, working for a compa-ny or for someone else) or creation of one’s ownwork (for example, starting a business or provid-ing services as an individual). The formal and theinformal sectors both offer employment and busi-ness creation opportunities. CARE, the Atlanta,United States-based humanitarian organisation,has developed a household livelihood security

(HLS) approach as the basis of its work (Figure11); the HLS approach is useful in understandinglivelihood issues (Sanderson 2002).

Unless the incomes of lower income householdscan be increased, it is difficult to sustainablyreduce poverty. Widespread increases in theincomes of low-income households require eco-nomic growth; growth is good, if not essential, forthe poor (Dollar and Kraay 2000). And unless thevalue of urban output can be increased, it is verydifficult to generate the fiscal resources neededfor public facilities, which, in turn, improve thehealth and knowledge of local people and attractprivate investment, creating a virtuous circle.

CDS designers need to assess and consider issuesand formulate strategies in three areas to create alivelihood-enhancing environment: (i) the busi-ness climate and enabling policies for small-busi-ness creation; (ii) urban competitiveness; and (iii)human resource development.

APPENDIX A puts forward a menu of thematicissues related to livelihood enhancement. Relevantmenu items and policies may vary widely, depend-ing on a city’s place on the urban trajectory. In thepoorest of cities, policies would focus on estab-

Guide to City Development Strategies | 29

lishing basic literacy; enabling informal businessesto start up with a minimum of hassles; and creat-ing supportive, non-nuisance environments toallow existing businesses to become more effi-cient and grow. Businesses with potential toexport, both to other parts of the country andinternationally, should have access to informationand support for their efforts to market these prod-ucts. In middle-income cities, at the other end ofthe developing city trajectory, policies will bequite different. They may be designed to supportresearch and development, to attract high-end tal-ent, to deepen economic clusters, and so on.

6.1.1 Business Climate

Business climates vary widely between urbanareas, but cities with more attractive business cli-mates are much more likely to attract invest-ment. The World Bank’s (2004) recently pub-lished global assessment of business climates is ofconsiderable value in formulating a CDS.

Enabling policies for small-business creation andgrowth are important in cities worldwide, butthey need to vary, depending on a city’s positionon the urban development trajectory. In poorercities, such as Jakarta and Nairobi, the formalsector obviously cannot create enough jobs tomeet the employment needs of labour forceentrants and migrants, let alone clear up employ-ment backlogs. Therefore, in such cities, many, ifnot most, people will have to create their ownjobs. If not, social instability is almost guaran-teed, as is economic performance that falls farbelow potential. Local governments can domuch to help organise and strengthen smallbusinesses and especially the informal sector. InKaru, Nigeria, the local government helped toorganise the informal sector into a business net-work (see Box 3). In the case of Santo André,Brazil, the regional development plan focused onthe service sector, which was dominated by smalland informal enterprises. Because there were nodata on this sector, a CDS process was initiatedto collect data and develop a strategy to enablethe tertiary sector to drive development (Box 7).Local governments and tertiary sector organisa-

tions can assist people in creating their ownsmall businesses by providing training, minimis-ing nuisance taxation, supporting small-businesslicensing, and the like.

6.1.2 Competitiveness

The competitiveness of cities can be assessed rap-idly. Webster and Muller (2000) prepared a man-ual that covers competitiveness assessmentmodes. A CDS should identify a city’s compara-tive advantage (that is, its endowments, such asclimate, geolocation, factor availability, and theprice of land and labour). At the same time, theCDS should assess the city’s competitive advan-tage (that is, how competitive a given industry oreconomic cluster, such as automotive assembly, isvis-à-vis a similar cluster in a competing city).

Unfortunately, we have few urban economicdata, even for the formal sector, in most develop-ing countries, especially in the medium-size andsmaller cities whose boundaries do not coincidewith provincial or municipal boundaries.Also, thedata tend to be organised traditionally, by sectors,whereas economic development is best under-stood through cluster analysis. To the extent pos-sible, a CDS should focus on key economic clus-ters in assessing a city’s competitiveness.

