Corporate Identity Guideline

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Contents

Intro............................................................................3

Logo Concept..................................................................4Clear Space.....................................................................5Logo Variations...............................................................5Minimal Size...................................................................6Corporate Colors............................................................6Logo Colors.....................................................................7Backgrounds............................................................8Incorrect Logo Usage.....................................................9

Corporate Font.............................................................10

Documentation Concept..............................................11Business Cards..............................................................12Blank A4.......................................................................13Envelopes DL................................................................14Envelope С4................................................................15Document Folder..........................................................16

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Intro

Nordic Financial Group is a company specialising on factoring and debt collecting.

1) Reliability / Trustworthiness2) Favourable partnership3) Security4) Solid Foundation5) Personal, Closer Approach

Solid, reliable, experienced and trustworthy international company providing clear, secure, financially well-supported and legal services, proposing mutually favorable partnership and powerfull enough to defend the interests of it’s client using effective and approved all-legal methods.

Brand concept:

Main Positioning Points:

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The gryphon is a legendary creature with the body of a lion and wings of an eagle. As the lion was traditionally considered the king of animals and the eagle the king of the birds, the griffin was thought to be an especially powerful and majestic creature. In antiquity it was a symbol of divine power and a guardian of the divine. Being such a “noble” creature gryphon embodies such features as reliability and power to defence, which are essential in the creating the corporate image of the debt collecting and factoring company.

Logo Concept

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Clear SpaceIt is not permitted to place any elements within the boundaries of that space. Clear space equals to the size of letter “N” of the text part of the Logo.

Logo Variations

Full logo (to be used in most cases)

Standard logo (to be used in difficult printing conditions)

Sign (to be used on souveniers and as decoration element)

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Minimal SizeDeterminated minimal size enables to save conceptual perception of the logo in any printing or viewing conditions .

27x16 mm65x43 px

22x11 mm54x32 px

7x7 mm20x22 px

Corporate Colors

Nordic Dark BluePANTONE 548 ECC:90, M:5, Y:2, K:80 R: 0, G:59, B:84

Nordic Black PANTONE Process Black ECC:0, M: 0, Y: 0, K:100R: 35, G: 31, B:32

Nordic Gradient

Nordic Dark GrayPANTONE Cool Gray 11 ECC:0, M: 0, Y: 0, K: 80R: 88, G: 89, B: 91

Nordic WhiteC: 0, M:0, Y: 0, K:0R: 255, G: 255, B: 255

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Logo Colors

Nordic Gradient — for printing high quality presen-tation materials on a light background and also for web.

Standart colour Norkdic Dark Blue — for printing on a light background.

Black and white logo for using on a light background.

Black and white logo for using on a dark background.

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Backgrounds

Nordic Black

Nordic Dark Gray

30% Black

15% Black

5% Black

Nordic Dark Blue

Nordic Gradient

Correct using color variations of logo on dark backgrounds.

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Incorrect Logo UsageIt is strictly prohibited to ANYHOW change logo colors, composition, proportions or fonts.

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Corporate Font

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Zа б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю яА Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я1234567890$%&(.,:!?)

Miniature (Regular)

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Zа б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю яА Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я1234567890$%&(.,:!?)

Miniature (Bold)

Miniature (Italic)

Miniature (Bold Italic)

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Zа б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю яА Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я 1234567890$%&(.,:!?)

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Zа б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю яА Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я 1234567890$%&(.,:!?)

is a classical straight font. Its subtle lines and forms bring the feeling of Miniatureclassical elegance. This font keeps its readability even in small type size. It is good for big text blocks. Miniature best fits for business documentation.

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Business documentationDocumentation Concept

Documentation should graphically rhymes with the perception of the logo, all corporate materials are designed on the principles of the Golden Ratio and elegance.

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Business Cards

Personal Card

Corporate Card

Size: 90x50 mm Paper: Ivobel Satine White, 350 g/m2

Printing: Silk printing for white and blue.

+38 067 408-10-84585-19-95234-57-55

585-19-95 234-57-55

Size: 90x50 mm Paper: Ivobel Satine White, 350 g/m2

Printing: Silk printing for white and blue.

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Blank

Size: 210x297 mm Paper: White uncoated, 80 g/m2

Printing: Offset.

Size: 210x297 mm Paper: Natural evolution, 120 g/m2

Printing: Silk printing for white and dark blue.

234-57-55585-19-95

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Envelopes DL

Casual Envelope

Special Envelope

Size: 210x110 mm Paper: White uncoated, 80 g/m2

Printing: Offset.

Size: 210x110 mm Paper: Nettuno blu navy, 140 g/m2

Printing: Foil stamping.

585-19-95234-57-55

585-19-95234-57-55

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Envelope C4

Size: 229x324 mm Paper: White uncoated, 80 g/m2

Printing: Offset.

585-19-95234-57-55

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Document Folder

Size: 220x310 mm Paper: Nettuno blu navy, 280 g/m2

Printing: Foil stamping for white.

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Disk with corporate identity materials