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Sales Presentati on By Raymond F. Qui nton September 7, 2011 206. 903. 1 333 x 1 09 [email protected] content: Simplified

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Content management should not be an oxymoron. Seattle Publishing is bringing content management closer to reality for retailers, manufacturers, distributors, and re-sellers who manage large amounts of content between multiple mediums. Read more to see how we can get the conversation started and how Seattle Publishing can help you and your team save time, money and reduce your stress.

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Page 1: Gutenberg presentation (2)

Sal e s Pr e s e n t at i o n

By Raymo n d F . Qu i n t o n

Se p t e mb e r 7, 201 1

206. 903. 1 333 x 1 09 r aymo n d @s e at t l e p u b . c o m

content: Simplified

Page 2: Gutenberg presentation (2)

IN THIS PRESENTATION

• Se at t l e Pu b l i s h i n g Ove r vi e w

• I n t r o d u c t i o n t o t h e Gu t e n b e r g

Pu b l i s h i n g Sys t e m®

• Ho w i t c an h e l p yo u s ave mo r e , b e mo r e

e f f i c i e n t an d s u p p o r t yo u r b u s i n e s s

go al s

• Samp l e s / Sc e n ar i o s

• Fl e x i b l e Op t i o n s / Sc e n ar i o s

• Cl i e n t Bi l l b o ar d

• De mo

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SEATTLE PUBLISHING OVERVIEW

• Co mp r e h e n s i ve p r i n t , d i g i t al o r we b

p u b l i s h i n g

• Pr i n t /we b r e - d e s i gn s an d e x e c u t i o n

• As s e t man age me n t an d ac q u i s i t i o n

s o l u t i o n s

• Man agi n g s i mp l e o r c o mp l e x d e s i gn ,

p r o d u c t i o n an d p r i n t i n g p r o j e c t s

Se at t l e Pu b l i s h i n g i s a f u l l s e r vi c e

c o n t e n t s o l u t i o n s f i r m s p e c i al i z i n g i n :

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I s t h e an s we r t o man agi n g l ar ge

amo u n t s o f c o n t e n t o ve r o ve r

mu l t i p l e me d i u ms . S i n c e we

i n t r o d u c e d o u r s ys t e m 1 3 ye ar s

ago , we h ave h e l p e d c l i e n t s

r e al i z e s i gn i f i c an t s avi ngs i n

t i me, money an d s t af f r es our c es .

®

GUTENBERG PUBLISHING SYSTEM

Page 5: Gutenberg presentation (2)

WHAT DOES IT DO?

• Gat h e r an d man age l ar ge amo u n t s o f

c o n t e n t

• Se aml e s s l y r e vi e w an d ap p r o ve c o n t e n t

• Pr o d u c e an d d e l i ve r p r i n t c o n t e n t ,

we b

c o n t e n t o r b o t h

We d e ve l o p e d a p o we r f u l p u b l i s h i n g

s ys t e m t h at al l o ws yo u t o EAS I LY:

Page 6: Gutenberg presentation (2)

WHAT DOES IT DO?

• Eas i l y i mp o r t an d r e - p u r p o s e c o n t e n t

f r o m e Co mme r c e s i t e s t o p r i n t

c at al o gs

• Up d at e c o n t e n t f o r e Co mme r c e s i t e s

an d c at al o gs q u i c k l y an d

s i mu l t an e o u s l y

• De p l o y mar k e t i n g mat e r i al s q u i c k l y

an d r e d u c e o ve r l ap , d u p l i c at i o n an d

e r r o r s , an d i mp r o ve c o n s i s t e n c y an d

ac c u r ac y.

I n ad d i t i o n , o u r s ys t e m al l o ws yo u t o :

Page 7: Gutenberg presentation (2)

HOW IT WORKS?

