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Guide to Selecting Your Sessions

2013 HBA Leadership Conference

November 13 - 15, 2013 Boston Marriott Copley Place • Boston, MA

Updated: September 26, 2013

Some SeSSionS now Sold out

Healthcare Businesswomen’s Association www.hbanet.org

973-575-0606 (ext 4)

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Table of Contents

Page

Session Schedule and Planning Tool 3 • Select your sessions before registering Workshops • Business/Industry Acumen 4 • Career 9 • Leadership 14 • Executive Women’s Forum (Track) 25

Open to executive women who meet eligibility criteria; see details in this section

Leadership Connections: Breakfast with Executives • Topics 29

Included in conference fee, but must pre-register and select topic Post-Conference Seminar 30

Optional; additional fee applies

This booklet provides information on educational sessions that require registration. Please note that you must be ready to enter your choice of sessions when you register. If a selection no longer appears in online registration, it has been filled. Most sessions are offered on both Thursday and Friday. The conference also features plenary sessions with nationally-known keynote speakers; you do not need to register for plenary sessions. Finally, there are many receptions, social activities and other special events that are not summarized in this booklet. For the latest information, go to the HBA Leadership Conference page on the HBA website. If you have any questions or need assistance registering, please contact Erica Renz at erenz@hbanet.org or 973-575-0606 ext. 4. Planning your conference agenda is as easy as 1-2-3: 1. For full information on any session, click on the session title on the next page. 2. Review the schedule and record your choices in the Planning Tool on the next page. 3. Have your choices at hand and register now.

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Session Schedule Session

# Presenter Title With hyperlinks to full descriptions

Thu 10:45 AM

Thu 3:00 PM

Fri 7:00 AM

Fri 8:45 AM

Fri 10:30 AM

Fri 2:30 PM

BUSINESS / INDUSTRY ACUMEN WORKSHOPS A❶ Bina Business Model Transformation: The Role of Innovation █ A❷ Marks Corvino It Takes Two to Tango: Cultivating Successful Client-Vendor Relationships Filled █ A❸ Donohoo The Art and Science of Hiring: What Every Extraordinary Leader Needs to Know █ Filled A❹ Fishman User-Friendly Analytics for Strategy Development: A Mini MBA Case Study █ █ A❺ Reynolds What You Need to Know about Healthcare Reform █ █ █ CAREER WORKSHOPS C❶ Beckhardt From Employee to Consultant: Making the Transition Filled █ C❷ Kennedy Career Development Success: Action and Influence █ █ C❸ Marcus The Politics of Promotion: What Women Need to Know to Get and Stay Ahead █ Filled C❹ Talley Bridging the Gap: Nine Critical Success Factors for Advancement Filled C❺ Vakharia Career Opportunities in the New Healthcare Space: Translating Your Skills █ █ LEADERSHIP WORKSHOPS L❶ Burnham Owning the Room: Simple Secrets to Increasing Your Leadership Charisma Filled Filled L❷ Crane Growing Seeds into Sequoias: Building Big Ideas from Insights to Solutions █ █ L❸ Fleischer Keeping Cool Under Fire █ █ █ L❹ Friedman What American Idol® (and Reality TV) Can Teach You about Leadership █ █ L❺ Hough The Improvisation Edge: Women and Executive Presence Filled Filled L❻ Kummer Group Decision-Making: Using a Knowledge Plan to Move Ahead █ █ L❼ Lamendola Sharpen Your Critical Thinking: Precise Questions, Concise Answers █ █ L❽ Memel Uncover Your Storytelling Skills █ █ L❾ O’Connor Leading Change in Turbulent Times: Improving Organizational Agility Filled Filled █ L❿ Padernacht Mistakes, Mishaps and Blunders: Learning from and Leading Through Failure █ █ L⓫ Carey Innovate You: A Year of Magical Thinking █ █ EXECUTIVE WOMEN’S FORUM (TRACK)

Note: Eligibility criteria apply EWF❶ Sohn Serving on Corporate Boards: Personal Stories and a Call to Action █ EWF❷ Memel Communicating Your Vision: Applying the Art of Storytelling █ EWF❸ - EWF❹

Williams Living from Your Legacy Now - Double Session █ █ SPECIAL BREAKFAST

Note: Included in conference fee, but you must pre-register and select a topic T❶ - T❿

Heller Leadership Connections: Breakfast with Executives █ POST-CONFERENCE SEMINAR

Note: Optional session; additional fee applies

PCS❶ Memel Practicing Your Story: And the Oscar Goes to... Filled

Planning Tool

Use this tool to create your schedule. You must provide your selections at the time of registration, so have this information handy. Workshop registration is first-come, first-served. Go to registration.

Session Date Time Your selection Notes __

Workshop Session 1 Thu, 14 Nov 10:45 AM - 12:15 PM Workshop # _______ Workshop Session 2 Thu, 14 Nov 3:00 PM - 4:30 PM Workshop # _______ Workshop Session 3 Fri, 15 Nov 8:45 AM - 10:15 AM Workshop # _______ Workshop Session 4 Fri, 15 Nov 10:30 AM - 12:00 PM Workshop # _______ Leadership Connections: Fri, 15 Nov 7:00 - 8:30 AM 1st choice - Topic # _______ Included in conference Breakfast with Executives 2nd choice - Topic # _______ fee but must register Post-Conference Seminar Fri, 15 Nov 2:30 - 5:00 PM SOLD OUT Optional - Additional fee

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B U S I N E S S / I N D U S T R Y A C U M E N W O R K S H O P S

A❶ BUSINESS MODEL TRANSFORMATION: The Role of Innovation Presenter: Shideh Sedgh Bina, founding partner, Insigniam Co-Presenter: Greg Trueblood, consultant, Insigniam Session: Thursday - 3:00 PM only Objectives: • Recognize key business model types and elements • Apply a tool to initiate business model innovation • Identify business model innovations that you can take back to your workplace The challenge of creating new product innovation is great, but greater still is the challenge of innovating how business generates value. In this session, the presenters will share a framework that takes the mystery out of how business models work so you can innovate the way you do business, regardless of organizational type. Identify your existing business model and learn about common business model types, including examples from other industries. Then explore business model innovation, including both product-based innovation as well as the less traditional systems and process innovation, which can bring attention to new or overlooked possibilities. Using a business model map and a “one-element-at-a-time” approach, you will assess how changing one component of your current model can generate new value for new customers. By the conclusion of this workshop, you will identify business model innovations that you can take back to your workplace. About the workshop leader: Insigniam founding partner Shideh Bina has more than 25 years of experience in consulting, business development and management globally with large, complex organizations. An expert in change management and corporate transformations, she applies her unique skill to develop leaders and improve business operations. Website: www.insigniam.com.

“Leaders have to be agile and quick to adapt to new market situations, opportunities, and risks.

This session offers a way to enhance one's ability to make bold changes to a business model and how to engage and execute on it.”

