guidelines for blogging
TRANSCRIPT
Guidelines for Blogging
Guidelineso Keep it concise
Text 250 – 300 word Video 2 - 3Mins
o Keep it casual Even more accepted if you are able to keep it cultural
o Remember most people are reading on the go, and on mobile devices So they are capturing what you are saying mostly from your headings So the headings have to be informative as well as engaging
o People are forgiving about Video Quality, not so much about Audio
o Intro You have 10 Seconds to get them interested in the topic
o BodySub HeadingSub Heading
o ConclusionWhy are you telling them about thisWhat do you expect them to do!
Structure
Blog Styleso Sequential Steps
Step by step how to achieve a goalGenerally used for instructional type
o List Posts Selection of Ideas, Suggestions or Tips in no formal order
o Review PostsInformed Opinion on a Cite SourcesEnsure to include any links to other sites cited.
Blog Non-Negotiableso Categorization
o Content must be categorized according to subject
o Organizationo Ensure the content flows properlyo Sub headings are in the Appropriate order if applicable
o Navigationo Include links where necessaryo Better to hyperlink text than include a long URLo If content runs side by side vs. top to bottom, be consistent in the blog
Intro
Remember 10 seconds to capture attention
Introduce your topic and state your sub headings
This will help the reader/listener determine if the information they are looking for is worth the remainder of their time
Body
Divide Content into Sub Headings
1. Sketch your main ideas2. Group your ideas and Categorize them
to create your sub headings
Tip: Find one statement or sentence that captures your group of thoughts
ConclusionCall to Action
What do you want your reader or listener to do with the information you have just given them ?
This is your opportunity to close the dealClose the deal may be sending them to your facebook page, your website, or asking them to participate in the conversation
How Your Reader Will Asses Your Blog
o How Quickly Am I able to attain the information that I am looking for
o How Easy I am Able to Navigate through Content
o How Knowledgeable are you in the Subject Area
o How Well is your Content Presented