• I n c l u d e s an e as y- t o - u s e i n t e r f ac e wi t h

a ac c e l e r at e d , d at ab as e d r i ve n b ac k -

e n d p u b l i s h i n g e n g i n e

• I n c l u d e s s c r i p t s t o s i mu l t an e o u s l y

i mp o r t l ar ge amo u n t s o f d at a ( f i l e s )

t o var i o u s f o r mat s - c u s t o mi z e d t o

yo u r s p e c i f i c r e q u i r e me n t s

• Can e as i l y e x p o r t / i mp o r t f i l e s f o r

p r i n t , we b o r d u al p u r p o s e mar k e t i n g

ap p l i c at i o n s

Ou r f u l l c o n t e n t man age me n t s ys t e m:

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HOW IT WORKS?

• We c an i n t e gr at e yo u r e x i s t i n g

i n ve n t o r y ac c o u n t i n g s ys t e m wi t h o u r

Gu t e n b e r g Pu b l i s h i n g Sys t e m b ac k -

e n d

• Or , we c an s i mp l i f y o u r ap p l i c at i o n

e ve n mo r e

t o ge t yo u s t ar t e d d o wn t h e r o ad t o

s avi n gs

I t ’ s f l e x i b l e an d n i mb l e :

®

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CLIENT: TACOMA SCREW

• Tac o ma Sc r e w man age s 45, 000 pr oduc t s i n

t h e i r c h ai n o f 1 2 r e t ai l s t o r e s

• Th e y p u b l i s h a 1, 000- page pr i nt c at al og

an n u al l y, f e at u r i n g t h e s ame 40, 000

p r o d u c t s

• Th e y man age t h e s ame 45, 000 pr oduc t s an d

300 ve n d o r s o n t h e eCommer c e s i t e —

i n c l u d i n g we b - o n l y p r o d u c t s

• Th e y p r o d u c e mu l t i p l e mar k e t i n g f l ye r s

f o r t h e i r s t o r e s f e at u r i n g s o me o f t h e

s ame p r o d u c t s

Cas e St u d y: Th e Ch al l e n ge

THI S I S A CONTENT LABYRI NTH!

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CLIENT: TACOMA SCREW

• Es t ab l i s h e d a c o n t e n t

s t r at e gy t h at i n c l u d e d a

wo r k - f l o w p l an

• De s i gn e d a c u s t o mi z e d UI

t h at was c o n s i s t e n t wi t h

s t an d ar d p r o d u c t

d e s c r i p t i o n s

• I mp l e me n t e d a Gut enber g Publ i s hi ng Sys t em f as t

d at ab as e t o man age f i l e s

• Wo r k e d wi t h I T and

mar k e t i n g t o af f e c t

s e aml e s s d at e e x p o r t s f o r

u s e i n al l t h e i r me d i a an d

me d i u ms

Cas e St u d y: Th e So l u t i o n

Af t er i ni t i al c ons ul t at i on, we:

®

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CLIENT: TACOMA SCREW

RSR / I n - St o r e 1 , 000- p age An n u al

Pr o d u c t s Cat al o g

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CLIENT: TACOMA SCREW

Th e i r e Co mme r c e We b S i t e :

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CLIENT: TACOMA SCREW

POP

f r o n t b ac k

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CLIENT: TACOMA SCREW

Re s u l t s : I n c r e as e d Ef f i c i e n c i e s i n

Th e s e Ar e as :30-35% Potential Cost Savings30-35% Potential Cost Savings

Fast & Accurate Exports & ConversionsFast & Accurate Exports & Conversions

100% Trackable Data100% Trackable Data

Increased ProductivityIncreased Productivity

Reduced TimeReduced Time

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CLIENT: TACOMA SCREW

“ We c o u l d n ’ t d o wh at we

d o t o d ay i f we h ad n ’ t

i n ve s t e d i n t h e Gu t e n b e r g

Pu b l i s h i n g Sys t e m ”Mi k e Ho war d

Mar k e t i n g Man age r — Tac o ma

Sc r e w

®

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FLEXIBLE OPTIONS

Yo u DON’ T n e e d t o r e - i n ve n t t h e wh e e l

t o wo r k

wi t h o u r s ys t e m. So me t i me s c l i e n t s ar e

b o u n d b y p r o p r i e t ar y s o f t war e s ,

p o l i t i c s o r l o n g- e s t ab l i s h e d p r o d u c t i o n

mo d e l s - NOT A PROBLEM:

