gujarat appolo industry

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GUJARAT APOLLO INDUSTRIES LTD BOARD OF DIRECTOR Mr. ANIL T. PATEL - FOUNDER CHAIRMAN & DIRECTOR Mr. MANIBHAI V. PATEL - DIRECTOR Mr. AJITKUMAR T. PATEL - DIRECTOR Mr. ASIT A. PATEL - MANAGING DIRECTOR Mr. ANAND A. PATEL - EXECUTIVE DIRECTOR Dr. N.V. VASANI - INDEPENDENT DIRECTOR Dr. N.T. PATEL - INDEPENDENT DIRECTOR Mr. R.C. GOSAIN - INDEPENDENT DIRECTOR COMPANY SECRETARY SURESH S. SHAH STATUTORY AUDITORS ARVIND A.THAKKAR & CO. Chartered Accountants, Ahmedabad BANKERS STATE BANK OF INDIA REGISTERED OFFICE Ditasan, Post Jagudan, 1 COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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Page 1: Gujarat Appolo Industry

GUJARAT APOLLO INDUSTRIES LTD

BOARD OF DIRECTOR

Mr. ANIL T. PATEL - FOUNDER CHAIRMAN & DIRECTOR

Mr. MANIBHAI V. PATEL - DIRECTOR

Mr. AJITKUMAR T. PATEL - DIRECTOR

Mr. ASIT A. PATEL - MANAGING DIRECTOR

Mr. ANAND A. PATEL - EXECUTIVE DIRECTOR

Dr. N.V. VASANI - INDEPENDENT DIRECTOR

Dr. N.T. PATEL - INDEPENDENT DIRECTOR

Mr. R.C. GOSAIN - INDEPENDENT DIRECTOR

COMPANY SECRETARY

SURESH S. SHAH

STATUTORY AUDITORS

ARVIND A.THAKKAR & CO.

Chartered Accountants,

Ahmedabad

BANKERS

STATE BANK OF INDIA

REGISTERED OFFICE

Ditasan, Post Jagudan,

State Highway,

Mehsana – 382 710 (North Gujarat)

1COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

CORPORATE OFFICE

“Apollo house,”

Near Mithakali six roads,

Navrangpura,

Ahmedabad – 380 009

2COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

INTRODUCTION, HISTORY AND DEVELOPMENT

This company was incorporated on 7" octomber 1986 in the state of gujrat as a

public limited company. The certificate of commencement of business business

was otained from the registered of companies. MIS promoted Gujrat on 1 lth

novenber 1986.G.A.E.L. apollo earthmovers pvt. Ltd. love to the apollo group

of gujrat in association with gujrat industrial investment corporation ltd. (GIIC),

a state' level fmancial institution. The apollo group of companies, of which

gujrat apollo equipment limited is the flagship, is Indian No.1 manufacturer of

road construction &maintenance equipment.

From a modest beginning in the year 1972, the group today offers almost the

entire range of equipment that lends them admirably to the road building

industry. Gujrat apollo is a Bombay stock exchange listed company. The group

has four modem manufacturing facilities. The construction division of the

company commenced operations in April 1995. Prior to information of this

division, the construction activities where carried out through other group

companies.

Apollo's investment in R&D and quality manpower help in continues

improvement in product quality that more then meets the existing quality

standards of ministry of. Surface transport (M.O.S.T.) Indian roads congress

irrigationprojects. International cosultans and customers .the manifestation of

customers' confedence on the quality of the product and serves of apollo lies in

the customers base of over 500,a equipment population of over 1200 and a

market share of 75% with sales and service office at all the important location

3COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

in the country, spare parts and services are available on call.

The apollo group is a gujrat based indusrial house with a business track record

of 37years. Their main interested is in

- Road consruction equiopment

- Road consruction

- Filtaration system

- Ship breaking

the group started business' operation in1965 by establishing apollo engineering

company for water welt drilling construct over a period of time. The company

integrated backwords into production of drilling rings. It also started

manufacturing Trailar & Agriculture Equipments

In 1972,apollo industrial products private limited was set-up to manufacture

mechanical paver finishers and hot mix plants. The company business grew

steadily and its products earn good reputation in the market.

There for, in 1985,apollo earthmovers private limited teamd with gujrat

industrial investment corporation (GIIC) to set up gujrat apollo equipment

limited (G.A.E.L) the company started manufacturing drum type asphalt plant

and hydrostatic sensor paver finisher under a technical collobration

arrangement with barber greene, USA. In July 1992 GIIC divested its entire

11% holding to apollo earthmovers private limited at a negotiated price of

rs.18.69 per sharegujrat apollo equipment limited' entered the capital market in

4COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

February 1994. It is listed on the Bombay and Ahmedabad stock

exchanges.appol10 industrial products and apollo earthmovers retain their

privet ltd. status.

5COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

SIZE OF THE UNIT & FORM OF ORGANISATION

Industry can be classify in to three way (a) small scale industry (b) mediam scale

industry (c) large scale industry

S.S.I.--- according to capital investment, an industry, which has not investment

more then 75 lacs, is called small-scale industry.

M.S.1. --- An industrial uints said to be medium scale unit in which caoital

investment in plant and machinery is between 75 lacs to 100 lacs.

L.S.I.---an industrial unit said to be large scale unit which invest capital in plant

and machinery more then 1 crore and use power and also employed workers

more then small scale industry.

Gujrat apollo Industry limited is a large-scale industry, which is obvious.

Following are the main forms of organization

- Sole propriter ship firm

- Partnership firm

- Joint stock company

- Co-operative sector

In joit stock company, there are various forms contain like statutory company,

chartard co., govt. co.pvt.co. And also limited co. etc.

Gujrat apoollo Industry ltd. Ditasan is a company of company form.

6COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

LOCATION CHART

The unit is located at jagudan. Reason for selecting the location of the unit.

The raw material required by the company is easily available. The equipment

is located near the city so that banking facilities is also available. The

company is situated highway so that is no transportation problem. There are

easily available cheap unskilled and semiskilled 1abors.First five-year

government gives conception in sales tax and octroi.

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GUJARAT APOLLO INDUSTRIES LTD

8COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

GOAL OF THE COMPANY

LONG TERM GOAL FOR THREE YEARS.

- Substand market leadership in product line

- Maintain market presence among international competitors

- Develop capabale manpower for industrial needs.

SHORT TERM GOAL FOR ONE YEAR.

- Brik turn over of inventery ratio at 8

- Reduce delivery time

- Bring all a great vender to quality level of exelent grade.

- Earn Iso-certificate

- Launch hnt end loader.

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GUJARAT APOLLO INDUSTRIES LTD

MISSION

GAEL is commited lo delight customers with quality products and services

thought market dedicated on going upgrading of technology supported by

trained human resources.

MAIN OBJECTS

To carry on the business of manufacturing, buying, selling, altering,

importing, exeporting, improving assembling distributing or dealing in road

consruction and maintenance machinery, cement mixing and distribution

equipment, canal making and lining

INTRODUCTION 10

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An obsession to provide atmost quality products has resulted in our

setting up one of the most sophisticated manufacturing plant in DITASAN

The manufacturing speed and capacity of this plant is very high. The

plant is' equipped with high efficiency purified Air technology with maintains

a continuous flow of bacteria kee environment of filtered air through filter

inside the providing anabsolutely strive environment.

TECHNOLOGY

11COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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Technology is most important factor in production of qualified and better

product without good technology; production cannot be manufactured in a

good manner. Technology used in production of Apollo's product is

following.

The company's existing plan is based on the technology adopted from M/S

barber. Greene Company, USA. M/s. barber greene company is a engaged in

the manufacturer of road construction and maintenance equipment, it has three

manufacturing plan in USA and affiliates in England, Canada, brazil and

natherlands, as per the agreement with GIIC and approved by the govt, of

India, M/s.barer greene has provided drawing of all part components, dies.

Jigs, fixtures and tools, materials list, specification and operation sheet,

catalogues, engineering standards, instruction manual and other relevant

document.over and above company's three personnel were trained and the

collaborators plant in U.S.A. for a period of month.

The company has developed indigenously the cold miming machin with the

Internet technical strength and development capability the company shall be

developing the proposed product on its own.

Technical collaboration and join ventures

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To deliver quality equipment to its customer apollo has licenced agreement

and join ventures with many foreign companies, for its drum mix plant and

hydrolic paler finisher apollo has technical collaboration with BARBER

GREENE Co.of USA (now part of caterpillar) for bitumen sprayer. Apollo

has a technical collaboration with MAX PIETSCH KG GMBH & CO of

Germany.

For higher capacity (more then 160 tph) asphalt batch mix JV with ERMONT,

of France. For front-end loader technical collaboration with ATLAS-

WEYHEUSAN ofgermany.

RESEARCH AND DEVELOPMENT

The company is not having an independent reseach and development unit

registred with the government of India. However, product development

activites continue to get at most priority in the field of process technology,

improvement in quality, import substitution etc through the quality-assuring

department.

BENEFIT DERIVED AS A RESALF OFABOVE R&D

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The company has been able to substitute some of the indigenous spares which

wereearlier required to he imported.

RAW MATERIAL

The main raw material required for the product rang is mild steel sheets, steel

bars, steel roal and steel pipes; the requisite steel is available from SAIL'S

stock yark ofahmedabd. At he present level of operation about 1160 tones of

mild steel was consumed. After the proposed expantion the company of

optimum capacity utilization would require 2070 tones mild steel.

