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2012 Anthony Rd. Burlington, NC Crisis Communications Notification Message Templates

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2 0 1 2   A n t h o n y   R d .   B u r l i n g t o n ,   N C  

Crisis  Communications  Notification  Message  Templates              

 Crisis  Communications  Notification  Message  Templates    

1 DRAFT  9/22/14  3:16  PM  

 TABLE  OF  CONTENTS  

                      PAGE  

! Document  Control                                  2  

! Section  1:  Introduction                                3  

! Section  2:  Incident  Notification  Message  Matrix                            5  

! Section  3:  Crisis  Communications  Do’s  and  Don’ts                          6  

! Section  4:  Emergency  Notification  Message  Templates                            

o Active  Shooter/Armed  Individual   7  

o Bomb  Threat/Suspicious  Package   8  

o Child  Abduction      9    

o Civil  Disturbance                              10  

o Fire/Gas  Leak/Structural  Damage                          11  

o Flooding                                12  

o Hazardous  Materials  Incident                            13  

o Hurricane/Tropical  Storm  Warning                          14  

o Railway  Accident                              15  

o Tornado  Warning                              16  

o Violent  Crime                                18  

! Section  5:  Urgent  and  Important  Notification  Message  Templates  

o Accidental  Death                              19  

o Class  Cancellation                              21  

o Hurricane/Tropical  Storm  Watch                          22  

o Major  Traffic  Accident                                23  

o Missing  Person/Child                              24  

o Power  Outage                                25  

o Severe  Winter  Weather                            26  

o Tornado  Watch                              27  

! Section  6:  All  Clear  Notification  Message  Templates                      28  

! Section  7:  Test  Notification  Message  Templates                        29  

 

 

 

 Crisis  Communications  Notification  Message  Templates    

2 DRAFT  9/22/14  3:16  PM  

DOCUMENT  CONTROL  

 

 

  Version:     December  2013  

 

  Last  Update  By:   EnviroSafe  

 

  Distribution  To:   Stan  Turbeville  Director  of  Marketing  and  Public  Information  

 Crisis  Communications  Notification  Message  Templates    

3 DRAFT  9/22/14  3:16  PM  

 

SECTION  1:  INTRODUCTION  

 

Communications   from   GTCC   administration   prior   to,   during,   and   after   an   incident   are  critical   to  protecting  the  GTCC  community.  Emergency  notification  messages   for  GTCC  are  intended  to  guide  the  college  in  expediting  emergency  information  to  students,  faculty  and  staff  and  serve  as  an  adjunct  to  the  GTCC  emergency  response  plan.  Notification  messages  will  range  from  those  providing  “information”  to  others  that  will  require  recipients  to  “take  action.”  Lives  will  depend  on  clear  and  concise  messaging  in  the  early  stages  of  response  to  an  emergency  situation.    Use   of   the   GTCC   emergency   notification   system   should   consider   several   requirements.  These  include:      • The  population  and  location  of  students,  faculty  and  staff  that  require  notification.  

Notifications  may  be  limited  to  an  individual  GTCC  campus,  portion  of  a  campus  or  a  building.    

 • The  urgency  of   the   situation.   This  will   dictate   the   timing  of   notification.   For   example:  

notification  of  a  fire,  active  shooter  or  tornado  warning  should  be  made  in  less  than  10  minutes.  Other  hazards  such  as  winter  weather  advisories,  hurricane  watches  or  other  incidents  may  be  delayed  until  timing  is  appropriate  such  as  between  class  periods  or  at  the  end  of  a  class  day.  See  Section  2  for  examples.  

 • Length   of   messages   about   an   incident.   The   communications   channel   being   used   to  

deliver   the   message   will   dictate   details/message   length.   Messages   such   as   those  delivered  by  Twitter  are   limited  to  140  characters  and  spaces  while  e-­‐mails  may  have  more  detail.  Messages  through  systems  such  as  outdoor  verbal  warning  systems  should  also  be  kept  short  and  repeated  in  order  to  be  understood  and  reach  a  large  audience.    

 The  campus  emergency  notification  system  exists  of  the  following  channels:  

• E2Campus  • Social  Media  (Cell  phone  text,  Twitter,  Facebook)  • E-­‐mail  • Employee  telephone  screen  messages  • Computer  screens  • Internal  video  monitors  • External  video  monitors  • Campus  switchboard  (for  external  callers)  • Campus  switchboard  voicemail  message  • Mass  notification  warning  system    

The   message   templates   provided   should   not   be   considered   all-­‐inclusive   and   must   be  adapted  as  necessary  for  each  type  of  incident  or  situation.  Information  contained  in  these  templates   may   be   modified   or   deleted   as   appropriate,   but   should   follow   the   following  guidelines:      

