2019 GUIDING PRINCIPLES

THE DALLAS FARMERS MARKET (DFM) HAS SET FORTH THESE GUIDING PRINCIPLES TO GOVERN THE ADMINISTRATION, OPERATION AND MANAGEMENT OF THE SHED. IN ADDITION TO THESE GUIDING PRINCIPLES, CONTAINED HEREIN, THE DFM HAS A CITY OF DALLAS FARMERS MARKET PERMIT REGULATED BY CHAPTER 42A AND CHAPTER 20A OF THE DALLAS CITY CODE OF ORDINANCES. THE DFM WILL IMPLEMENT AND ENFORCE ALL RULES, AND MAY CHANGE, DELETE OR MODIFY THE SHED GUIDING PRINCIPLES AT ANY TIME. THE DFM HAS THE RIGHT TO REFUSE VENDOR SPACE TO, AS WELL AS SUSPEND AND/OR EXPEL VIOLATORS OF THESE RULES AND/OR LOCAL STATE, FEDERAL LAWS AND/OR LAWS AND ORDINANCES.

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ABOUT THE MARKET

WELCOME The Dallas Farmers Market welcomes all applicants that meets the standards of the Guiding Principles set forth in 2019.

MISSION The Dallas Farmers Market exists to cultivate a healthier, more sustainable lifestyle for all of North Texas through the promotion, availability and appreciation for locally produced quality food, producers, growers and makers.

HISTORY Once a humble horse-and-wagon wholesale business, the Dallas Farmers Market has grown with the city and turned into a farmer’s market for farm-direct vegetables, dairy and more. As Dallas began to flourish in the late 19th century, farmers came to sell in various locations around the city from their wagons. Soon, the intersection of South Pearl Expressway and Cadiz Street became the hub of a thriving farmers and ranchers street shop with produce, chickens, pigs, eggs and goats were all sold to the people of North Texas. As the city grew, so did the demand for farm-direct produce and meat. By 1941, the site was officially sanctioned as a municipally owned and operated market and the first shed was established. The Shed that you see today is the original shed. In 2013, the City of Dallas entered an agreement with a private entity to manage the Dallas Farmers Market where the focus is to ensure fair and consistent management and clearly communicated processes to enhance the vendor and customer experience for a sustainable farmers market into the future. Continual improvements are a combination of increased diversity and uniqueness of vendors with a focus on producers, growers and makers. Today, the Dallas Farmers Market is the largest farmers market in Texas and continues to be a thriving market!

THE MARKET In 2016, the Dallas Farmers Market opened The Market, nearly a 30,000 square foot artisanal food hall with shops and restaurants at 920 S Harwood Street. The Market is the newly renovated indoor Shed 2 that was built in the early 90’s. These Guiding Principles set forth pertain only to the outdoor shed.

THE SHED HOURS Open rain or shine during the following days and hours however closed on Thanksgiving Day, Christmas and New Year’s Day: Friday 10am-3pm, Saturday 9am-5pm and Sunday 10am-5pm.

THE REGIONAL WHOLESALE MARKET The historic ‘night market’ for farmers, growers and wholesale produce dealers to sell to the public, farm stands, restaurants, chefs, produce companies and schools/hospitals. This is a separate farmers market choice when choosing a market at the end of the application process. A produce farmer can choose to sell both at the Dallas Farmers Market 2019 and the Regional Wholesale Market 2019. This market is open rain or shine during the following days and hours however closed on Thanksgiving Day, Christmas and New Year’s Day: Sunday 9pm-Monday 9am and Thursday 9pm-Friday 9am.

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VENDOR TYPES & ELIGIBILITY

The Dallas Farmers Market has adapted the definition of “local” from the USDA. DFM sells

produce grown in Texas or within 400 miles from Dallas. The DFM shall be operated as a marketplace for local farmers and farm merchants and vendors. “Local farmer” means a person

who makes or intends to make a substantial portion of his or her income from farming. A local farmer must have ownership or leasehold rights to the land being farmed during the entire

growing season or must have use rights pursuant to a government sponsored or non-profit program whose purpose is to aid farmers in full-time farming endeavors. A local farmer must

also possess all required permits and/or licenses. “Farm merchants and vendors” means those other than local farmers who grow, produce or resell farm products or who prepare, make or

fabricate homemade or locally produced foods, beer, wine, clothing, art, sculpture, jewelry, knick-knacks and similar products.

