gwi social media2015

Preparing for Future Pathways and Changing Paradigms5 Successful Fool Proof Social Media Strategies for your

Institution.Dr. Fay Maureen Butler

LaGuardia Community College, [email protected]

#DrFayMaureen

mailto:[email protected]

Preparing for Future Pathways and Changing Paradigms

5 Successful Fool Proof Social Media Strategies for your Institution.

SOCIAL MEDIA STRATEGIES WORKSHOP OUTLINE

• WORKING DEFINITIONS• SOCIAL MEDIA TODAY• THE ROLE OF SOCIAL MEDIA AT OUR INSTITUTIONS• ICONS AND TERMS-”WHAT DOES THAT MEAN”• FIVE SUGGESTED STRATEGIES• Q AND A

Preparing for Future Pathways and Changing Paradigms

5 Successful Fool Proof Social Media Strategies for your Institution.

PRESENTATION WORKING DEFINITIONS

• SOCIAL MEDIA

• SOCIAL NETWORKING


SOCIAL MEDIA -Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site. More broadly, social media refers to any online technology that lets people publish, converse and share content online..(Socialbrite.org, Wikipedia)


SOCIAL NETWORKING –

Social networking is the act of socializing in an online community. A typical social network such as Facebook, LinkedIn and twitter which allows you to create a profile, add friends, communicate with other members and add your own media. (socialbrite.org/glossary)

SOCIAL MEDIA TODAY… A PORTRAIT OF USERS

• In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. 71% of adults online use facebook

• Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.

SOCIAL MEDIA TODAY… A PORTRAIT OF USERS 18+

SOCIAL MEDIA TODAY… A PORTRAIT OF USERS

• In May 2013, 74% of women were users of social networking sites, compared with 62% of men.

• According to Nielsen, internet users continue to spend more time with social media sites than any other type of site….

SOCIAL MEDIA TODAY… A PORTRAIT OF USERS 18+

SOCIAL MEDIA TODAY… INFLUENCE OF MOBILE ACCESS ON TEENS AND YOUNG ADULTS

• The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.

• Teens ages 13 to 17 are also going online frequently. Aided by the convenience and constant access provided by mobile phones, 92% of teens report going online daily — with 24% using the internet “almost constantly,” 56% going online several times a day, and 12% reporting once-a-day use.

SOCIAL MEDIA TODAY… INFLUENCE OF MOBILE ACCESS ON TEENS AND YOUNG ADULTS

• (76%) of teens use social media, and 81% of older teens use the sites, compared with 68% of teens 13 to 14.

• When asked about seven specific sites (Facebook, Twitter, Instagram, Snapchat, Tumblr, Google+ and Vine), and given the option to report another site used, 89% of all teens reported that they used at least one of the sites and two-thirds of teens (71%) reported using two or more sites.

THE ROLE OF SOCIAL MEDIA AT OUR INSTITUTIONS

In a recent study of a proportional national sample of 456 four-year accredited U.S. institutions, 100% report using some form of social media, with Facebook (used by 98%) and Twitter (used by 84%) being themost prominent (Barnes & Lescault, 2011)

THE ROLE OF SOCIAL MEDIA AT OUR INSTITUTIONSFour Ways We Use Social Media

1. Student Engagement- enrollment management strategies- including student services, sharing of student experiences, connecting students with answers they need

2. Institutional Advancement-Includes improvement College brand and image, staying connected with alumni

THE ROLE OF SOCIAL MEDIA AT OUR INSTITUTIONSFour Ways We Use Social Media

3. Crisis Management- It is important that colleges address emergencies as they arise or criticism

4. Measure Participation- Measure campus participation.. Via likes, shares, re- posts

ICONS AND TERMS- “WHAT DOES THAT MEAN”?


• API-a techie term for application interface programming allows users to get data feed into their own sites providing continually updated data

• Blog-is an online journal that’s updated on a regular basis, can be on any subject

• Cloud Computing-refers to the growing phenomenon of users who access their data from anywhere rather than being tied to a specific machine

ICONS AND TERMS- “WHAT DOES THAT MEAN”?• Crowdsourcing -refers to the act of soliciting content,

ideas or skills from online users outside your organization who collectively help you solve a problem

• Digg- is a popular social news site that lets people discover and share content from anywhere on the Web. Users submit links and stories and the community votes them up or down and comments on them.

• Geotagging- is the process of adding location-based metadata to media such as photos, video or online maps. helps users find services based on location.


• A hashtag -(or hash tag) is a community-driven convention for adding additional context and metadata to SM blogs or tweets.

