YOUTUBE USERS BY AUDIENCE

YouTube Users in the UKYOUTUBE USERS BY AGE

BRAND INTERACTIONS

YOUTUBE USERS BY DEVICE ATTITUDES & INTERESTS

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CONTENTSECOND-SCREENING COMMERCE SOCIAL

57% 84%

45% 37%

50%

say they regularly inform friends and family about new products/services

say the internet is the 1st place they look

when they need information

MORE likely to say they like having the latest technological

products

MORE likely todescribe themselvesas brand-conscious

say their love of a brand would be

reason to promote it

discover new products through friend

recommendations

Use the internetfor entertainment

purposes

MORE interested in gaming and gadgets.40% MORE in music

MUMS MILLENNIALS

TABLET USERNUMBERSUP 14% INLAST YEAR

2012 2013 2014

16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

TECH INFLUENCERS

MOBILE SECOND-SCREENERS

2012 2013 2014

44%

47%

51%

UPLOADING/SHARING OWN VIDEOS:

% ACCESSINGINTERNETVIA MOBILE

69%

13% 32%

TEENS41% 52%

28% 28% 21% 15% 8%

74%76%

45%accessing via tablet

9in10

HAVE 2nd SCREENED WHILE WATCHING TV10% higher compared to all internet users

1 in 2YOUTUBESECOND-SCREENERSare chatting

to friends

1.4X 70%

MORE INTERESTED IN SUBSCRIBING TO A VIDEO-ON-DEMAND

SERVICE

REGULARY WATCH TV ONLINE - 20%

AHEAD OF OTHERS

80%38% 26% 15%

Have bought a product online in the last month

will promote a brand in return for exclusive content

TWO THIRDS

have paid for some form of digital content in last month

TWICE

as likely to have paid for

games and TV downloads

A QUARTER

have watcheda branded

video in last month

25%More likely to have reviewed

a product

41%

83% 46% 37% 19% 13%

Look at consumer reviews when

researching products

1 in 5 use Q&A sites

2XAs likely to have

posted online opinions about films, sport,

technology & books in the last month

37%HAVE LIKED A BRAND/ PRODUCT IN THE LAST MONTH

TWICE AS LIKELY TO HAVE RETWEETED A BRAND

1.5XAS LIKELY TO FOLLOW THEIR FAVORITE BRANDS

USAGE OF OTHER SOCIAL PLATFORMS

85%

20%of 16-64s ACTIVELY

USE YOUTUBEEACH MONTH

YOUTUBEUSERS 1 IN 5

SHARE THEIRMOBILE

YOUTUBEUSERS 3 IN 5

SHARE THEIRTABLET

with others

Find out more: www.globalwebindex.net /// @globalwebindex /// +globalwebindex

20%

A THIRD HALF