guide to using online banner ads - real estate ......lpi online banner ad guide 4 1 2 3 building an...

GUIDE TO USINGONLINE BANNER ADS

POWERED BY


OVERVIEW: ADS FOR YOUR LISTINGS

ADVERTISE ON THE ENTIRE WEBYour ads go where people spend

their time online, including Facebook and hundreds of top websites.

TARGET ADS TO THE RIGHT LOCATIONSGeographically target people near

the listing address or enter your own cities to target.

FIND PEOPLE LOOKING FOR REAL ESTATEAdwerx looks for people browsing real estate

related sites and shows them your ad, even once they’ve left those sites!

Luxury Portfolio International® has joined forces with Adwerx to help you create elegant, co-branded banner ads targeted at people looking for properties like yours.

YOUR BANNER AD WILL ALLOW YOU TO:

SO WHAT’S THE COST?By ordering through Luxury Portfolio you get a special 15% discount

*Due to GDPR, this is product is not accessible in the European Economic Area (EEA). Banner ads will not serve to consumers in the EEA.

One listing banner ad, which runs for 3 weeks is only $110Watch for our Flash Sale for even greater savings!


1 2 3BUILDING AN AD FOR A LISTING

Log into LuxeXchangeGo to the Toolbox /

Listing Banner Ads / Place Order

You are now in your Adwerx Dashboard, find “Ads for your listing” and click

“Start new campaign”

Type in the MLS # or address of the property and click

“Promote my listing”


BUILDING AN AD FOR A LISTING

4 5Once your ad is setup, review and edit the information as needed

Choose between two targeting options and continue to pay and

launch your campaign*

Click on “See all ad sizes” to review the Facebook & Instagram

design as well

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SENDING THE LISTING AD TO YOUR CLIENT

Tell your client you’re promoting their home with a banner ad

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Let your clients know you are using this marketing tool. When you send the ad to your client and they click on it, the ad will then retarget them. What does that mean? It means your seller will see the banner ad for their home, wherever they browse online. They will also receive a report of the banner ad’s activity. It’s a great way to make online advertising visible and tangible to your sellers.

You can send it to your client in two ways:

1) When you hit the “Launch Campaign” button, an option to send the ad to your client will appear

2) If the campaign has already started, you can send it under “My Campaigns / Manage Your Ad Campaign / Send report to your client”

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OVERVIEW: ADS FOR YOUR SPHERE

DETERMINE EXACTLY WHO SEES YOUR ADThe contacts you add to your campaign are targeted with your digital ad, everywhere they go online. Most people will see your

ad about once a day.

REMIND PEOPLE YOU’RE AN ACTIVE AGENTOnline ads are a passive, non-intrusive way to fill in the gaps between other

touches with your sphere.

STAY TOP-OF-MIND FOR REFERRALSOver 60% of business* comes from an

agent’s sphere, and so it’s important to be the agent they think of first!

*NAR Profile of Home Buyers & Sellers, 2015

Luxury Portfolio International® has joined forces with Adwerx to help you create elegant, co-branded banner ads to help you stay top of mind with your personal contacts.

YOUR BANNER AD WILL ALLOW YOU TO:

SO WHAT’S THE COST?By ordering through Luxury Portfolio you get a special 15% discount

One sphere banner ad, which runs for a min. of 3 months is only $84/monthGet an even greater discount by choosing to run for 12 months



1 2 3BUILDING AN AD FOR YOUR SPHERE

Input your name and location to begin building your ad

If location doesn’t populate, it can be edited in the next step

Log into LuxeXchangeGo to the Store / Online Banner Ads /

Launch Your Campaign Here

You are now in your Adwerx Dashboard, find “Ads for your sphere” and click

“Start new campaign”


4 5BUILDING AN AD FOR YOUR SPHERE

Once your ad is setup, review and edit the information as needed

PLEASE NOTE: BANNER AD BRANDING RESTRICTION — The inclusion of logos that promote any other luxury affiliations/brands/names beyond the Luxury Portfolio International® brand, your company logo or a team logo is prohibited for use within the provided Luxury Portfolio International® templates.

Determine what webpage people will visit when they click your ad

Consider using your profile page on your company’s website

Click on “See all ad sizes” to review the other three size layouts including

Facebook

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BUILDING AN AD FOR YOUR SPHERE

6 7Upload a list of your contacts that you would like to target with the adA minimum of 100 contacts is required to launch the campaign

Continue to the payment page to launch your campaign

Export your contacts from common services like Gmail, Yahoo or LinkedIn

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1 2MANAGING YOUR CAMPAIGNS

From your Adwerx Dashboard, scroll down or click “My Campaigns”

From the list of your campaigns, click on any one to view the results

Use the “Manage Your Ad Campaign” section to edit or extend your ad

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FREQUENTLY ASKED QUESTIONS & CONTACT INFORMATIONI started an ad, but didn’t finish it. Did it save anywhere?

Yes, once you begin building an ad, you can find a draft in the Adwerx platform under “My Account / My Campaigns” where you can pick up where you left off. This applies to both the listing and sphere products.

Can I promote any listing?

Only listings that are currently active and live on luxuryportfolio.com can be promoted through LPI’s banner ad offering. If your listing is new, it may take up to 24 hours for it to become available in the Adwerx system and build an ad.

How many views will my ad receive?

Ad impressions and clicks will vary based on the target criteria for both the listing and sphere ads. Listing ads receive on average ~7,000 views per week and sphere ads receive on average 2,500-4,000 views per month. Full reporting for your ad can be found under “My Campaigns.”

Will my ad be shown on Facebook & Instagram?

Yes, in addition to being shown on various websites online, your listing ad will also show up on Facebook & Instagram. The Sphere product is also available on Facebook, but not yet on Instagram.

How many contacts can I include in my Sphere campaign?

A minimum of 100 contacts are required to launch a campaign. To ensure that your ad shows up frequently, it is recommend to stay below 500 contacts.

Will I get any reports on the ad activity?

Yes, you will recieve an email notification when your campaign is ready. You may also choose to send a report to your client and can opt to get a copy of the daily ad report.

Do I need a credit card to purchase?

Yes, currently a U.S. credit card is required.

For the listing ads, can I target locations outside of the U.S.?

Yes, you can target around the property address in the U.S. and Canada and specific cities in the U.S., Canada, Australia and New Zealand.

For the sphere ads, can I target contacts outside of the U.S.?

Yes, you can target contacts in all locations around the world except in the European Economic Area (EEA).

Can I target the UK/EU/EEA?

Due to GDPR, Adwerx products are not accessiblein the European Economic Area (EEA). Bannerads will not serve to consumers in the EEA.

Additional questions? Contact the LPI team at [email protected] or contact Adwerx directly at [email protected].

mailto:support%40luxuryportfolio.com?subject=

mailto:support%40adwerx.com?subject=

guide to using online banner ads - real estate ......lpi online banner ad guide 4 1 2 3 building an...

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