h lab 4 business model roadmapping - final
DESCRIPTION
Presentatie van Timothy Sealy (Novay) over RoadmappingTRANSCRIPT
Creating Robust Business Models:
Business model roadmapping
Timothy Sealy ([email protected])
4de H-lab The Future Now’, 11 september 2013
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Komend uurtje:
- Recap / feedback van de methodiek - Introductie roadmapping
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Het proces
4de H-lab Business Mod
el Roadmapping
Business model design
Business model stress testing
5
Heat signature
Service design : business model variablesCustomers and/or end-usersTarget group (primary; secondary)Value propositionService offeringContext of useEffort for the customerCustomer relationships
Technology design : business model variablesApplicationsDevicesService platformsChannelsAdditional functionalities
Organization design : business model variablesActorsActors' resources & capabilitiesActors' strategic interestsOrganizational ArrangementsValue activities
Financial design : business model variablesInvestmentsCostsRevenuesRisksFinancial arrangements
4de H-lab Business Model Roadmapping
Bu
sin
ess
mo
del
Future
Business model stress test met onzekerheden (scenarios)
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Create heat signature
Map Business Model to uncertainties
Select uncertainties
Describe Business Model
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Feedback stress testing- Wat vond je lastig aan de methodiek?- Wat heb je geleerd van stress testen?
Business model roadmapping
Business model roadmapping
Business model roadmap:
• A plan with intermediate steps to achieve a desired
business model B starting from a business model A.
• It describes what intermediate steps and critical
decisions have to be taken to achieve a desired
business model.
4de H-lab Business Model Roadmapping9
BUSINESS MODEL ROADMAPPING
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Een voorbeeld van een roadmap
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De methodiek
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Voorbeelden van veranderingen in een business model
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Casus Terribles – veranderingen en activiteiten
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Casus Terribles – Roadmap
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Casus Terribles – Alternatieve roadmap
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Koffie