FARMERS AND RANCHERS A farmer/rancher who grows, raises, or produces agricultural products and may be a sole

proprietorship, a partnership, non-profit or corporation that owns or leases land. Includes family members and employees who assist in the production or sales/marketing of the farm direct

products, including THEIR produce, meats, dairy, cheese, honey, grains, plants, cut flowers and value-added products if not over 25% of entire boot offering. Depending on the weather, the off

season may fall around, September 1st to March 31st. During this time frame, high quality, non-local produce purchased from a farm and signed appropriately will be allowed in order to provide

an abundance of produce during the time of year when not as many farmers are producing. The market manager will decide based on availability of crop from local farmers each year if territory

will need to be expanded. Both farmers and farm representatives may sell non-local produce during this timeframe. Produce must be sourced from the Continental US for both farmer and

farm representative. The DFM Administration will conduct a farm visit for inspection to determine if the farmer/producer is involved in the production of farm products. The

farmer/producer is required to display signage of the name of the farm, growing method and specific farm location. Floral – a person who grows and sells cut flowers, plant baskets,

transplants, starts and bouquets must have the appropriate Texas Agriculture Department Nursery Floral license.

FARM REPRESENTATIVE The Dallas Farmers Market recognizes that farmers and ranchers may not be able to attend all markets due to time and product availability restraints. Therefore, there are a select few farm

representatives each year to represent farm direct produce under the direct purview of the DFM. Outside sourcing must be in constant coordination with the DFM Administration and disclosed

with farmer’s names, contact information and weekly receipts for verification. There will be restriction of produce that is in direct competition with the farmers selling what they have grown

throughout the year. Signage of the farm name, growing method, location, item and price will be used at all times.

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ARTISAN FOOD PRODUCERS A person who prepares, produces and packages a specialty food and beverage product usually by

hand or traditional methods. Priority for approval is to those that create a value-added food product sourcing directly from local farmers and ranchers. Examples: herbs, coffee roasters,

pickles and canned goods, fermented products, breads, pastries, pastas, sauces, spices and herb blends, cultural foods, non-alcoholic drinks and mixes. Please contact the DFM Administration

with questions about products.

ARTS AND CRAFTS Anyone who creates and makes by hand a quality and unique product. All products will be produced by the person applying for the Dallas Farmers Market.

SEASONAL VENDORS Off-Season Arts and Craft vendors and Artisanal Food vendors who are not hand crafting will be

allowed from November to February given the availability of stall rentals. Priority will be given to hand crafters. Resellers will be required to provide a 3-month commitment.

APPLICATION PROCESS

REGISTER IN MANAGE MY MARKET Prior to selling at the Dallas Farmers Market, all vendors must submit an online application by

registering through the website and be approved by the Dallas Farmers Market Administration. Go to www.ManageMy Market.com and create a profile. Please ensure the market selected is

correct at the beginning of your application. It should read “Dallas Farmers Market 2019”. A vendor with different businesses will submit a separate application for each business for a

separate approval and space. Applications may be submitted at any time and are valid for that calendar year. Vendors will apply every year, pay the processing fee, and will be evaluated for

approval based on adherence to the rules.

APPLICATION FEE The yearly application processing fee is $50 and must be paid for consideration as a vendor. The application processing fee is non-refundable and does not guarantee approval to sell.

PROCESSING APPLICATIONS The Dallas Farmers Market Administration reviews newly completed applications on Sundays.

Farmers and Ranchers are contacted first as the farmers market has a “farmer first” policy. Applicants can look up the approval process (received (application submitted), pending

(application fee paid), waitlisted, incomplete, approval or declined) in their Manage My Market account. Once the application fee has been paid, new applicants will be brought in for a group

interview. Interviews typically fall on the third Friday of the month however exceptions do apply. You will have three minutes to give a pitch and then two minutes for our team to ask questions.

