gun care product review august 1, 2012. objectives provide the complete cleaning solutions for all...
TRANSCRIPT
GUN CARE PRODUCT REVIEWAUGUST 1, 2012
Objectives
Provide the complete cleaning solutions for all different types of Hunters/Shooters
Improve shopability of gun care section
Offer solutions at multiple price points
Provide Solutions for every segment of Hunter/Shooter
Product Selection
Product Selection
Hoppe’sSolventsOilsBrushes and SwabsBoreSnakeHunting Cleaning Kits
Hoppe’s EliteSolventsOilsRodsShooting Cleaning Kits
M-Pro 7SolventsOilsTactical Cleaning Kits
Hunting TacticalShooting
Improve Shopability
Utilize In Store POP to educate and direct customers
Headers separating Solvent/Oil categories
• 2’ Hoppe’s•1’ Hoppe’s Elite•1’ M-Pro &
Aisle Violators for BoreSnake Section
• Spell out the benefit of the BoreSnake
•Separates this section from the Brushes and Rods to differentiate and cause the customer to further investigate
Improve Shopability
Utilize In Store POP to educate and direct customers
“How to Shop” Aisle Header Spanning from Rods to Brushes
•Call Out Items Needed to Clean• Solvent• Oil• Brush/Rod/Swab/Patch• OR BoreSnake
•Call out some specialty Items• Copper Remover• Bore Gel
Price Point Diversity
•Offering multiple sizes of a specific solution in solvents and oils will increase close rates
• Ex – 2 oz, 4 oz, and 8oz of Hoppe’s Elite Gun cleaner ensures the conversion of a shooter who wants to clean their gun, but may not want to purchase the large bottle
• Price points of the small bottles are low enough to drive trial
• 2 oz bottle is small enough to take as a carry on when traveling
•Kits will be organized in a way that helps to segment the customer
• Hunting• Shooting• Tactical
New Products
Hoppe’s No. 9 Synthetic
SKU Description P.O. Cost Suggested Retail Margin
902G Hoppe's Synthetic Blend 2 oz $ 2.11 $ 6.99 69.8%
904G Hoppe's Synthetic Blend 4 oz $ 3.83 $ 8.99 57.4%
904BG Hoppe's Synthetic Blend 4 oz clam $ 3.96 $ 8.99 56.0%
905G Hoppe's Synthetic Blend 2 oz aerosol $ 4.15 $ 9.99 58.5%
916G Hoppe's Synthetic Blend 16 oz $ 7.96 $ 16.99 53.1%
932G Hoppe's Synthetic Blend 32 oz $ 13.83 $ 25.99 46.8%
9501G Hoppe's Synthetic Blend 1 Gallon $ 48.40 $ 89.99 46.2%
Hoppe’s Elite Zombie Kits
SKU Description P.O. Cost Suggested Retail Margin
EZKP Zombie Assault Pistol Cleaning Kit $ 33.00 $ 59.99 45.0%
EZKRS Zombie Assault Rifle/Shotgun Cleaning Kit $ 33.00 $ 59.99 45.0%
Hoppe’s Elite AR Cleaning Kit
SKU Description P.O. Cost Retail Margin
TBD Hoppe's Elite AR Cleaning Kit $ 22.00 $ 44.99 51.1%
M-Pro 7 Assault Rifle Cleaning Kit
SKU Description P.O. Cost Retail Margin
070-1510M-Pro 7 Assault Rifle Cleaning Kit $ 42.97 $ 79.99 46.3%
M-Pro 7 Small Arms Cleaning Kit
SKU Description P.O. Cost Retail Margin
070-1507M-Pro 7 Small Arms Cleaning Kit $ 100.00 $ 179.99 44.4%
M-Pro 7 Universal Cleaning Kit
SKU Description P.O. Cost Retail Margin
070-1505M-Pro 7 Universal Cleaning Kit $ 30.70 $ 59.99 48.8%
BoreSnake Viper
SKU Description P.O. Cost Suggested Retail Margin
24017V BoreSnake Viper .338, .340 cal rifle $ 12.92 $ 22.99 43.8%
24018V BoreSnake Viper .35, .350, .357, .375 cal rifle $ 12.92 $ 22.99 43.8%
24019V BoreSnake Viper .416, .44, .45, .458, .460 cal rifle $ 12.92 $ 22.99 43.8%
24001V BoreSnake Viper .30, .32 cal pistol $ 12.92 $ 22.99 43.8%
24031V BoreSnake Viper .410 Guage SG $ 12.92 $ 22.99 43.8%
Key Features•Patented zero clearance design•Perfect for use in combination w/NV optics•Built for heavy use and wide temp range•Aimpoint and ACOG fits
Proposed Pricing
Target Availability 3/1/13
Configuration P.O. Cost Retail MarginAimpoint EP $9.46 $16.99 44.3%
Aimpoint OBJ $9.46 $16.99 44.3%ACOG OBJ $12.90 $19.99 35.5%
Sidewinder Tactical
Key Features•One piece design•Built for heavy use and wide temp range•Expansion to 5 next popular Multiflex sizes
Proposed Pricing
Target Availability 3/1/13
Configuration P.O. Cost Retail Margin7 SKUs $7.82 $14.99 47.8%
One Piece Tactical
Key Features•Legendary UpLULA design•Eases loading of handgun mags•High quality construction
Proposed Pricing
Target Availability 3/1/13
Configuration P.O. Cost MAP Retail Margin24224--.22 Caliber Pistol $19.22 $35.95 46.5%
22 UpLULA
Key Features•Legendary UpLULA design•Eases loading of handgun mags•High quality construction
Proposed Pricing
Target Availability 3/1/13
Configuration P.O. Cost MAP Retail Margin
24222P—Univ. Pistol $19.22 $35.95 46.5%
Pink UpLULA
Key Features Gel design similar to Dr. Scholl's shoe
inserts for added cushion and comfort in the field.
