gulfstream group
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PresentationTRANSCRIPT
Alan Steinberg
Licensed Real Estate Broker
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
The Gulfstream Group is honored to provide you with our proposal for the marketing of your
Business and Commercial property.
My unparalleled experience, resources and vast network of contacts will help to market your
business and / or your commercial business. I am not only committed to successfully selling
and closing on your property, I am also uniquely positioned in the marketplace to accomplish
this goal.
The Gulfstream Group’s success, having represented all types of businesses and commercial
properties in our many years in South Florida, is our most valuable asset to market your
property.
Our innovative marketing approach capitalizes on proven thorough techniques which generate
buyers’ attention and will sell your property in the shortest time possible.
I pledge to you my 100% commitment to the total success of this project. I look forward to a
successful relationship.
Alan Steinberg
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Marketing Business and commercial properties is a specialty that very few real estate companies have mastered.
Operating since 1926, no other real estate company has the experience, the network of professional associates and the
knowledge of the Florida market. Keyes combines entrepreneurial skills and more than 80 years of experience in selling
real estte. Keyes, whose heritage can be traced to a small office on Biscayne Boulevard, has become a legend in South
Florida and maintains its headquarters in Miami. Theodore J. Pappas bought the company from Kenneth Keyes in 1969.
The Company is now the leading independent real estate company in Florida with over 1,500 associates in more than 25
offices. Keyes Consistently ranks as one of the top brokerages in the country, as measured by sales and transaction
volume. Keyes is a member of an alliance of mega-brokers representing 100,000 sales professionals. The company is
currently led by Michael Pappas, President and CEO.
Keyes blends the traditional values of personal attention and customer service with the skills and utilization of “global
approach” marketing systems.
Leading independent real estate company in Florida
More than 30 offices and 1,850 sales professionals in 6 counties
The most highly trained associates in the nation
Extensive international broker networks
Global web presence of Keyes.com, KeyesBusiness.com and affiliated sites
Business specialists with CCIM and other industry certifications
Full-services including Keyes Title, an affiliate of Universal Land Title, Auction
Division and more
Member of “Business Brokers of Florida”
The Keyes Company Business Division is a recognized industry leader in the marketing, sale and leasing of business
properties. Our broad base of services includes land for development, specialty type of businesses, net leased
properties, apartment complexes, office buildings, hotels, motels, industrial/warehouses and shopping centers. With
more than 80 years of experience in South Florida real estate, our knowledge of the market is unsurpassed and our
state-of-the-art tools and financing options enable Keyes to connect more sellers and buyers. With leasing and sales of
over $871 million… Keyes does it all!
As a seller, you will have access to our vast promotional resources including hundreds of local, national and international
prospects and real estate connections. Keyes in-house marketing department will work with you to create the most
cost-effective, results-oriented marketing plan.
As a buyer, your Keyes Business Realtor will ensure that you have comprehensive information on potential properties
including the current financial picture, its true physical condition and a fair market price. Selling business real estate in
today’s complex market requires knowledge, experience, enthusiasm and the financial ability to advertise and promote
your business.
Keyes Business is the Premier Choice!!
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Originally from Pennsylvania, Mr. Alan Steinberg moved to South Florida shortly after
graduating from Towson University to run a family business while obtaining a Florida Real
Estate License.
It didn’t take Mr. Steinberg long to realize that there was a career opportunity in buying
and selling Businesses and he has sense accrued over thirty years of entrepreneurial
experience in the State of Florida. His business ventures were based on the experience he
earned by owning and operating Restaurants, Bars, 4-COP liquor licenses, Beach Apparel Businesses, Jewelry
Businesses, Wholesale Floral Businesses, National Franchise Operations and Aerospace Metal Brokerages.
During this time, Mr. Steinberg also mastered the Car Wash and Gas Station aspect of the industry and in 1998
Mr. Steinberg joined Black Diamond Realty Services specialized in the Sale and Acquisition of Car Wash
businesses. Mr. Steinberg has worked with many clients from site selection to acquisition and has assisted
clients in expediting Financing and Municipality approvals for the construction of new facilities.
