guru nanak dev university amritsarcollegeadmissions.gndu.ac.in/syllabus/2020-2021/1003/b/... ·...
TRANSCRIPT
FACULTY OF ECONOMICS amp BUSINESS
Syllabus
For
BACHELOR OF BUSINESS ADMINISTRATION(BBA)
(Semester I - VI)SYLLABUS FOR THE BATCH FROM YEAR 2020 TO YEAR 2023(Only for those students who admitted in Session 2020-21)
GURU NANAK DEV UNIVERSITYAMRITSAR
Note (i) Copy rights are reservedNobody is allowed to print it in any formDefaulters will be prosecuted
(ii) Subject to change in the syllabi at any timePlease visit the University website time to time
1
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SCHEME OF COURSES
SEMESTER-I
CourseCode
Course TitleTheory Prac
-ticalTotalMarks
Numberof
Lectures(L)
Tutorials (T)per week
BBA-101 English (Compulsory) - - 50 6 --BBA-102 gzikph bkiawh$ w[ZYbh gzikph
(ln lieu of Compulsory Punjabi)Punjab History amp Culture (From EarliestTimes to C 320)(Special Paper dfin lieu of Punbabi Compulsory)
- - 50 6 --
BBA-103 Basic Accounting - - 50 6 2BBA-104 Business Organization
and Systems- - 50 6 --
BBA-105 Managerial Economics- I - - 50 6 --
BBA-106 Computer Applicationsfor Business-I
35 15 50 4 2
BBA-107 Business Communication - - 50 -- --
SEMESTER-II
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials(T) perweek
BBA-201 English (Compulsory) 50 6 --BBA-202 gzikph bkiawh$ w[ZYbh gzikph (ln lieu of
Compulsory Punjabi)Punjab History amp Culture (C 320 to 1000 BC)(Special Paper dfin lieu of Punbabi Compulsory)
50 6 --
BBA-203 Business Laws 50 6 --BBA-204 Principles of Management 50 6 --BBA-205 Managerial Economics- II 50 6 --
BBA-206 Computer Based Accounting System 50 4 2BBA-207 Fundamentals of Banking 50 6 --
Drug Abuse Problem Management andPrevention (Compulsory)
Note The marks of Paper will not be added in the Grand Total
2
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash III
SEMESTER ndash IV
NoteThe marks of ESL-222 (Environmental Studies) will not be added in the Total Marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 gzikph bkiawh$ w[ZYbh gzikph
(ln lieu of Compulsory Punjabi)Punjab History amp Culture(From 1000 to 1605 AD)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402 gzikph bkiawh w[ZYbh gzikph
Punjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-222 Environment StudiesndashII 100(Qualifying)
3 -
3
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(From 1849-1947 AD)
50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6 --
BBA- 511 Group AConsumer Behaviour
50 6 --
BBA- 512 Advertising amp SalesManagement
50 6 --
BBA-521 Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531 Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541 Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(1947 2000 AD)
50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
1
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SCHEME OF COURSES
SEMESTER-I
CourseCode
Course TitleTheory Prac
-ticalTotalMarks
Numberof
Lectures(L)
Tutorials (T)per week
BBA-101 English (Compulsory) - - 50 6 --BBA-102 gzikph bkiawh$ w[ZYbh gzikph
(ln lieu of Compulsory Punjabi)Punjab History amp Culture (From EarliestTimes to C 320)(Special Paper dfin lieu of Punbabi Compulsory)
- - 50 6 --
BBA-103 Basic Accounting - - 50 6 2BBA-104 Business Organization
and Systems- - 50 6 --
BBA-105 Managerial Economics- I - - 50 6 --
BBA-106 Computer Applicationsfor Business-I
35 15 50 4 2
BBA-107 Business Communication - - 50 -- --
SEMESTER-II
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials(T) perweek
BBA-201 English (Compulsory) 50 6 --BBA-202 gzikph bkiawh$ w[ZYbh gzikph (ln lieu of
Compulsory Punjabi)Punjab History amp Culture (C 320 to 1000 BC)(Special Paper dfin lieu of Punbabi Compulsory)
50 6 --
BBA-203 Business Laws 50 6 --BBA-204 Principles of Management 50 6 --BBA-205 Managerial Economics- II 50 6 --
BBA-206 Computer Based Accounting System 50 4 2BBA-207 Fundamentals of Banking 50 6 --
Drug Abuse Problem Management andPrevention (Compulsory)
Note The marks of Paper will not be added in the Grand Total
2
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash III
SEMESTER ndash IV
NoteThe marks of ESL-222 (Environmental Studies) will not be added in the Total Marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 gzikph bkiawh$ w[ZYbh gzikph
(ln lieu of Compulsory Punjabi)Punjab History amp Culture(From 1000 to 1605 AD)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402 gzikph bkiawh w[ZYbh gzikph
Punjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-222 Environment StudiesndashII 100(Qualifying)
3 -
3
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(From 1849-1947 AD)
50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6 --
BBA- 511 Group AConsumer Behaviour
50 6 --
BBA- 512 Advertising amp SalesManagement
50 6 --
BBA-521 Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531 Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541 Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(1947 2000 AD)
50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
2
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash III
SEMESTER ndash IV
NoteThe marks of ESL-222 (Environmental Studies) will not be added in the Total Marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 gzikph bkiawh$ w[ZYbh gzikph
(ln lieu of Compulsory Punjabi)Punjab History amp Culture(From 1000 to 1605 AD)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402 gzikph bkiawh w[ZYbh gzikph
Punjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-222 Environment StudiesndashII 100(Qualifying)
3 -
3
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(From 1849-1947 AD)
50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6 --
BBA- 511 Group AConsumer Behaviour
50 6 --
BBA- 512 Advertising amp SalesManagement
50 6 --
BBA-521 Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531 Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541 Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(1947 2000 AD)
50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
3
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(From 1849-1947 AD)
50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6 --
BBA- 511 Group AConsumer Behaviour
50 6 --
BBA- 512 Advertising amp SalesManagement
50 6 --
BBA-521 Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531 Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541 Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(1947 2000 AD)
50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
4
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER SYSTEM)Syllabus for the Batch From Year 2020 To Year 2023
SEMESTER ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 PunjabiCompulsory mu~FlI pMjwbI
Punjab History amp Culture(1947 2000 AD)
50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
5
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-101 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed- Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
6
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjabi (Compulsory) gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[oBkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e) (zgkH fgqzH sik fzx joBkwfzx FkB)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu nzso gzikph
T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
jkfJe g[seK
1H pqjwirdhF fzx nkX[fBe gzikph ekft L gqw[`y gqftoshnK tkfo Fkj ckT[_vFBnzfwqso
2H okfizdogkb pokV nkX[fBe gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx Bth_ gzikph eftsk L gSkD fuzBQ usBk gqekFB b[fXnkDk4H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk5H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov
