gypsy warrior: how two best friends cre a cult brand for ...€¦ · 4/16/2017 gypsy warrior: how...

4/16/2017 Gypsy Warrior: How Two Best Friends Created a Cult Brand For Aesthetes - Inspirer

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GYPSY WARRIOR: HOW TWO BEST FRIENDSCREATED A CULT BRAND FOR AESTHETES

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by : CARRIE COUROGEN | 7 MONTHS AGO | 18738 VIEWS

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Go to almost any music festival today and you’ll be hard pressed to not

spot at least a handful of girls in Gypsy Warrior fare. The brand has built a

cult following for its eclectic, hand-curated collection of clothing, shoes,

and accessories for vintage-loving rock and roll girls.

Founded as an online store in 2010 by creative director Nicla DiCosmo

and brand director Michel Bezoza, Gypsy Warrior o�ered bohemian, rock-

chic clothing and accessories that fashion in�uencers like Rachel Zoe and

Nicole Richie were reviving, but at a�ordable price points. The brand

practically exploded overnight, and opened its �rst brick and mortar store

a year later in Ridgewood, N.J. and expanding to brick and mortar a year

later.

Since then, the brand has grown to more than a million followers on social

media and expanded its collection to include popular capsule lookbooks

inspired by iconic rock and roll aesthetics like Almost Famous, the ‘90s riot

grrrl scene, and Stevie Nicks. We caught up with co-founders DiCosmo

and Bezoza to talk about fashion, running your own business, and

inspiration.

How long have you been working in fashion?

ND: Since I was born! Fashion has been a very important part of my life

since a very early age, and expressing myself through my clothing has

always been my preferred method of expression. Professionally, I have

been working in fashion for about 10 years.



MB: Five years — since we started Gypsy Warrior.

What did you do before Gypsy Warrior?

ND: I started my career as Assistant Art Director at a major modeling

agency in NYC after I graduated college.

MB: I had a small t-shirt brand, made jewelry, and ran a local spa.

What inspired you to create Gypsy Warrior?

ND: What inspired Gypsy Warrior was the thought of making the perfect

closet for edgy, unique girls — girls who wanted to stand out from the

crowd. I spent my entire life curating my personal wardrobe from thrift

stores, my mom’s closet, and the occasional mall store. Gypsy Warrior is a

one stop shop for all those things at an a�ordable price point.

MB: I wanted to hang out with my best friend every day and create

something that didn’t exist already in the market.

What is the meaning behind the name, and who is the Gypsy Warrior

girl?

ND: The Gypsy Warrior is the concoction of free-spirited adventure, dive

bar frequenting, vintage vinyl collecting, music obsessed, fashion lover.

The name comes from the balance between the the boho Gypsy and the

rock and roll Warrior.

MB: She’s adventurous, edgy, independent, and wide-eyed to the world

around her. She always has her �nger on the pulse while still marching to

the beat of her own drum.

To read our full interview with the women of Gypsy Warrior, order Inspirer’s

fall issue here!



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TAGS : ALMOST FAMOUS . BOHEMIAN . CLOTHING BRAND . FASHION . GYPSY WARRIOR .

INTERVIEW . PUNK . ROCK AND ROLL . STEVIE NICKS . WOMEN

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Carrie Courogen

Carrie is a writer and social media manager for Condé Nast Entertainment in

New York. Her writing has been featured in print and online for publications like

Quartz, Teen Vogue, The Hu�ngton Post, Bustle, and the New York Daily News,

among others. Additionally, she maintains a Tumblr where she muses on things

like millennial issues, music, and, most of all, lady heroes.

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