We request that your complete presentation including signage and displays. Small samples should be prepared for the interview. After the interview, vendors are either accepted, waitlisted

or declined. It usually takes a few weeks to process applicants.

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APPROVAL OF VENDORS AND PRODUCTS

ACCEPTANCE CONSIDERATIONS The Dallas Farmers Market has criteria for approval of vendors and products:

• Complete application online in Manage My Market with application processing fee paid.

• Read all the Guiding Principles for understanding and adherence to the mission and rules

and regulations.

• Upload all applicable permits, license and certificates for the retail sale of the vendor’s

products at the DFM. This does not include the Dallas Consumer Health Division permit,

as it cannot be issued without an approval letter from the DFM. Expectations will be that the applicant has determined if the product they are selling will require this permit.

• New vendors must commit to a minimum of 8 market days and pay in advance for a 5-week period.

• Once approved, vendors must start in a one-week period of date of approval.

• Priority is given first to farmers and ranchers, then products made with local farm products, unique and unusual products, attractive displays and signage and those with

large social media presence.

• Priority will be given to those who are seeking a year-round commitment (52 weeks) or

those who can commit to a 3-month, quarterly commitment.

• Ability to be a positive communicator with customers, DFM staff and vendors to educate and promote others about the values and belief of the Dallas Farmers Market.

• Space availability is contingent upon overall mix and percentage of vendors and products

• A copy of the Certificate of Liability Insurance with the DFMarket1, LLC as additionally insured before attending the first market day.

• All products must be approved by DFM Administration

VENDOR REQUIREMENTS

INSURANCE REQUIREMENTS All DFM vendors must carry a Certificate of Liability Insurance with the DFMarket1, LLC additionally insured. Risk management and safety of the vendors, staff and customers is of high

importance. Vendors at the Dallas Farmers Market are responsible for carrying liability insurance on their business with a minimum of $1M with the “DFMarket1, LLC” as additional insured.

The indemnity and release of liability is in the terms of agreement that all applying vendors must sign and submit with application. Check with your current insurance provider or as a suggestion

only, the Texas Farm Bureau provides farmers market insurance. Please contact Robert Dobbs at 972.962.2116. Another resource is www.flipogram.com.

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FARM/RANCH VISITS The DFM Administration will make an initial visit to the farms and ranches during normal day

hours. Farm visits are scheduled prior to the day of the visit. Additional follow-up visits may be necessary with season changes or additional fields or herds.

PRODUCT VALIDITY The DFM Administration may at any time question the validity of any product sold at The Shed.

A proof of product’s origin, a visit to the production location and/or additional proof of validity may be requested.

APPROPRIATE PERMITS, CERTIFICATIONS AND LICENSES It is the vendor’s responsibility to know and obtain the permits needed to sell at The Shed. See

the list of resources. All permits, certificates, licenses and the Certificate of Liability Insurance with DFMarket1, LLC must be uploaded into ManageMyMarket.com account.

SALES REPORTING It is the vendor’s responsibility to report sales in Manage My Market on a weekly basis. This will only be collated as an average and mean report for the entire market and will never be released

on an individual business basis. This information will be helpful in marketing evaluations and future planning for the Dallas Farmers Market vendors.

DALLAS CONSUMER HEALTH DIVISION DALLAS FARMERS MARKET PERMIT Vendors that will be sampling, including cutting produce and/or preparing and serving on site will

be required to have a Farmers Market Permit from the Dallas Consumer Health Division. Contact the Dallas Consumer Health Division for requirements for potentially hazardous food, food

handling certification, sampling and manufacturing license. Click here for farmers market permit guidelines.

FOOD MANUFACTURE LICENSE Obtained from the commercial kitchen (commissary) where the product is made.

FOOD HANDLERS CERTIFICATION Requirement for the Cottage Food Law.

SALES TAX NUMBER Some vendors may be responsible for sales tax if required by the State of Texas and collecting and paying any sales tax that may be assessed on their products. The vendor shall be

responsible for filing any and all returns required by the State of Texas with respect to sales tax collection.