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B U S I N E S S / I N D U S T R Y A C U M E N W O R K S H O P S

A❷ IT TAKES TWO TO TANGO: Cultivating Successful Client-Vendor Relationships Presenter: Jaime Marks Corvino, manager, marketing materials and reporting, Novo Nordisk Co-Presenters: • Tanya Hill, vice president, hemophilia marketing, Novo Nordisk • Karla Stricker Anderson, principal, PwC • Additional panelists to be announced Sessions: Thursday - 10:45 AM (Filled) ● Friday - 10:30 AM Objectives: • Identify causes of common obstacles faced in client-vendor relationships • Apply strategies to proactively address and overcome obstacles in both new and existing client-vendor

relationships • Discuss best practices to optimize client-vendor relationships The use of external vendors (eg, consultants, agencies) is a common practice and a fundamental part of doing business. Less common is the recognition that successful client-vendor relationships require time and work by both parties: it takes two to tango. As with personal relationships, the client-vendor relationship goes through stages that depend upon mutual communication and trust: courting (proposals and sales presentations), engagement (statements of work and contracts), marriage (conducting business) and break-up (ending projects). The ability to effectively engage, manage and motivate external partners and clients is an essential skill, yet there is little training on how to cultivate and sustain these relationships. In this workshop, you will explore both sides of the client-vendor relationship and identify strategies to optimize these business interactions. Successful client-vendor pairs will share their experiences and provide practical tips for building and strengthening client-vendor relationships. About the workshop leader: Jaime Marks Corvino has worked in the healthcare industry as both a client and a consultant. She currently is a manager of marketing operations at Novo Nordisk; prior to that, she served as a manager in PwC's pharmaceutical and life sciences consulting practice. Profile: www.linkedin.com/in/jaimemarks.

“Leadership is often thought of in terms of managing down the chain of command, but client/vendor relationships require lateral leadership and leading without authority:

leadership skills not often practiced and developed.”

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B U S I N E S S / I N D U S T R Y A C U M E N W O R K S H O P S

A❸ THE ART AND SCIENCE OF HIRING: What Every Extraordinary Leader Needs to Know Presenter: Nancy Donohoo, partner, Grant Cooper HealthCare Co-Presenter: Ed Stout, senior client partner, Grant Cooper HealthCare Sessions: Thursday - 10:45 AM ● Friday - 8:45 AM (Filled) Objectives: • Develop a strategic approach to identifying and hiring the best candidates for your team • Apply effective interviewing and listening skills to glean critical information needed for hiring decisions • Identify ways to manage the offer process to increase effectiveness and success Leaders know the only way to achieve and sustain success is to surround themselves with the best and brightest people. Top talent represents the most important competitive advantage across all industries, and the higher one goes in an organization, the more important it is to have the ability to select the right person for the job. Take your recruitment process—including your interviewing and hiring skills—to a whole new level in this fun and interactive workshop. Learn how to glean the information you need from interviews and reference checks, gain a more comprehensive and balanced view of candidates, ask better questions and manage the offer process with greater effectiveness. Both seasoned hiring executives and new managers will walk away with practical insights and tools to improve accuracy in recruiting, interviewing and closing the best candidates for any job. About the workshop leader: Nancy Donohoo is partner at Grant Cooper HealthCare and has more than 16 years’ experience in executive search, placing top talent in the healthcare/life sciences industry. Prior to that, she held leadership roles at United Healthcare, KV Pharmaceutical and Coventry. Nancy is a certified administrator for DDI Targeted Selection®, a behavioral interviewing system. Website: www.grantcooperhealthcare.com.

“We will demonstrate the importance of a scientific approach to hiring, which relies on structure, consistency and objectivity. We will also emphasize the value of the art of hiring,

which is to be aware of your intuition about a candidate, using your emotional intelligence and other ‘soft’ skills.”

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B U S I N E S S / I N D U S T R Y A C U M E N W O R K S H O P S

A❹ USER-FRIENDLY ANALYTICS FOR STRATEGY DEVELOPMENT: A Mini-MBA Case Study Presenter: David Fishman, president, Snowfish, LLC Co-Presenter: Melissa Hammond, managing director, Snowfish, LLC Sessions: Thursday - 10:45 AM ● Friday - 10:30 AM Objectives: • Describe a systematic approach to strategy development • Review critical questions to ask when determining strategic direction • Identify, analyze and distill data to inform decision-making When it comes to strategy development, it is not uncommon for decisions to be made based on anecdotal or other information, despite the existence of multiple data sources that can be found within most organizations. Market research and clinical data—coupled with financial, competitive and scientific data—provide a rich body of information to inform the decision-making process. This workshop provides a systematic approach for developing a product or business plan and helps non-analytics professionals gain greater comfort in the use and application of multiple data sources. Learn how to ask critical questions, use data—and not opinion—to form conclusions, and build the structure needed to distill information and present it in a usable form. Real-world cases requiring go/no go decisions will be highlighted, with opportunities for discussion provided at critical decision points in each case. These life-science-industry examples bring strategy development—and analytics—to life. Note: This workshop is for non-analytics professionals. About the workshop leader: David Fishman has developed and launched products that have generated more than $1 billion in revenue. As head of life sciences consulting firm Snowfish, LLC, he provides strategic decision-making advice and counsel to CEOs and industry executives. Website: www.snowfish.net.

“To be a leader, you need to understand strategy. You will not progress to a higher level

unless you demonstrate strategic skills.”

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B U S I N E S S / I N D U S T R Y A C U M E N W O R K S H O P S

A❺ WHAT YOU NEED TO KNOW ABOUT HEALTHCARE REFORM Presenter: Lesley Reynolds, JD, partner, Fulbright & Jaworski, LLP Co-Presenters: • Rick Robinson, JD, partner, Fulbright & Jaworksi, LLP • Additional panelists to be announced Sessions: Thursday - 10:45 AM ● Thursday - 3:00 PM ● Friday - 8:45 AM Objectives: • Articulate fundamental changes in healthcare reform • Identify key ramifications of these changes to your industry sector • Apply basic healthcare reform concepts to day-to-day decision-making The expansion of Medicaid, continued cost-cutting measures, insurance reforms and other ramifications of the Patient Protection and Affordable Care Act as well as recent fraud enforcement creates a high-stakes atmosphere within the healthcare space. Today’s leaders cannot risk a lack of understanding of these issues, yet the regulations are dense and at times difficult to comprehend. This workshop will help parse the broader issues of healthcare reform and provide clarity on critical topics, so you will be better prepared to navigate this ever-changing environment. Using case studies from multiple industry sectors and insights from panelists, you will leave with a better understanding of key changes, including new enforcement and regulatory areas, and how to apply basic healthcare reform concepts to day-to-day decisions made in a real-world environment. Time will be afforded for a question and answer session. About the workshop leader: As a partner in Fulbright & Jaworski's Washington, DC office, Lesley Reynolds focuses her practice on matters involving healthcare and healthcare litigation and represents healthcare clients in regulatory and compliance matters including internal investigations and self-disclosures. She also has worked extensively on class action issues affecting healthcare clients. Website: www.fulbright.com.