 Crisis  Communications  Notification  Message  Templates    

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 Text,   E2Campus,   Twitter   messages   will   be   no   more   than   140   characters   in   length   –  including   spaces   -­‐   to  meet   Twitter   requirements   and   expedite  message   delivery.   Links   to  additional   detail   about   the   situation   may   be   embedded   in   the   message   if   space   allows.  Where  bracketed  [  xxx  ]  text  exists  in  the  templates,  complete  the  message  using  the  text  as  a  guide,  but  remember  the  text  can  be  NO  LONGER  than  140  characters  and  spaces.    Employee  cell  phone  screens  may  be  used  for  very  brief  (xx  character  –  information  TBD  from  campus)  messages.      Facebook   posts   will   typically   be   the   same   length   as   those   for   text   messages   (140  characters).   However,   in   certain   situations   where   more   detail   is   appropriate   to   convey  “tone”   such   as   in   an   accidental   death,   Facebook   posts   will   align   with   messages   used   for                e-­‐mails  and  internal  monitors.    E-­mail,   computer   screen,   internal  monitor  messages   will   be   similar   subject   matter   to  text   messages,   but   may   provide   additional   detail   and   links   to   additional   information   if  appropriate  and  available.  Length  should  still  be  kept  to  a  minimum.      External  video  monitor  messages  are  limited  to  60  characters.  A  standard  message  will  be  used  on  these  monitors  directing  viewers  to  call  xxx-­‐xxxx  for  details.      Switchboard  messages  for  recorded  voicemail  messages  and  live  operator  interaction  with  callers  will  be  similar  to  the  language  in  e-­‐mail  messages.  Switchboard  operators  should  not  provide  any  additional  information  until  authorized  by  campus  officials.    Computer   screen   and   internal   monitor   messages   will   be   similar   in   length   to   text  messages,  but  are  scrolling.      Mass  Notification  Warning  System  messages  must  be  modified  per  the  MNWS  contractor.  Messages  will   be  modeled   after   text  message   templates,   but  may  need   to  be  modified   for  length.        Press   releases   are   for   use   after   emergency   notifications   have   been  made.   Press   releases  may  be  used  during  an  event  or  following  an  event’s  conclusion.  Even  if  a  press  conference  is   held,   a   press   release   should   be   considered   for   providing   information   to   media   not   in  attendance  to  ensure  the  college’s  messages  are  conveyed.        

 Crisis  Communications  Notification  Message  Templates    

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 SECTION  2:  INCIDENT  NOTIFICATION  MESSAGE  MATRIX  

 Incident  Notification  Message  Matrix*  

    Time  Period  During  Which  Initial  Notification  is  to  Be  Made  Event   Immediate  

<10  min.  Urgent  <1  hour  

Important  <2  hours  

Active  Shooter/  Armed  Individual  

X      

Bomb  Threat/  Suspicious  Package  

X      

Child  Abduction   X   X    Civil  Disturbance   X      Fire/Gas  Leak/Structural  Damage  

X      

Flooding   X      Hazardous  Materials  Incident  

X      

Hurricane/  Tropical  Storm  Warning  

X      

Railway  Accident   X      Tornado  Warning   X      Violent  Crime   X      Accidental  Death     X    Class  Cancelation     X   X  Hurricane/Tropical  Storm  Watch  

    X  

Major  Traffic  Accident  

X   X    

Missing  Person/  Child    

X   X    

Power  Outage     X    Severe  Winter  Weather  

  X   X  

Tornado  Watch     X      *  Some  incidents  are  shown  in  more  than  one  column.  Timing  of  notification  of  these  events  should   be   evaluated   based   on   severity   or   urgency   of   needed   notification   to   save   lives   or  avoid  disruption  of  college  operations.        

 Crisis  Communications  Notification  Message  Templates    

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 SECTION  3:  Crisis  Communications  Do’s  and  Don’ts  

 Dos:    

" Develop  and  exercise  a  plan  and  then  respond  as  you  exercise  " Tell  the  truth  " Announce  bad  news  yourself  and  then  maintain  control  of  the  message      " Act  fast  –  Response  during  the  first  hour  of  trauma  -­‐  the  “Golden  Hour”  -­‐  is  critical  

for  survival  no  matter  if  physical  injury  to  a  person  or  damage  to  an  organizations  reputation  

" Demonstrate  concern  " Be  yourself  " Remain  calm      " Be  concise  " Release  only  confirmed  facts      " Anticipate  questions  and  develop  answers  " Develop  a  consistent  response  " Return  all  calls  from  the  media  as  soon  as  possible  " Provide  updates  to  students,  faculty,  staff,  media,  families  and  friends  " Designate  a  spokesperson  and,  whenever  possible,  refer  inquires  to  that  person.  If  

not  possible,  always  speak  with  one  voice  through  consistent  message  development  and  control    

" Correct  erroneous  information  and  rumors  with  current  and  accurate  information  " Debrief,  evaluate,  adjust  your  plan  and  exercise  again  

 Don’ts:    

× Don't  place  blame    × Don't  be  defensive      × Don't  speculate  × Don't  overstate  or  understate      × Don't  ever  use  the  words  "NO  COMMENT"      × Don't  give  an  exclusive  to  one  journalist  while  in  the  crisis  × Don't  be  thrown  by  hostile  questions  or  aggressive  reporters  × Don't  reveal  proprietary  or  confidential  information    × Don't  talk  "off  the  record"  -­‐  assume  everything  you  say  will  be  printed  or  

broadcasted  × Don't  rely  on  just  one  platform-­‐  utilize  all  traditional,  social  media,  multimedia  and  

other  avenues  available  

 Crisis  Communications  Notification  Message  Templates    

7 DRAFT  9/22/14  3:16  PM  

 SECTION  4:  Emergency  Notifications  

Message  templates  for  EMERGENCY  notifications  using  GTCC  communications  channels    

  ACTIVE  SHOOTER/ARMED  INDIVIDUAL    

COMMUNICATIONS  CHANNEL  

  MESSAGE    

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  An  individual  with  a  weapon  has  been  seen  on  the  

