guy steeves: grow your nonprofit with email & social media
DESCRIPTION
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones. Slides from Social Media for Nonprofits- Vancouver | June 25, 2013TRANSCRIPT
![Page 1: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/1.jpg)
© 2013
Grow Your Nonprofitwith Social Media & EmailJune 25th Simple Strategies
Social Media for Non Profits
Guy Steeves
![Page 2: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/2.jpg)
© 2013
Guy Steeves - backgroundRegional Director – Western Canada
Constant Contact, Inc.
• constantcontact/Vancouvermetro
@guysteeves
![Page 3: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/3.jpg)
© 20123
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Email Marketing
Manage your events online: send invites,
create an event homepage, and
promote registration.
EventSpot
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Social Campaigns
Transform your communications into conversations with online surveys and
polls.
Online Survey
![Page 4: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/4.jpg)
Why Email Marketing?
![Page 5: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/5.jpg)
© 20135
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
![Page 6: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/6.jpg)
© 20136
traditional marketing
find
keep
convert
new marketing
find
keep
convert
MARKETING HAS CHANGED
“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
![Page 7: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/7.jpg)
© 20137
ENGAGEMENTthe new word-of-mouth is
![Page 8: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/8.jpg)
© 20138
EMAIL IS HARD TO BEAT• lots of physical,
measurable response
• easy to brand with colors + logos
• helps to measure and monetize social media
![Page 9: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/9.jpg)
© 20139
FORWARD& SHARE
Your new best friends.
Make it easy to share.
![Page 10: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/10.jpg)
© 201310
38%Source: Litmus, “Email Client
Market Share,” April 2012
![Page 11: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/11.jpg)
© 201211
at its core, marketing is abouteliciting a physical and measureable
RESPONSE
![Page 12: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/12.jpg)
© 201312
PHYSICAL, MEASURABLE RESPONSE
click ordownload
come tothe storeor office
schedulea session
donate call
![Page 13: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/13.jpg)
© 2013
you can be your authentic self
13
you have an advantage
![Page 14: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/14.jpg)
© 201314
NOW, LATER OR NEVERthree little words that rule your world
• who is it “from?”• what’s the “subject?”• when do you send your communication?
![Page 15: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/15.jpg)
© 201315
WHO IS IT FROM?winning the battle of priorities
how will you be most recognizable?
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
![Page 16: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/16.jpg)
Poll #1What % of total Email Opens from a campaign or newsletter are realized in the 1st hour after delivery?
A) 09 %
B) 15 %
C) 18 %
D) 24 %
Choose 1
![Page 17: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/17.jpg)
© 201317
LOOK GREATbrand consistency
![Page 18: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/18.jpg)
© 201318
SUBJECT OR HEADLINEwinning the battle of priorities
2SECONDS2WORDS 2TODAY
![Page 19: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/19.jpg)
© 201319
WHEN TO SEND & POSTWHEN TO SEND & POST• for social media
• 3-5 times a week is plenty• use automated tools to help
• for email• monthly is most common • when are they likely to take action?
![Page 20: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/20.jpg)
© 201320
1. divide your list into 3 groups of people
2. select three days in the week to test
3. send your e-mail, watch for best response
FIND YOUR BEST DAY
![Page 21: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/21.jpg)
© 201321
FIND YOUR BEST TIME4. use same 3 groups
of people5. select three times on
the day with the best results
6. send email at 3 different times of day
![Page 22: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/22.jpg)
© 201322
WHEN TO SEND & POST
best day best time
DO NOT BE ROMANCED BY A HIGH
OPEN RATE – MEASURE ACTIONS!
![Page 23: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/23.jpg)
© 201323
• Lots of physical, measurable response
• Easy to brand with colors, logos, etc…
• 4x the ROI of direct mail*
• Helps to measure and monetize social media
• Authentic engagement with a one-to-many tool
Highly visible, delivered right to the inbox!
email is hard to beat for real marketing value
* Direct Marketing Association
![Page 24: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/24.jpg)
© 201324
• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)
PRACTICAL ADVICE
![Page 25: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/25.jpg)
Poll #2
What is the most important single element or action for Email Marketing? Including personal, business, newsletters and e-blasts.
A) Time of the day
B) Day of the week
C) Subject line
D) From line
![Page 26: Guy Steeves: Grow Your Nonprofit with Email & Social Media](https://reader035.vdocument.in/reader035/viewer/2022070302/54775f2fb4af9fdf438b456b/html5/thumbnails/26.jpg)
© 201326
YOU CAN DO THIS.AND YOU CAN START WITH A SMALL LISTENGAGE THEM!