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FEES AND PAYMENTS

APPLICATION FEE The application processing fee is $50 and must be paid for by new vendors and returning

vendors for consideration for each new calendar year. Please note, the application fee is non-refundable and does not guarantee approval to sell at the Dallas Farmers Market. Please see the

attached fee schedule.

LATE PAYMENT FEE Payments of all fees will be due upon receipt of invoice and must be paid to operate as a vendor. The late fee for payments made after midnight on Wednesday is $25 per vendor stall per day.

RULE INFRACTION FEE A $15 fine will be invoiced for disregard for these 2019 Guiding Principles. The fine will need to be paid before the next market day. Five fines will be allowed in one year before vendor status

is re-evaluated.

PAYMENTS Fees may only be paid online through Manage My Market. Manage My Market accepts payments via PayPal which accepts credit/debit cards, as well as PayPal account payments. All fees are

non-refundable. Payments are requested by Wednesday at midnight one week in advance of desired market or a late fee per stall per day will be applied. Please note: To reserve your booth,

please upload your desired dates that you would like to attend in Manage My Market under the “Dates” tab. After Wednesday at midnight, we will pull the following weeks attendance report.

Credits are not given for missed days. All rates and fees are subject to change during the year. Dallas Farmers Market Administration will make every effort to ensure that all vendors are made

aware of upcoming fee changes. Payment of all fees are required as a condition of operation.

OPERATING GUIDELINES

VENDOR DISPLAY

• Vendor displays must be assembled in a manner that allows clear and visible access to

adjoining stalls.

• Displays may be left overnight at your own risk and may be moved by DFM Administration at any time if needed, without DFM Administration assuming responsibility.

• All signage and displays must be attractive, of good quality and look professional all of

which is subject to the discretion of the Dallas Farmers Market Administration. Please seek approval for displays that are outside the normal table, display and sign.

• Vendors are encouraged to display prices of items for sale.

• The 10x10 canopy must have 25lbs weights on each of the four canopy legs. All weights

must be fastened to the canopy and approved.

• Tables must have a base spread and locking legs. The Dallas Farmers Market will inspect for overloading and condition of the tables.

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• Display products are to be within the designated vendor space. A-frame signs must be

within the vendors 10x10 stall and not in the walkway so they do not interfere with customer flow.

• Only temporary attachments may be used such as zip ties, bungy cords or tape may be used to secure display/signs to The Shed property and removed when vendor leaves.

• Electrical outlets may be used only with Dallas Farmers Market Administration approval.

Electricity may be denied if it results in excessive circuit loads. In addition, priority is given to those that require electricity to operate their booth.

GOOD HOUSEKEEPING

• Vendors shall keep vendor spaces in a neat, clean and sanitary condition. No smoking is

permitted within 150 feet of all buildings on the Dallas Farmers Market property.

• Vendors must remove all booth generated trash and recycling at the close of the market day and take with you to dispose.

• The Shed trash cans are for customer use only.

• Animals are allowed in vendor stalls only with permission of the Dallas Farmers Market Administration.

• Vendors shall not wash down or pour water onto sidewalks, common areas or aisles.

• All places where food is stored, sold, sampled or handled in the Dallas Farmers Market shall be maintained and operated in a sanitary manner in accordance with the

requirements of all applicable local, state and federal regulations.

BUSINESS CONDUCT

• Approval and placement are at the discretion of DFM Administration and is based on

vendor participation, vendor display, vendor mix and market operations.

• Vendors are required to be in attendance on their committed market days exceptions

need to be communicated to the DFM Administrations prior to the start of the market.

• All vendors are required to be fully set up each market day 30 minutes prior to advertised

start time. Late arrival will need to alert DFM Administration and hand cart products and

displays from designated parking. If space is not set up 30 minutes prior to start time, your booth space may be reassigned or forfeited.

• All vendors are to remain open during market times, so bring enough product to cover the times.

• Vendors will completely close within one hour after advertised market close time.

• Vendors selling the next day may secure vendor space for the evening at their own risk.

• Vendors may only sell within the space designated to them by Dallas Farmers Market

Administration. Standing in front of spaces hawking customers and pushing samples will

not be allowed. No vendor shall sell in the common areas, only from behind their table.

