guide to clans: setting up a strong clan system in simulation games | leonard frankel
TRANSCRIPT
Guide to ClansSimulation Games
BY
Leonard Frankel
“A clan is a group of people united by actual or perceived kinship and ancestry” Wikipedia
“kinship is the web of social relationships that form an important part of the lives of most humans in most societies”
Top grossing game revenues
Clan Systems
Guide to Clans, Casual Connect Berlin 2017
Famous games with a clan system
Clan Systems
Guide to Clans, Casual Connect Berlin 2017
About ClanPlayClanPlay is a messaging app for awesome gamers that synchronizes with the chat inside games. It keeps them connected and let’s developers communicate with them even while they are not playing.
Guide to Clans, Casual Connect Berlin 2017
About MePreviously VP Biz Dev at Plarium (>250m clan-based gamers)• Launched 3 internal studios• Closed major IP and publishing dealsBefore that founded another startup, AI for pokerFinancial trading background (crude oil and metals)
Guide to Clans, Casual Connect Berlin 2017
Why Clans?Improves long term retention• Friendship• Adding complexityDiversifies player spending and caters to patronshipApplicable to almost any game type
Guide to Clans, Casual Connect Berlin 2017
5 Pillars of Clanship• Communication• Interaction/Collaboration• Rewards• Benefits• Goals /Competition
City raids in Shop HeroesTrading in SimCity BuildIt
Gifting currency with your clan-mates
Guide to Clans, Casual Connect Berlin 2017
Examples From Simulation Games
Guide to Clans, Casual Connect Berlin 2017
Examples From Simulation Games
Guide to Clans, Casual Connect Berlin 2017
Examples From Simulation Games
Guide to Clans, Casual Connect Berlin 2017
The Challenge of Onboarding 100k DAUAverage clan size 10 people50% clan participation>5,000 clans
Best practice for clans on-boarding:• Co-leaders should be able to kick• Auto-accept until a high level clan• Avoid ghost clans• Restrict size and loosen as they advance
Guide to Clans, Casual Connect Berlin 2017
Clan Gamers Survey• Nearly 100 clan gamers• 21 countries• Strategy & CCG games
How Many Games with a Clan System Do You Play?
123+
Average = 1.8
Guide to Clans, Casual Connect Berlin 2017
Clan Gamers Survey
Joking around & having fun
Tactics and plans
Gameplay requests
Game features
Other
What Topics Are You Discussing?How Many Times a Day Do You Chat With Your Clan Mates?
1-55-1010+
Guide to Clans, Casual Connect Berlin 2017
Clan Gamers Survey
People I know
Friends of friends
Same playing habits
Same level
Same language
I don't care
Who Do You Prefer In Your Clan?
Guide to Clans, Casual Connect Berlin 2017
Do You Share Files with Your Clan?
YesNo
Clan Gamers Survey
Would You Share Files if You Could Easily Do So?
YesNoMaybe
Guide to Clans, Casual Connect Berlin 2017
What File Types Do You Share?
ImagesVideosAudioDocuments
Clan Gamers Survey
How Good Is The Chat Inside Your Game?
GreatGoodOkMehBad
Would You Install a Dedicated IM for Your Clan?
YesNoMaybe
Only 26% of players find the in-game chat to be good enough
Guide to Clans, Casual Connect Berlin 2017
Example: Gardenscapes
Add ChatHome Owner UnionsNeighbors help each other with time of upgrades (up to half)Donate gold to the Union Leader uses donations to unlock mission Time-limited, multi item collection goals Prizes focus on vanity items and unique boosters
Guide to Clans, Casual Connect Berlin 2017
Questions ?!?
Don’t be a stranger!
Leonard [email protected]
Guide to Clans, Casual Connect Berlin 2017