gumiyo automotive2

©2007-2008 Gumiyo, Inc.1

Going Mobile on Gumiyo.comShuki Lehavi, CEO

©2007-2008 Gumiyo, Inc.

Why mobile? Why now?Consumers:

• ‘mobile’ is a lifestyle! traffic is growing

over 1 Billion text messages a day,

258 Million US subscribers

• The mobile buyer: always on, always

connected, opportunistic and local!

Dealers, Groups and OEMs:

• Recognize the growth in mobile traffic!

• Dealers advertise inventory on the Web, but not on mobile

Crunch time!• Increasing sales - every touch point and every lead counts!

• Managing expenses - 75% of the budget is spent on local, non-internet, advertising (2007 NADA) Can we measure effectiveness?

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©2007-2008 Gumiyo, Inc.

Gumiyo Mobile Platform

Gumiyo OEM - Multi-tier Mobile Strategy

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Tier 3 - Ford• CPO/ New vehicles Search• Events/ viral marketing (text SUPERBOWL)• New model launch/ Buzz (text FLEX)• Feature highlights (text SAFETY)

Tier 2 - Regional Ad Associations (LMA, etc.)

• Special offers (text LEASE)• Incentives & financing• View participating inventory (text FLEX 90210)

Tier 1 – Dealers and Groups• Mobile homepage (text BPFORD) • Inventory2mobile/ mobile showrooms• Carfax & video on mobile devices• CRM integration & reports• Campaigns and promotions• Parts, service & financing

©2007-2008 Gumiyo, Inc.

Gumiyo OEM - Monitoring and Analytics

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Tier 3 - Ford

Tier 2 - Regional Ad Associations (LMA, etc.)

Tier 1 – Dealers and Groups

Super ball commercial Text FLEX

TV spotText LEASE

Purchasing cycle/ timeline

American Idol commercial

Text MYFORD

Radio Commercial Text NEWFORD

Newspaper adText BPFORD

Newspaper adText

BPFORD SPECIALS

Window StickerText

BPFORD STOCK123

Track buyer activity and advertising effectiveness throughout the purchasing cycle.

©2007-2008 Gumiyo, Inc.

Gumiyo for Dealers

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©2007-2008 Gumiyo, Inc.6

Example: Go Code™ + Mobile Home Page• Our vision - Mobile as an encompassing reach-out strategy.

• Start with a Go Code™ e.g. TXT hondamall to 48696

• Buyer receives text message- Links to Mobile Showroom- Call to action “call U now?”

• Search/ browse/ contact on mobile

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Example: Extending Inventory

• Click through to vehicle listing from Mobile Home Page or directly from text message

• Contact form, unlimited, full-screen images/ video

• Full descriptions, item attributes,

• CARFAX Vehicle history reports

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Example – CPO Program

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Retail Automotive - Boyette Auto Mall

TV SpotGo to blog.gumiyo.com to see the full TV spot

©2007-2008 Gumiyo, Inc.

Example - Special Offers

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Example: Print-To-Mobile

Perfect layout meets interactive content!

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Case Study - Capital Auto Group

©2007-2008 Gumiyo, Inc.

Example: Multi-Level Setup

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• Track and manage the customer lifecycle from OEM advertising to a lot visit.

• MMM (Multi-level Mobile Micro-sites): aggregate inventory, promotions and specials at any level (OEM, regional, dealer group, rooftop, local campaign)

• Monitor OEM and local campaigns in real-time

©2007-2008 Gumiyo, Inc.

Tracking Existing Advertising Spend

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Attach a Go Code™

Track SMS traffic

Track Web/ Mobile traffic

Track user activity on your site

©2007-2008 Gumiyo, Inc.15

Existing (Automotive) partners and resellers

• Inventory:• HomeNet [IOL GoText]• Dmi/ADP [Vehicle Command]• CDMData• AutoUpLinkUSA [Go Code]• PGI DiamondLot• DealerFeed

• Content:• CARFAX (vehicle history reports)• Chrome (ChromeIQ, WheelsTV)• SiSTeR Technology (Pic2Vid MMO)

• Media/ other:• Target Media Partners (AutoFocus, AutoGuide,

TradeExpress, Recycler, PennySaver)• AutoConX • Overstock.com (clearance car lot) Vast.com

©2007-2008 Gumiyo, Inc.

Technology Platform

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• Zero-touch system, import inventory and generate mobile leads

• Web3.0: Messaging and mobile web provides for consistent flow and feel across devices • Scalable: hosted on Amazon Web Services and messaging by VeriSign (mQube)

©2007-2008 Gumiyo, Inc.17

At-a-Glance

• Mobile-platform play, merge connectivity & content

• Operating in multiple verticals

• As a product:• Mobile presence solutions starting at

$250 a month with integration• VARs: Mobile-enhanced products

(e.g. print, inventory management)• Resellers – Gumiyo licenses, training

and adv’ products (campaigns, reporting)

• As a platform:• .mobi and private-label solutions (rev share on reseller/ advertising)• Opportunities for technology and marketing partners