GTCC  [campus].  Go  to  the  nearest  room,  lock  door  and  await  

further  instructions.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  An  individual  with  a  weapon  has  been  seen  on  the  

GTCC  [campus].  If  you  are  on  campus,  go  to  the  nearest  room,  

lock  the  door  and  await  further  instructions.  If  you  are  not  on  

campus,  stay  away  until  notified  of  an  “all  clear”  from  campus  

officials  or  local  authorities.  For  updates,  go  to  www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  An  individual  with  a  weapon  has  been  seen  on  the  

GTCC  [campus].  If  you  are  on  campus,  go  to  the  nearest  room,  

lock  the  door  and  await  further  instructions.  If  you  are  not  on  

campus,  stay  away  until  notified  of  an  “all  clear”  from  campus  

officials  or  local  authorities.  This  is  not  a  drill.  For  updates,  go  to  

www.GTCC.com.      

SWITCHBOARD   An  individual  with  a  weapon  has  been  seen  on  the  GTCC  

[campus].  If  you  are  on  campus,  go  to  the  nearest  room,  lock  the  

door  and  await  further  instructions.  If  you  are  not  on  campus,  

stay  away  until  notified  of  an  “all  clear”  from  campus  officials  or  

local  authorities.  For  updates,  go  to  www.GTCC.com.      

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

8 DRAFT  9/22/14  3:16  PM  

   

BOMB  THREAT/SUSPICIOUS  PACKAGE  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  GTCC  has  [received  a  bomb  threat]  [found  a  

suspicious  package]  at  [building].  Evacuate  if  in  that  building.  

Follow  instructions  from  authorities.  

 

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  GTCC  has  [received  a  bomb  threat]  [found  a  

suspicious  package]  at  [building].  You  should  evacuate  if  in  that  

building  and  follow  instructions  from  authorities.  All  other  

individuals  should  stay  away  from  the  area  of  [building].  Listen  

for  instructions  from  GTCC  officials  or  local  authorities.  For  

updates,  go  to  www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  GTCC  has  [received  a  bomb  threat]  [found  a  

suspicious  package]  at  [building].  You  should  evacuate  if  in  that  

building  and  follow  instructions  from  authorities.  All  other  

individuals  should  stay  away  from  the  area  of  [building].  If  you  

are  not  on  campus,  stay  away  until  notified  of  an  “all  clear”  from  

campus  officials  or  local  authorities.  This  is  not  a  drill.  For  

updates,  go  to  www.GTCC.com.      

SWITCHBOARD   GTCC  has  [received  a  bomb  threat]  [found  a  suspicious  package]  

at  [building].  You  should  evacuate  if  in  that  building  and  follow  

instructions  from  authorities.  All  other  individuals  should  stay  

away  from  the  area  of  [building].  If  you  are  not  on  campus,  stay  

away  until  notified  of  an  “all  clear”  from  campus  officials  or  local  

authorities.  For  updates,  go  to  www.GTCC.com.      

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

9 DRAFT  9/22/14  3:16  PM  

   CHILD  ABDUCTION  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  child  abduction  has  been  reported  [near,  on]  the  

GTCC  [campus].  See  www.GTCC.com  for  details.  Call  911  with  

information.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  A  child  abduction  has  been  reported  [near,  on]  the  

GTCC  [campus].  The  child’s  name  is  [name].  [He/She]  is  

[description  –  age,  race,  clothing,  etc.].  [He/She]  was  last  seen  

[location].  [He/She]  may  be  in  the  company  of  [name,  

description]  and  may  be  riding  in  a  [vehicle  description].  Go  to  

www.GTCC.com  for  further  details.  Call  911  with  any  

information.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  child  abduction  has  been  reported  [near,  on]  the  

GTCC  [campus].  The  child’s  name  is  [name].  [He/She]  is  

[description  –  age,  race,  clothing,  etc.].  [He/She]  was  last  seen  

[location].  [He/She]  may  be  in  the  company  of  [name,  

description]  and  may  be  riding  in  a  [vehicle  description].  Go  to  

www.GTCC.com  for  further  details.  Call  911  with  any  

information.  

SWITCHBOARD   A  child  abduction  has  been  reported  [near,  on]  the  GTCC  

[campus].  The  child’s  name  is  [name].  [He/She]  is  [description  –  

age,  race,  clothing,  etc.].  [He/She]  was  last  seen  [location].  

[He/She]  may  be  in  the  company  of  [name,  description]  and  may  

be  riding  in  a  [vehicle  description].  Go  to  www.GTCC.com  for  

further  details.  Call  911    with  any  information.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

   

 Crisis  Communications  Notification  Message  Templates    

10 DRAFT  9/22/14  3:16  PM  

 CIVIL  DISTURBANCE  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  civil  disturbance  is  occurring  on  the  GTCC  

[campus]  in  the  area  of  [building].  [If  you  are  inside,  shelter  in  

place]  [Leave  that  area  immediately].  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  A  civil  disturbance  is  occurring  on  the  GTCC  

[campus]  in  the  area  of  [building].  [If  you  are  inside,  stay  where  

you  are]  [Leave  that  area  immediately].  All  other  individuals  

should  stay  away  from  the  area  of  [building].  Follow  instructions  

from  GTCC  officials  or  local  authorities.  For  updates,  go  to  

www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  A  civil  disturbance  is  occurring  on  the  GTCC  

[campus]  in  the  area  of  [building].  [If  you  are  inside,  stay  where  

you  are]  [Leave  that  area  immediately]  All  other  individuals  

should  stay  away  from  the  area  of  [building].  Follow  instructions  

from  GTCC  officials  or  local  authorities.  This  is  not  a  drill.  