The bought out company includes diesel engine, hydraulic boxes, conveyor

beltweighters, switches, sprocket, tyers, conveyor, chains and reduction gear

bearings.'These are available indigenously and can be sourced from reputed

manufacturer like Larsen & turbo, ashok layland, Dunlop, SKF bearing FAG

bearing fenner &other.

The critical iteams like hydraulic motor, valves and pumps; grade and slope

controllers asphaltmetering pump are imported frome USA. The company has

been able to indigenes some of these components thus saving foreign

exchange, the process of indigenization is an on going on and will be fully

completed in a sort time, the extent of indigenization would depend on

domestic manufacturer ability to produce them. The company has already

submitted drawing to reputed many manufacturer viz. L&T, dynamic,

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hydralics yuken and other to develop these components. The consunpation of

imported raw material is 45% of the total consumption raw. Material. The

company has not entered into a long-term arrangement for the procurement of

its raw material and prorosed to buy from the open market.

PRODUCTS

The company product mix includes paver, finisher, and dram mix plant

bitumen sprayer and road maker. All these products fall under the category of

capital goods involve investing large funds.

THE MAJOR PRODUCTS OF THE COMPANY ARE AS UNDER

Wet mix macadam plants

Hydrostatic paver finisher

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Asphalt batch mix plant

Wet mix paver finisher

16COLLEGE OF COMPUTER & MANAGEMENT STUDIES ,VADU

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GUJARAT APOLLO INDUSTRIES LTD

Drum mix plant

Crusher

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MANUFACTURING PROCESS

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GUJARAT APOLLO INDUSTRIES LTD

Gujarat Apollo equipment ltd. Manufacture road construction and

mainteinance equp. For all the products, there is not fix process but process is

job type. General manufacturing process involves following stages.

1. Fabrications where sheets and plates are stralghtened, cut, bend and welded.

In the fabrication shop, cutting and welding of sheet metal and sub assembly

of components is undertaken. The facilities in this shop mainly comprise

guillotine shearing machine and press brake with hydraulic drive, punching,

shearing and cropping machine, plate straightening machine, semi automatic

machine, submerge are welding machine, welding machine welding

positioners and other allied, equipment.

2. Machining where bars, structural and casting would be cut, turned, milled,

saped, slotted & drilled

Machine shope has general-purpose machine tools like lathes, horizontal

boring machines, universal milling machine, racial drilling machined,

shopping machine and planning machine. The components required for the

various products are being manufactured on the basis of design and

drawing supplied by M/S barber Greene Company.

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3. Tool room

Tool room is equipped with surface grinder; vertical milling machine and

other allied'equipment and is supplementary to machine shop.

4.Assembly & testing

The sub-assembled components are assembled in this shop to from final

product. The basic facilities comprise a paint shop and production testing

'equipment. There after the machines are tested, dismantled, packed and

shipped to customer. The patronage given by customer to the apollo

equipment is phenomenal and the apollo’s equipment population in the

country indicates that.

ORGANIZATION OF PERSONNEL DEPARTMENT

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The personnel management is a very important function of any organization

as it deals with managing people, which are the most valuable resource of any

organization.

For the efficient working of any organization adequate support has to be

given to the different requirements of its employee such as providing fair

wages, handaling grievances, look after the welfare of the employees, proper

satisfaction and also the training needs.

In most of the cases all the large-scale company has its different personnel

department. But in gujrat apollo Indusrty Ltd., it has no separate such

department. All the functions of this department perform timekeeper officer.

T.k. officer is responsible for all functions of personnel department and he has

all authority for them.

Executive Director

|

Personnel head

|

Timekeeper

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At Gujarat Apollo Industry ltd. All the decisions regarding employees are

taken very effectively. They give more important to employee’s efficiency.

Employees are given proper training and also fair wages. Personnel head

always remain aware aboute necessities of employees and try very much to

fulfill them and provide cordil environment to workers for working.

At G.A.E.L. this department performs fuction such as manpower planning,

recruitment, selection, man training discipline action and also training

programs.

RECRUITMENT, SELECTION AND INDUCTION

Recruitment and selection is the most important fuction of human resource

management. Recruitment is nothing but a process of finding and attracting

capable. Applicants for employment by recruitment process, H.R.department

attract capable and efficient needed persons in the organization.

There is no any particular policy for recruitment and selection in gujrat apollo

Indusrty Company gives advertise in the newspaper for office or managerial

staff. Company give advertise in rare cases for technical or other normal

workers. Advertisement colleges, friends, relatives are the main recruitment

source of company named G.A.E.L.