“Leadership involves an in-depth understanding of the world in which you are leading,

especially in a highly regulated industry like healthcare.”

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C A R E E R W O R K S H O P S

C❶ FROM EMPLOYEE TO CONSULTANT: Making the Transition Presenter: Stacey Beckhardt, principal, Health Advocacy Communications Co-Presenters: • Ann Moravick, president and founder, Rx4Good • Karen Roy, principal, Ardgillan Group • Sheryl Williams, principal, J. Fox Enterprises Sessions: Thursday - 3:00 PM (Filled) ● Friday - 8:45 AM Objectives: • Identify basic business practices and key requirements for establishing a consultancy • Recognize factors that can advance or hinder success as a consultant • Enhance your ability to negotiate with former employers and other potential clients Do you have a passion to work for yourself or are corporate or market conditions driving you in that direction? Making the transition from employee to independent consultant takes far more than creating an LLC. It takes pragmatic, proactive steps to move your professional path forward on your terms. In this workshop, you will learn from first-hand accounts about the successes—and the challenges—of going from employee to consultant from those who have done so. Leave with a fuller understanding of what is required to establish a consulting practice and a greater appreciation for how negotiation can be used to turn a former employer into a first client and ensure that fees are commensurate with expertise. This session provides a unique, case-based discussion about entrepreneurship among women, with the opportunity to learn from fellow attendees and an experienced panel. Finally, discover resources and assessment tools—and take one to get started—that can help you determine if you have the skills, work style and entrepreneurial spirit necessary to succeed in a consultant role. Note: This workshop requires completion of a pre-conference personal assessment, online survey about entrepreneurship, and review of case studies. About the workshop leader: Stacey Beckhardt has 30 years’ experience in not-for-profits and the biopharmaceutical industry and is principal, Health Advocacy Communications. She has served as a policy analyst and lobbyist, the first employee of a major medical society and led communications for a pharmaceutical product franchise and established the company’s advocacy relations function. Stacey has first-hand experience with career transitions, having gone through a restructuring, corporate bankruptcy and merger. Website: www.healthac-llc.com.

“There is no single or straightforward path from employee to consultant. Each must artfully negotiate their own terms.”

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C A R E E R W O R K S H O P S

C❷ CAREER DEVELOPMENT SUCCESS: Action and Influence Presenter: Beth Kennedy, principal, Benatti Training & Development Sessions: Thursday - 3:00 PM ● Friday - 10:45 AM Objectives: • Recognize the importance of intentional career development • Apply a career development model to examine motivators, resiliency, and branding • Create an action plan to enhance career success and satisfaction More than ever, it is vital for every employee to develop their career intentionally, through design not default. Career development must become a regular process, not considered only when searching for a job. The benefits: increased satisfaction, engagement and confidence. This workshop employs a proprietary model focused on three strategies—career motivators, resiliency and personal branding—and provides an opportunity to develop an action plan for each. In this session, you will increase self-awareness as you explore key questions: What motivates you and provides a sense of satisfaction? How often do you experience satisfaction in your current career? Do you have the ability to bounce back, cope, renew and revitalize, or are you running on empty? What is your personal brand and how can you harness its power? Learn how to enhance both your success and satisfaction by seizing the reins and making career development a top priority. About the workshop leader: Beth Kennedy brings more than 20 years of experience to her role as an executive/leadership coach and career development expert. As principal of Benatti Training & Development, she supports leaders and other professionals as they assess their skills to better execute current and future roles. A certified Leadership Coach Academy Talent Management/Leadership Coach, she holds certifications/qualifications in multiple instruments and tools. Website: www.bethkennedy.com.

“When leaders take time to understand themselves, focus on enhancing their resiliency and know their personal brand,

great things happen!”

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C A R E E R W O R K S H O P S

C❸ THE POLITICS OF PROMOTION: What It Takes for Women to Get—and Stay—Ahead Presenter: Bonnie Marcus, president and founder, Women’s Success Coaching Sessions: Thursday - 10:45 AM ● Friday - 8:45 AM (Filled) Objectives: • Recognize the importance of political savvy for career advancement • Map your organization’s power grid to include key stakeholders and their level of influence • Leverage promotion as a politic skill for access to networks, information and opportunities Workplaces are highly politicized environments where key decisions about who gets ahead, who gets plum assignments and who gets scarce resources are not based on talent or hard work alone. And the higher you go, the more competitive it gets. Getting and staying ahead requires political savvy and an understanding of who makes the decisions as well as how decisions are made. In this workshop, you will learn how to identify the power grid in your organization, build and leverage relationships with key stakeholders and create visibility and credibility within your organization. In addition, you will recognize the importance of being positioned to take advantage of emerging opportunities or to create your own. This session provides a unique insight: that promotion itself can be leveraged as a political tool to gain access to informal networks, information and opportunities. Don’t assume that your work speaks for itself. Use the strategies and action steps reviewed in this workshop to get—and stay—ahead. About the workshop leader: Bonnie Marcus is an award- winning entrepreneur and Forbes contributing writer who has real conversations for real women about real situations in the workplace today. As president and founder of Women’s Success Coaching, she assists professional women to successfully navigate the workplace and to position and promote themselves to advance their careers. Website: www.WomensSuccessCoaching.com.

“It is not enough to be talented and work hard. The workplace is a highly competitive environment.

To get ahead and stay ahead, women must embrace and engage in workplace politics.”

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C A R E E R W O R K S H O P S

C❹ BRIDGING THE GAP: Nine Critical Success Factors for Advancement Presenter: Anne Camille Talley, consultant, Health Leaders Consultancy Co-Presenters: • Lisa R. Courtade, executive director, global market research and analytics, Merck • Deb Dominianni, vice president, marketing, PinnacleCare • Jill Royston, executive coach, Beacon Associates Session: Thursday - 10:45 AM only (Filled) Objectives: • Identify nine critical factors for career/leadership success • Create a personalized action plan and network map that supports the development of leadership skills • Integrate purpose, connections and tools to put your plan into action What are the nine critical factors that will best support your development as a leader and help you move ahead? To answer that question, four leading practitioners of women’s advancement have drawn from the groundbreaking HBA E.D.G.E. in Leadership Study, as well as new research conducted among senior executives. This interactive workshop distills a wealth of information and experience in personal leadership development and provides practical advice and action plans that will equip you to lead, change, build teams, develop other leaders and identify mentors and sponsors. In small groups, you will work through the foundations of advancement and use three new tools—customized for this session—that focus on purpose, action and influence to craft your leadership journey. Start applying what you learn as soon as you walk out the door by taking advantage of opportunities throughout the conference to expand your network, strengthen relationships and increase your reach and influence. About the workshop leader: Anne Camille Talley, the 2008 HBA Star Volunteer, is a pharmaceutical global market research and professional development leader. She is an author or co-author of all four major HBA studies about the advancement of women’s careers and speaks on a variety of leadership-related topics.