uzvhrVQ6H pNk fzx pokV gzikph GkFk os s og tkfo Fkj ckT[_vFB nzfwqso7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
7
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jg_sh n`yoh nyo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[`Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-phgzikph Fpd-pDso L w[`Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnKnkfd Bkb zpzXs
eFB-vhjs d `s fdBK d BK pkoQK wjhfBnK d BK o[`sK d BK fJe s_ sefrDsh FpdK ftu
jkfJe g[seK
1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNhnfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
8
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-102 Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
SECTION- B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
SECTION- C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
SECTION- D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
9
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-103 BASIC ACCOUNTING
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
Section BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
Section CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
Section DIntroduction to Company Final Accounts Important provisions of Companies Act 2013 inrespect of preparation of final accounts of a company Understanding the Annual Report of aCompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
10
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand amp SonsNew Delhi
Note The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
11
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organizationClassification based on Business UnitSetting up a New Enterprise Promotion of a business Decisions in setting up an Enterprisendash opportunity and idea generation Role of creativity and innovation Feasibility study andBusiness Plan Business size and location decisions various factors to be considered for startinga new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business ProfessionalizationBusiness ethics Business and culture Technological Development and Social Change Socialresponsibilities of business Social Audit Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange and Produce Exchange Definition and Meaning Importance FunctionsListing Dealers
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
12
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo PearsonEducation New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises NewDelhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and DesignrdquoCengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability andStakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed
13
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours Total Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
Section BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
Section CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
Section DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly
Monopolistic Competition - Price and Output determination under Monopolistic Competition
14
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo S Chand
amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Theory 35Practical 15
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputer Fundamentals Definition of computer Components of a computer system
Brief history of evolution of computers and generation of computers
Internal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Difference
between Hardware amp Software Types of software system Software amp Application
software Interpreter
Section BOperating System Definition Types of operating on the Basis of processing Introduction to
various types of operating system such as windows amp DOS Overview and Anatomy of
windows Working with files and folder in windows
Basic Commands of Internal amp External commands in DOS
Section CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting files
Formatting pages paragraphs and sections Indents and outdates Creating lists and numbering
Heading Styles Fonts and size editing positioning amp viewing text Finding amp replacing text
inserting page breaks page numbers book marks symbols amp dates Using tabs and tables
Header Footer amp Printings
16
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
Section DMS-Excel Worksheet overview Entering information Worksheet Opening and saving
workbook Formatting number and texts Protecting cells Producing Charges and printing
operations graphs
MS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existing
presentation creating amp Saving a presentation using auto content wizard Design Template
Blank Presentation The slides sorter view Insert slides from another presentation Inserting
pictures and graphics Slide show printing slides
17
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquetteCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holdersregarding dividend interest transfer-transmission Communicating with statutory authoritiesand bodies like Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-I)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash201 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
20
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
d ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk) r[o BkBe dtBhtofNh nzfwqso
(ftFk-ts$ko$bye dk ihtB s ouBk)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx FkB) gzikph kfjs gqekFB nzfwqso(ftFk-ts$ko$BkfJe fpzp)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[`Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) nykD ns w[jkto
jkfJe g[seK
1H pqjwirdhF fzx gzikph ejkDh L fXKs fJfsjk s gqftoshnK tkfo FkjckT[_vFB nzfwqso
2H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H ftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H ftzdo fzx T[`gb gzikph ejkDh L og s fXKs gzikph BhtofNh gfNnkbk5H r[op]F fzx o_e fB`eh ejkDh ns gzikph fB`eh ejkDh gzikph okJhNo enkgofNt
[kfJNh b[fXnkDk6H Xowgkb fzrb gzikph ihtBh L og fXKs s ftek gzikph BhtofNh gfNnkbk
(ihtBh BzL 10 s_ 18)7H [yftzdo fzx zxk gzikph GkFk ftfrnkB gzikph GkFk nekdwh ibzXo8H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
21
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JFpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-phgzikph tke pDso L w[`Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-hgoQk ouBkzyg ouBk
eFB-vhfu`mh g`so (xob ns dsoh)nykD ns w[jkto
jkfJe g[seK1H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso2H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nfqwso3H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB
b[fXnkDk
22
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash202 Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attemptedfrom any Section
SECTION- A1 Alexanderrsquos Invasion and its Impact
Punjab under Chandragupta Maurya and Ashoka
SECTION- B2 The Kushans and their Contribution to the Punjab3 The Panjab under the Gupta Empire4
SECTION- C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD7
SECTION- D8 Development of languages and Education with Special reference to Taxila9 Development of Art amp Architecture
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi UniversityPatiala 1989 (3rd edition)
2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi UniversityPatiala 1977
3 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
23
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-203 BUSINESS LAWSTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
Section BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
Section CSales of Goods Act Transfer of property in goods Performance of the contact of sales Unpaidseller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