In 2000, Mr. Steinberg joined Bayview Construction and implemented Bayview Realty Services, Inc. as their
Broker. Mr. Steinberg started his own Company, Gulfstream Realty Services, Inc. in 2007. In 2009/2010
Gulfstream Realty worked with Cohen Business Realty as the Business Brokerage for the Shopping Center and
Leasing management segment of the industry.
Mr. Steinberg has personally been involved in various successful Businesses,, Real Estate and Construction
projects and is also a recent recipient of the BBF Million Dollar Plus Sales Club Award. Mr. Steinberg also
does Professional Consulting and speaking engagements.
Since becoming a Florida State Licensed Real Estate Broker, Mr. Steinberg has also been involved with
Business Property Development and Select Residential Properties. In addition, this is the fourth consecutive
year that Mr. Steinberg has served on the City of West Palm Beach Zoning Board of Appeals and has recently
been elected to the “Board of Directors” of the Palm Beach County Realtors Commercial Alliance.
Mr. Steinberg is proud to announce that he has joined Keyes Real Estate in order to develop a Business
Brokerage Division throughout the company.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
The 10 Do’s of Selling Your Business
Are you a business owner at the stage in your life where you are contemplating the potential sale of your
company? Undoubtedly you have the thought about selling a time or two and truth be told, 100% of all
business owners have from time to time. It’s perfectly normal to question why, when or how to sell your
business. THE MAIN KEY TO A SUCCESSFUL SALE IS PREPARATION. Keep in mind that whatever you put into
the process is what you will get out of it.
Understanding the selling process and being prepared are the key indicators that will establish the tone of
selling your business and help you be more comfortable when you are ready. The selling process is important
and requires a huge amount of commitment. Selling your business needs to be a calculated decision based on
many factors.
Therefore, when you are ready, recognizing “The 10 Do’s of Selling Your Business” will position your company
at the right place and help you understand the ins and outs of the process a little bit better.
1. Do.. Ensure it’s the right time for you to sell your business and understand the reason behind your
motives. While the purposes of selling are typically personal (retirement, ill health, death, divorce and
burnout) other significant considerations such as money is generally involved as well. Selling your company is
perhaps one of the most difficult decisions you’ll have to make, so just confirm your decision and stand behind
it.
2. Do.. Meet with your team and “Trusted Advisors”. A meeting with your Business Broker, Attorney,
Accountant and other crucial team members will play a huge role in gathering and preparing all necessary
documents for your Business Broker. Your team of “Trusted Advisors” also needs time for preparation so they
can effectively plan to assist you in the transaction.
3. Do.. Housekeeping and maintain accurate books, records and financials. Having up-to-date information
on your company is not only a good practice, but it also presents your company in a more appealing manner
to Buyers. A general rule of thumb is to have a minimum of 3-5 years of tax returns, financial statements and
payroll history as well as detailed fixed asset lists including equipment and vehicles.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
4. Do… Get a business valuation by a credited company / individual to place the proper value on your
company. It is very difficult for a business owner to value their company and obtain a fair and reasonable
asking price. Having a third party business professional perform a business valuation takes out the bias views
and truly establishes the best and highest asking price.
5. Do… Secure and uphold confidentiality. Pertinent information leaked out can be damaging during the
selling process and can potentially harm your current business. Always insure confidentiality is upheld by all
parties involved.
6. Do… Continue to run your business daily. Carry on business as usual and don’t become so overly
obsessed with the transaction that your attention deviates from the day-to-day demands, affecting
employees, clients, sales and ultimately costs and profits. Allow your business broker to do their job, so you
can do yours.
7. Do… Have realistic expectations. Knowledge, understanding and having realistic expectations are the
stepping stones to a smooth and successful sales To become comfortable with the entire process, it’s good to
know that it typically takes the majority of business owners six months to a year to sell their company. So
timing and momentum facilitates clear goals and expectations.
