h1 ladegustation
TRANSCRIPT
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VÝZVY DIGITÁLNÍHOPLÁNOVÁNÍ A NÁKUPU
Pokud svět neskončí v prosinci 2012,
co nás v post-apokalyptickém roce čeká?
Digitální Média a jak na ně?| Praha | 10.12.2012
Marek Bačo | H1.cz
http://about.me/digitalfreak
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03
THE END IS NEAR…!Well, Maybe not the of this world,
but the end of classic digital media approach for sure
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Why shoud I care?We are offline folks
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03
People Do a LOT online
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Big TV And maybesome DIGITAL
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Digital multiscreen
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Banners are soooOld school !
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Banners are dead… or not?
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OK, so buy someAD space on Facebook
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Ready for SOLOMO?
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Lets Make Google RichER!
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Attribution matters
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BUT digital is Kind ofFancy & expensive
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Can we Measure everything?
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What is the Customer Value?
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People are still shopping offline
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Clients and AgenciesMust change
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So, who is doing what?
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VŘELÉ DÍKY ZA POZORNOST!
Pro případné doplňující informace a dotazy se neváhejte na nás obracet:
Marek Bačo
Account Director
GSM: +420 605 221 464
Email: [email protected]