Selection is a process of adjusting or placing right man at right place generally

there is no certain procedure for selection of employees. Selection process

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varies from post to post. Selection process start from application received then

after holdingpreliminary, interview, reference check &final selection are steps

of selection process. All company may not have same selection procedure.

Gujrat apollo Indusrty ltd. has not particular procedure for selection. It selects

employees based on requirement in each department and for this they contacts

some contacts some contractors for the require manpower. Company also

select student as an employees directly from the colleges in management staff.

In this selection procedure is following.

Application

|

Written Test

|

Interview

|

Final selection

The selected candidate is totally unaware regarding the company's policies

and operation and thus it is very much necessary to make to the employee

aware of theworking of the organization

TRAINING AND MANAGEMENT DEVELOPMENT

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As the time passes, servile technological advancement takes place and along

with the organization keeping place with the developed technology it is also

important to import proper knowledge and developed competencies of the

employees to meet the challenges of the new technology and hence for this

training of employees is very. Important to time to time. By such training anfd

development programe employee feel that the organization cares for them and

they try to contribute the organization will benefit by having competent and

dedicated employees.

There are various types of trining i.e. induction training, job training,

promotion training & referace training.

Gujrat apollo Indusrty ltd. Gives induction types of trining. This type of

trining is. giving to new enterd employees in organization. In G.A.E.L. the

new comers have to take the training for one or two years if then are unknown

of the workes in gujrat apollo Indusrty ltd. There is no seprate training

department. The training is giving in the factory hour time. During the

training, their performance is judged. If the performance of employees is

satisfied then employees are taken in the permanent staff of the company.

Company sends employees in abroad too for training at'company's cost if new

chang comes in.

PROMOTION AND TRANSFER POLICY

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Promotion is necessary because it is recognisation of a job well done by the

employee. A device to retain and reward an employee for his year of serviceto

the organization to increase individual and organization.

Gujrat apollo Industry ltd. Adopted seniority system for promotion of workers

&also of office staff. Company also takes in the mind factors like

performance,' capability of work done, work accurancy and expertisement of

employees for promoting them. G.A.E.L. get benefit of promotion such as

keep employees in high moral sincearity of employees reduction in cost

training.

Transfer is the movement of an employees from one job to another without

involving any substantial change in his duties, responsiblites, required skills,

status and compensation. but G.A.I.L. has no any other branch. In his

company in rare cases employees are transferred for one job to another job.

PERFORMANCE APPRAISAL

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Performance appraisal is the system by which the management tries to find

out how effective it has been in hiring and placing the employees. A

performance appraisal is a process of evaluation an employees performance of

a job in terms of its requirement.

Most of the production work done on the bases of contract.gujrat apollo

Industry ltd. Gives contract to the private contracters for production work.

There is very less workers in company staff engaged in production work

compared to contract system., Employees categorized under contract system

are appraised by contracters while staff employed appraised by companys own

supervision. They record the employees performance regarding their work

ability to do work and also behavior and these recordes are used in promoting

employees.

In case of management staff, performance appraised by each head of

department.

PERFORMANCE APPRAISEL SHEET

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A. performance result: this refers to the quality and quantity of out put that

the employee has delivered during the period of three months, ensuring that

the product meets the standard. The sub-parameter incluleds:

1. Achiving out put: the extend to which the employee is achiving the output.

2. The standered of output: the extend to which the employee is generating

standered output.

3. Supervision: the extend of self-dependence shown while performing the

job where the level of supervision is minimal.

4. Consistency: the consistency of performance that the employees have

displayed. During the period.

B.knowledge of job: This refers the knowledge that the employee has for the

assigned work and how the employees use the techniques and methods

involved in the job to achive organizational objective. The parameter includes

1. Job knowledge: the knowledge of the subject in regardes to the job that has

been assigned.

2. Application of knowledge: the extend to which the employee is able to

apply the knowledge and skill on the job assigned.

3. Execution of work: the extend to which the employee is able to

successhlly execuit the work from their knowledge and skill.

4. Knowledge sharing: the ability of the employee to share knowledge with

the co-members.

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C. Organizing and planning: this refers to the way the employee is

organized and planned about work and the way me employee uses the

resourses available in fulfilling the organizational goal. The parameter

includes:

1.Accurancy and neatness: the accurancy and the neatness with which the

employee perform duty to meet the standered output.

2.Resource management: the extend to which the employee is able to use the

resources available in hlfilling the goal.

3. Anticipating problem : the ability of the employee to anticipat the

problem and inform and give solution for the same.

4. Prioritization of work: the extend to which the employees is able to

prioritize theresponsibility assigned.

D. Reporting: this parameter implies on the extend to which the employee is

reporting to their respective in charges,

1.reporting to senior: the extend to which the employee is reporting the

activites assigned during the period.