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FLEXIBLE OPTIONS

• Wi t h YOUR exi s t i ng s ys t em i n pl ac e, we c an:

#1 : Gu t e n b e r g Ve n d o r Po r t al s

• Cr e at e a r e p o s i t o r y wi t h a u s e r -

f r i e n d l y i n t e r f ac e f o r yo u an d yo u r

ve n d o r s

• Us e t h e Gu t e n b e r g Pu b l i s h i n g Sys t e m

t o t u r b o c h ar ge yo u r q u e r i e s an d

man age as s e t s

an d d at a

• Al l o w ve n d o r s ac c e s s t o u p d at e , ad d ,

o r mo d i f y c o n t e n t f r o m an y l o c at i o n

wo r l d wi d e - f o r yo u r o r yo u r s t af f

f i n al ap p r o val s b e f o r e p u b l i c at i o n

®

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FLEXIBLE OPTIONS

• “ On- Demand” i s t he c ont ent and

publ i s hi ng

buz z wor d of t he day. But , s omet i mes

“ on- demand, ” r eal l y means “ on-

del ay. ”

• WE REALLY MEAN ON- DEMAND:

#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m

®

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FLEXIBLE OPTIONS

• We CAN ac t ual l y wor k wi t h your exi s t i ng c ont ent t eam and s ys t em t o:

#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m “ On -

De man d ”

• Cr e at e a c u s t o m e x c e l t e mp l at e f o r

yo u r t e am

• Se t u p a p u b l i c at i o n t e mp l at e

• Us e o u r s ys t e m t o f l o w c o n t e n t i n t o

p age s t h at ar e 80% c o mp l e t e . . .

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CLIENT: PACCAR

Fl e x i b l e Op t i o n s #2 : Cas e St u d y

OVERVIEW — global leader in the design and manufacture of premium-light and heavy-duty trucks and parts under the Kenworth, Peterbilt and DAF name plates.

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CLIENT: PACCAR

• Mu l t i - b i l l i o n d o l l ar c o r p o r at i o n wi t h

mu l t i p l e b r an d s ; mu l t i p l e c o mme r c e

s i t e s ; mu l t i p l e c at al o gs

• Wo r l d wi d e mu l t i - l an gu age t e ams

• Co o r d i n at i n g c o n t e n t , c at al o gs ,

mar k e t i n g mat e r i al s wo r l d wi d e t h r o u gh

a SLOW, OUTDATED e x i s t i n g p r o c e s s

Fl e x i b l e Op t i o n s #2 : Cas e St u d y: “ On -

De man d ”PACCAR CHALLENGE:

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CLIENT: PACCAR

• Us i n g t h e Gut enber g Publ i s hi ng Sys t em t o

mo d e l t h e i r c u r r e n t c at al o g

d at a, t h e n f l o w i t i n t o

I n De s i gn f o r u s e i n

MULTI PLE CATALOGS I N MULTI PLE LANGUAGES

• PACCAR c o u l d p r o d u c e p age s

mo r e q u i c k l y an d mo r e

ac c u r at e l y ( 80% c o mp l e t e )

• PACCAR c o u l d s e e a 20% s avi ngs i n t i me an d c o s t s

• PACCAR c o u l d c r e at e a

s t ar t i ng pl ac e t o t r ans i t i on an d s t r e aml i n e

t h e i r c o n t e n t man age me n t

p r o c e s s e s o ve r mu l t i p l e

b r an d s an d l an gu age wi t h o u t

a h u ge u p - f r o n t e x p e n d i t u r e

Cas e St u d y: Th e So l u t i o n

®

“ On- Demand”

Af t er i ni t i al c ons ul t at i on, t o s uppor t t hei r 5- year br and c ons ol i dat i on pr ogr am, we s t ar t ed by:

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CLIENT BILLBOARD

Gu t e n b e r g Pu b l i s h i n g Sys t e ms i s t h e

EXCEPTI ON. . . AND THE SOLUTI ON - t h at ’ s

wh at o u r c l i e n t s t e l l u s .

®

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