8. Do… Stay involved and active with the entire process. Simply stated, know what is taking place at all
times; after all, it is your company until it’s sold. Even if you are feeling tired and burnt-out, remaining active
and involved reassures buyers that this one is worth looking at.
9. Do… Be flexible and anticipate buyer requests. Staying ahead of the game just might pay off this time.
Expecting and organizing vital documentation that buyers may need, such as an appraisal on assets, lease
copies or insurance information will reduce the stress involved with the transaction. Be flexible doesn’t mean
you have to disclose all data upfront, it simply means be prepared.
10. Do… Negotiate, not dictate. Don’t be the kind of seller who wants it all at closing, or who won’t accept
last minute addendums. Depend on your business broker and team of trusted advisors to assist with the
negotiations. You’re use to holding all the cards, but you and your professional experts need to decide
beforehand when “to hold” and when “to fold”; either way, do so in an agreeable manner.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Marketing Plan
Background
With over thirty years of Business, Real Estate and Construction experience in Florida, THE GULFSTREAM
GROUP is ready to serve your clients in the areas of new Ventures, Business Mergers, Acquisitions and Exit
Strategies.
Business Valuations
THE GULFSTREAM GROUP and its associates have the knowledge and experience to offer Business owners
considering the sale of their business a “Valuation” of their business based on the latest industry and market
information. This service is provided at no charge to our clients.
Confidentiality
We understand through our experience as business owners the importance of the confidentiality of the sale of
a business. We are sensitive not to compromise the importance of anonymity among the employees and
customers. All prospective clients are pre-screened and qualified.
Marketing Plan
We will continue to utilize the efforts of THE GULFSTREAM GROUP network through marketing activities in
the area to identify those prospects considering a specific business.
Marketing Package
Information including a fact sheet, financials, FFE & Equipment list, site plan, renderings, aerial photos and
demographics will be created and distributed. Our marketing team will create a color flyer, which (upon
Owner’s approval) will be distributed directly to Brokers in both the immediate and surrounding areas. The
print collateral that is custom prepared for your business is utilized for site showings, direct mailings, emailings
and cold-calling prospective Buyers. Additionally, an interactive e-brochure can be created and distributed
electronically, on a monthly basis.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Financial Direction
With our vast financial contacts, THE GULFSTREAM GROUP can assist Buyers with SBA and Conventional
financing packages as well as help Sellers structure Owner Financing.
Direct Mail and E-Mail
Direct mail and e-mail presentations intended to engage the interest of prospective prospects and consisting
of the marketing flyer, fact sheet, site plan, renderings, aerial photos and demographics together with a cover
letter will be distributed to investors and other prospective business buyers utilizing proprietary databases,
mailing lists and other resources designed to identify prospects, such as trade publications and local
magazines.
Internet Based Real Estate Resources
In addition to THE GULFSTREAM GROUP utilizing direct marketing, direct mail and e-mail blasts, Internet Real
Estate and Business listing resources will be utilized to generate complete market penetration and exposure to
the brokerage community, as well as the power of local and national MLS listing services. In addition to
www.gulfstreamgroup.biz, we have engaged the use of tools such as LoopNet, BizBuySell, CCIM, CIE the
Business Brokers of Florida and various additional web venues to reach serious prospects. THE GULFSTREAM
GROUP has a sizeable investment and long-term commitment to be a leader in Business Brokerage
technology. We maintain our on-line listings and update them frequently.
Industry Related Organizations / Networking
In any market, it is essential that the sales team be actively involved with local organizations both on the
business front and in the Not For Profit sector. Substantial contacts are made with key decision-makers in
these settings and their importance cannot be overlooked. Our team maintains associations with IBBA, RCS,
The Palm Beach Chamber of Commerce along with various additional organizations that support the industry
and community.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
As a member of the BBF, Business Brokers of Florida and IBBA, we have a large network of cooperating
Brokers who adhere to a strict standard of confidentiality and ethics. All prospects are financially pre-qualified
and are required to sign a Confidentiality Disclosure.