SWITCHBOARD   A  civil  disturbance  is  occurring  on  the  GTCC  [campus]  in  the  area  

of  [building].  [If  you  are  inside,  stay  where  you  are]  [Leave  that  

area  immediately]  All  other  individuals  should  stay  away  from  

the  area  of  [building].  Follow  instructions  from  GTCC  officials  or  

local  authorities.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 

 

 

 

 

 Crisis  Communications  Notification  Message  Templates    

11 DRAFT  9/22/14  3:16  PM  

 FIRE/GAS  LEAK/STRUCTURAL  DAMAGE  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  [A]  [Fire,  Gas  Leak,  Structural  Damage]  is  reported  

at  GTCC  [building].  Evacuate  if  you  are  in  the  building.  If  not  in  

the  area,  stay  clear.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  [A]  [Fire,  Gas  Leak,  Structural  Damage]  has  been  

reported  on  the  GTCC  [campus]  in  the  [building].  If  you  are  in  

the  [building],  you  should  evacuate  immediately.    If  you  are  not  

in  the  area  of  [building],  stay  clear  so  that  emergency  services  

can  respond.  Follow  all  instructions  from  GTCC  officials  or  local  

emergency  authorities.  For  updates,  go  to  www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  [A]  [Fire,  Gas  Leak,  Structural  Damage]  has  been  

reported  on  the  GTCC  [campus]  in  the  [building].  If  you  are  in  

the  [building],  you  should  evacuate  immediately.    If  you  are  not  

in  the  area  of  [building],  stay  clear  so  that  emergency  services  

can  respond.  Follow  all  instructions  from  GTCC  officials  or  local  

emergency  authorities.  This  is  not  a  drill.  For  updates,  go  to  

www.GTCC.com.      

SWITCHBOARD   [A]  [Fire,  Gas  Leak,  Structural  Damage]  has  been  reported  on  the  

GTCC  [campus]  in  the  [building].  If  you  are  in  the  [building],  you  

should  evacuate  immediately.    If  you  are  not  in  the  area  of  

[building],  stay  clear  so  that  emergency  services  can  respond.  

Follow  all  instructions  from  GTCC  officials  or  local  emergency  

authorities.  This  is  not  a  drill.  For  updates,  go  to  www.GTCC.com.      

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

12 DRAFT  9/22/14  3:16  PM  

 FLOODING  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  Flooding  is  occurring  on  [road]  at  GTCC  [campus]].  

Avoid  this  area.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  Flooding  is  occurring  on  [road]  at  GTCC  [campus]].  

Avoid  this  area.  If  in  the  area,  use  another  route  or  wait  until  

flooding  recedes.  Follow  all  instructions  from  GTCC  officials  or  

local  emergency  authorities.  For  updates,  go  to  www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  Flooding  is  occurring  on  [road]  at  GTCC  [campus]].  

Avoid  this  area.  If  in  the  area,  use  another  route  or  wait  until  

flooding  recedes.  Follow  all  instructions  from  GTCC  officials  or  

local  emergency  authorities.  For  updates,  go  to  www.GTCC.com.      

SWITCHBOARD   Flooding  is  occurring  on  [road]  at  GTCC  [campus]].  Avoid  this  

area.  If  in  the  area,  use  another  route  or  wait  until  flooding  

recedes.  Follow  all  instructions  from  GTCC  officials  or  local  

emergency  authorities.  For  updates,  go  to  www.GTCC.com.      

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

13 DRAFT  9/22/14  3:16  PM  

 HAZARDOUS  MATERIALS  INCIDENT  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  hazardous  materials  spill  has  occurred  near  

GTCC  [campus].  Prepare  to  evacuate  area.  Follow  instructions  

from  authorities.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  A  hazardous  materials  incident  has  occurred  near  

GTCC  [campus].  If  you  are  in  this  area,  prepare  to  evacuate.  If  not  

in  this  area,  stay  away  so  emergency  services  can  respond.  

Follow  all  instructions  from  GTCC  officials  or  local  emergency  

service  authorities.  For  updates,  go  to  www.GTCC.com.      

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  A  hazardous  materials  incident  has  occurred  near  

GTCC  [campus].  If  you  are  in  this  area,  prepare  to  evacuate.  If  not  

in  this  area,  stay  away  so  emergency  services  can  respond.  

Follow  all  instructions  from  GTCC  officials  or  local  emergency  

service  authorities.  For  updates,  go  to  www.GTCC.com.      

SWITCHBOARD   A  hazardous  materials  incident  has  occurred  near  GTCC  

[campus].  If  you  are  in  this  area,  prepare  to  evacuate.  If  not  in  

this  area,  stay  away  so  emergency  services  can  respond.  Follow  

all  instructions  from  GTCC  officials  or  local  emergency  service  

authorities.  For  updates,  go  to  www.GTCC.com.      