E. Attitude : this deals with the attitude of the employees while on the job.

1. Adjusting: the extend to which the employees is able to adjust with the.

Circumstances and pressures around in the job.

2. Providing help: the readiness to help co members, workers and seniors on

the job.

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F.Team spirit: here it refers the ability of the employee to work in team and

utilizing the ability with the co members in fulfilling the goal. The parameter

includes.

1. Teamwork: the ability to perform duty

2. Leadership quality: the extend to which the employee has shown

leadership quality.

3. Coordinating withmembers: the e\tend to which the employees coordinate

with co- members

4. Motivating co- members: the ability' of the employee to motivate their co-

members undrer difficult situations;

G.communication: interaction of the employee with the internal and external

Customers and to understand the adjusting and receptiveness of the employee

under stress conditions, the parameter;

1. Communication with customers: communicating with the customers and

the, extend which the employee is able to solve the problems and keep the

customers satisfied.

2. Communication with co-members: the ability of the employee to

communicate with co members, workers and senior members.

H.learning ability: this refers to the ability of the employee to learn new

thing that add value to the technique and the process of the job assigned.the

parameter includes:

1.readiness: the curiosity and readiness shown by the employee to learn more

and in depth on the job and of the job

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2. Grasping power: the ability of the employee to grasp new thing on the job.

3. Application level: the extend to which the employee is able to apply new

things learned during the job.

4. Exchange of information: the readiness shown by the employee to pass

information on the latest developments around.

1.Initiative: this refers to the ability of the employee to take initiative to put

forth time and effort in fulfilling the task with latest supervision. The

employee should be able to handle pressure and obtain the aid to achive the

final objective. The parameter includes:

1. Self-initiative: this readiness to take initiative when situation demand.

2. Decision under pressure: the ability of the employee to take and initiate

importante decision under stressful condition.

3.innovation in work: bring about innovation in the work assigned with the

job.

4. Problem solving ability: the capacity of the employee to solve problems

arising during the process and workout ready solution for the same.

J.Discipline: this refers to the personal aspect of the employee in regardes to

the code of conduct and the attitude that the employee displays.

1. Managing time: the ability of the employee to perform duty on time.

2. Attendance: the attendenceof the employee during the period.

3.rules & regulation: the extend to which the employee abide by the rules

and regulation of the company.

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4. Punctuality: the punctuality and discipline maintained by the employee

during work.

WAGES AND SALERYADMINISTRATION

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'Wages and salary administration' refers to the establishment and

implementation of sound policies in practices of employee's compensation.

Payment to labor engaged. Directly in production is called wages. In other

words wages have direct relation with the production. Salaries are the

remuneration for the quantum of services rendered by person’s output is

difficult.

Gujarat Apollo Industry Ltd. has a strong wages and salaries administration. It

paid salaries and wages to employees fairly and satisfactorily, in the year

1998-99 it has paid Rs. 88,78,108 to employees as a wages and salaries and

contribution to provident fund was Rs. 8,74.83 1. During the year 1998-99

managing directors and executive directors was paid 11,01,153 & Rs.

7,44,753 respectively as a remuneration, while determining wage & salary the

major factors organizations ability to pay supply and demand of labor there

prevailing market rate cost living, job requirements etc considering.

Gujarat Apollo equipment ltd. Policy for wagas & salary

Generally there are two types of methods.

(1) Price wages system

(2) Time wage system.

According to price wage workers are paid work done by them In other hand

according to time wage system, workers are paid according to hour of work

done by them G.A.E.L gas adopted time wage system and all workers are paid

according to, this system in company workers are paid monthly salary.

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PROVIDENT FUND SCHEME

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GUJARAT APOLLO INDUSTRIES LTD

Provident fund scheme is an important scheme and the benefits of it

employees get after the retirement. Almost all the organizations have this

scheme. It is the fund in which both employee and employer contribute.

Ditasan is spending more contribution in P. F. this joined amount is deposited.

This amount is depostited. This amount is gathered during service years and

after retirement. It is given to concerned employee. If an employee dies in

between services years, amount is given to employee’s relatives.

TIME KEEPING SYSTEM

Gujarat Apollo Industry ltd. has a seprate time office. For keeping the

employees absentism record, system is operated by time office. Here punching

card system has been developed. Every employee is given a punching card

while entering in plant that card is to be punched & at the time of leaving the

same should be punched when the. Cardpunch, the number is record in

computer ensuring employees presence in the organization. Plant works for 8

hours, single shift from 8.30am to 5.00 p.m. there is break for lunch of lhrs.

From 12.00 to 1.00 employees also are given overtime when there is high

burden of work. There are weekly holidy on Wednesday.

DETAILS OF WORKERS

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The number of employee working in company is given as under.

Permenent employee-350

Under contract worker-500

In office all employees have an experienced of work and it includes engineers,

accountants, computer oprators, officers, technical designer& clerks.