Print Advertisng
THE GULFSTREAM GROUP places regular advertisements and press releases in various local newspapers
including the Daily Business Review, South Florida Business Journal, The Sun Sentinel, The Miami Herald and
The Palm Beach Post as well as trade publications such as The Dealmakers, Business Trade Journals, National
Multiple Listing Services and others.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
As a leading business broker, we are well positioned to sell your business.
One medium we use to promote your opportunity is BusinessesForSale.com
www.BusinessForSale.com is the #1 Global Website for Connecting Buyers and Sellers of Businesses!
The Benefits of our partnership with BusinessForSale.com
Your business is promoted to an additional 25,000 unique users per day
Combined, their network of partner sites (see below) allows your advert to be
seen by over 12 million potential business buyers!
The BusinessesForSale.com database contains over 250,000 registered buyers.
There are currently over 60.000 business opportunities for sale on the site.
On average, business sellers find a suitable buyer within 3 months of their
advert going live on the site.
11.2 million page impressions are generated in each month.
A business is sold every three hours.
BusinessesForSale.com listings achieve the highest level of prioritization across
all major search engines.
BusinessesForSale.com has been established for over 12 years.
Your business will appear on BusinessesForSale.com’s network of partner sites
By Advertising on BusinessesForSale.com, we can ensure:
Your business is exposed to at least 250,000 potential business buyers
You will receive a personalized advert page. This can include unlimited
text, up to three images plus any additional information including
spreadsheets and more
Your adverts are fully search-engine optimized through meta-tags and
search terms, to achieve high visibility in search engines.
BusinessesForSale.com pride themselves on over a decade of confidential
and secure web-based services.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Determining the best asking price for a property can be one of the
most challenging aspects of the selling process. It is also one of the
most important. If your property is listed at a price that is above
market value, you will ultimately sell for a price that is not the
optional value for your property. As Figure 1 illustrates, more
buyers purchase their properties at market value than above market value. The percentage of
buyers increases as the price falls even further below market value. Therefore, by pricing your
property at market value, you expose it to a much greater percentage of prospective buyers
and will increase your chances for a sale while ensuring a final sale price that properly reflects
the market value of your property. Another critical factor
to keep in mind when pricing your property is timing.
A property attracts the most attention, excitement and
interest from the real estate community and potential buyers when it is first listed on the
market (see Figure 2). Improper pricing at the initial listing misses
out on this peak interest period and may result in your property
languishing on the market, eventually leading to a below market
value sale price (see Figure 3) or, even worse, no sale at all. Your
property has the highest chances for a fruitful sale when it is new
on the market and the price is reasonably established. We can give you up-to-date
information on the status of the market and the price, financing, CAP and lease rates, terms
and condition of competing properties. These are key factors in getting your property sold at
the best price, quickly and without hassle.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Keyes has the unmatched ability to
leverage the power of an internet-
based, locally controlled, full business
database to market your property.
We are positioned on the leading
edge of international expansion. By
taking advantage of Miami’s unique
location and thriving market, you can
experience the power of a local exchange with national and international
exposure.
In addition, our International Referral Network represents the connection
between foreign investors and Miami’s prime real estate market. Our
partners include associations in Argentina, Brazil, Central and South
America along with Europe.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
THE KEYES COMPANY
Since 1926, The Keyes Company has served individuals, investors and families
with their real estate needs. Keyes is an independent, family-owned business
and residential full-service real estate company. Keyes state-of-the-art branch
offices span Monroe, Dade, Broward, Palm Beach, Martin and Volusia Counties.
No other real estate brokerage firm knows the Florida Business market like The
Keyes Company. Through our more than 1,500 sales associates and our network
of national and international affiliates, we bring the world to Florida.
Keyes consistently ranks among the Top 100 real estate companies in the country as measured by both sales
and transaction volume. The Keyes Company offers outstanding and convenient services all under one roof.