• Vendors may not sublet or trade vendor spaces.

• The DFM Staff is held to a standard not to accept gifts or food from vendors. Discounts are acceptable. Refrain from giving free products to DFM Staff.

• Vendors and their employees are expected to immediately comply with requests of the

DFM Administration and the security team.

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VEHICLES

• In order to put the customer first, please utilize vendor parking on the lower level of the

parking garage.

• The dock parking is for farmers only with designated parking cone. All other vehicles may

be towed after 9am Saturday and 10am Sunday.

• Off-site parking may be required during peak seasons or events to ensure the customer

has convenient parking. Shuttles will be provided. No moving of vehicles in The Shed

grounds while the farmers market is open.

• We do not drive or park on any of the brick paved surfaces or under The Shed at any time.

• Unloading of vehicles must be complete within ½ hour of market start time.

• Vehicles must be approved to be parked directly behind vendor spaces on the north and south sides of The Shed.

• Vehicles are to be parked in the parking lot designated by Dallas Farmers Market

Administration after they have been unloaded.

BEHAVIOR AND CUSTOMER SERVICE

• Vendors are an extension of the Dallas Farmers Market and will at all times maintain a

positive, kind and respectable presence on the premises to customers, other vendors, employees and DFM staff.

• The Dallas Farmers Market is committed to providing a space that is free from harassment, in any form and does not allow discrimination.

• No vendor, or their agent, shall be under the influence of illegal drugs or intoxicated while selling at the Dallas Farmers Market.

• Children must remain in vendor space and not disturb others

• No vendor at the Dallas Farers Market shall enter into any price agreement or join any organization for the purpose of raising or fixing abnormal or artificial prices of products.

It is highly encouraged to display prices of product listed for sale.

• Music played in vendor spaces will be for listening enjoyment of that said vendor.

• Customer and vendor complaints that cannot be resolved amicably shall be immediately

referred to the Dallas Farmers Market Administration for mediation.

• Attire and grooming must be neat, clean and appropriate for the work being performed at

the Dallas Farmers Market.

EMPLOYEES

• Vendors may have employees or agents selling their products that are included in the

application. Please notify DFM Administration if that person changes.

• All vendors are responsible for the actions of their employees.

• Vendors will not encourage, invite or hire individuals at the Dallas Farmers Market that

are undesirable to the customers.

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PRODUCT QUALITY STANDARDS

• Products will be approved according to a list of priorities for each market day. Higher

priority is given to producer made products, organic/natural, quality, packing, locally sourced ingredients and mix of products on any given farmers market day.

• It is the responsibility of each vendor to warranty refund or exchange merchandise that is unsatisfactory to a customer.

• All pre-packaged products must be labeled and have weight and measure declarations.

• All product must be identified by a sign that states price, farm of origin, city and state of origin.

• All products shall be sold at a standard weight and measure. Produce may be sold by the

pound, provided scales are certified by the Texas Department of Agriculture (TDA); otherwise produce may be sold by the piece, pint, quart, peck or another generally

accepted measure of quantity. All vendors are required to have the vendor’s business cards/name and contact posted in a place where the customers have access.

INCLEMENT WEATHER POLICY Recognizing it is the responsibility to provide a venue for farmers and vendors to sell their

products, it is also our responsibility to ensure a safe market environment. The DFM Administration will make decisions to alter market times based on weather reports and on-site

market conditions. It is the authority of the DFM Administration to close a market early, open a market late, or cancel a market day due to severe or inclement weather. Farmers and vendors

will be notified in a timely manner by email. During inclement weather events, it is up to the individual vendor to decide about whether or not to attend farmers market that day if the market

remains open. Refunds will not be given due to weather.

