GUIDELINE FOR APEC 2020 LOGO USAGE

Publisher: APEC 2020 NATIONAL SECRETARIAT

Last Update: 16 January 2019

Published: 17 January 2019

Contact: APEC 2020 National Secretariat Regional and International Relations Ministry of International Trade and Industry

Related Reference: APEC 2020 Malaysia #MyAPEC 2020 Corporate Identity

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Contents

1. INTRODUCTION ........................................................................................................................ 1

2. PURPOSES ................................................................................................................................ 1

3. OBJECTIVES ............................................................................................................................. 1

4. APPLICATION PROCEDURE ................................................................................................. 2

5. APPLICATION CRITERIA ........................................................................................................ 2

6. UNDERTAKING ......................................................................................................................... 3

7. APEC 2020 LOGO specification .............................................................................................. 4

8. CONCLUSION ............................................................................................................................ 4

9. SUBMISSION ............................................................................................................................. 4

ANNEX I: APPLICATION FLOWCHART ........................................................................................... i

ANNEX II: APEC 2020 LOGO SPECIFICATION ............................................................................ ii

ANNEX III: APEC 2020 LOGO USAGE APPLICATION FORM ................................................... x

ANNEX IV: APEC 2020 LOGO USAGE REPORT ....................................................................... xii

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GUIDELINES FOR APEC 2020 LOGO USAGE

1. INTRODUCTION

1.1 Malaysia is one of the founding members of Asia-Pacific Economic

Coorporation (APEC) which was established in 1989. The forum meets

annually hosted by member economy on voluntary basis.

1.2 Malaysia last hosted and chaired APEC meetings in 1998. In 2020,

Malaysia will once again host APEC meetings. The planning, coordination

and implementation of APEC 2020 is carried out by the APEC 2020

National Secretariat established in the Ministry of International Trade and

Industry (MITI).

1.3 It is common for a host economy to introduce logo during the hosting year

apart from the APEC Logo for the purpose of branding and publicity. The

Logo for APEC 2020 was chosen through an open competition that was

open to all Malaysian and the design by Mr. Nik Mohd Faiz Bin Nik

Hassan from Kelantan was selected by Tun Dr. Mahathir bin Mohamed,

the Honourable Prime Minister of Malaysia and Cabinet Ministers in 2019.

2. PURPOSE

2.1 To describe on the procedures and requirements to the interested parties

on the usage of APEC 2020 Logo for any activities or programmes in

Malaysia, or abroad.

2.2 To create a systematic mechanism in the processing and decision making

for the usage of the APEC 2020 Logo.

2.3 To describe the roles and responsibilities of related parties in the use of

the APEC 2020 Logo.

3. OBJECTIVES

3.1 To ensure that the APEC 2020 Logo is used for the hosting and

organisation of activities or programmes that is related and relevant to

APEC 2020.

3.2 To safeguard the goodwill, credibility and reputation of APEC 2020

through a proper use of the APEC 2020 Logo.

3.3 To create an effective APEC 2020 Logo control system.

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3.4 To avoid the possible exploitation and abuse of the APEC 2020 Logo.

4. APPLICATION PROCEDURE

4.1 The guideline and application for APEC 2020 Logo can be downloaded

from the website www.myapec2020.my.

4.2 A completed Application Form for the Usage of APEC 2020 Logo as per

Annex III, along with the necessary supporting documents need to be

submitted to the SOM Chair’s Office, APEC 2020 National Secretariat,

Ministry of International Trade and Industry for written approval and

consent.

4.3 The application has to be submitted thirty (30) days before the intended

usage.

4.4 Assessment will be made by the Secretariat on a complete application.

4.5 Decision on the application will be notified through e-mail to the applicant

within 14 working days.

4.6 Upon approval, compliance of the activity/programme will be observed by

the Secretariat.

4.7 An Activity/Programme Report as per Annex IV accompanied with the

relevant information (including photographs) need to be submitted to the

APEC 2020 National Secretariat upon completion of the

activity/programme.

5. APPLICATION CRITERIA

5.1 Applicant has to be an entity registered under the Societies Act 1966 [Act

335], Companies Act 2016 [Act 777] or Registration of Business Act 1956

[Act 197]. Application from private individual or unregistered entity will not

be entertained. The intended activity/programme must be self-sufficient,

whether from own financing or sponsorship.

5.2 The details including date, duration, venue and purpose for the intended

activity/programme must be confirmed.

5.3 The activity/programme must have direct benefit to the 21 APEC Member

Economies and have direct relevance to APEC-related activities.