• Mashups (or mash-ups) -have several meanings. A music mashup is a combination of two or more songs, generally the vocals of one song overlaid on top of the melody of another. A video mashup is the result of combining two or more pieces of video, such as news footage with original commentary.


• A podcast is a digital file (usually audio but sometimes video) made available for download to a portable device or personal computer for later playback.

• RSS (Really Simple Syndication) — sometimes called web feeds — is a Web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with favorite publications or producers without having to browse from site to site. blogs and news content using a news reader.


• A social return on investment (SROI) -refers to the non-financial returns sought by a social entrepreneur.

• Tags -are keywords added to a blog post, photo or

video to help users find related topics or media, either through browsing on the site or as a term to make your entry more relevant to search engines.


• Web analytics -is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are and optimizing your website.

• A widget- sometimes called a gadget, badge or applet, is a small block of content, typically displayed in a small box, with a specific purpose, such as providing weather forecasts or news

SOCIAL MEDIA ENGAGEMENTFIVE Successful SM Strategies For Your institutions

Five suggested strategies “LEADS”

LEARN/LISTEN….LENGAGE/EDUCATE….EASSESS….ADEVELOP /DEFINE/DIRECT….DSUSTAIN….S


Strategy 1.........L……. stands for learn and listen….Individuals• Learning includes: social media practical application,

become familiar and comfortable with social media terms and the big networking sites,

• Listening includes –understanding where the institution rates on a social media scale,

• What departments /divisions Are using social media and to what degree


Strategy 1.........L……. stands for learn and listen…INDIVIDUALS

• Something to think about...how is your institution integrating social networking and social media with students, staff and faculty

• Learn what the tools are and learn how to use the best tools-

• Listen to understand who the key SM influencers are on your campus


Strategy 2…..E……..ENGAGE/EDUCATE…….INSTITUTION WIDE• Engage ..campus engagement –CREATION OF a cross

campus committee INCLUDING DIVISION/ DEPARTMENT LIAISONS

• Engage to create policy regarding social networking site/social media use FOR ALL

• Educate ..provide educational experiences for both new and experienced

• INTEGRATE SM RESOURCES, TOOLS, RESEARCH TO COMPLEMENT LEARNING AND WORK EXPERIENCES


Strategy 3…..A……..ASSESSMENT….DEPARTMENT OR DIVISION• SET MEASURABLE OUTCOMES FOR ACTIVITIES USING

SOCIAL MEDIA (USING SM AS PART OF A COMMUNICATION PLAN FOR EVENTS)

• MONITOR OUTCOMES• CAPTURE AND COMMUNICATE SUCCESS STORIES..

REPORT OUT TO SENIOR LEADERSHIP AND COLLEAGUES

• REFINE STRATEGY AND OUTCOMES


Strategy 4…..D……..DEVELOP/DEFINE/DIRECT

• DEVELOP A CULTURE OF RESPONSIBLE TRANSPARENCY/Accountability

• DEFINE AND MASSAGE THE INSTITUTIONAL BRAND BY USING Experiences , RESEARCH AND REALTIME FEEDBACK

• DIRECT AND CONTROL THE CONVERSATION ABOUT THE BRAND


Strategy 5…..S………….sustainability

Sustain your brand … institutions must be wise , use resources, communicate with internal and external constituents, understand market trends“a good brand equals market sustainability”…DrFayMaureen…(Breadcrumbs,2014..motivational press)

ADDITIONAL SUGGESTIONS REGARDING POSTING TO SITES- ADAPTED FROM AACC SOCIAL MEDIA GUIDE

• Listen! Learn from your followers about the kind of content they want to see, and how they are engaging with you online

• Promote. Make sure that it’s easy for your stakeholders to find your online networks. Include social network badges and links in all your communications.

• Engage. Don’t just post announcements and updates. It’s similar to coming across as a spammer. Ask questions, respond to conversations, get involved!

• Regularity reigns. Make sure you’re posting new content at least once a week. Try to plan ahead and space out your messages so you are updating regularly.

• Authenticity. Be real. Don’t just be a talking head

SOCIAL MEDIA ENGAGEMENT

References/sources

http://www.socialbrite.org/sharing-center/glossary/http://ahtgroup.com/http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdfhttp://redhumpy.com/blog/2010/05/social-media-icons-and-what-they-are-for/

SOCIAL MEDIA ENGAGEMENT

References/sources

Social Media, Higher Education, and Community Colleges:A Research Synthesis and Implications for the Studyof Two-Year Institutions…. Charles H. F. Davis IIIRegina Deil-AmenCecilia Rios-AguilarManuel Sacramento González Canché

gwi social media2015

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