gwc14: playbenefit - gamification and the health revolution (ghealth workshop)
DESCRIPTION
Presentation from PlayBenefit's talk at gamification education workshop in Gamification World Congress 2014TRANSCRIPT
Gamification and the
Health Revolution
@Lostnurse @Play_Benefit www.playbenefit.com
@Lostnurse @Play_Benefit www.playbenefit.com
1. Gamification in Health? 2. The patient, the most underused resource in
Healthcare 3. Case Studies 4. Gamification design vs Pointification patch 5. Workshop!
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
Diabetes Clinic of the Hospital for Sick Children
Gamification of Dietary decision-Making in an Elementary-School
Cafeteria
1983
1987
2006
2009
2012
2014
Hand-held video game to reduce preoperative anxiety in children
(Midazolam vs videogame)
Therapeutic effects as physical therapy for arm injury
As these gamers grew older, video games became more sophisticated and the market broadened for an older audience
Nausea in pediatric cancer (therapeutic effects of
distraction)
88% sa&sfac&on
66% increase
no change or even
decreased
Enhance psychological and medical treatment-related behavioral outcomes in young people being treated for cancer
www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
...and what does this have to do with
gamification?
www.playbenefit.com @Play_Benefit
@Lostnurse
PATIENT IS DATA
www.playbenefit.com @Play_Benefit
@Lostnurse
PATIENT IS DATA
To help the patient feel
EMPOWERED, in charge of this
OWN HEALTH, in a more
PERSONALISED CARE.
www.playbenefit.com @Play_Benefit
@Lostnurse
3. Case Studies
www.playbenefit.com @Play_Benefit
@Lostnurse
MySugr
www.playbenefit.com @Play_Benefit
@Lostnurse
DISCOVERY
Clear Goal - Tame the monster Clear progression path - Insert data following a menu
Feedback - When you insert data
www.playbenefit.com @Play_Benefit
@Lostnurse
CUSTOMISATION
Personal Information: Type of insulin therapy, target range, Low and High thresholds. Works with your own data input Decision-making avaliable Search: you can search for a word and you get the information of how that item has impacted you (beer f.e.) How could we improve engagement? Adding your own difficulties and specifics situations you might encounter often in your life (monster can act a certain way when items consumed or have a special icon on the menu).
www.playbenefit.com @Play_Benefit
@Lostnurse
CHALLENGE
The challenges change as you progress in the game. Some unlock after achieving others, some only become available once a week to ensure logging. You choose when and where to take a Challenge.
www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
Share Facebook and Twitter option. How could we improve engagement? Building a community with people that suffers the same condition can always help people to relate with others.
www.playbenefit.com @Play_Benefit
@Lostnurse
Zoombies Run
www.playbenefit.com @Play_Benefit
@Lostnurse
DISCOVERY
Clear Goals - Getting supplies for your town Progression path through storytelling.
www.playbenefit.com @Play_Benefit
@Lostnurse
CUSTOMIZATION
You choose your level- The user can walk or run. You can choose between a 30 minutes or 1 hour quest. You build your own survival town. How could we improve engagement? The amount of running data isn’t great on the app, you have to combine it with the website once you are into the running just as much as into the story.
www.playbenefit.com @Play_Benefit
@Lostnurse
CHALLENGE
The app has some achievements related to quests. Running data achievements are left for the website. How could we improve it? A cooperation approach would be interesting in this app, so friends can contribute to the same town.
www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.
www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.
Could be made to replace a negative habit by a positive one.
www.playbenefit.com @Play_Benefit
@Lostnurse
4. Gamification design vs Pointification patch
www.playbenefit.com @Play_Benefit
@Lostnurse
4. Gamification design vs Pointification patch
www.playbenefit.com @Play_Benefit
@Lostnurse
5. Workshop!
www.playbenefit.com @Play_Benefit
@Lostnurse
5. Workshop! A Challenge!
www.playbenefit.com @Play_Benefit
@Lostnurse
Tool Cards
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
Navigation cards
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
www.playbenefit.com @Play_Benefit
@Lostnurse
Important!
www.playbenefit.com @Play_Benefit
@Lostnurse
Important! Do not get stuck thinking about UI interfaces or changing the content… Really just think about how to make it fun to do the desired behaviour.
www.playbenefit.com @Play_Benefit
@Lostnurse
The Team!