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

14 DRAFT  9/22/14  3:16  PM  

 HURRICANE/TROPICAL  STORM  WARNING  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  [hurricane,  tropical  storm)  warning  has  been  

issued  for  our  area.  Visit  www.GTCC.com  for  details.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION! A [hurricane, tropical storm) warning has been

issued for our area. A warning means [hurricane, tropical

storm] conditions are expected within the next 36 hours.

During the storm:

• Stay indoors and away from windows and glass doors.

• Keep curtains and blinds closed. Take refuge in a small

interior room, closet or hallway on the lowest level.

• Avoid elevators.

For  updates  visit  www.GTCC.com  and  listen  to  local  television  

and  radio  stations.

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  A  [hurricane,  tropical  storm)  warning  has  been  

issued  for  our  area.  A  warning  means  [hurricane,  tropical  storm]  

conditions  are  likely.  For  additional  information  and  updates  

visit  www.GTCC.com  and  listen  to  local  television  and  radio  

stations.  

SWITCHBOARD   A  [hurricane,  tropical  storm)  warning  has  been  issued  for  our  

area.  A  warning  means  [hurricane,  tropical  storm]  conditions  

are  likely.  For  additional  information  and  updates  visit  

www.GTCC.com  and  listen  to  local  television  and  radio  stations.    

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

15 DRAFT  9/22/14  3:16  PM  

RAILWAY  ACCIDENT  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  railway  accident  has  occurred  [on/near]  the  

GTCC  [campus].  See  www.GTCC.com  or  dial  XXX-­‐XXXX  for  more  

information.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  A  railway  accident  has  occurred  [on/near]  the  

GTCC  [campus].  Campus  traffic  [is  not  affected]  [is  affected  in  the  

area  of  (location)].  Local  emergency  services  [have  been  

notified]  [are  on  scene].  If  you  are  in  the  area,  follow  the  

direction  of  GTCC  officials  or  local  authorities.  If  you  are  not  in  

the  area,  stay  away.  See  www.GTCC.com  or  dial  XXX-­‐XXXX  for  

more  information.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  A  railway  accident  has  occurred  [on/near]  the  GTCC  

[campus].  Campus  traffic  [is  not  affected]  [is  affected  in  the  area  

of  (location)].  Local  emergency  services  [have  been  notified]  

[are  on  scene].    If  you  are  in  the  area,  follow  the  direction  of  

GTCC  officials  or  local  authorities.  If  you  are  not  in  the  area,  stay  

away.  See  www.GTCC.com  or  dial  XXX-­‐XXXX  for  more  

information.  

SWITCHBOARD   A  railway  accident  has  occurred  [on/near]  the  GTCC  [campus].  

Campus  traffic  [is  not  affected]  [is  affected  in  the  area  of  

(location)].  Local  emergency  services  [have  been  notified]  [are  

on  scene].  If  you  are  in  the  area,  follow  the  direction  of  GTCC  

officials  or  local  authorities.  If  you  are  not  in  the  area,  stay  away.  

See  www.GTCC.com  or  dial  XXX-­‐XXXX  for  more  information.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

16 DRAFT  9/22/14  3:16  PM  

 TORNADO  WARNING  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  tornado  warning  has  been  issued  for  the  GTCC  

[campus]  area.  Take  shelter  immediately!  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  A  tornado  warning  has  been  issued  for  the  GTCC  

[campus]  area.  Take  shelter  immediately!  If  there  is  no  basement  

in  your  building,  go  to  the  center  of  an  interior  room  on  the  

lowest  level  (closet,  interior  hallway)  away  from  corners,  

windows,  doors,  and  outside  walls.  In  a  high-­‐rise  building,  go  to  

a  small  interior  room  or  hallway  on  the  lowest  floor  possible.  Put  

as  many  walls  as  possible  between  you  and  the  outside.  Do  not  

open  windows.    If  possible,  get  under  a  sturdy  table  and  use  your  

arms  to  protect  your  head  and  neck.    

 

If  in  a  trailer  or  mobile  classroom,  get  out  immediately  and  go  to  

the  lowest  floor  of  a  sturdy,  nearby  building  or  a  storm  shelter.    

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This is [name and title of GTCC official] with an urgent

message from GTCC. A tornado warning has been issued for

the GTCC [campus] area. You should take shelter

immediately! If there is no basement in your building, go to

the center of an interior room on the lowest level (closet,

interior hallway) away from corners, windows, doors, and

outside walls. In a high-rise building, go to a small interior

room or hallway on the lowest floor possible. Put as many

walls as possible between you and the outside. Do not open

windows. If possible, get under a sturdy table and use your

arms to protect your head and neck.  

 Crisis  Communications  Notification  Message  Templates    

17 DRAFT  9/22/14  3:16  PM  

 TORNADO  WARNING  (CONT.)  

COMMUNICATIONS  CHANNEL  

MESSAGE  

SWITCHBOARD   A  tornado  warning  has  been  issued  for  the  GTCC  [campus]  area.  

You  should  take  shelter  immediately!  If  there  is  no  basement  in  

your  building,  go  to  the  center  of  an  interior  room  on  the  lowest  

level  (closet,  interior  hallway)  away  from  corners,  windows,  

doors,  and  outside  walls.  In  a  high-­‐rise  building,  go  to  a  small  

interior  room  or  hallway  on  the  lowest  floor  possible.  Put  as  

many  walls  as  possible  between  you  and  the  outside.  Do  not  

open  windows.    If  possible,  get  under  a  sturdy  table  and  use  your  

arms  to  protect  your  head  and  neck.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

18 DRAFT  9/22/14  3:16  PM  

 

VIOLENT  CRIME  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  Police  are  investigating  an  incident  on  the  GTCC  

[campus].  Avoid  the  area.  More  information  when  available  at  

www.GTCC.com.  