5.4 The activity/programme must not involve participants from countries that

do not have any diplomatic relations with Malaysia. If there is any,

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organiser is responsible to seek for clearance from the Ministry of Foreign

Affairs or any related parties.

5.5 The activity/programme should take into consideration domestic and

international sensitivity, and should not be damaging to the good name of

the APEC 2020 National Secretariat and the Government of Malaysia.

5.6 Ministry/Agencies/State Government/State Department are exempted

from this process. The flowchart of the application process is as per

Annex I.

6. UNDERTAKING

6.1 The Secretariat is not obliged to any monetary implication or claim due to

the usage of the APEC 2020 Logo.

6.2 The written approval is only valid for the identified duration. The applicant

has to write-in to the SOM Chair’s Office, APEC 2020 National Secretariat

for any extension to the approved period.

6.3 The applicant is fully responsible to ensure that the proposed

activity/programme will not jeopardise the good name of the APEC 2020

National Secretariat, the Ministry of International Trade and Industry, the

Government of Malaysia and the APEC Secretariat.

6.4 The Applicant will be fully responsible on the liability, third-party claim,

damages or injuries due to the carelessness/failure to comply with any

rules and regulations.

6.5 The Applicant is fully responsible to the financing, technical and logistical

requirement of the activity/program that was approved for the usage of

APEC 2020 Logo.

6.6 The Applicant needs to ensure that all the security procedures and

processes related to the activity/programme are fully complied.

6.7 The Applicant needs to ensure that all foreign participants understand,

comply and respect local norm and regulations.

6.8 The APEC 2020 National Secretariat has the right to object, stop or to

cancel the approval given to the applicant without prior notice should it is

found or believed to be against the law, or inconsistent with the reputation,

image and objectives of APEC 2020.

6.9 Usage of the APEC 2020 Logo is only permitted for APEC 2020 related

activity/programme and not intended for any commercial purpose.

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6.10 The Secretariat is not liable to undertake any liability or matters related to

the activity/program approved for the usage of the logo.

6.11 The Applicant is subjected to the local rules and regulations.

7. APEC 2020 LOGO SPECIFICATION

7.1 The Applicant is required to comply with the APEC 2020 Logo

Specification as per Annex II.

8. CONCLUSION

8.1 This APEC 2020 Logo Guideline is applicable to all application and usage.

9. SUBMISSION

All completed submission can be sent by-hand, post or through email to:

APEC 2020 NATIONAL SECRETARIAT

MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY (MITI)

Level 5, MITI Tower

No.7, Jalan Sultan Haji Ahmad Shah

50480 KUALA LUMPUR

Tel: 03 – 8000.8000

Fax: 03 – 8888 3436

Email: somchairoffice@myapec2020.gov.my

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ANNEX I: APPLICATION PROCESS FLOWCHART

Secretariat receives the application 30 days prior to the

activity/program

Application assessment by the APEC 2020 National

Secretariat

Decision on the application

Notification to Applicant

Secretariat observes the execution of the program

Applicant sends the report of the programme to the Secretariat

End

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ANNEX II: APEC 2020 LOGO SPECIFICATION

Description

1. The APEC 2020 logo is inspired by the Malaysian national flower, hibiscus or

Bunga Raya, literally meaning ‘celebratory flower’ symbolising the celebration

of unity and diversity. The Logo shows:

(i) The 21 individual hibiscus petals coming together to form a beautiful

bloom represents the spirit of 21 APEC economies united in advancing

regional economic integration, for sustainable economic growth and

prosperity in the Asia-Pacific region.

(ii) Despite the diversity of the APEC economies that are reflected in the

different tones of red/maroon, the three pistils in the centre depict the

waves of the Pacific Ocean bringing the economies together under the

APEC core principles of consensus, voluntary and non-binding.

(iii) The 14-pointed star represents the 14 states in Malaysia and the star is a

representation of the inspirations of APEC economies towards a Post-

2020 Vision.

Use of APEC 2020 Logo and Acronym

1. The Government of Malaysia is vested with the ownership of the APEC 2020

logo and acronym and any intellectual property rights relating to the APEC

2020 logo and acronym. It is the sole controlling authority for the use and

licensing of the APEC 2020 logo and acronym and/or any intellectual property

rights relating to the APEC 2020 logo and acronym.

2. The following are guidelines for the use of the APEC 2020 logo and acronym

among applicants:

(i) as a general principle, the APEC 2020 logo and acronym shall be used

in a manner befitting the status and goals of APEC 2020 and shall take

into account the sensitivities of APEC and APEC member economies.

