guido van nispen
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Guido van Nispen, Managing Director, Veronica Holding“Media Production in a Fragmented and Abundant Universe of Distribution”TRANSCRIPT
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©2010 V-Ventures.nlAll rights reserved.
FttH Council meeting Lisboa
—February 2010
—Guido van NispenManaging DirectorV-Ventures
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“The challenges for media and media production companies to reach fragmented audiences over various distribution platforms and still create a sound business model...”
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V-Ventures—
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“50 Years old Dutch media organization that always has been on the pioneering frontiers of the media landscape. Cross media operations include radio, internet, events and video.”
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RadioKink FM: ”Oeverloos”
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“ Coming from a rich media history (50 years...) V-Ventures wants to cultivate the Dutch media landscape and specifically promote and support young and entrepreneurial talent.”
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TVXite: ”On-demand video digital TV”
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PrintDenHaagCentraal: ”local newspaper”
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Challenges
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Challenge 1: FragmentationYoutube: ”five year old had taken over video”
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Challenge 2: Everyone can make mediaiPhone development team
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Challenge 3: Everyone can distribute media contentUser generated content: live blogger at event
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Challenge 4: Technology is always in BetaProperly working seems to be impossible to achieve?
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What to do?
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Be professional and good in what you produceGet your technology, processes and people to the best possible standard - quality does stand out!
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Be there where the action isFind your audience, producers, partners
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Go mobileThe developing platform of consumer choice
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Make enticing content over many platformsPeople love to follow media around
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Let it rock!
©2010 V-Ventures.nlAll rights reserved.
©2010 V-Ventures.nlAll rights reserved.
©2010 V-Ventures.nlAll rights reserved.