Section DLaw of Agency Meaning Features of the Contract of Agency Types of AgencyCreation ofAgency Rights and Duties of Principal and Agent Personal Liabilities of an AgentTermination of Agency Irrevocable AgencyIndemnity and Guarantee Mcaning of the Contract of Indemnity and Guarantee Rights ofIndemnity Holder and Indemnifier Essentials and Types of contract of Guarantee Nature andWxtent of Suretyrsquos Liability Rights and Discharge of Surety
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
24
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-204 PRINCIPLES OF MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
Section AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
Section BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organizationprinciples of organization Forms of organization Line Functional and Line and Staff Formaland informal organization Delegation Span of Management Factors determining effectivespan
Section CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
Section DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
25
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo Tata McGraw-Hill
New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing House Mumbai
Note The latest editions of the books should be followed
26
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
Section AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
Section BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensityto Consume Keynes Psychological Law of Consumption- Meaning Properties andImplications
Section CInvestment Classical Theory of Investment Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
Section DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
27
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
28
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy of
accounts Codification in accounting
Accounting package - Setting up an accounting entity Creation of groups and accounts
Designing and creating vouchers Data Entry operations using the vouchers Processing for
reports to prepare ledger accounts trial balance and balance sheet
Section BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
Section C
Documenting transactions using vouchers System of vouchers and database design for
accounting Storing and maintain transaction data
Tally
Financial Accounting Packages Preparation and online finalization of accounts on Tally ERP
90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementation
Accounts Management (Using Tally ERP 90 Software Package)
Section DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation of
complete balance sheet of any IndustriesOrganization Firms
(The mentioned versions of Tally must be replaced with latest available version)
29
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing
2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning
3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent Learning
Note The latest editions of the books should be followed
30
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
Section BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
Section CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
Section DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
31
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas Publishing House
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
32
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-II)Syllabus for the Batch From Year 2020 To Year 2023
DRUG ABUSE PROBLEM MANAGEMENT AND PREVENTION(Compulsory For All UG Classes in College)
Time 3 Hours Max Marks 100
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
Section ndash AMeaning of Drug Abuse
1) Meaning Nature and Extent of Drug Abuse in India and Punjab2) Consequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
Section ndash BManagement of Drug Abuse
(i) Medical Management Medication for treatment and to reduce withdrawal effects(ii) Psychiatric Management Counselling Behavioural and Cognitive therapy
(iii) Social Management Family Group therapy and Environmental InterventionSection ndash C
Prevention of Drug abuse(i) Role of family Parent child relationship Family support Supervision Shaping values Active
Scrutiny(ii) School Counselling Teacher as role-model Parent-teacher-Health Professional Coordination
Random testing on studentsSection ndash D
Controlling Drug Abuse(i) Media Restraint on advertisements of drugs advertisements on bad effects of drugs Publicity and
media Campaigns against drug abuse Educational and awareness program(ii) Legislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling of
Drugs Strict enforcement of laws Time bound trialsReferences
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and Empowerment
Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 20048 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage Publications9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal Publications10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar Guru
Nanak Dev University11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi Shipra12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation Cambridge
University Press13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-4314 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
33
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned belowSection A
English Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
34
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 PUNJABI (COMPULSORY)wK fszB xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp) gzikph kfjs gqekFB nzfwqso(wB dh wi r[o zrs pkDh ekm dh oNh p[bQ Fkj dh ekft ebk gkmeqw dk fj`k Bjh_ jB)(ftFk-ts$ko$ebk g`y)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj) zgkH vkH ofwzdo eo esoh bkb n_v zB nzfwqso1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb XkbhtkbftFk ts$gkso fusoB$ozr wzu d g`y s_
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
35
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
jkfJe g[seK
1H ihs fzx hsb tkose s tkose Fbh gzikp NN BhtofNh NeN p[`e pov uzvhrVQ
2H rfpzd fzx bKpk gzikph tkose s tkoseeko nwoihs kfjs gqekFB gfNnkbk
3H fszdo fzx Bo nkX[fBe gzikph tkose dk fJfsjk gzikph nekdwh fd`bh
4H vkH iftzdo fzx vkH wkB fzx Yh_vk gzikph kfjs dk fJfsjk (nkX[fBe ekb) gzikph
BhtofNh gfNnkbk
5H shF e[wko towk gzikph BkNe dk fJfsjk gzikph nekdwh fd`bh
6H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk
7H pqjwirdhF fzx gzikph BkNe s fJeKrh L fXKs fJfsjk s gqftoshnK tkfo Fkj
ckT[_vFB nzfwqso
8H yi gfsqek (BkN FbhnK ftFF nze)
9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk
10H joehos fzx s frnkB bkb fzx ekbi gzikph ftnkeoB gzikp BhtofNh uzvhrVQ
11H gzikph GkFk pX esoh bkb n_v zB nzfwqso
36
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRmsmW iqMn GMty kul AMk 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-JgoQk gVQ e gqFBK d T[`soob nzroh goQ dk gzikph nB[tkd
eFB-pheftsktK(T) wK (GkJh tho fzx)(n) ]o gzikph dh (hodhB Fo)(J) nzph dkpNk (gqH wjB fzx)() fpoj_ dh oVe (fFt e[wko)
(gqzr fjs ftnkfynkl ko)
eFB-hejkDhnK(T) Gnk (BkBe fzx)(n) d[`X dk SgV (e[btzs fzx ftoe)(J) KMh ezX (zsy fzx Xho)() T[j udh (dbhg eo fNtkDk)
(ftFk-tsl ko)eFB-vh
fBpzX(T) xo dk fgnko (sik fzx)(n) ][Fkwdh Bkb (jfozdo fzx og)(J) nkU r`bK eohJ (Bfozdo fzx ego)() wB[`y e[dos dh Be nbkd Bjh__ ([fozdo wzv)
(ftFk-tsl ko)jkfJe g[seK
1H okfizdogkb fzx pokV gzikph eftsk dk fJfsjk gzikph nekdwh fd`bh2H pbdt Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh3H iftzdo fzx T[`gb gzikph ejkDheko BFBb p[`e Fkg fd`bh4H pbpho fzx fdb gzikph fBpzX og fXKs s ftek gzikph BhtofNh gfNnkbk5H yi gfsqek (fBpzX ftFF nze) gzikph BhtofNh gfNnkbk
37