6.1.3 Human Resource Development

Human resource development is key to efforts toprevent or alleviate poverty and is the primeagent of upward mobility in developing cities. Itcontributes to overall urban productivity andcompetitiveness by developing a stock of spe-cialised, technically skilled labour. It involvesshort-term training, formal training leading tocertification (such as university or vocational pro-grammes), and other modalities of training (suchas apprenticeships and informal adult literacycourses). Key concerns in assessing human

Local governments

can do much to

help organise and

strengthen small

businesses and

especially the

informal sector.

resource development at the urban scale are: (i)access to training or education opportunities; (ii)the quality of training programmes; and (iii) thealignment of educational programming with theemerging urban economy.

Short-term training can be particularly importantas an adaptation mechanism when cities areshocked. For example, immediately after the1997 financial crisis in Thailand, the Bangkokgovernment (the BMA) trained more than100,000 people in occupations in demand. Thetrainees were then able to set up small businesseswith minimal requirements for start-up capital,such as hairdressing, motorcycle repair, home ren-ovation, or bookkeeping. The capability of a cityto rapidly gear up short-term training is an impor-tant element in the assessment of an urbanregion.

30 | Guide to City Development Strategies

The Santo André CDS was an elaboration of a largerregional economic development plan. The greater ABC

region, in the south-eastern part of Greater São Paulo, pre-pared a regional economic development plan in 1999, settingout a planning and institutional framework for the region’seconomic revitalization. The strategy called for a focus on thetertiary economy. However, because small-scale and informalenterprises dominated this segment of the economy, infor-mation about business and other service sectors was scant.Thus, Santo André, the second largest of seven municipali-ties in the ABC region, initiated a process to deepen theknowledge base of this sector through a set of interviewsand, based on the results of this survey, a detailed action planto develop the service sector.

Santo André discovered that interview-based surveyingis a lengthy process, especially when the database forsampling is incomplete, as in the city’s informal sector. Ittook 20 weeks to collect surveys from small businessesand 15 weeks to collect surveys from the informal sectorin Santo André. The process was hindered by a lack ofawareness about the regional plan and its importance and

by respondents’ reluctance to share information about rev-enue and profits with the government. Better media cover-age could have helped. However, the survey process itselfraised awareness about the broader strategy and the gov-ernment’s desire for stakeholder participation. For this rea-son, Santo André had to ensure that the people conductingthe surveys were capable of describing the regional strate-gy and its participatory frameworks. The process alsorequired striking a balance between outside consultantsand insider inputs. Outsiders could facilitate the process,gather sensitive information more easily than the local gov-ernment, and provide helpful viewpoints, but creating data-bases, interpreting results, and developing feasibledetailed plans required local knowledge of processes, poli-tics, and history.

In the end, the Santo André CDS got the local communityinvolved in the regional strategy, and it added value to theoverarching strategy with better defined programmes andprojects, with the local stakeholders’ political support.

Source: Cities Alliance–ABC (2002).

BOX 7. ECONOMIC STRENGTHENING IN SANTO ANDRÉ, BRAZIL, THROUGH SMALL BUSINESS AND INFORMAL SERVICE SECTOR DEVELOPMENT

6.2 IMPROVING ENVIRONMENTAL QUALITY, SERVICE DELIVERY, AND ENERGY EFFICIENCY

CDS processes in the past have tended to viewenvironmental initiatives as add-ons to strategies.Often, the so-called environmental strategiesfound in CDSs are: (i) conventional civil engi-neering programming, such as wastewater orlandfill systems mechanistically developed on thebasis of demographic and economic forecasts; and(ii) proposals to minimise emissions, again on thebasis of forecast conditions. What is needed is achanged paradigm to totally reframe the environ-mental and energy content of a CDS. For exam-ple, the question could be; which city develop-ment vectors would minimise environmentalinfrastructure costs, substantially improve energyefficiency, and maximise returns on public healthand other social service investment? To whatextent can demand management reduce the needfor additional environmental or energy facilities?