(ii) the APEC 2020 logo shall be displayed in its original colours or in black

and white. The size of the logo may be varied according to its use and

place of display. Any other modifications or changes desired to be

made to the APEC 2020 logo can only be made with the approval of the

APEC 2020 National Secretariat.

(iii) the APEC 2020 logo and acronym may be used and managed by

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Applicant in connection with APEC 2020 activity/programme. This

would entail the use of the logo and acronym on banners, conference

papers, folders, bags, identification tags, reports, promotional materials

and other uses specifically related to the conduct of the meetings and

under the strict control of APEC 2020 National Secretariat.

(iv) the APEC 2020 logo and acronym may also be used, under the strict

control of APEC 2020 National Secretariat in connection with events

organised or held by public organisations or bodies, and which are

related or associated with the APEC 2020 meetings. Such use would

also have to be in conformity with the guidelines formulated by the

APEC 2020 Secretariat described in (i) and (ii) above.

(v) the APEC 2020 logo and acronym may be used on souvenirs produced

by Applicants and intended as gifts. The souvenirs are to be produced

primarily for promoting and advancing the activities of APEC 2020 and

not solely for commercial gain. In addition such products shall be of a

good quality and standard and shall not be of an offensive nature and

shall at all times be in line with the general guidelines stated in (i) and

(ii) above. The APEC 2020 National Secretariat shall be notified of all

such uses of the logo on souvenirs.

(vi) in the event the APEC 2020 National Secretariat decides or finds that

the above guidelines have not been met or that conduct relating to the

above is inappropriate or improper, the matter shall be discussed

between the Applicant and the APEC 2020 National Secretariat and

consequently resolved by the collective efforts of both parties.

(vii) applicant shall promptly notify the APEC 2020 National Secretariat of

any adverse use, infringement, or suspected infringement of the APEC

2020 logo, acronym and any intellectual property right relating to the

APEC 2020 logo and acronym and shall give to the APEC 2020

National Secretariat all such information and assistance as the APEC

2020 National Secretariat may reasonably require to enable it to take all

steps to defend the intellectual property rights of the APEC 2020 logo

and acronym.

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Significance

1. The APEC 2020 Logo is the most visible expression of an organisation’s

branding and corporate identity. It creates a brand personality, a set of brand

values, associated sounds, colours, images, even personalities and taglines.

2. It is therefore critical to ensure proper and consistent use of the Logo, upon

which APEC entities can leverage, riding on the legacy of brand equity while

gradually building their own. Consistent corporate identity builds and reinforces

the brand, representing an enduring set of values even as APEC evolves and

adapts to an ever changing global business environment.

3. The APEC 2020 Logo should be used in its entirety in the format and proportion

shown below and not altered, with the following exceptions. Exceptions: The

logo type and symbol can be printed separately only if the artwork is used in

APEC 2020 Meetings or where design space is restricted (E.g. APEC ID

badges, APEC souvenirs). Please note that the exceptions do not cover

website applications.

APEC 2020 Logo

Form A: Standard Logo

Vertical Format Horizontal Format

Form B: Outlined

Used with a light background

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Form C: Inverted

Used with a dark background

Perimeter Control

1. The APEC 2020 logo should never be positioned near distracting design

elements.

2. A generous amount of space should be maintained around the logo. Attention

should be paid to the size in relation to other elements.

3. The specific guides governing logo positioning detailed throughout this manual

must always be adhered to. Ideally, there should always be a space of a least 2

cm away from the border.

Use of Graphic Elements

The corporate signature should always be kept free from visually competing

elements. Textured or patterned backgrounds hinder clear identification and should

not be used.

Reproduction Guides

1. To ensure a consistently high-quality appearance, the corporate signature must

always appear clear, sharp and undistorted. Reproductions must always be

made only from an artwork approved by the APEC 2020 National Secretariat.

2. Maintaining a “clear space” around the logo will eliminate potential confusions

that may arise in marketing and communications materials featuring

competitive logos, product names and / or graphic elements.

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Preferred Sizes

1. To ensure legibility and quality of reproduction, the Logo should not appear

smaller than indicated on this page.

2. When sizing a Logo for use, try to enlarge or reduce in increments of 5mm (ie.

25mm, 30mm, 35mm etc.)

3. In instances in which the Logo is applied on small areas, such as gifts (pen, cup

holder, name card holder etc.), the Logo can be used without the logotype. If

the print area is smaller than 5mm in height, the Logo can be used without the

symbol.

4. These principles also apply to the single colour and reversed versions of the

Logo.