2 slings: Black w/swivels Camo w/swivels
Proposed Pricing
Target Availability 3/1/13
Configuration P.O. Cost MAP Retail Margin
23700 – Gel Sling Black $19.54 $34.99 44.2%
23700 – Gel Sling Camo $19.54 $34.99 44.2%
Gel Slings
HOLSTER PRODUCT REVIEWAUGUST 1, 2012
Uncle MikesSporting Goods/Concealed
Carry Focused
• Sidekick Holsters• Inside the Pant Holsters•Inside the Pocket Holsters
Uncle Mike’s TacticalLE/Military & Sporting
Goods
• Reflex Holsters• Kydex Holsters
• Mag Cases/Shell Caddy• Tactical/3 Gun Belts
Uncle Mike’s LELE Focused
• Ankle Holsters• Duty Holsters
• Belts/Accessories• Gear Bags
Brand Positioning
I.R.T - Integrated Retention Technology
Utilizes Gross Motor Skill OperationPancake style belt loop up to 13/4"Injection molded impact-modified polymer constructionPaddle Attachment Included
Reflex
SKU Size Right / Left Gun Fit Retail Price
74091 9 R S&W M&P, SD Series $29.99
74101 10 R M&P Shield $29.99 74111 11 R 1911 $29.99 74141 14 R Ruger SR9/40 $29.99
74211 21 R
Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35
$29.99
74221 22 R Sig 220/226 $29.99
74271 27 R Springfield XD/XDm $29.99
Current Reflex SKU’s
New Reflex SKU’s
SKU Size Right / Left Gun Fit MSRP
TBD 20 R Beretta 92/96 $29.99
TBD 7 R Taurus 24/7 G2 $29.99
TBD
21 L
Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35
$29.99
TBD9 L S&W M&P, SD
Series $29.99
TBD TBD R Sig 228/229 $29.99
PACKAGING UPDATES
Hand
Firearm Fit Brand & Model
Barrel / Firearm Type Color Coding to Match Holster Type
Total of 6 lines to list Firearm Brand & Model Fits
RETAIL PRESENCE
Planogram Set Includes Holster from the following categories
ReflexSidekick HipAmbidextrous
SidekickInside the PocketInside the PantAnkleVertical ShoulderKydexSidekick Bandolier
RETAIL PRICING/MARGIN
Description P.O. Cost Suggested Retail MarginReflex Holsters $ 16.99 $ 29.99 43.3%SideKick Holsters $ 8.99 $ 19.99 55.0%Inside the Pant Holsters $ 6.45 $ 18.99 66.0%Inside the Pocket Holsters $ 6.45 $ 14.99 57.0%Ankle Holsters $ 20.04 $ 38.99 48.6%Vertical Shoulder Holsters $ 22.02 $ 39.99 44.9%SideKick Ambidextrous Holsters $ 15.01 $ 28.99 48.2%Kydex Holsters $ 12.51 $ 24.99 49.9%SideKick Bandolier Holsters $ 32.04 $ 54.99 41.7%
SHOOTING USA-TV
Shooting USA-TVHosted by John Scoutten
•Uncle Mike’s show sponsorship
•Supply holsters and accessories to be used on the show
Airs on the Outdoor Channel – Prime Time on Wednesday Nights
Bring the Value of GunMate Holsters to
your customer
FITS/PRICING
SKU Fit21300C Small Frame Pistol (up to 2-1/4" barrel)
21306C Medium Frame Pistol (up to 4" barrel)
21310C Large Frame Pistol (up to 4" barrel)
21312C Large Frame Pistol (4" to 5" barrel)
21320C Small Frame Revolver (up to 2-1/2" barrel)
21328C Medium Frame Revolver (up to 4" barrel)
Description P.O. Cost Retail Margin
Gunmate Inside the Pant Holsters $ 5.33 $ 9.99 46.6%
New Products
Tactical Gun Cases
SKU Description P.O. Cost Suggested Retail Margin
64004 Tactical Assault Rifle Case 36" BLK $ 44.68 $ 79.99 44.1%
64005 Tactical Assault Rifle Case 43" BLK $ 50.81 $ 89.99 43.5%
64006 Tactical Assault Rifle Case 36" Canopy $ 44.68 $ 79.99 44.1%