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-302 Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
SECTION- B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
SECTION--C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
SECTION--D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
38
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection andPresentation of Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
39
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha
2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science Research Associationrdquo
3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo John Wiley
and Sons
4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo Tata McGraw Hill
New Delhi
5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row
6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo Prentice Hall of India
PvtLtd New Delhi
7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York
8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo Prentice Hall of
India Pvt Ltd
9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London
10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job Analysis
Section BRecruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman Resource
Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata McGraw
ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi Cengage
Learning
Note The latest editions of the books should be followed
42
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York McGraw-
Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
45
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill Publishing CoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya Publishing House
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya Publishing
House
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing Co
Ltd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House
6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
46
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-III)Syllabus for the Batch From Year 2020 To Year 2023
BBA 307 MANAGEMENT ACCOUNTINGTime 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
47
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash401 ENGLISH (COMPULSORY)Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Important Note The textbook Making Connections (3rd edition) is significantly different from its2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
SECTIONndashAEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
SECTIONndashBMoments in Time Poems at Sr No 7-12
SECTIONndashCMaking Connections by Kenneth J Pakenham 3rd Edn CUP SECTIONndashIII (Aspects ofLanguage) and SECTIONndashIV (Sustaining Planet Earth)
SECTIONndashDEssay type question based on the SECTIONndashldquoBeyond the readingrdquo from the text MakingConnections
48
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 gzikph (bkwh)
wK L fszB xzN e[b nze L 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections(A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attemptfive questions selecting at least one question from each Section The fifth question may be attempted fromany Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
woh ihtB rkEk (t-ihtBh) L vkH dhtkB fzx esoh bkb n_v zB nzfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀkb (BkNe) L ifszdo pokV BkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fBih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
jkfJe g[seK
1H okiftzdo eo t-ihtBh L fXKs s ftjko oth kfjs gqekFB nzfwqso2H r[ofdnkb fzx c[`b gzikph BkNe L og fXKs s ftek gzikph BhtofNh gfNnkbk3H shF e[wko towk gzikph BkN-wzu dk fBek s ftek BFBb p[e No`N fJzvhnk4H ewbF T[gb BkNe ebk og s fXKs gzikph BhtofNh gfNnkbk5H r[ofdnkb fzx c[`b gzikph fJeKrh L og fXKs s ftek gzikph BhtofNh gfNnkbk6H gzikph GkFk pX esoh bkb n_v zB nzfwqso
49
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 muF`lI pMjwbI(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsogqzr fjs ftnkfynk
eFB-phnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoftFk-ts ns ko
eFB-hnksw nBksw (eftsk Gkr)(zgkde vkH [fjzdo pho ns vkH tfonkw fzx zX)r[o BkBe dt BhtofNh nzfwqsoethnK d ihtB ns ouBk pko w[`Ybh ikDekoh
eFB-vhby ouBknF[`X Fpd-iVK ~ F[`X eoe fbyDk
jkfJe g[seK1H vkH [fjzdopho ns vkH tfonkw fzx zX (zgkH) nksw nBksw r[o BkBe dt BhtofNh nzfwqso2H vkH joehos fzx ns frnkBh bkb fzx (zgkH) ekbi gzikph ftnkeoB gzikph BhtofNh gfNnkbk3H esoh bkb n_v zB w[`Ybh gzikph r[o BkBe dt BhtofNh nfwqso4H pNk fzx pokV gzikph ftnkeoB L fXKs ns ftjko usBk gqekFB b[fXnkDk
50
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-402 Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
SECTION--B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
SECTION--C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
SECTION--D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
period
Suggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New DelhiOxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)Patiala Publication Bureau Punjabi University
51
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
52
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
53
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours Total Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
54
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo Pearson
Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
55
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
56
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd New
Delhi5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and Sons
Delhi6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd New
Delhi7 Govt of India Five Years Plan Documents8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
57
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
58
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of ContributionReforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of UnderwritingReinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and BrokersInsurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
59
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
BBA-408 SEMINAR Max Marks 50
60
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
ESL-221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and field workThe syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for fieldwork [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based to enhanceknowledge skills and attitude to environment Unit-VIII comprises of 5 hours field work to besubmitted by each candidate to the Teacher in-charge for evaluation latest by 15 December 2020
Exam Pattern End Semester Examination- 75 marksProject ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper beingPart-A Short answer pattern with inbuilt choice ndash 25 marks
Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pages
Project Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
61
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)Unit-II
Natural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using mineral
resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing effects
of modern agriculture fertilizer-pesticide problems water logging salinity case studies(e) Energy resources Growing energy needs renewable and non-renewable energy sources use
of alternate energy sources case studies(f) Land resources Land as a resource land degradation man induced landslides soil erosion and
desertification Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)Unit-III
Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)
62
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VEnvironmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)Unit-VI