Minimum Sizes

15 mm

15 mm

Vertical Format Horizontal Format

Colour Palettes

(i) Two Colour APEC 2020 Malaysia Logo

The coloured logo must only be used when it appears on a white background

as shown above. Otherwise, alternative colour schemes can be implemented.

This logo treatment can be reproduced in spot colour, four colour process and

web-safe RGB values for online applications.

(ii) Alternatives: Positive Form (A) Colours on white background.

(iii) Reverse Form (B)

The APEC 2020 Malaysia Logo should be in reverse white for black

background.

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(iv) Reverse Form (C)

The APEC 2020 Malaysia Logo should be in reverse white for dark gray

background which is 90% black and above.

(v) Varnished or Embossed

The APEC 2020 Logo may also be varnished or embossed on a white

background.

Colour Code

1

C : 0

M : 27

Y : 100

K : 0

2

C : 100

M : 40

Y : 0

K : 0

3

C : 100

M : 70

Y : 0

K : 0

4

C : 100

M : 90

Y : 0

K : 0

5

C : 20

M : 100

Y : 100

K : 20

6

C : 10

M : 100

Y : 100

K : 20

7

C : 5

M : 100

Y : 100

K : 20

8

C : 0

M : 100

Y : 100

K : 20

9

C : 0

M : 100

Y : 100

K : 15

10

C : 0

M : 100

Y : 100

K : 10

11

C : 0

M : 100

Y : 100

K : 5

12

C : 0

M : 100

Y : 100

K : 0

13

C : 0

M : 90

Y : 100

K : 0

14

C : 0

M : 80

Y : 100

K : 0

15

C : 0

M : 70

Y : 100

K : 0

16

C : 100

M : 95

Y : 5

K : 0

17

C : 0

M : 100

Y : 100

K : 0

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Typeface

Typefaces are important components of the Logo, and should not be substituted with

another typeface. All Wordings on Logo must appear in Good times Regular (APEC

2020) and Quantify Bold (MALAYSIA) in uppercase format.

GOOD TIMES Version: 2.000 2004 Truetype outlines

Abcdefghijklmnopqrstuvwxyx 1234567890

QUANTIFY VERSION: 2.005

OPENTYPE LAYOUT

ABCDEFGHIJKLMNOPRSTUVWXTZ

1234567890

Logo Positioning

Need to be placed on the right side of the Organisation/Entity Logo

Unacceptable Specification

Need to be in original texture. No changes permitted

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Need to be portrayed in a full design. No changes or partial adoption allowed.

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ANNEX III: APEC 2020 LOGO USAGE APPLICATION FORM

APPLICANT INFORMATION

Name of Applicant :

Ministry/ Organisation/ Agency

Address :

Office Telephone Number :

Mobile Number :

Email Address :

LOGO USAGE DETAILS

Activity/Programme Name :

Date and Duration of Usage :

Location :

Activity/Programme Purpose(s) :

Activity/Programme Objective(s) :

Logo Usage Medium (Please √ where appropriate)

: Activity/Programme Book

Bunting & Banner

Clothes

Website

Invitation Cards

Others: (Please specify)

APPLICATION CONFIRMATION

1. I acknowledge and confirm that the information and details provided are correct 2. I also admit to comply with the terms and criteria set forth upon the use of this

logo. Signature : …………………………………………………………………………………. Name : …………………………………………………………………………………. IC Number : …………………………………………………………………………………. Date : ………………………………………………………………………………….

ACCEPTANCE CONFIRMATION / APPLICATION APPROVAL (for office use only)

Acceptance Confirmation

Date Received: ……………………………………………………………………………… Receiver : ………………………………………………………………………………

Application Approval

Approval Yes / No

Comment(s)

Signature : ……………………………….. Name : ………………………………..

Date : ………………………………..

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Supporting Documents:

1. Company/Organisation Registration

2. Details of the Activity/ Programme

3. Relevance to APEC and APEC 2020

xii

ANNEX IV: APEC 2020 LOGO USAGE REPORT

(To format)

APPLICANT & EVENT DETAILS

Name of Applicant :

Organisation/Agency :

Address :

Activity/Programme Name :

Date and Duration :

Location :

Number of Participants :

Total Audience Reach :

LOGO USAGE DETAILS

:

Activity/Programme Book

Bunting & Banner

Clothes

Website

Invitation Cards

Others: Please State Note: please attach photo(s) of the usage of APEC 2020 on the medium as requested

ACKNOWLEDGEMENT AND CONFIRMATION

I acknowledge and confirm that the information and details provided are correct Signature : … Name : … IC Number : … Date : …

ACCEPTANCE CONFIRMATION (for office use only)

Acceptance Confirmation

Date Received : … Name of Receiver : …