PERSONNEL RECORDES

Maintaining record is one of the main functions of personnel department,

which give the personnel details of the employees employed in the

organization. GUJRAT APOLLO INDUSTRY. LTD., DITASAN, record

details of all employees keeping difrent account of employees. We can find

information of employee from his account easily and all these account

maintain time keeping officers in G.A.I.L., ditasan.

MARKETING MANAGEMENT

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The marketing concept holds that the achieve organizational goal that the key

task of the organization is to determine needs & wants of target market and to

adopt the organization to provide desirable product and give more satisfaction

in that product better than the competitors.

Marketing needs determining the needs of the customers and converting these

into wants. The main aim of marketing now days is not only to maximize

profit but also to maximize the customers satisfaction so that the firm may be

able to stand up to the tough competition into the market and be able to steady

increase its market share.

Marketing is the base of every company, without marketing a company

cannot sale its product, the sale of product result into profit. Marketing include

all sources and sets activities, which are necessary to the flow of goods or

product and services from producer to customer im way of distribution.

Marketing department includes product. Planning, market segmentation,

pricing policies, channel of distribution and advertising, thus every company

has different size of marketing department. It means size of marketing is differ

from company to company.

In Gujarat Apollo equipments ltd., ditasan there is a separate marketing

department, which is handled by the chief executive officer of the marketing

department the chart shows the actual position of the marketing department

and the sub department in it.

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MARKETING SEGMENTATION

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The customer is different in more than one matter that is to say their

prefrerence, the requirement to their purchasing power.

They are also different kom the viewpoint of geographically and on that reson

only organization cant gets the proper response of customer to divide. The

marketing in any from is called the market segmentation.

Generally there there are four types of market segmentation:

1. Geographical

2. Demographical

3. Socio-economic

4. Psyco graphical

Gujrat Apollo Industry ltd. divides its market according to the geographical

segmentation. Different variables are used to segment the business market;

business. Market can be segmented using many of the same variables

employed in consumer market segmentation such as geography benefits

sought and usage late.within a choose target industry a company can further

segment by costomer size thecompany might setup seprate groups for dealing

with large and small customer. In all over India, they have four branch offices

for selling and after sales services. The market structure of the GAIL is as

follow.

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From the above chart we can see that the market of company is segmented as

are graphical basis they divide the whole country (market) in five regions.

North, east, south, west and the fifth branch office of the company at hydra

bad. The numbers of customer of the company are very lees. And if required

large funds so there is no necessity for segmenting the market in demographic

psycho graphic and personal behaviors.

The corporate office of Gujarat Apollo equipments Ltd. is at Ahmedabad.

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PRICING POLICY

Determining price of products is most important function of management, if

company may fail to determine prices then if will definiatly were unsuccessful

as far as management is concern; they are using full cost method of pricing.

Particularly for pricing of the product of the company. There is not fixed

policy for the pricing. They use the cost based pricing methods in which they

consider the cost of raw materials used in the product, wages, power,

depreciation of machinery, advertising and administrative expenses and last

the most important factor of profit.

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CHANNEL OF DISTRIBUTION

Distribution is another important element of marketing mix. This stands for

various the companies undertakes to make the product easily available to

customers. In today’s economy, the producer and cutomer are seprated by vast

distance so it is necessary to fill this place gap through channel of distribution

as well as physical distribution.

The product produced by GAIL is capital product so it requires more funds to

invest in the industry and they sates their products to the customer and in this

type of industries the customer are in few so they sales their products directly

to the, customer. So they adopt ZERO LVEL distribution channel. The

customer directly contact to the company for purchasing any machinery or

plants as per their requirement. There are not any middleman persons.

Thus the company and customers are directly come in to contact and sales

become possible.

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PRODUCT PLANNING

Product playsan important role in marketing mix. Without product nothing is

to be: done in marketing. Without product buying and selling are not exit in

the market, product must provide maximum satisfaction to the customer

company should planning for products so, customers can get product easily at

maximum satisfaction. And it also is convenient for the company itself.

For Gujarat Apollo Industry limited, product planning is easy task because its

selling is on order oriented basis. According to customer also company make

plants, so customers also fulfill their own necessity and willingness. Company

also does market research and according to it makes necessary changes in

products & provides maximum satisfaction to the consumers. Company also

provide after sales service. There is no inventory of finish goods in G.A.I.L

for long period of time.

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SALES PROMOTION AND ADVERTISING

There is no necessity for direct advertisement in the market because product

it self is the advertise for the company and the government approved the

product of the company of "APOLLO -. Symbol. It is not means that company

cant do anything for sales promotion. They take part in the industrial

exhibition minimum two times per, year. They also advertise of after sales

servies of their company which are awailable very less in other company and

80% sales are on repeated order so it shows the indirect advertisement of the

companys product. Company also makes advertisement of products in

magazine. Some time it advertises in magazine namely "engineering export".

