gurgaon | varanasi | kolkata | indirapuram sp ctracuisines · 100% percent online and server base...
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G u r g a o n | V a r a n a s i | K o l k a t a | I n d i r a p u r a m
Sp ctra Cuisines
A unit of Spectra Cuisines Pvt. Ltd.
f re s h & a w e s o m e
FOFO & FOCO Model
Full operations support
100% transparency
Regular marketing & promotions support
Seamless Business Plan
Vast growth potential
IntroductionShawarma House is a pioneer in bringing International street-food to India, serving the best Middle-Eastern street delicacies. Offering quality Shawarma, with a clean, hygienic and quick-service using fresh ingredients. The menu includes Shawarma wraps, Hashweh Rice, Falafels, Salad, Hummus and Platters.
Unique Selling Point: Variety, Affordable Price and Fresh & Awesome.
Brand Values: Quality, Service, Cleanliness & Value.
Brand VisionTo be a leading brand in the Middle-Eastern, Quick - Service - Restaurant set-up by providing high-quality, fresh ingredients and an awesome experience at the best price in India.
Proposed Outlet Model Brand Standard toolkit that provides guidelines for how the brand is expressed in communication—for example, proper use of the logo, approved typefaces, colors, tag lines, and other messaging.
Getting Supply Chain Up and Running in new areas.
Hiring and Training the right team, and seeding with experience staff.
Converting recipes into portable format for consistent production and taste.
Setup for future proofing and driving traffic from all social platform gradually to our own web identity.
The Outlet will be designed, launched and market by the company
100% percent online and server base system for transparency
Realtime access to sales and other important reports on daily basis
Complete training on Product and Process will be provided by the company
Selection of Complete team with there respective pay out will be done and decided by the company
Vendor finalizations and the vendor contracts will be managed and done by the company
Contracts with all the Online food delivery portals will be done by the company ( Zomato, Swiggy etc )
Outlet Setup Cost For Single Unit –INR 24,50,00 - 28,00,000
Investment
ELEMENTS Minimum Maximum Minimum MaximumTotal Built Up Area 250 400 250 400 Centre Furnishing / Improvement etc.(As per owner) Rs. Rs.
Ceiling / Flooring / PaintingFurniture / Fixtures / wood work / Electrical equipments & fittings & lightingStainless steel workSignage (Interior/Exterior)
Equipments
Kitchen Equipment and Setup 11,50,000 13,50,000 8,00,000 9,00,000 Computer, POS Hardware, Software 1,00,000 1,00,000 1,00,000 1,00,000 Air Conditioner (AHU part of Interior Costs)CCTV (Part of Interior Costs)Bike (4) 2,00,000 2,00,000 2,00,000 2,00,000 LCD's (Part of Interior Costs)Misc items ( Telephone, Internet, EDC, Staff 50,000 50,000 50,000 50,000 Business Establishment & OthersLicense and Establishment ExpensesLaunch and preopening marketing expenditure 1,00,000 1,00,000 1,00,000 1,00,000
Total Financial Requirement for Setup 19,50,000 23,00,000 16,00,000 18,50,000
Franchise Fees*(Staff Training,Interior Setup support, Management Fee & Marketing Support
5,00,000 5,00,000 5,00,000 5,00,000
TOTAL PROJECT COST 24,50,000 28,00,000 21,00,000 23,50,000 GST Extra
1234
Staff trainingInterior Setup support
Marketing supportManagement fee
* Franchisee fee includes:
3,50,000 5,00,000 5,00,000 3,50,000
Full Setup Reduced SetupFranchise set up cost
The freshness of its ingredients and simplicity of its preparations has made Lebanese one of the most demanded cuisines in India. Shawarma House being one of the pioneers with 6 years in the market, in the
QSR segment has established a commendable market – share as we continue to grow. Below are a few important numbers for the decision making process for our potential franchisee.
Summary
Area Required 250 - 400 Sq.ft
Total Cost 24,50,000 - 28,00,000 INR
Franchisee Fee Included in the total cost
Royalty Fee 6 %
Product
Chicken Shawarma Wrap
House Special Non- Veg Platter Kafta Kebab(Lamb/Chicken)
Grilled Prawns
Hummus and Pita
SaladsShawarma Burger
Hashweh Rice(Veg/Chix/Prawns)Meat on a Stick
Food
& B
ever
age M
enu
Outlet Images
Uniforms
Opportunityü Middle-eastern is a widely recognized cuisine with great market potential.ü Fresh & High Quality ingredients used for guests to have a healthy & awesome experience.ü Variety of vegetarian & non-vegetarian options.ü Huge potential for Quick- Service- Restaurants model.
Product PositioningProviding fresh and healthy food for an awesome customer experience - “Fresh & Awesome”. A food chain which has all the freshness of meat, veggies, salads, breads and a wonderful taste which is hard to get in the market for the best price.
RoadmapShawarma House is a product oriented brand, selling the most popular products among the Lebanese menu. Keeping in line with the Brand Vision to give fresh, healthy and awesome options to munch anywhere.
Currently in Gurgaon and with new outlets in Kolkata, Varanasi and Indirapuram. The plan is to open outlets all over the country, with focused approach for Metro-cities and eventually go global.
JourneyEstablished with sheer passion for good food, Shawarma House opened doors in June, 2012 under Spectra Cuisines Pvt Ltd.
Concept curated and lead by an industry veteran with over 20 years of hospitality consultancy and entrepreneurial experience.
A professionally managed restaurant with set Standard Operating Processes and nominated at the Big F Awards under “BestMediterranean Cuisine” category, 2018.
The timeless taste of Lebanese cuisine has helped Shawarma House establish a strong market-presence in the past 6 years bybecoming a preferred brand.
The Brand also launched its Franchisee operations and successfully opened outlets in Kolkata, Varanasi and Indirapuram in2018.
Has Strong online presence, with it own Online ordering website and application in place.
Core Team
RAJAN NEGIASSOCIATE CONSULTANT-
KITCHEN & FACILITIESPLANNING
NAVNEET NAGPALPRINCIPAL CONSULTANT & FOUNDER
NIPUN BHASKARGENERAL MANAGER- OPERATIONS
NIKHIL CHOPRACHEF-TRAINING & DEVELOPMENT
PREETI SHARMAHEAD FINANCE
HUSAN KANDOLHEAD OF BRAND DEVELOPMENT
POS Partner Marketing Partner
Marketing Strategy
Using a multi-market strategy for Shawarma House to cover segments including children, family, teen & young adults andbudget customer. Every segment has its own marketing mix. The purpose is to target every possible customer segment toincrease and maintain revenue for Shawarma House.
OnlinePartnering with multiple social platforms to direct orders to the outlets based on their location. Zomato, Swiggy, Uber Eats,Our website & App. It helps us cover critical mass in the areas and generate new business with lesser promotionsinvestment.
OfflineBecause of type of cuisine Lebanese is, customers love to eat off the grill. 40% of sales comes from walk ins. Offlinecampaigns promoted at the outlet to create the buzz and attract more customers.
Online Visibility
FACEBOOK INSTAGRAM ZOMATO