“This workshop will help participants recognize how to put their natural talents and purpose to work

to advance their own leadership, lead their teams more effectively and contribute at a greater level in their organizations.”

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C A R E E R W O R K S H O P S

C❺ CAREER OPPORTUNITIES IN THE NEW HEALTHCARE SPACE: Translating Your Skills Presenter: Tejal Vakharia, JD, senior vice president and chief compliance counsel,

Allscripts Healthcare Solutions Sessions: Thursday - 3:00 PM ● Friday - 10:30 AM Objectives: • Recognize the intricacies and complexities of the growing non-traditional healthcare field • Identify career opportunities in healthcare startups and non-traditional industry sectors • Translate skills developed in traditional healthcare organizations to career opportunities in the new

healthcare space The world of healthcare is changing, and change brings both challenges and opportunities. While the pharmaceutical, medical device and other traditional players in the healthcare industry have been hit by downsizing, startups and non-traditional healthcare companies are growing rapidly, with healthcare reform accelerating the change. Smaller companies are coming up with ways of helping larger ones cope and are looking for experienced professionals and leaders who understand how traditional healthcare organizations work. The result: new opportunities in existing enterprises—consulting, insurance, data analytics—as well as whole new enterprises: eHealth, mobile health and health information technology, as examples. This workshop will examine the top 50 healthcare startups, highlighting the intricacies and complexities of the growing non-traditional healthcare field; identify career opportunities in today’s new healthcare space; and discuss how to apply and translate skills developed in traditional healthcare organizations to emerging opportunities in new industry sectors. About the workshop leader: Tejal Vakharia is senior vice president and chief compliance counsel for Allscripts Healthcare Solutions with experience in healthcare law, compliance and policy. Her career transition into the new healthcare space has been extremely rewarding, and she wishes to make others aware of these opportunities. Prior to joining Allscripts, Tejal worked for General Electric and Abbott Laboratories. Website: www.allscripts.com.

“This workshop provides the background, facts and science behind the emerging non-traditional healthcare field and focuses on the art of translating skills acquired

in the traditional healthcare space to emerging opportunities.”

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L E A D E R S H I P W O R K S H O P S

L❶ OWNING THE ROOM: Simple Secrets to Increasing Your Leadership Charisma Presenter: Cynthia Burnham, founder, Ideas Take Flight Sessions: Thursday - 3:00 PM (Filled) ● Friday - 10:30 AM (Filled) Objectives: • Describe how to demonstrate poise, gravitas and self-confidence in challenging situations • Identify strategies to drive a positive perception with audiences of all sizes • Recognize how the body drives the intellect and use that to connect more powerfully with others Too often, we believe our basic skills and credentials suffice, however, personal presence, self-assurance, and grace under pressure—charisma—differentiate the best leaders from others with similar talents and backgrounds. These qualities improve the ability to make a positive first impression as well as a lasting one, connect quickly and authentically with important people and develop an inner sense of confidence. Charisma is a skill you can learn; it is not a gift limited to a select few. It also is a way of focusing your energy to connect with associates, team members and customers. In this workshop, you will discover why natural human wiring dictates that how you stand, move and walk changes how others see you and—more importantly—how powerful you feel; how stillness can create respect, authority and gravitas; and how simple changes in your voice can increase credibility and focus. Take part in exercises and leave with practical tips to help you own the room. About the workshop leader: Cynthia Burnham is a board-certified coach, leadership consultant, former Wall Street SVP and author of “The Charisma Edge: A How-To Guide For Turning On Your Leadership Power.” As founder of Ideas Take Flight, she uses lessons learned about confidence, power and charisma to help others increase their effectiveness and create a powerful personal presence. Website: www.cynthiaburnham.com.

“Everything links back to our natural human wiring and the body/brain ‘system’ we inhabit.

I use this information to explain why behaviors work—or don't work— to help us look, act and feel more confident, powerful and authentic.”

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L E A D E R S H I P W O R K S H O P S

L❷ GROWING SEEDS INTO SEQUOIAS: Building Big Ideas from Insights to Solutions Presenter: Jody Crane, founder and president, New Solutions Marketing, Inc. Co-Presenters: • Dawn Moyer, senior director, North America ethics and compliance, GlaxoSmithKline • Jenny Casagrande, director, customer and business insights, GlaxoSmithKline Sessions: Thursday - 3:00 PM ● Friday - 8:45 AM Objectives: • Define business problems, leveraging insights gained to drive ideation • Use proven tools and techniques to generate new ideas at will • Recognize how strategies and tactics are used to transform ideas into solutions With increasing pressure to innovate in an environment marked by greater competition, fewer resources and more constraints, the ability to effectively identify opportunities, generate ideas and create powerful solutions has never been more important. This workshop demystifies the idea generation process by breaking it into three interconnected phases: exploration (sow), generation (grow) and implementation (go). A single, real-world case study will be used throughout the session to bring the idea generation process to life. The presenters will draw upon research, communications and ideation development models such as Neuro-Linguistic Programming, mind mapping and Synectics as well as more traditional qualitative and quantitative market research methodologies to further inform the process. Leave with proven tools and techniques to define the business problem, generate new ideas and create actionable solutions. When carefully nurtured, insights can grow into big ideas. Plant a seed, and grow a sequoia! About the workshop leader: Jody Crane is an ideation facilitator, creativity trainer and qualitative market researcher. She has designed and led hundreds of strategic planning and brainstorming sessions for both corporate and NGO clients resulting in breakthrough ideas. Jody is founder and president of New Solutions Marketing. Website: www.newsolutions.biz.

“The key to successfully building powerful ideas is finding the right balance between art and science,

data and intuition, analysis and imagination.”

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L E A D E R S H I P W O R K S H O P S

L❸ KEEPING COOL UNDER FIRE Presenter: Marianne Fleischer, principal, Fleischer Communications Sessions: Thursday - 10:45 AM ● Thursday - 3:00 PM ● Friday - 10:30 AM Objectives: • Demonstrate how to think on your feet—and with more confidence—especially when influencing up • Increase your ability to switch gears and read the room during tough encounters • Strengthen your presence in high-risk scenarios with senior leaders and in challenging venues How we think on our feet can propel or impede our careers, as trust can be gained or lost by how we respond in the moment. In this small-group workshop, you will learn to think on your feet, take the heat, read the room and make adjustments on the fly, even in high-stakes forums like media interviews, pitch meetings and holding your own with competitive colleagues. In a fast, fun and spontaneous environment, you will practice pitching or defending an idea while being grilled by role-playing “leaders.” Learn how to deal with difficult “What if” scenarios: What if there is a game-changing surprise on the day of your presentation? What if a decision-maker publicly shoots down the premise of your presentation in the very first slide? What if you thought you had alignment with key stakeholders, but they jump ship the day of the big meeting? And what if you are presenting via videoconferencing—any special tricks? This workshop is a lively mix of theory, practice and evaluation for those who want to dive right in. About the workshop leader: Marianne Fleischer is a senior communications strategist, TV/event writer-producer and speechwriter-speech coach. As principal, Fleischer Communications, she has coached CEOs, SVPs and high-potential managers and experts in the public eye. Marianne was a TV newscaster in St. Louis and Cincinnati and a documentary and talk show writer-producer for NBC, CBS and PBS-TV affiliates in San Francisco. Profile: www.linkedin.com/pub/marianne-fleischer/4/b6/b77.