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INTRODUCTION

According to Solo man, "finance management is concerned with the efficient

use of aim important economic namely capital funds." Finance is regarded as

the lifeblood of a business organization. The financial management study of

about the process of procuring of financial resources and its judicial utilization

with a view to maximizing the share holders wealth efficient management of

every business enterprise is largely department on the efficient management of

its finance.

A financial manager must identify when where and how the funds can be

acquired to meal the firm's investment needs. Finance management is nothing

but the part all over management, which is concerned with rising of fund in

mist profitable and suitable manager.

Gujrat apollo Industry ltd. is large-scale industry so the capital structure of

the company is 1arge.It is needless to say that without adequate finance no

business can succeed. It is easy to imagine the light of management, which

due to sufficiency is finance, which cannot make payment for the raw material

and wages on time if thefinancial condition of the organization is strong.

Gujrat apollo Industry has good financial condition so that has a good modem

technology & sufficient finance to increase his profit by huge production.

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FINANCIAL PLANNING

The financial planning is play vary important role in company. The process of

estimating the funds requirement of a firm and determining the source of

funds is called financial planning. For every, company financial planning is

must. The head of account and finance department spare their most of the time

in making planning of finance. If they are not successful in making effective

financial planning, they never success in business.

All companies have their own different plans about financing. So, financial

planning covers specially

- What would be fund requirement?

- Maximum utilization

Gujrat Apollo Industry ltd. has its own plan for fixing financial requirement

and maximum utilization of funds. In G.A.I.L. the chirmain decide the

requirement of funds in board meeting of company. For having accurate figure

of requirement of funds, they make six monthaly or sometime yearly forecast

of funds. Each and every6 department mention its requirement. After deciding

requirement of funds. Comopny tries to collect money and for this they

arrange meeting with its bankers such as state bank of India, at a 6:4 ratio.

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Again management plans for proper maximum utilization of amount. They

have adopted enough controlling measure that can ensure no idle funds. They

have set' target for each job in terms of money period required, time

consumed, quality assured etc.

By doting financial planning in good manner. Gujrat Apollo equips. Itd.

Makes effective use of funds and there is no shortage or any idleness of funds.

In company so from that viewpoint, financial planning has grater signifinance.

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CAPITAL STRUCTURE

Capital stlucture refers to the maximum of long tern sources of funds such as

debentures long -term debt, preference share capital and equity share capital

including reserve and surplus. Capital structure planning is very much

important for the survival of the firm in the long run. With the unplanned

capital structure. A firm may fail to economize the use of their fund find thus

effect its profitability.

The aim should be to achieve an optimum capital structure. An optimum

capital structure. An optimum capital structure is that which maximize the

market value per share.

At gujrat Apollo Industry ltd. The capital structure mainly comprises of the

equity share and reserve and surplus only. Some secured and unsecured loans

are also obtained, but no preference share and debenture are used to raise the

capital. So we can say that the proportion of debt is very less in the total

capital of gujarat Apollo Industry.ltd. thus the leverage is very less.

Gujarat Apollo Industry limited entered the capital market in February 1994.

As it is large-scale industry, it is listed on the Bombay and Ahmedabad stock

exchanges. And thus its equity share is traded in the market freely.

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RATIO ANALYSIS

(1) Gross profit ratio: GP / SALES * 100

2006-07: 314536230/1563433797*100= 20.12%

2007-08: 7699534494/1863840978*100=41.31%

It is a ratio expressing relationship between gross profits earned to net sales. It

useful indication of the profitability of business.

(2) Net profit ratio: NET PROFIT/ SALES * 100

2007: 221537544/1563433797*100= 14.17%

2008: 448139503/1863840978*100= 24.04%

The ratio is valuable for the purpose of ascertaining the overall profitability of

business and shows the efficiency or otherwise of operating the business. It is

thereserve of the operating ratio.

(3) Debtors ratio: DEBTORS + BILLS RECEWLE /CREDIT SALES " 365

2007: 315591118/1563433797 *365 = 73.68

2008: 251034086+0/1863840978*365=49.16

The ratio of Debtors is decreas

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(4) Stock turn over ratio: COST OF SALES / AVERAGE STOCK

2007:836366021/288159280=2.90

2008: 908367349/258035462=3.5

The stock turnover of the industry is higher, while the same is lower in this

firm, suggesting that the sale is slow. Effort should be made to increase this

ratio, so that turnover becomes speedier.