 

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  Police  are  investigating  an  incident  on  the  GTCC  

[campus]  at  [building,  location].  You  should  avoid  the  area  until  

further  notice.  More  information  will  be  provided  when  

available  at  www.GTCC.com.  

 

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    Police  are  investigating  an  incident  on  the  GTCC  

[campus]  at  [building,  location].  You  should  avoid  the  area  until  

further  notice.  More  information  will  be  provided  when  

available  at  www.GTCC.com.    

SWITCHBOARD   Police  are  investigating  an  incident  on  the  GTCC  [campus]  at  

[building,  location].  You  should  avoid  the  area  until  further  

notice.  More  information  will  be  provided  when  available  at  

www.GTCC.com.    

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

19 DRAFT  9/22/14  3:16  PM  

 SECTION  5:  Urgent  and  Important  Notifications  

Message  templates  for  situations  requiring  URGENT  or  IMPORTANT  notification  to  students,  faculty  and  staff  at  GTCC    

ACCIDENTIAL  DEATH  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

E2CAMPUS  

At  [time]  [today  or  date],  an  accident  at  the  GTCC  [campus]  

resulted  in  the  death  of  [a/number]  of  GTCC  [student(s),  

employee(s),  individual(s)].  See  www.GTCC.com.  

E-­‐MAIL  

FACEBOOK  

COMPUTER  SCREENS    INTERNAL  MONITORS  

At  [time]  [today  or  date],  an  accident  at  the  GTCC  [campus]  

resulted  in  the  death  of  [a/number]  of  GTCC  [student(s),  

employee(s),  individual(s)].  GTCC  and  local  emergency  

personnel  responded  to  the  accident.  Identity[ies]  of  the  

accident  victim[s]  [is/are]  being  withheld  [at  the  request  of  local  

authorities]  or  [until  family(ies)  (is/are)  notified].  GTCC  

[and/or]  local  officials  will  provide  further  information  when  

available.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    At  [time]  [today  or  date],  an  accident  at  the  GTCC  

[campus]  resulted  in  the  death  of  [a/number]  of  GTCC  

[student(s),  employee(s),  individual(s)].  GTCC  and  local  

emergency  personnel  responded  to  the  accident.  Identity[ies]  of  

the  accident  victim[s]  [is/are]  being  withheld  [at  the  request  of  

local  authorities]  or  [until  family(ies)  (is/are)  notified].  GTCC  

[and/or]  local  officials  will  provide  further  information  when  

available.  

 Crisis  Communications  Notification  Message  Templates    

20 DRAFT  9/22/14  3:16  PM  

ACCIDENTIAL  DEATH  (CONT.)  

COMMUNICATIONS  CHANNEL  

MESSAGE  

SWITCHBOARD   At  [time]  [today  or  date],  an  accident  at  the  GTCC  [campus]  

resulted  in  the  death  of  [a/number]  of  GTCC  [student(s),  

employee(s),  individual(s)].  GTCC  and  local  emergency  

personnel  responded  to  the  accident.  Identity[ies]  of  the  

accident  victim[s]  [is/are]  being  withheld  [at  the  request  of  local  

authorities]  or  [until  family(ies)  (is/are)  notified].  GTCC  

[and/or]  local  officials  will  provide  further  information  when  

available.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

21 DRAFT  9/22/14  3:16  PM  

CLASS  CANCELLATION  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  [All]  GTCC  [Day,  Evening]  classes  have  been  

cancelled  due  to  [reason  for  cancellation].  (If  appropriate)  Staff  

should  report  at  their  normal  time,  safety  permitting.  OR  –  All  

GTCC  offices  are  also  closed.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  [All]  GTCC  [Day,  Evening]  classes  have  been  

cancelled  due  to  [reason  for  cancellation].  Staff  should  report  at  

their  normal  time,  safety  permitting.  OR  –  All  GTCC  offices  are  

also  closed.  For  additional  information  and  updates  go  to  the  

GTCC  web  site  www.GTCC.com.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  a  message  

concerning  class  cancellations  for  GTCC.  [All]  GTCC  [Day,  

Evening]  classes  have  been  cancelled  due  to  [reason  for  

cancellation].  Staff  should  report  at  their  normal  time,  safety  

permitting.  OR  –  All  GTCC  offices  are  also  closed.  For  additional  

information  and  updates  go  to  the  GTCC  web  site  

www.GTCC.com  and  listen  to  local  television  and  radio  stations.  

SWITCHBOARD   [All]  GTCC  [Day,  Evening]  classes  have  been  cancelled  due  to  

[reason  for  cancellation].  Staff  should  report  at  their  normal  

time,  safety  permitting.  OR  –  All  GTCC  offices  are  also  closed.  For  

additional  information  and  updates  go  to  the  GTCC  web  site  

www.GTCC.com  and  listen  to  local  television  and  radio  stations.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

22 DRAFT  9/22/14  3:16  PM  

 HURRICANE/TROPICAL  STORM  WATCH  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  [hurricane,  tropical  storm)  watch  has  been  

issued  for  our  area.  For  updates  visit  www.GTCC.com  and  

monitor  local  TV  and  radio.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  A  [hurricane,  tropical  storm]  watch  has  been  

issued  for  our  area.  A  watch  means  [hurricane,  tropical  storm]  

conditions  are  possible  within  the  next  48  hours.  For  updates  

visit  www.GTCC.com  and  listen  to  information  provided  by  local  

officials  on  local  television  and  radio  stations.    