“Keeping cool under fire is inherently a creative, brave act that spurs innovative thinking and drives leadership.”

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L E A D E R S H I P W O R K S H O P S

L❹ WHAT AMERICAN IDOL® (AND REALITY TV) CAN TEACH YOU ABOUT LEADERSHIP Presenter: Karen Friedman, chief improvement officer, Karen Friedman Enterprises, Inc. Sessions: Thursday - 3:00 PM ● Friday - 10:30 AM Objectives: • Identify opportunities to create emotional connections • Articulate ideas in a way that makes people say, “tell me more” • Discover secrets of reality show contestants and lessons learned that can be applied in business • Determine if you are communicating the personal brand you want others to see We’ve all met memorable communicators. They appear strong, confident and charismatic from the way they weave a story to how they carry a room. Like our favorite TV show contestants, we follow their progress and cheer them on to victory. How can the same characteristics you admire in your favorite contestants be used to maximize career outcomes? From seizing the opportunity to make an important point—and a positive impression—in elevators, hallways, lunchrooms and boardrooms, you will discover how to use your personal style to engage, energize and influence key listeners. This session features audience participation, on-the-spot coaching and feedback, viewing on-site taped examples, story-telling and role playing. About the workshop leader: Karen Friedman is a professional communication coach and speaker who helps business professionals become more powerful and persuasive communicators. Karen is author of the best-selling book, “Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners,” a columnist for the Philadelphia Business Journal and a former award-winning major market television news reporter. She is chief improvement officer, Karen Friedman Enterprises. Website: www.karenfriedman.com.

“Leadership is an art—you must constantly practice and hone your craft. It is also a science, in how we apply knowledge to achieve outcomes.”

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ENCORE PRESENTATION – Back by Popular Demand Top-Rated Workshop from the 2012 HBA Leadership Conference L❺ THE IMPROVISATION EDGE: Women and Executive Presence Presenter: Karen Hough, founder and CEO, ImprovEdge, LLC Sessions: Friday - 8:45 AM (Filled) ● Friday - 10:30 AM (Filled) Objectives: • Use three techniques to manage difficult conversations in a positive way • Apply key tips to connect with people both up and down your reporting chain • Develop new ways to listen and speak with greater impact This high-energy, interactive workshop will reveal four improvisation secrets that can significantly improve how you are perceived because, in business and elsewhere, perception strongly influences reality. Learn how to collaborate on a radical level, building trust as you do. Improvisers think on their feet—and you will too—performing well in risky situations. While surprising to some, the little-known techniques used by improvisers have great application to the business setting and can be used to foster adaptability, build trust among leaders and improve the performance of teams and organizations. Using humor, exercises and case studies, you will learn to enhance your communications, improve how others perceive you and build better relationships. Join in, have fun and leave with a fresh perspective on how to boost your presence and transform your leadership style. About the workshop leader: Karen Hough uses improvisation as a catalyst for business training and consulting. A professional improviser and actor for 20 years, she trained and performed with Chicago’s legendary Second City. Karen is the author of “The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work,” which was named a Top 25 business book by 800CEO-READ. She is founder and CEO of ImprovEdge, LLC. Website: www.improvedge.com. “The innate skills, philosophy and behaviors of improvisation are radically collaborative,

and when you are able to adapt and collaborate on such a high level, you intrinsically engender trust.”

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L❻ GROUP DECISION-MAKING: Using a Knowledge Plan to Move Ahead Presenter: Merle Kummer, principal, Kummer Consulting, LLC Sessions: Thursday - 10:45 AM ● Friday - 8:45 AM Objectives: • Use a knowledge plan to solidify information for all decision-makers • Explore group dynamics and the cognitive processes that affect individual decision-making • Design decision-making meetings where stakeholders use each others' perspectives to illuminate—

rather than disagree about—the issues Group decision-making can be endlessly frustrating. Often, responsibilities are unclear, data are cloudy, time is short and tempers shorter. This workshop uses an actual case from pharma to examine the group dynamics involved in decision making and to apply insights from cognitive science on how individuals make decisions in situations of uncertainty and incomplete data. Employing a straightforward, intuitive process to generate knowledge for decisions, you will learn who must be included to make a decision that will stick, what information each stakeholder will find compelling and how to create settings where team members’ experiences are used to illuminate—rather than disagree about—the issues. While most decision-management tools ignore the way humans naturally think and interact, the tool used in this session capitalizes on available expertise, asking team members to face all the facts together, approach the data from multiple perspectives and generate shared conclusions. About the workshop leader: Merle Kummer is a pioneer in the field of leading cross-disciplinary teams. She designs and manages learning programs for life science organizations facing complex, unprecedented challenges, coaches executives on leadership development and consults on organizational effectiveness and decision-making in research and development, project management, IT, and other technical disciplines. She is principal, Kummer Consulting, LLC. Website: www.kummerconsulting.com.

“In school we’re taught to value scientific fact over artistic intuition but in reality our brains are smarter than that.

Research shows that our quick impressions and our slower deliberations continuously inform one another as we make decisions. Experience shows that groups

who articulate and reflect on one another’s’ thinking make the soundest decisions. This workshop offers a way to make a data-driven group decision

that draws on the rich knowledge of every stakeholder.”

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L❼ SHARPEN YOUR CRITICAL THINKING: Precise Questions, Concise Answers Presenter: Kristin Lamendola, director, strategic sales and marketing, Vervago Sessions: Thursday - 10:45 AM ● Friday - 10:30 AM Objectives: • Apply strategies to increase the focus and precision of questions • Apply strategies to craft targeted and concise answers • Describe how better questions and clearer answers drive communication efficiency and effectiveness Critical thinking and communication skills are highly valued by today’s organizations, and the ability to ask the right questions in the right way is foundational to both. This workshop will use a proprietary methodology for improving analytic thinking and workplace discussion by pairing focused, precise questions with targeted, concise answers. Better questions and clearer answers—and the critical thinking that goes into formulating both—drive tighter discussions, faster problem-solving, improved meeting efficiency and deeper analysis. With an opportunity to practice in small groups, you will work to hone your questioning and answering skills, gaining confidence as you go. A provided toolkit reinforces key concepts so you can further develop and apply this skill set following the conference. About the workshop leader: Kristin Lamendola is director of strategic sales and marketing for Vervago, where her focus is on promoting deeper thinking and more effective communication as a way for smart people to work smarter. She enjoys helping organizations grow their intellectual capital. Website: www.vervago.com.

“Building analytic and communication skills enhances credibility; it can position one for the next step of leadership...”