64007 Tactical Assault Rifle Case 43" Canopy $ 50.81 $ 89.99 43.5%
64008 Tactical Assault Rifle Case 36" Dark Earth $ 44.68 $ 79.99 44.1%
64009 Tactical Assault Rifle Case 43" Dark Earth $ 50.81 $ 89.99 43.5%
52121 Tactical Rifle Case MED $ 15.52 $ 34.99 55.6%
52141 Tactical Rifle Case LG $ 18.10 $ 39.99 54.7%
52103 Compact Firearms Case $ 13.98 $ 29.99 53.4%
Tactical Mag Cases/Shell Caddy
SKU Description P.O. Cost Suggested Retail Margin
51371 Mag Case - Single Row Belt $ 10.62 $ 19.99 46.9%
51372 Mag Case - Single Row Paddle $ 12.17 $ 24.99 51.3%
51361 Mag Case - Double Row Belt $ 10.62 $ 19.99 46.9%
51362 Mag Case - Double Row Paddle $ 12.17 $ 24.99 51.3%
88472 3 Gun Shell Caddy $ 25.07 $ 49.99 49.8%
Tactical Belts/Vests
SKU Description P.O. Cost Suggested Retail Margin
87671 Instructor's Belt M $ 15.87 $ 29.99 47.1%
87681 Instructor's Belt L $ 15.87 $ 29.99 47.1%
87691 Instructor's Belt XL $ 15.87 $ 29.99 47.1%
87692 Instructor's Belt XXL $ 15.87 $ 29.99 47.1%
87700 3 Gun Comp Belt M $ 36.08 $ 69.99 48.4%
87701 3 Gun Comp Belt L $ 36.08 $ 69.99 48.4%
87702 3 Gun Comp Belt XL $ 36.08 $ 69.99 48.4%
87703 3 Gun Comp Belt XXL $ 36.08 $ 69.99 48.4%
7702210 Cross Draw Vest BLK $ 105.31 $ 179.99 41.5%
7702211 Cross Draw Vest OD Green $ 105.31 $ 179.99 41.5%
Tactical Slings
SKU Description P.O. Cost Suggested Retail Margin
7702100 One Pt. Nylon Sling -BLK $ 15.78 $ 29.99 47.4%
7702102 One Pt. Nylon Sling –OD Grn $ 15.78 $ 29.99 47.4%
7702105 Three Pt. Nylon Sling – BLK $ 18.19 $ 34.99 48.0%
26993 Tactical SG Sling w/ swivels $ 14.88 $ 29.99 50.4%
Millett Tactical Rings
SKU Description P.O. Cost Suggested Retail Margin
DT00713 Tactical Rings 30mm Low $ 28.25 $ 49.99 43.5%
DT00714 Tactical Rings 30mm Med $ 28.25 $ 49.99 43.5%
DT00715 Tactical Rings 30mm High $ 28.25 $ 49.99 43.5%
DT00721 Tactical Rings 34mm Low $ 40.08 $ 69.99 42.7%
DT00722 Tactical Rings 34mm Med $ 40.08 $ 69.99 42.7%
DT00723 Tactical Rings 34mm High $ 40.08 $ 69.99 42.7%
DT00724 Tactical Rings 35mm Low $ 40.08 $ 69.99 42.7%
DT00725 Tactical Rings 35mm Med $ 40.08 $ 69.99 42.7%
DT00726 Tactical Rings 35mm High $ 40.08 $ 69.99 42.7%
Millett Tactical Rings w/ Accy Rail
SKU Description P.O. Cost Suggested Retail Margin
DT00716Tactical Scope Ring w/Acc. Rail 30 L $ 28.25 $ 49.99 43.5%
DT00717Tactical Scope Ring w/Acc. Rail 30 M $ 28.25 $ 49.99 43.5%
DT00718Tactical Scope Ring w/Acc. Rail 30 H $ 28.25 $ 49.99 43.5%
Millett Tactical Accessories
SKU Description P.O. Cost Suggested Retail Margin
PC00017 Fixed Carry Handle Mount $ 40.80 $ 69.99 41.7%
PC00045 45 degree Picatinny Mount $ 7.53 $ 19.99 62.3%
RI00003 M4 Riser Rails $ 33.07 $ 59.99 44.9%
DT00030 Cantilever Red Dot Mount $ 40.12 $ 69.99 42.7%
DT00031 Cantilever Scope Mount $ 45.15 $ 79.99 43.6%
PC00014 M1A - M14 Mounting System $ 35.09 $ 59.99 41.5%
PC00016 M16 Handle Mount $ 35.09 $ 59.99 41.5%
Millett Angle-Loc
SKU Description P.O. Cost Sugg. Retail Margin
66 Available SKU's Angle Loc Rings $ 10.00 $ 29.99 66.7%
27 Available SKU's Angle Loc Steel Two Piece Bases $ 7.00 $ 15.99 56.2%