Social Issues and the Environment From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)
63
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-IV)Syllabus for the Batch From Year 2020 To Year 2023
Unit-VIIIField Work
Visit to a local area to document environmental assetsriverforestgrasslandhillmountain
Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)
ADVISORY FOR PUSHPA GUJRAL SCIENCE CITY KAPURTHALA
The Under Graduate students studying Environmental Studies (Compulsory Paper for All UGCollege Courses) may be taken to Pushpa Gujral Science City Kapurthala in lieu of Field studyreport of 25 marks
Although students will submit a hand written reports with pictures graphs tables related tobiodiversity ecology health biotechnology energy water etc in about 10 pages to the teacherin-charge
Above advisory is issued to promote scientific temperament in undergraduate classes and isoptional Further the report will only be considered if there will be a minimum strength of 25students along with deputed teacher by the college
References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University
Press New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
64
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash501 ENGLISH COMPULSORYTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed
1 All My Sons by Arthur Miller
2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with Usrdquo
Gordon Lord Byron ldquoShe Walks in Beautyrdquo
PB Shelly ldquoOzymandiasrdquo
Alfred Lord Tennyson ldquoIn Memoriamrdquo
Robert Browning ldquoMeeting at Nightrdquo
Mathew Arnold ldquoDover Beachrdquo
WB Yeats ldquoWordsrdquo
Wilfred Owen ldquoStrange Meetingrdquo
Robert Graves ldquoThe Portraitrdquo
WH Auden ldquoThe Unknown Citizenrdquo
Dylan Thomas ldquoDo not Go Gentle into That Good Nightrdquo
Ted Hughes ldquoThe Thought-Foxrdquo
Sylvia Plath ldquoMirrorrdquo
Seamus Heaney ldquoHoneymoon Flightrdquo
Rabindranath Tagore ldquoFalse Religionrdquo
Nissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
65
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
The syllabus is divided into four sections as mentioned below
Section A- All My Sons by Arthur Miller the whole text
Section B- Poems of Nature and Culture Guru Nanak University Amritsar
Section C- Formal Letter and Application Writing
Section D- Business Writing and Report Writing Resume Writing
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question paper will be divided into four sections
SECTIONndashA
Section A will consist of two questions Question one will consist of three short answer questionsand the students are required to attempt any two Each question will carry 4 marks (2X4=8) Totalweightage of this section is 15 marks
Question two an essay type question with internal choice will be set It will carry 7 marks (1X7=7)
SECTIONndashB
Three short answer type questions based on the central idea theme tone or style etc of theprescribed poems will be set The students are required to attempt any two Each question carriesthree marks (2x3=6) One question with internal choice requiring the students to explain a stanzawith reference to the context will be set (1x4=4) It carries four marks One essay- type questionwith internal choice from the poems prescribed will be set It carries five marks (1x5=5) Totalweighage of this section is 15 marks
SECTIONndashC
Two questions will be set in this section One question will be set on Formal Letter Writing Itcarries five marks Another question on Application Writing will be set It also carries five marks(5+5=10)
SECTIONndashD
Two questions will be set in this section One question will be on Resume Writing BusinessWriting It carries five marks Another question based on ReportWriting will be set It carries fivemarks (5+5=10)
66
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D)Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt five questionsselecting at least one question from each Section The fifth question may be attempted from any Section
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)(ftFk ts$ko$ejkDh ebk)
ਸਕਸ਼ਨ - ਬੀJj[ jwkok ihtDk (Bktb) L dbhg eo fNtkDk (bye dk ihtB s ouBk$ftFk-ts$gkso-fusoB)
ਸਕਸ਼ਨ - ਸੀ(T) brgr 200 FpdK ftu goQk ouBk(n) ob nzroh goQ dk gzikph ftu nB[tkd
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
jkfJe g[seK1H pbdt fzx Xkbhtkb gzikph ejkDh dk fJfsjk gzikph nekdwh fd`bh2H vkH ofwzdo eo gzikph ejkDh dh Fkjokj (Gfwek) oth kfjs gqekFB nzfwqso3H ifrzdo fzx okjh ofwzdo eo gzikph ejkDh dk o s Fksq fzx pqdo nzfwqso
(Gkr dik)4H pqjwirdhF fzx dbhg eo fNtkDk dh rbg usBk gzikph okJhNo enkgofNt
kfJNh fbwfNv b[fXnkDk5H gqNh Yh dbhg eo fNtkDk d Bktb L wBftfrnkBe gkko oth kfjs gqekFB
nzfwqqso6H gqhsw eo dbhg eo fNtkDk dh Bktb ebk BFBb p[`e Fkg fd`bh7H fwzBh btkB gzikph ftnkeoB L w[`Yb zebg oth kfjs gqekFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[`e ezgBh wkJh jhok rN
ibzXo9H gzikph GkFk pX esoh bkb n_v zB nzfwqso
67
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqw
eFB-Jkfjs ns be kfjs (w[Ybh ikD gSkD)be ekft (w[`Ybh ikD gSkD)be tkose fposKs (w[Ybh ikD gSkD)
eFB-ph[jkr (w[Ybh ikD gSkD)xVhnK (w[Ybh ikD gSkD)f`mDhnK (w[Ybh ikD gSkD)
eFB-hfr`Xk (w[`Ybh ikD gSkD)GzrVk (w[Ybh ikD gSkD)Mwo (w[Ybh ikD gSkD)
eFB-vhbe yvK (w[Ybh ikD gSkD)be swkF (w[Ybh ikD gSkD)be ebktK (w[`Ybh ikD gSkD)
jkfJe g[seK1 soihMdr isMG bydI lokDwrw Aqy swihq pMjwbI rweItrz nvIN id`lI[2 suihMdr isMG bydI pMjwb dI lokDwrw nYSnl bu`k tr`st id`lI[3 krnjIq isMG pMjwbI lokDwrw Aqy lok jIvn nvXu`g pbilSrz id`lI[4 krnYl isMG iQMd lokXwn qy m`DkwlIn swihq rvI swihq pRkwSn AMimRqsr[5 nvrqn kpUr pMjwb dy lok iqEhwr pMjwbI XUnIvristI pitAwlw[6 jIq isMG joSI lokDwrw qy pMjwbI lokDwrw vwirs Swh PwauNfySn AMimRqsr[7 joigMdr isMG kYroN pMjwbI khwxIAW dw sMrcnwqmk AiDAYn pMjwbI XUnIvristI pitAwlw[8 jsivMdr isMG pMjwbI lok swihq Swsqr pMjwbI XUnIvristI pitAwlw[9 BuipMdr isMG Kihrw lokXwn BwSw qy siBAwcwr pYpsU bu`k Swp pitAwlw[10 nwhr isMG lok kwiv dI isrjx pRikRAw lokgIq pRkwSn cMfIgVH[11 gurmIq isMG pMjwbI lokDwrw dy kuJ p`K dI pMjwbI rweItrz koAwpryitv suswietI ilmitf
luiDAwxw[12 dirAw pMjwbI lokDwrw AiDAYn iviBMn pwswr rvI swihq pRkwSn AMimRqsr[
68
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-502 Punjab History amp Culture (From 1849-1947 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 First Anglo-Sikh War2 Annexation of Punjab by the British and Board of Administration
SECTION--B3 British Policy towards agriculture industry trade and commerce4 Spread of modern education
SECTION--C5 Social religious reform movements Namdhari Singh Sabha and Arya Samaj6 Gadhar Movement and Jallianwala Bagh tragedy
SECTION--D7 Gurdwara Reform Movement8 Contribution to freedom struggle Non-cooperation HSRA and Quit India Movement
Suggested Readings1 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19872 Singh Fauja Freedom Struggle in the Punjab Publication Bureau Punjabi University
Patiala 19743 Grewal JS The Sikhs of the Punjab New Cambridge House New Delhi 20054 SinghKushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19915 Rai Satya M (1978) Heroic Tradition in the Punjab (1900-1947) Punjabi University
Patiala 19786 Chopra PNamp Das MN (1974) A Social Cultural amp Economic History of India
VolIII Macmillan India 19747 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya
Akademy Chandigarh 19918 Saini B S The Social amp Economic History of the Punjab 1901-1939 Ess Ess
Publications Delhi 19759 Mittal SC Freedom Movement in the Punjab (1905-29) Concept Publishing Company
Delhi 1977
69
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 503 COMPANY LAWTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ACompany ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraVires
Section BArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectus
Section CShare Capital Kinds Classes of Capital Alteration of Capital Further issue of CapitalVoting Rights Transfer and transmission of sharesBoard of Directors Directors Powers duties appointment removal legal positionBorrowing Powers Managerial Remuneration Women Directors
Section DCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds of resolutions dividendProcedure for Conducting Meetings (including Board meetings)Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
70
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Entrepreneurship The Entrepreneur Definition nature and characteristics ofentrepreneurship Emergence of entrepreneurial class including women entrepreneurs Theconcept of joint stock company public company private company government companypartnership company Hindu undivided family
Section B
Theories of entrepreneurship Characteristics of Entrepreneur Leadership risk taking decisionmaking and business planning Innovation and entrepreneurship entrepreneurial behavior andmotivation Socio-economic environment and the entrepreneur
Section CEntrepreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical EvaluationSmall Business as a Seed Bed of Entrepreneurship Concept of business venture Thestart-up process Concept Plan Implementation Initial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations
Section DProfit Planning in Small Enterprise Growth Strategies and diversification FinanceManagement in current operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Smallbusiness and modern technology
71
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic Developmentrdquo
Note The latest editions of the books should be followed
72
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 505 COST ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitationsof Financial Accounting Origin and Objectives of cost Accounting Advantages andlimitations of Cost Accounting Difference between Financial and Cost Accounting CostUnit amp Cost Centre
Section B
Elements of cost Material Labour and other Expenses Classification of cost Cost SheetTypes of Costs and Preparation of Cost SheetMethods of CostingContract Costing Process Costing - Meaning Features Normal and Abnormal Loss Gains
Section CMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages andLimitations of Standard Costing
Section DVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House New
Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling Kindersley
(India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
73
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CBConsumer Research Consumer Motivation Needs amp Goals Positive amp Negative motivationTypes amp Systems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-Concept
Section B
Perception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Section CReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp Influence
Section D
Introduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education New
Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
74
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of Advertising Advertising and Marketing MixAdvertising and Communication Process Advertising Budget Objectives Preparation andMethods of Advertising Budget
Section B
Advertising Agency Function Selection and Compensation Advertising Media DifferentTypes of Media Function Merits and Demerits of Media Selection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Section CIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales Person
Section D
Sales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
75
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
76
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-521 GROUP B- INDUSTRIAL RELATIONS ampLABOUR LEGISLATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements
Section BWorkers Participation in Industry Productive Bargaining and Gain SharingEmployee Empowerment and Quality Management Industrial Relations and TechnologicalChangeEmergence and Objectives of Labour Laws and their Socio-economic Environment
Section CIndustrial Relations Laws-Laws Relating to Industrial Disputes Trade Unions and StandingOrder Social SecurityWorkmens Compensation Act Employees State Insurance Act
Section DWages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha InduBala and Shekhar SeemaPriyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
77
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrganization Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition Management
Section BChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Section COrganization Development - Meaning features objectives History of OD in India andabroad organizational problems and process of organizational development
Section DOD interventions - concept characteristics classification of intervention OD interventionsas tool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change ampOrganisation Development- Innovative ApproachesrdquoDeepamp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo OxfordUniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
78
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AManagement of banks Regulatory role of RBI Monetary Policy-meaning and its implicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act 1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit accountCurrent deposit account Recurring deposit account
Section BLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their featuresRisk management in banks- types of risks Capital Adequacy- the Basel Accord implicationsfor bank
Section CCRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship Management
Section DCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo
3 Agarwal OP ldquoBanking and Insurancerdquo
4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
79
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ADefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress ofLife Insurance Business in India
Section BFire Insurance ndash Nature and Use Policy Condition Rate Fixation Payment of ClaimsReinsurance Marine Insurance Nature Premium Calculation Payment of Claims MotorInsurance Policy and Covers Comprehensive Policy Third Party Act Policies Extra Benefitscover Motor Insurance Claims
Section CConcept of Risk Corporate and Personal Risk ManagementIdentification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reduction
Section DTechniques of Risk Financing Retention of risk Captive insurance companiesTransfer of Risk Types of risk transfer Benefits and limitation of Insurance- Partialinsurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
80
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to International Business Importance nature and scope of International businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environment and their impact oninternational business decisions
Section BInternational Financial Environment Foreign investments ndashPattern Structure and effectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflowsInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andother International agreements
Section CInternational commodity trading and agreementsTrading Environment World trade in goods and services ndash Major trends and developments
Section DWorld trade and protectionism ndash Tariff and non-tariff barriersCounter tradeGlobalisation ampSociety Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
81
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-V)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESSORGANISATIONS