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L❽ UNCOVER YOUR STORYTELLING SKILLS Presenter: Jana Sue Memel, JD, founder, The HollywoodWay Sessions: Thursday - 10:45 AM ● Friday - 8:45 AM Objectives: • Explain how to deliver presentations using visual stories • Develop the skills to use visual stories—rather than slides—to persuade audiences to take action • Identify how to inspire audience interaction and effectively field questions It is essential for professionals at every level to communicate in a way that is memorable, repeatable and actionable. Why then do so many leaders rely on methods that are anything but? Learn from a three-time Academy-Award®-winning writer/producer how to tell a story that wraps facts in emotion and uses visuals to spur an audience to action. Cognitive science explains why stories are more likely to move an audience to action than text-heavy slides—use this knowledge to enhance your presentation skills. Integrating lecture and audience interaction throughout, this session also addresses body language, eye contact and other physical elements of presentation delivery as well as the necessity of getting your audience to like you. Ample time will be set aside for questions and answers, and an eBooklet will be provided so you can continue to hone your skills and increase your storytelling acumen. About the workshop leader: Jana Sue Memel is a three-time Academy-Award®-winning writer/producer who has combined her business background as an attorney and sociologist with her expertise in storytelling and management. As founder of The HollywoodWay, she teaches and uses storytelling as a methodology to provide business communication training. Website: www.hollywoodway.net.

“Storytelling is an innate human skill. We all tell stories, all day long.

It is only in business that we abandon our normal mode of communication.”

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L❾ LEADING CHANGE IN TURBULENT TIMES: Improving Organizational Agility Presenter: Malachi O’Connor, PhD, vice president, CFAR Co-Presenter: Monica Heuer, senior manager, CFAR Sessions: Thursday - 3:00 PM (Filled) ● Friday - 8:45 AM (Filled) ● Friday - 10:30 AM Objectives: • Describe a method that can be used to organize and track multiple initiatives • Discuss ways to regulate the flow of multiple high-priority initiatives through an organization • Use provided tools to support the development of leadership agility We live in a time of continuous, turbulent change. To remain competitive, leaders need to develop their own personal agility—and help their organizations do likewise—so both will be poised to rapidly innovate and adapt. One key challenge: keeping multiple initiatives on track, integrated and coordinated, which requires an understanding of how to tap into organizational momentum and energy. In this interactive workshop, you will review a method for organizing multiple priorities and explore ways to regulate the flow of initiatives through an organization to avoid the consequences of change overload (burnout, attrition, diminished productivity, poor quality, decision paralysis). Use the tools provided to support development of your leadership agility, while you network with and learn from peers facing similar challenges. The focus is on developing specific skills with immediate applicability. About the workshop leader: Dr. Malachi O’Connor is a CFAR principal, co-lead of the firm’s life science group and leader of the firm’s change practice. He has worked with senior executives nationwide for more than 25 years to help implement systemic changes that preserve cultural values while measurably improving performance and productivity. Website: www.cfar.com.

“It’s not just what you do as a leader, but how you do it that matters... ...often the technical/scientific without the social/artistic

results in a leadership approach that lacks followers and is therefore unsustainable.”

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L❿ MISTAKES, MISHAPS AND BLUNDERS: Learning from—and Leading Through—Failure Presenter: Sue Padernacht, president and lead consultant, Ncline Leadership Strategies, LLC Sessions: Thursday - 3:00 PM ● Friday - 10:30 AM Objectives: • Distinguish between different types and causes of failure • Recognize how beliefs about failure influence our responses to it • Identify strategies to more productively respond to, manage and learn from failure From the time we are children, most of us are taught to avoid and abhor failure. That belief system flies in the face of the reality—failure is inevitable—and fosters dysfunctional emotional reactions and political maneuvering rather than the problem-solving and decision-making processes that would better serve our organizations, our teams and ourselves. While some popular literature and blogs espouse the value of celebrating and learning from failure, they provide little guidance to address our beliefs about failure. They also offer few if any models and tools for leaders to distinguish between and strategically respond to different types of failures. This session will use case examples and literature to illustrate a diagnostic continuum model of failure—from preventable to unavoidable, from incompetent gaffes to competent experimentation, from minor infractions to disastrous results—and will explore common cognitive and emotional reactions to failure. The goal: to respond to failure with greater resilience and identify strategies to learn from and lead through failure. About the workshop leader: Sue Padernacht has 30 years of experience in executive coaching, talent strategy and change management consulting, leadership team facilitation and training. Sue is president, Ncline Leadership Strategies, LLC, serves on boards for the American Cancer Society and American Lung Association and is a teaching fellow for the Center for Global Leadership, University of California, Irvine teaching in the MBA/Health Care Executive MBA programs and Certificate for Leadership in Healthcare Transformation. Profile: www.linkedin.com/in/suepadernacht.

"Learning from and leading through failure is as timeless as the experiences of the human condition—

Thomas Edison: ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ Confucius: ‘Our greatest glory is not in never falling, but in rising every time we fall.’”

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L⓫ INNOVATE YOU: A Year of Magical Thinking Presenter: LeAnna Carey, chief digital and healthcare officer, Innovation Excellence Sessions: Thursday - 10:45 AM ● Friday - 8:45 AM Objectives: • Recognize key attributes of renowned innovators • Identify pivot points to strengthen your leadership brand • Use a personal innovation blueprint to create an unforgettable brand strategy

Do innovators think differently than others? And how can their insights be leveraged to help leaders elevate, strengthen and innovate their personal brand? In this lively and interactive workshop, you will be challenged to put down your metaphorical paintbrush and reach for a new canvas. Using an approach that emphasizes the four S’s—sensazione (senses), self-awareness, storytelling and simplicity—you will revisit your current leadership brand and assess whether it reflects who you are and where you are going. Then, take that to the next level by using a provided personal innovation blueprint to create and communicate your new brand strategy. Companies harness the power of innovation, and now you can apply this thinking and discipline to your most important customer: you! About the workshop leader: LeAnna Carey is chief digital and healthcare officer for Innovation Excellence, co-founder of a mobile healthcare company and host of TheHealthMaven, an internet radio show where she interviews healthcare innovators. A national speaker on the intersection of digital media and innovation, she leads blueprint co-creation workshops that focus on sustainable growth through innovation. Website: www.innovationexcellence.com.

“Innovation is changing the world around us. What about the world within us?

It’s time to innovate YOU!”