For  additional  safety  information  visit  

www.ready.gov/hurricanes.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  [hurricane,  tropical  storm)  watch  has  been  issued  

for  our  area.  A  watch  means  [hurricane,  tropical  storm]  

conditions  are  possible  within  the  next  48  hours.  For  updates  

visit  www.GTCC.com  and  listen  to  information  provided  by  local  

officials  on  local  television  and  radio  stations.  

SWITCHBOARD   A  [hurricane,  tropical  storm)  watch  has  been  issued  for  our  area.  

A  watch  means  [hurricane,  tropical  storm]  conditions  are  

possible  within  the  next  48  hours.  For  updates  visit  

www.GTCC.com  and  listen  to  information  provided  by  local  

officials  on  local  television  and  radio  stations.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

23 DRAFT  9/22/14  3:16  PM  

 MAJOR  TRAFFIC  ACCIDENT  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  major  traffic  accident  has  occurred  at  [location]  

[on/near]  the  GTCC  [campus].  Seek  alternate  route  and  stay  

away  from  area.  

E-­‐MAIL  

COMPUTER  SCREENS  

INTERNAL  MONITORS  

ATTENTION!  A  major  traffic  accident  has  occurred  at  [location]  

[on/near]  the  GTCC  [campus].  Students  and  staff  should  seek  an  

alternate  route  to  and  from  this  area  and  follow  directions  from  

GTCC  officials  or  local  authorities.  If  not  in  the  area,  stay  away  

and  allow  emergency  services  personnel  to  work  safely.  For  

updates  visit  www.GTCC.com.    

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  major  traffic  accident  has  occurred  at  [location]  

[on/near]  the  GTCC  [campus].  Students  and  staff  should  seek  an  

alternate  route  to  and  from  this  area  and  follow  directions  from  

GTCC  officials  or  local  authorities.  If  not  in  the  area,  stay  away  

and  allow  emergency  services  personnel  to  work  safely.  For  

updates  visit  www.GTCC.com.  

SWITCHBOARD   A  major  traffic  accident  has  occurred  at  [location]  [on/near]  the  

GTCC  [campus].  Students  and  staff  should  seek  an  alternate  

route  to  and  from  this  area  and  follow  directions  from  GTCC  

officials  or  local  authorities.  If  not  in  the  area,  stay  away  and  

allow  emergency  services  personnel  to  work  safely.  For  updates  

visit  www.GTCC.com.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 Crisis  Communications  Notification  Message  Templates    

24 DRAFT  9/22/14  3:16  PM  

 MISSING  PERSON/CHILD  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  [person/child]  has  been  reported  missing  [near,  

on]  the  GTCC  [campus].  www.GTCC.com  for  details.  Call  911  

with  information.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  A  [person/child]  has  been  reported  missing  [near,  

on]  the  GTCC  [campus].  The  [person/child]  is  [description  –  age,  

race,  clothing,  etc.]  and  was  last  seen  [location].    

Go  to  www.GTCC.com  for  further  details.  Call  911  with  any  

information  you  may  have  concerning  the  missing  

[person/child].  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  [person/child]  has  been  reported  missing  [near,  

on]  the  GTCC  [campus].  The  [person/child]  is  [description  –  age,  

race,  clothing,  etc.]  and  was  last  seen  [location].    

Go  to  www.GTCC.com  for  further  details.  Call  911  with  any  

information  you  may  have  concerning  the  missing  

[person/child].  

SWITCHBOARD   A  [person/child]  has  been  reported  missing  [near,  on]  the  GTCC  

[campus].  The  [person/child]  is  [description  –  age,  race,  

clothing,  etc.]  and  was  last  seen  [location].    

Go  to  www.GTCC.com  for  further  details.  Call  911  with  any  

information  you  may  have  concerning  the  missing  

[person/child].  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

25 DRAFT  9/22/14  3:16  PM  

 POWER  OUTAGE  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  power  outage  has  occurred  at  

[location/building/campus].  Officials  have  been  notified.    (If  

appropriate)  [location]  is  being  evacuated.    

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  A  power  outage  has  occurred  at  [location].  Officials  

have  been  notified.    (If  appropriate)  [location/building/campus]  

is  being  evacuated  until  power  is  restored.  Updates  will  be  

posted  as  available  on  www.GTCC.com  or  may  be  obtained  by  

calling  xxx-­‐xxxx.    

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  power  outage  has  occurred  at  [location].  Officials  

have  been  notified.    (If  appropriate)  [location/building/campus]  

is  being  evacuated  until  power  is  restored.    Updates  will  be  

posted  as  available  on  www.GTCC.com.  We  will  also  update  this  

telephone  message  as  updates  are  available.  