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CONTACT INFORMATION

Staff Directory Name Position E-Mail Address

Lori Davis Director of The Dallas Farmers Market

lori.davis@spectrumprop.com

Beth Clem The Shed Manager beth.clem@dallasfarmersmarket.org

Janiece Black Assistant Shed Manager janiece.black@dallasfarmersmarket.org

PHYSICAL ADDRESS The Dallas Farmers Market Administration office is located at 1011 S Pearl St. The office is open Wednesday to Friday from 9am to 5pm. During the weekend farmers market, meet with our

staff located at the information booth in The Shed. The Dallas Farmers Market does not accept postal mail on behalf of vendors. Any and all mail addressed to vendors will be returned to

sender. The DFM Administration Office is located across from the Shed inside Harvest Lofts.

EMAIL info@dallasfarmersmarket.org

PHONE NUMBER 214.664.9110

SECURITY AND COURTESY OFFICE Security is on site 24 hours a day, 7 days a week. For security issues and locked restrooms, please call 214.878.1619

COMPLAINT PROCESS Vendors or customers may file a complaint in writing to the DFM Administration if they suspect a vendor is violating market rules and regulations. Complaints will need to be in writing to the

Shed Manager and should include the complainant’s name and phone number and the complaint pertaining to quality, conduct, or unfair practices of a vendor or DFM staff. DFM Administration

will follow up with a visit to determine compliance. If the complaint is not remedied to the satisfaction of the DFM Administration, a written warning will be given to the offending vendor

with the expectation that it will be remedied. A second complaint may result in a brief intermission from selling at The Shed. A third complaint will result in a 90-day suspension

and/or permanent removal from The Shed.

GRIEVANCES All vendors agree that they understand and agree to the DFM Shed Guiding Principles as part of

the application process. In the case of a fine, suspension or termination, a written notice of the action to be taken will be provided to the vendor. The vendor may appeal, in writing, the action

to be taken within 5 days prior to becoming effective. Any vendor may also file a grievance in writing with the DFM Administration if they believe any DFM staff is violating the Guiding

Principles. The response to the grievance will be provided in writing to the vendor by DFM within 30 days of the appeal. All grievances will be sent to Dallas Farmers Market office, 1011 S Pearl

Expy. Dallas, TX 75201.

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ATTACHMENTS

THE SHED FEES

Daily Fees - The Shed Amount

Farmer/Producer $15

Farmer Representative $45

Food Artisan $60

Arts & Crafts $60

Corner Booth Space $85

Electricity - 110V $10

Electricity - 220V $15

Late Payment Fee (Per Space, Per Day) $25

Trucks/trailer Overnight (farmers exempt) $20

10% Discount on vendor spaces, if paid monthly

½ off Friday fee, if paid for both Saturday and Sunday

Other Fees Amount

Annual Processing Application/Membership Fee $50

Fines for Rule Infraction (up to $45 before evaluation of vendor status) $15

DFM Produce Signage (15 Signs) $10

Instructor-led Field Trip ($8/person) $8

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RESOURCES

Go Texan http://www.gotexan.org/

Texas Farm Bureau Insurance and Membership Robert Dobbs, 972.962.2116

Dallas Farmers Market Permit Dallas Consumer Health Division 7901 Goforth Road Dallas, TX 75238 Matt Cloninger Supervisor 214.670.8083 http://www.dallascityhall.com

Texas Retail Sales Tax https://www.comptroller.texas.gov/taces/sales/

Nursery and Floral License You will need a permit from the Texas Department of Agriculture (TDA) to obtain a Nursery and Floral License. Phone Number: 512.463.7476. www.agr.state.tx.us or for more information

view https://texasagriculture.gov/RegulatoryPrograms/PlantQuality/NurseryFloral.aspx

USDA Grants and Opportunities https://www.ams.usda.gov/services/grants

Selling at a Farmers Market file:///C:/Users/Parc%20Place/Downloads/SellingAtFarmersMarkets2010.pdf

National Center for Appropriate Technologies https://www.ncat.org/

Farmers Market Coalition https://farmersmarketcoalition.org/

Local Harvest http://www.localharvest.org

Texas Cottage Food Law https://texascottagefoodlaw.com/

State Retail Food Division 512.719.0262 http://www.tdh.state.tx.us

Growing for Market – Selling at a Farmers Market File:///C:/Users/Parc%20Place/Downloads/SellingAtFarmersMarkets2010.pdf