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E X E C U T I V E W O M E N ’ S F O R U M ( T R A C K )

Introduction This year we are pleased to debut a special workshop track for executive women. In these sessions executive women will have the opportunity to connect with each other and forge relationships that they can draw upon now and as they move forward in their leadership journey. Eligibility criteria for these sessions appear below. Eligibility Criteria Workshops in the Executive Women’s Forum (EWF) track are designated for executive-level women who meet the following: • Employed by a healthcare organization/manufacturer (eg, biotech, medical device and diagnostics, pharma,

etc): vice president or higher, OR • Employed by an agency or other service provider with more than 1,000 full-time employees or a

subsidiary/division of same with more than 250 full-time employees: senior vice president or higher, OR • Employed by an agency or other service provider (with a minimum of 50 full-time employees): individuals with

any of the following titles or their equivalent: president, partner, managing partner, executive vice president

Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead, with final determinations made by the HBA Leadership Conference Steering Committee based on these criteria. EWF Workshop Choices There is one Executive Women’s Forum session offered in each of the conference’s workshop slots. These sessions are labeled with the prefix “EWF” and include the following:

• Workshop slot 1 - Thursday, November 14 (10:45 AM) EWF❶ SERVING ON CORPORATE BOARDS: Personal Stories and a Call to Action See page 26. • Workshop slot 2 - Thursday, November 14 (3:00 PM) EWF❷ COMMUNICATING YOUR VISION: Applying the Art of Storytelling See page 27. • Workshop slots 3-4 - Friday, November 15 (8:45 AM and 10:30 AM) EWF❸/EWF❹ LIVING FROM YOUR LEGACY NOW (This is a double session; you must register for both.) See page 28. EWF Workshop Descriptions A full description of each workshop appears on the following pages.

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EWF❶ SERVING ON CORPORATE BOARDS: Personal Stories and a Call to Action Presenter: Catherine Sohn, PharmD, president, Sohn Health Strategies, LLC Co-Presenters: • Deborah Dunsire, MD, president and CEO, EnVivo Pharmaceuticals • Charlotte Sibley, president, Sibley Associates, LLC • Sarah Eames, senior member, CEO, health services, and life sciences practices, Russell Reynolds Associates Session: Thursday - 10:45 AM only Note: Workshops in the EXECUTIVE WOMEN’S FORUM (EWF) track are designated for executive women who meet the eligibility criteria outlined below. Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead. Objectives: • Identify the professional benefits of corporate board service for a full-time executive • Describe how to get started searching for a first board opportunity • Discuss how to prepare for interviews with Executive Search firms and Board members • Differentiate between the roles of an independent, non-executive director and the CEO/executive management Serving on Corporate Boards is a way for executive women leaders to make a business impact in the healthcare industry and to continue to further develop their professional leadership in new ways. Data from the Wellesley Center, Catalyst and others have consistently demonstrated that companies with three or more women on their boards of directors outperform peer organizations. This workshop features a panel of senior HBA members who will share their personal stories about board service including: their reasons for serving; how they secured their first board position; tips for preparing for board interviews with executive search firms and board members; board experiences and lessons learned; and how corporate board service has helped each grow professionally, either before they retired from full-time executive positions or as the first step in the next phase of their professional lives. Audience members will be invited to ask questions throughout the workshop as well as in a question-and-answer session at the end. This workshop will provide a unique opportunity for executive women to network with senior HBA members—including three HBA Woman of the Year award recipients—who are currently serving on public company boards. About the workshop leader: Dr. Catherine Sohn is currently a board member on four corporate boards—two NASDQ public companies and two private, for-profit companies—and Dean's Professor at the University of the Sciences in Philadelphia. She is a long-standing member of the HBA and a retired healthcare executive with medical affairs, business development, strategic marketing, and new product launch expertise in the pharmaceutical, vaccine and consumer healthcare divisions at GlaxoSmithKline. In 2003, Dr. Sohn was named the HBA Woman of the Year. Profile: www.linkedin.com/in/sohnc.

“Public companies with three or more women on their boards of directors outperform their corporate peers.”

Eligibility Criteria Workshops in the Executive Women’s Forum (EWF) track are designated for executive-level women who meet the following: • Employed by a healthcare organization/manufacturer (eg, biotech, medical device and diagnostics, pharma, etc): vice president or higher, OR • Employed by an agency or other service provider with more than 1,000 full-time employees or a subsidiary/division of same with more than 250 full-time

employees: senior vice president or higher, OR • Employed by an agency or other service provider (with a minimum of 50 full-time employees): individuals with any of the following titles or their

equivalent: president, partner, managing partner, executive vice president

Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead, with final determinations made by the HBA Leadership Conference Steering Committee based on these criteria.

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EWF❷ COMMUNICATING YOUR VISION: Applying the Art of Storytelling Presenter: Jana Sue Memel, JD, founder, The HollywoodWay Session: Thursday - 3:00 PM only Note: Workshops in the EXECUTIVE WOMEN’S FORUM (EWF) track are designated for executive women who meet the eligibility criteria outlined below. Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead. Objectives: • Discover how to use storytelling to communicate your vision • Practice sharing your vision with other executive women • Recognize how vision serves as a foundation for both inspired leadership and engaged followership In this creative and interactive workshop, executive women will learn how to use the art of storytelling to more effectively communicate their vision to others. Coached by a three-time Academy-Award®-winning writer/producer, executive women in this session work in pairs, taking turns to share their vision with each other. With attention to speaking and listening, each participant will deepen her understanding of how vision—effectively communicated—serves as a foundation to inspired leadership and engaged followership. About the workshop leader: Jana Sue Memel is a three-time Academy-Award®-winning writer/producer who has combined her business background as an attorney and sociologist with her expertise in storytelling and management. As founder of The HollywoodWay, she teaches and uses storytelling as a methodology to provide business communication training. Website: www.hollywoodway.net.

“By connecting emotion with intellect, we inspire action.” Eligibility Criteria Workshops in the Executive Women’s Forum (EWF) track are designated for executive-level women who meet the following: • Employed by a healthcare organization/manufacturer (eg, biotech, medical device and diagnostics, pharma, etc): vice president or higher, OR • Employed by an agency or other service provider with more than 1,000 full-time employees or a subsidiary/division of same with more than 250 full-time

employees: senior vice president or higher, OR • Employed by an agency or other service provider (with a minimum of 50 full-time employees): individuals with any of the following titles or their

equivalent: president, partner, managing partner, executive vice president

Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead, with final determinations made by the HBA Leadership Conference Steering Committee based on these criteria.

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EWF❸/EWF❹ LIVING FROM YOUR LEGACY NOW Presenter: Peggy Williams, chief operating officer, Sunergos, LLC Co-Presenters: • Lucinda Hanover, chief executive officer, Sunergos, LLC • Meg Columbia-Walsh, chief marketing and sales officer, Sunergos, LLC Double session: Friday - 8:45 AM and 10:30 AM Notes: - This is a double session; you must register for both EWF❸ and EWF❹ - Workshops in the EXECUTIVE WOMEN’S FORUM (EWF) track are designated for executive women who meet the eligibility criteria outlined below. Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead. Objectives: • Discover the inherent power of living and leading from a designed legacy • Explore how the act of articulating your legacy can produce key shifts in perspective, actions and performance • Use the tools and framework provided to start creating your own compelling legacy • Expand your peer circle by authentically engaging with other senior executives This highly inspirational double session is for executive women who are committed to making a real and lasting impact in their companies, their industries and the world. In it, you will connect with other senior leaders to share your vision and aspirations and discover what it means to intentionally create your legacy and enduring impact now. Discover how articulating your legacy today provides a new and expanded perspective of what is possible, shifting how you view your job, the actions you take and ultimately the results you produce. Engage in dialogue with other senior executives and boldly tackle three legacy-building questions: What could be your legacy and how will that affect your current situation? How will you use the opportunity you have as a senior leader to manifest what is most important to you? What could be your enduring impact? This session encourages each leader to build—and live—her legacy now and provides the tools necessary to get started. About the workshop leader: Peggy Williams has spent the last 25 years working with leaders from multi-national corporations, dynamic smaller organizations and public institutions to elevate their performance and impact. During this time, she has successfully coached hundreds of leaders to make a real difference in their organization and industry. Peggy focuses her efforts and expertise on enabling executive-level women to achieve their greatest aspirations. Website: www.sunergosllc.com.