SWITCHBOARD   A  power  outage  has  occurred  at  [location].  Officials  have  been  

notified.    (If  appropriate)  [location/building/campus]  is  being  

evacuated  until  power  is  restored.    Updates  will  be  posted  as  

available  on  www.GTCC.com  and  available  on  the  campus  voice  

message  system  at  XXX-­‐XXXX  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

26 DRAFT  9/22/14  3:16  PM  

 SEVERE  WINTER  STORM  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  severe  winter  storm  is  affecting  our  area.  Stay  off  

highways.  Additional  information  posted  at  www.GTCC.com.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  A  severe  winter  storm  is  affecting  our  area.  Stay  off  

highways.  Any  urgent  information  concerning  class  schedules  or  

other  impacts  from  the  storm  will  be  sent  by  the  GTCC  

emergency  notification  system.  Updated  information  will  be  

posted  on  www.GTCC.com.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.    A  severe  winter  storm  is  affecting  our  area.  Stay  off  

highways.  Any  urgent  information  concerning  class  schedules  or  

other  impacts  from  the  storm  will  be  sent  by  the  GTCC  

emergency  notification  system.  Updated  information  will  be  

posted  on  www.GTCC.com.  

SWITCHBOARD   A  severe  winter  storm  is  affecting  our  area.  Stay  indoors  and  off  

highways.  Any  urgent  information  concerning  class  schedules  or  

other  impacts  from  the  storm  will  be  sent  by  the  GTCC  

emergency  notification  system.  Updated  information  will  be  

posted  on  www.GTCC.com.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 

 Crisis  Communications  Notification  Message  Templates    

27 DRAFT  9/22/14  3:16  PM  

 TORNADO  WATCH  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  A  tornado  watch  has  been  issued  for  our  area.  For  

updates  visit  www.GTCC.com  and  monitor  local  TV  and  radio.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  A  tornado  watch  has  been  issued  for  our  area.  A  

watch  means  weather  conditions  are  favorable  for  the  

development  of  severe  thunderstorms  capable  of  producing  

tornadoes.  For  updates  visit  www.GTCC.com  and  monitor  local  

television  and  radio  stations.  For  additional  safety  information  

visit  http://www.ready.gov/tornadoes.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This is [name and title of GTCC official] with an urgent

message from GTCC. A tornado watch has been issued for

our area. A watch means weather conditions are favorable for

the development of severe thunderstorms capable of producing

tornadoes. For updates visit www.GTCC.com and monitor

local television and radio stations.

SWITCHBOARD   A  tornado  watch  has  been  issued  for  our  area.  A  watch  means  

weather  conditions  are  favorable  for  the  development  of  severe  

thunderstorms  capable  of  producing  tornadoes.  For  updates  

visit  www.GTCC.com  and  monitor  local  television  and  radio  

stations.  

EXTERNAL  MONITORS   URGENT  CAMPUS  ALERT!  DIAL  XXX-­‐XXXX  FOR  INFORMATION.  

 

 Crisis  Communications  Notification  Message  Templates    

28 DRAFT  9/22/14  3:16  PM  

 SECTION  6:  All  Clear  

Message  templates  for  ALL  CLEAR  notifications  using  GTCC  communications  channels      

ALL  CLEAR  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  The  [situation]  at  [location]  is  ALL  CLEAR.  See  

www.GTCC.com  for  details.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS  

ATTENTION!  The  [situation]  at  [location]  is  ALL  CLEAR.  You  may  

resume  normal  activities.  Thank  you  for  your  cooperation  during  

this  event.  See  www.GTCC.com  for  additional  details.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   This  is  [name  and  title  of  GTCC  official]  with  an  urgent  message  

from  GTCC.  The  [situation]  at  [location]  is  ALL  CLEAR.  You  may  

resume  normal  activities.  Thank  you  for  your  cooperation  during  

this  event.  See  www.GTCC.com  for  additional  details.  

SWITCHBOARD   The  [situation]  at  [location]  is  ALL  CLEAR.  You  may  resume  normal  

activities.  Thank  you  for  your  cooperation.  See  www.GTCC.com  for  

additional  details.  

EXTERNAL  MONITORS  

CAMPUS  ALERT  IS  ALL  CLEAR.  DIAL  XXX-­‐XXXX  FOR  

INFORMATION.  

   

 Crisis  Communications  Notification  Message  Templates    

29 DRAFT  9/22/14  3:16  PM  

 SECTION  7:  Test  Notifications  

Message  templates  for  TEST  notifications  using  GTCC  communications  channels        

SYSTEM  TEST  

COMMUNICATIONS  CHANNEL  

MESSAGE  

TEXT  

TWITTER  

FACEBOOK  

E2CAMPUS  

ATTENTION!  This  is  a  test  of  the  GTCC  emergency  notification  

system.  This  is  only  a  test.  

E-­‐MAIL  

COMPUTER  SCREENS    INTERNAL  MONITORS      

ATTENTION!  This  is  a  test  of  the  GTCC  emergency  notification  

system.  This  is  only  a  test.    No  action  is  required.  Had  this  been  an  

actual  emergency,  you  would  have  been  given  brief  details  of  the  

situation  and  instructed  to  visit  www.GTCC.com  and  other  

resources  for  additional  information.  This  concludes  the  test  of  the  

GTCC  emergency  notification  system.  

GTCC  STAFF  CELL  PHONE  SCREENS  

TBD  

VOICEMAIL   N/A  

SWITCHBOARD   GTCC  is  conducting  a  test  of  the  college’s  emergency  notification  

system.  This  is  only  a  test  and  no  action  is  required.    

EXTERNAL  MONITORS  

N/A