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AGlobalization and International Business - Meaning Forces Driving Globalization Reasonsfor Globalization of Business Modes of Operation of International Business InternationalBusiness vs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethical Dilemmas and Business Practices
Section BMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and RegulationsExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and Documentation
Section CDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business Introduction Organization Structure
Section DCoordination and Control System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
82
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 The Guide by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University Amritsar
i) ldquoThe Willrdquoii) ldquoVilla for Salerdquoiii) ldquoProgressrdquoiv) ldquoThe Monkeyrsquos Pawrdquoiv) ldquoSorry Wrong Numberrdquov) ldquoNo eggsNo eggsrdquo
SECTIONndashA
Study of the novel The Guide by RK Narayan
SECTIONndashB
One- act plays and ldquoThe Willrdquo and ldquoVilla for Salerdquo from Glimpses of Theatre Guru Nanak DevUniversity Amritsar
SECTIONndashC
One- act plays ldquoProgressrdquo and ldquoThe Monkeyrsquos Pawrdquo from Glimpses of Theatre Guru NanakDev University Amritsar and Essay writing
SECTIONndashD
One-act plays ldquoSorry Wrong Numberrdquo and ldquoNo eggs No eggsrdquo from Glimpses of TheatreGuru Nanak Dev University Amritsar
83
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Instructions for the paper-setter and distribution of marks
The question paper will consist of four sections and distribution of marks will be as under
The question will be divided into four sections
SECTIONndashA
Four short answer type questions based on Section 1 will be set The students are required toattempt any three Each question carries four marks One essay type question with internal choicewill be set It carries 8 marks (3X4+8=20 marks)
SECTIONndashB
Three very short answer type questions will be set on character tone plot and themes of One- actplays The students are required to attempt any two (2x2=4) Each question carries two marks(1x6=6) One essay type question with internal choice will be set It carries six marks The totalweightage of this section is 10 marks
SECTIONndashC
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofsection is 10 marks
SECTIONndashD
Three short answer type questions will be set on character tone plot and themes of One- act playsThe students are required to attempt any two (2x2=4) Each question carries two marks One essaytype question with internal choice will be set It carries six marks (1x6=6) The total weightage ofthis section is 10 marks
84
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are required to attempt fivequestions selecting at least one question from each Section The fifth question may be attempted from anySection
gkm-eqw ns gkm-g[seKਸਕਸ਼ਨ - ਏ
ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo) r[o BkBe dt BhtofNh nfwqso (Fy cohd Fkjj[B r[o BkBe dt ih r[o noiB dt ih tkfo Fkj Fkj w[jzwd)
ਸਕਸ਼ਨ - ਬੀXoshnK d rhs (oBkwk) pofizdo fzx jwdod BkBe fzx g[sewkbk nzfwqso(ਲਖਕ ਜੀਵਨ ਤ ਰਚਨਾ ਸਮਾਜ ਸਿਭਆਚਾਰ ਪਿਰਪਖਸਫਰਨਾਮ ਦ ਤਰ ਤ ਪਰਖ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK zzpXh)(n) nkX[fBe kfjs og L eftsk ejkDh Bktb BkNe fJeKrh(ਪਿਰਭਾਸ਼ਾ ਅਤ ਤਤ)
ਸਕਸ਼ਨ - ਡੀftnkeoB L(T) ftnkeoBe FqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
jkfJe g[seK1H osB fzx i`rh kfjs d og gzikph BhtofNh gfNnkbk2H irpho fzx r[owfs ekft dk fJfsjk gzikph nekdwh fd`bh3H r[odt fzx f`X h ekftXkok dk fJfsjk gzikph nekdwh fd`bh4H eoBihs fzx g[oksB gzikph tkose gzikph nekdwh fd`bh5H vkH oSgkb eo gzikph oBkwk L og fXKs s ftek gzikph BhtofNh gfNnkbk6H jofizdo fzx wekbh gzikph oBkwk L ftFbFD s w[bKeD berhs gqekFB uzvhrVQ7H pqjwirdhF fzx kfjs zebg eF tkfo Fkj ckT[_vFB nzfwqso8H irihs fzx gzikph ftnkeoB L FqDhnK s fJekJhnK fBT p[e ezgBh ibzXo9H pNk fzx pokV gzikph ftnkeoB L fXKs s ftjko usBk gqekFB b[fXnkDk10 gzikph GkFk pX esoh bkb n_v zB nzfwqso
85
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 muF`lI pMjwbI(In Lieu of Punjabi Compulsory)
Time 3 HrsMarks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
gkm-eqweFB-J
gzikph fGnkuko dk fgSeVgzikph fGnkuko dh Grfbe fEshgzikph fGnkuko d fByVt_ b`SD
eFB-phgzikp d wbgzikp d fsT[jkogzikp d gqw[`y Xkofwe EkB
eFB-hiBw Bkb zpzfXs ohsK-owKftnkj Bkb zpzfXs ohsK owKws Bkb zpzfXs ohsK owK
eFB-vhgzikp dk ykD ghDgzikp dk gfjoktkgzikp d be ftFtkF
jkfJe g[seK1 gurb^S isMG PrYNk siBAwcwr qy pMjwbI siBAwcwr vwirs Swh PwauNfySn AMimRqsr[2 gurb^S isMG PrYNk siBAwcwr mu`FlI jwx pCwx dI pMjwbI rweItrz koAwpryitv
soswietI ilmitf luiDAwxw[3 BuipMdr isMG Kihrw lokDwrw BwSw Aqy siBAwcwr pYpsU bu`k ifpU pitAwlw[4 jsivMdr isMG pMjwbI siBAwcwr pCwx icMnH punIq pRkwSn pitAwlw[5 jIq isMG joSI siBAwcwr isDWq qy ivhwr vwirs Swh PwauNfySn AMimRqsr[6 jIq isMG joSI lok klw Aqy siBAwcwr mu`FlI jwx pCwx pMjwbI XUnIvristI
pitAwlw[7 jIq isMG joSI pMjwbI siBAwcwr bwry dI pMjwbI rweItrz koAwptryitv soswietI ilmitf
luiDAwxw[8 jgIr isMG nUr pMjwbI siBAwcwr mUl pCwx nYSnl bu`k tr`st nvIN id`lI[
86
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBAndash602 Punjab History amp Culture ( 1947-2000 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION- A1 Partition and its Impact on Punjab2 Rehabilitation
SECTION--B3 Punjabi Suba Movement and Reorganization Act of 19664 Green Revolution
SECTION--C5 Punjabi Diaspora6 Development of education in Punjab after Independence
SECTION--D7 Development of Punjabi Literature and Drama8 Emerging Concerns Drug Addiction and Female Foeticide
Suggested Readings
1 Chopra PN amp Das MN (1974) A Social Cultural amp Economic History of IndiaVolIII Macmillan India New Delhi 1974
2 Grewal JS Social and Cultural History of Punjab Prehistoric Ancient and EarlyMedieval Foundation Books Pvt Ltd Cambridge House New Delhi 2004
3 Grewal JS The Sikhs of Punjab New Cambridge House New Delhi 20054 Rai Satya M Heroic Tradition in Punjab(1900-1947) Publication Bureau Punjabi
University Patiala 19785 Singh Fauja Freedom Struggle in Punjab Publication Bureau Punjabi University
Patiala 19746 Singh Fauja History and Culture of the Punjab Part II Publication Bureau Punjabi
University Patiala 19877 Singh Kushwant A History of the Sikhs Vol II (1839-1998) Oxford University Press
Delhi 19918 Yadav KC Haryana Aitihasik Simhavalokan (Hindi) Haryana Sahitya Akademy
Chandigarh 1991
87
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-603 INCOME TAX
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32)10(34) 10(35) 10(36) 10(37) 10(38)
Section BComputation of income under different heads Salaries Income from house property Profitsand gains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 3637 40(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Section CCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains (Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be covered
Section DIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law House
Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
88
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutions
Section BInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Section CStock Exchanges-Stock Exchanges in India Organisation Management Membership rulesof stock exchange operators at stock exchanges SEBI guidelines on Stock Exchangeweaknesses of stock exchange in India
Section DListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings
1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers NewDelhi