Business Property Group
Luxury Home Division
Relocation Services
Global network & Web Presence
Keyes Mortgage and Title Services
Residential Home Division
Keyes Auction Division
Transaction Coordination Services
Keyes Capital Business Funding
Business Brokerage
Selling Business real estate in today’s complex market requires knowledge, experience, enthusiasm and the
financial ability to advertise and promote your business, and Keyes is the premier choice!
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
Your Partner In Success
The Keyes Company Business Division is a recognized industry leader in the marketing, sale
and leasing of business properties. Our broad base of services includes land for development,
specialty type properties, net leased properties, apartment complexes, office buildings, hotels,
motels, industrial/ warehouses and shopping centers. With more than 80 years of experience
in South Florida real estate, our knowledge of the market is unsurpassed and our state-of-the-
art tools and financing options enable Keyes
to connect more sellers and buyers. With
leasing and sales of over $871 Million, and
more than 25,000 properties sold and
leased… Keyes does it all!
As a seller, you will have access to our vast
promotional resources including hundreds
of local, national and international prospects
and real estate connections. Keyes
marketing department and international
affiliations insure the most cost-effective, results-oriented marketing plan.
As a buyer, your Keyes Business Realtor will ensure that you have comprehensive information
on potential properties including the current financial picture, its true physical condition and
fair market price.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
WHY KEYES?
Reputation - In operation since 1926, we have the reputation, integrity and
skills to market your property successfully.
Network – The Keyes Company has a network of more than 25 offices and
over 1,500 associates.
Marketing – Keyes Associates are uncompromising in their attention to
detail when marketing your property. The Keyes Company’s advanced online
technology, marketing tools and fast sell programs enable you to feel
confident that your property will be seen by tens of thousands of potential Buyers.
Internet – Keyes.com and additional company web venues are viewed by over one million visitors per year!
Professional Training – Keyes training courses are led by industry experts and are designed to provide
thorough intensive preparation with the ultimate goal of giving associates a leading edge once in the
competitive marketplace.
Business Division – With a well-earned reputation for closing a majority of Florida’s largest business sales
transactions, this group services business, industrial and investment clients in their quest for warehouse
space, shopping centers, office buildings, apartment buildings and developable acreage. Keyes boasts the
greatest number of skilled associates with the coveted CCIM designations, along with the largest trained
business sales staff in the industry.
Full Service – Keyes provide In-House mortgage and title services through affiliations with well-known
companies that have solid histories of strong customer service. Universal Land Title Services, the largest and
most respected title company in South Florida, is dedicated to providing exceptional title and closing services.
Keyes Auction Division – Keyes has joined forces with Sheldon Good & Company to provide sellers with
innovative and efficient alternatives for marketing properties. Auctions have emerged as a powerful
alternative method of sale.
Business Brokerage – Keyes has joined the “BBF” Business Brokers of Florida
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
The Keyes Company is a full service brokerage
firm offering real estate, mortgage and title
services. Our Keyes Mortgage and Title Division
are staffed by specialists with extensive training in
the South Florida market.
Keyes Mortgage services meet a full range of consumer needs, providing products for foreign
nationals, with no documentation, no or low down payment and sub-prime loans.
Keyes Title has over 50 industry specialists to cover the full range of title service needs. An
extensive operational capability is complemented by a staff of attorneys that provide
exceptional closing services for our clients.
Fast qualifications of walk-in clients- within 10 minutes
The convenience of the client beginning the loan process on
site
Peace of mind that the loan process is being reviewed every
step of the way, guaranteeing a faster and stress-free closing
We assure you that our rates and terms are very competitive and that
we provide personalized services.
www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531
The Most Recognized Name in South Florida
BOCA RATON
BOYNTON BEACH
DELRAY BEACH
FT. LAUDERDALE
HUTCHINSON ISLAND
JUPITER
LAKE WORTH
MIAMI
ORLANDO
PALM BEACH GARDENS
JENSEN BEACH
JUNO BEACH
RIVIERA BEACH
PALM BEACH
PALM CITY
PT.ST. LUCIE
STUART
TEQUESTA
WELLINGTON
WEST PALM BEACH
… AND MANY OTHER AREAS!