“It is easy to tell when someone has powerfully articulated their legacy. It lights up their life and begins to shape their everyday actions.”

Eligibility Criteria Workshops in the Executive Women’s Forum (EWF) track are designated for executive-level women who meet the following: • Employed by a healthcare organization/manufacturer (eg, biotech, medical device and diagnostics, pharma, etc): vice president or higher, OR • Employed by an agency or other service provider with more than 1,000 full-time employees or a subsidiary/division of same with more than 250 full-time

employees: senior vice president or higher, OR • Employed by an agency or other service provider (with a minimum of 50 full-time employees): individuals with any of the following titles or their

equivalent: president, partner, managing partner, executive vice president

Registration for EWF sessions will be vetted by an HBA Leadership Conference Committee Lead, with final determinations made by the HBA Leadership Conference Steering Committee based on these criteria.

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L E A D E R S H I P C O N N E C T I O N S:

B R E A K F A S T W I T H E X E C U T I V E S Day / Time Friday, November 15 • 7:00 - 8:30 AM

Welcome and Introduction Bridgette P. Heller Executive vice president and president of Merck Consumer Care 2013 Woman of the Year

Breakfast with Executives Start the day with a healthy breakfast and lively table discussion led by a senior industry executive on a key career or leadership challenge. You will connect with and benefit from her wisdom along with the diverse experiences of colleagues who share your table and similar issues. To reserve your place at the breakfast table of your choice, pick the challenge that is most meaningful to you. And don’t forget your business cards.

Notes: • This session is included in the full conference registration fee. • To attend, you must register and indicate a first- and second-choice topic (see below). • Breakfast is provided in the session room.

Topics How to: (Select both a first- and second-choice topic.)

T❶ Be recognized as someone with high potential T❷ Stay motivated and perform at a high level during times of organizational change T❸ Recover from a lack of emotional control at work and rebuild trust T❹ Find, secure and approach a mentor T❺ Position yourself for/demonstrate interest in an international assignment T❻ Say “no” to assignments in a way that won’t hinder career progress T❼ Be strongly positioned going into a merger/downsizing T❽ Maintain expertise during a leave of absence or while in transition T❾ Prepare for a senior-management role T❿ Reinforce your vision with your team over time and through change

Executive Leaders (confirmed to date) Sharon Callahan, CEO & EVP, LLNS & Omnicom Group • Eve Dryer, Principal, Eve Dryer Healthcare Consulting • Deborah Dunsire, MD, President & CEO, EnVivo Pharmaceuticals • Kathleen Fitzpatrick, HR Director, Johnson & Johnson • Sherry Fox, President, North America, The Planning Shop International, Inc. • Karen Habucky, PhD, Executive Director, DRA, Novartis Pharmaceuticals Corporation • Bridgette P. Heller, EVP and President, Merck Consumer Care • Tracie Hill, VP, Human Resources, Sanofi Global Oncology • Cassie Hogenkamp, Senior Director, Corporate Strategy, Astellas US, LLC • Margaret Anne Ingram, General Manager, ICC Lowe Pace • Annalisa Jenkins, MBBS, EVP, Global Head of Development & Medical, Merck Serono • Marge Josephson, VP, Human Resources and Operational Services, Bay City Capital, LLC • Liz Kay, VP, Business Development, Healthcare, Cramer • Betsy Lane, SVP, Marketing & Communications, Publicis Touchpoint Solutions, Inc • Irene Laurora, PharmD, VP, Medical Affairs, Bayer HealthCare • Natalie Lotier, VP, Global Product Strategy, Bristol-Myers Squibb • Laura March Lynner, President & Founder, FRED Foundation • Kathy Magnuson, SVP, Client Services, Harrison and Star • Sylvia McBrinn, Board Director, Axerion Therapeutics, Inc. • Krista McKerracher, VP, Global Program Head, Novartis Oncology, Oncology Global Development • Cynthia A. Meiners, VP, Strategy & Business Development, Fresenius Medical Care, N.A. • Lynda Parker, SVP, inVentiv Health • Diane Parks, VP, Sales/Nephrology, Amgen • Nancy Santilli, NP, Santilli Global • Roslyn F. Schneider, MD, Senior Director, Medical Strategy, Pfizer Inc • Nicolette Sherman, VP, Leadership & Organizational Effectiveness, Sanofi • Catherine Sohn, PharmD, President, Sohn Health Strategies • Paula Brown Stafford, President, Clinical Development, Quintiles • Robin L. Winter-Sperry, MD, President & CEO, Scientific Advantage • Meryl Zausner, EVP & CFAO, Novartis Pharmaceuticals Corporation

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P O S T – C O N F E R E N C E S E M I N A R

PCS❶ Practicing Your Story: And the Oscar Goes to... Presenter: Jana Sue Memel, JD, founder, The HollywoodWay Session: Friday - 2:30 - 5:00 PM Notes: - Additional registration fee applies - Space is limited - This Post-Conference Seminar has a prerequisite: You must have attended workshop L❽ “Uncover Your Storytelling Skills” - Requires pre-work (developing a story to share) Objectives: • Construct a business presentation in story form • Recognize the importance of structure and delivery to capture and retain your audience’s attention • Use provided feedback and recommended techniques to create more powerful stories • Develop greater comfort incorporating your unique personality into business stories This special Post-Conference Session builds upon what you learned in workshop L❽ “Uncover Your Storytelling Skills.” Because the most successful way to learn a new skill is through practice, this session provides an opportunity to do just that in a safe, non-judgmental learning environment. Participants will be encouraged to step forward and share the business stories they created prior to arriving at the conference; asked to identify presentation style and other issues they would like to resolve; and receive feedback on the structure of the story and their oral presentation skills, with specific techniques recommended for improvement. This is an opportunity to receive personalized advice from a three-time Academy-Award®-winning writer/producer and take a giant step forward to become a more memorable and compelling communicator. You will also learn by hearing stories from—and feedback provided to—other participants. This small-group session has limited enrollment. Additional registration fee: $95. About the workshop leader: Jana Sue Memel is a three-time Academy-Award®-winning writer/producer who has combined her business background as an attorney and sociologist with her expertise in storytelling and management. As founder of The HollywoodWay, she teaches and uses storytelling as a methodology to provide business communication training. Website: www.hollywoodway.net.

“The most successful way to learn a new skill is through practice...”