(5) Liquid ratio: CURRENT ASSETS - STOCK/ CURRENT LIABILITY

- BANK OVER DRAFT

2007:914039657-242495397/275401957-0=2.44

2008:912558012-265042234/161259856-0=4.01

This ratio presents a very comfortable liquid position. The working capital is

much. More than the present requirement. This should be utilized to make

prompt payment to creditors and benefits of lower prices and cash discounts

should be obtained.

(6) Current ratio: CURRENT ASSETS / CURRENT LIABILITY

2007:914039657/275401957=3.32

2008: 912558012/161259856=5.65

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This most widely used ratio shows the proportion of current assest to current

liabilities. It is also known as”working capital ratio” as it is a measure of

working capital available at a particular time.

(7) Return on capital employeed: NET PROFIT /CAPITAL EMPLOYED

* 100

2007:303771579/911724507*100=33.32

2008:448139503/251302105*100=35.81

It is difficult to opine about the reasonableness or otherwise of this return in

the absence of details regarding these figures of other companies and past

figures of the same business.

(8) Total assets turn over: SALES / TOTAL ASSETS

2007:1563433797/1239106338=1.26

2008:186340978/

The amount invested in business is invested in all assets jointly and sales are

affected through them to earn profit. To know the efficiency with which total

assetsare utilized in the business.in this firms assets are very much useful in

the business.

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SHARE CAPITAL OF LAST THREE YEAR WITH GRAPH

YEARS SHARE CAPITAL

2003-04 35000000

2004-05 70000000

2005-06 105000000

SHARE CAPITAL OF LAST THREE YEAR

0

20000000

40000000

60000000

80000000

100000000

120000000

2003-04 2004-05 2005-06

YEAR

RS Share Capital

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TAX OF LAST THREE YEAR WITH GRAPH

YEARS TAX

2003-04 18567877

2004-05 19640025

2005-06 21398120

TAX OF LAST THREE YEAR

1700000017500000180000001850000019000000195000002000000020500000210000002150000022000000

2003-04 2004-05 2005-06

YEAR

RS TAX

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SALES OF LAST THREE YEAR WITH GRAPH

YEARS SALES

2005-06 1140127416

2006-07 1563433797

2007-08 1863840978

SALES OF LAST THREE YEAR

0

500000000

1000000000

1500000000

2000000000

2005-06 2006-07 2007-08

YEAR

RS Sales

LOAN OF LAST THREE YEAR WITH GRAPH

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YEARS LOAN

2003-04 296806742

2004-05 321658192

2005-06 312255913

LOAN OF LAST THREE YEAR

280000000285000000290000000295000000300000000305000000310000000315000000320000000325000000

2003-04 2004-05 2005-06

YEAR

RS Loan

PROFIT OF THE LAST THREE YEAR WITH GRAPH

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YEARS PROFIT

2005-06 104719170

2006-07 181143618

2007-08 448139503

PROFIT OF LAST THREE YEAR

0

50000000

100000000

150000000

200000000

2004-05 2005-06 2006-07

YEAR

RS PROFIT

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S.W.O.T

Strength: -

German Technology used by company is one of its strength

So as to equipments manufactured by the company are of highly qualitative

and economic in price.

There is a bigger market share of these equipments in foreign market as

it has got export of the same in more than 21 countries.

The brand has got good word of mouth and has established customer

base.

Weakness: -

The company have still day not gone through marketing research since its

inception.

The company does not spend much on advertisement, which could open up

new market to company.

Opportunity: -

Having quality and monopoly equipments with cheaper prices can provide

better openings in various countries to start its function inclusive of some of

domestic areas also.

Threats: -

The biggest threat to the company is current economic scenario of recession.

As well changing government policy of roads and building.

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SUGGESTION

After have a swot` analysis of the company it can be suggested that in current

competitive environment to understand internal and external threats and

opportunity is very crucial where conducting marketing research need to be

done.

To cope up with the recession company need to freeze recruitment process

and focus on productivity of existing work force.

It is a high need of laying a system of work measurement for its work force so

as to productivity can be measured and if required retrenchment can also be

conducted.

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CONCLUSION

It was great experience during the training practically knowledge andmode the

project report of training at the GUJRAT APOLLO INDUSTRIES

LTD.during the project report and to take the information about organization.

It was an exciting moment for me. I also get some experience about the

organization work. It is very useful in our future. I learn many things from

practical knowledge.

At the engaged unit, I would like to express my view favorer of GUJRAT

APOLLO INDUSTRIES LTD regarding to its management of marketing,

production, fmance and human resources, product quality, product image of

the, product in market. This kind of industrial visit definitely may help us to

develop strong practical skills and knowledge.

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BIBLIOGRAPHY

1.Mr.CHETAN BHAI JANI

2.Mr.JAYRAM BHAI DESAI

3.WWW.apollo.co.in.

4.PRINCIPLE OF ACCOUNTANCY

5.FINANCIAL MANAGEMENT

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