2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers
3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi
4 NCFM Modules (wwwnseindiacom)
5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
89
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-605 VIVA-VOCE Max Marks 50
90
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus Industrial ServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps (4 Ps + Extended 3 Ps)of Services MarketingMix
Section B
Services Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricing
Section CPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion Extended 3 Ps ofService Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and Empowerment
Section D
Process Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
91
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill New
Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo Prentice
Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India New
Delhi
Note The latest editions of the books should be followed
92
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-612 Group A - E-MARKETING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope
Section B
E-customers and their buying process E-marketing and customer loyalty and satisfactionCommunities and social networks Internet Marketing Concept and role of internet marketingSearch engine optimization ndashfunctions type of traffic keywords and steps in searchengine optimization
Section CInternet advertising ndash Types and tracking ROI Online PR News and Reputation ManagementDirect marketing ndashscope and growth E-mail marketing
Social Media Marketing Concept and toolsBlogging ndash Benefits types
Section D
Video-marketing for business purpose ndash tools and techniques Pay per click marketing Issues
and challenges E-payment systems Payment gateways use of Debit and credit cards Mobile
Marketing Trends and terminologies Benefits and applications of mobile and smart phone
applications M-commerce
93
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo Biztantra
Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
94
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ATraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of Training
Section BDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes
Section CDevelopment Methods Case studies Role play and Sensitivity Training Business GamesBehaviorModeling and Evaluation of Development Effectiveness
Section DTransaction AnalysisWages and Salary Administration
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 BrahmCanzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
95
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principles
concerns Ethical considerations scope and background Performance Management as a Business strategy Theoretical framework Goal setting theory Expectancy theory
Section BDesigning of Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theories relating to pay Psychological and Motivational theories affecting reward
Section CManaging Diversity Meaning Challenges in managing diversity Diversity in organizationsimproving the management of DiversityThe nature of work Meaning of work Theories about work Organizational factors affectingwork Changing patterns of work
Section DUnemployment Attitudes to workHRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
96
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo OxfordUniversity Press
New Delhi
Note The latest editions of the books should be followed
97
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ASecurity Analysis- Concept of Risk and Return and their types Risk Return Trade OffValuation of Equity Shares Preference Shares Debentures Factors affecting Share PricesClassification of security buyers methods of marketing of securities
Section BRegulation of securities- Securities Contracts (Regulation) Amendment Rules1996Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Section CPortfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Section DPortfolio Selection - Risk and Investor Preferences - Investment ConstraintsBrief Introduction to Portfolio Management Schemes-features of PMSSEBI Guidelines on Portfolio Management
Suggested Readings1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya Publishing
House New Delhi4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquo Tata
McGraw Hill5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
98
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev ampSchwartz Model Flamholtz Model and Hermansonrsquos Model)
Section BObjections against Human resource accounting Use of Human resource Accounting inManagerial Decisions Human Resource Accounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate Practices
Section CCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in IndiaCorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework ofcorporate reporting
Section DRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
99
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers New
Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS ldquoPrice Level
Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
100
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export ventureAligned documentation system Meaning Rationale various documents EDI initiativemethods of payment advance payment open Account consignment sales and documentsagainst acceptance (DA) documents against payment (DP)
Section BLetter of credit pre shipment credit Meaning procedure rates documents neededPost shipment credit Meaning procedure types and documents neededExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC
Section CTheories and Practice of Foreign Exchange Rate Determination Floating and Fixed ExchangeRates Exchange Control Regulations and Procedures in India FEMA
Section DMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
Suggested Readings
1 Current Foreign Trade Policy2 Handbook of procedures Volume I amp II3 Jain SC Export Procedures and Documents4 Kumar A ldquoExport and Import Managementrdquo Excel Books5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo6 Manual on Export Documentation Nabhi publication7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
101
BACHELOR OF BUSINESS ADMINISTRATION (SEMESTER-VI)Syllabus for the Batch From Year 2020 To Year 2023
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours Max Marks 50Instructions for the Paper SettersEight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AConcept of strategy including global strategy An overview of formulation and implementationof global strategy analyzing the external environment especially the tools of analysis cultureand global strategy
Section BAnalysing company resources and capabilities personal goals of top management corporatelevel strategy including vertical integration diversification strategic alliance and acquisition
Section CEntering foreign markets business level strategies functional level strategies strategy andTechnology evaluation of strategy implementation of strategy
Section D
Organization structure and Strategy management of political risk and negotiation governingthe corporation around the world
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and CulturesPearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market Placerdquo
McGraw Hill Co New Delhi4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers6 Rugman A M Richard M H ldquoInternational Business A Strategic Management Approachrdquo
Pearson Education New Delhi7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo Prentice
Hall8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill CoNote The latest editions of the books should be followed