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Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
H2020 – LCE-11-2015 – Developing next
generation technologies for biofuels and
sustainable alternative fuels
Title: Sustainable production of next generation biofuels from waste streams
Acronym: Waste2Fuels
Grant Agreement No: 654623
Deliverable 9.4 Interim Communication Report
Associated WP WP9 Innovation Impacts
Associated Tasks Task 9.2 Networking and Dissemination of the project results
Task 9.4 Communication activities to support stakeholder engagement
Due Date 30/06/2017
Date Delivered 25/05/2018 (updated)
Prepared by (Lead
Partner) ENCO
Partners involved All partners involved
Authors ENCO
Dissemination Level Public (PU)
Ref. Ares(2018)2909997 - 04/06/2018
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
STATEMENT FOR OPEN DOCUMENTS
© Waste2Fuels Consortium, 2016.
This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both. Waste2Fuels Consortium (www.waste2fuels.eu) grants third parties the right to use and distribute all or parts of this document, provided that the Waste2Fuels project and the document are properly referenced. Creative Commons licensing level.
The authors are solely responsible for the content of this publication. The opinions expressed, do not necessarily reflect the opinions of the Innovation and Networks Executive Agency (INEA) or the European Union and neither the INEA nor the European Commission are responsible for any use that may be made of the information contained herein.
This deliverable results from the Waste2Fuels project, which is supported by funding Framework Programme
Horizon2020 of the European Commission under grant agreement no. 654623.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Table of Contents 1. Abbreviations and acronyms ........................................................................................................... 6
2. Executive summary ......................................................................................................................... 7
3. Introduction ..................................................................................................................................... 9
4. Communication and dissemination strategy................................................................................. 10
4.1 Objectives .............................................................................................................................. 10
4.2 Target audiences .................................................................................................................... 10
5. Monitoring and reporting of dissemination and communication activities ................................. 11
5.1 Evaluation of effectiveness .................................................................................................... 11
5.2 Online activities ..................................................................................................................... 12
5.2.1 Website.......................................................................................................................... 12
5.2.2 Social/digital media channels ........................................................................................ 14
5.2.3 Project Newsletter ......................................................................................................... 24
5.2.4 Blog ................................................................................................................................ 27
5.3 Communication and promotional materials .......................................................................... 28
5.3.1 Brochure ........................................................................................................................ 28
5.3.2 Project factsheet ........................................................................................................... 30
5.3.3 Project poster, roll up and flag banner ......................................................................... 32
5.4 Participation in targeted non-project events ......................................................................... 37
5.4.1 Conferences ................................................................................................................... 37
5.4.2 Powerpoint Presentations ............................................................................................. 38
5.5 Publications............................................................................................................................ 39
5.5.1 Papers ............................................................................................................................ 39
5.5.2 Press releases ................................................................................................................ 40
5.6 Participation in media ............................................................................................................ 44
5.7 Synergies ................................................................................................................................ 44
6. Time scheduling ............................................................................................................................. 46
7. Conclusions .................................................................................................................................... 47
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Index of figures Figure 1. Waste2Fuels website .............................................................................................................. 13
Figure 2. Waste2Fuels website tracking ................................................................................................ 14
Figure 3. Waste2Fuels Twitter page ...................................................................................................... 16
Figure 4. Twitter analytics homepage ................................................................................................... 17
Figure 5. Twitter activities (M5-M6)...................................................................................................... 18
Figure 6. Twitter activities (M6-M8)...................................................................................................... 19
Figure 7. Twitter activities (M9-M11).................................................................................................... 20
Figure 8. Twitter activities (M12-M15).................................................................................................. 21
Figure 9. Twitter activities (M15-M18).................................................................................................. 22
Figure 10. Location of users .................................................................................................................. 22
Figure 11. Waste2Fuels LinkedIn page .................................................................................................. 23
Figure 12. Interaction with stakeholders on LinkedIn groups ............................................................... 24
Figure 13. Waste2Fuels newsletter - first issue .................................................................................... 25
Figure 14. Waste2Fuels newsletter - first issue. Mailchimp statistics .................................................. 26
Figure 15. Waste2Fuels newsletter - first issue. Top links clicked ........................................................ 27
Figure 16. Waste2Fuels blog ................................................................................................................. 28
Figure 17 Waste2Fuels brochure. Final version .................................................................................... 29
Figure 18. Waste2Fuels brochure (verso). Final version ....................................................................... 29
Figure 19. Waste2Fuels project factsheet - first version ....................................................................... 30
Figure 20. Waste2Fuels factsheet updated ........................................................................................... 31
Figure 21. Waste2Fuels poster .............................................................................................................. 33
Figure 22. Waste2Fuels poster at 10th National Congress Engineering Thermodynamics .................. 34
Figure 23. Waste2Fuels flag .................................................................................................................. 35
Figure 24. Waste2Fuels Roll up ............................................................................................................. 36
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Index of Tables
Table 1 Abbreviations and acronyms ...................................................................................................... 6
Table 2 Objectives M18 against results achieved ................................................................................. 11
Table 3 Events attended ........................................................................................................................ 37
Table 4 Waste2Fuels- Powerpoint Presentations ................................................................................. 38
Table 5 Publications............................................................................................................................... 40
Table 6 Press releases ........................................................................................................................... 41
Table 7 Participation in media – interviews released ........................................................................... 44
Table 8 Future events ............................................................................................................................ 46
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
1. Abbreviations and acronyms
Table 1 Abbreviations and acronyms
Abbreviations/Acronyms Description D Deliverable DoW Description of work D&C Dissemination and Communication EU European Union G.A. Grant Agreement H2020 Horizon 2020 KPI Key Performance Indicators M Month N/a Not available URL Uniform resource Locator
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
2. Executive summary This document represents the Interim Communication Report of Waste2Fuels projects, which details
the monitoring of dissemination and communication activities (D&C) carried out from M1 to M18 by
project partners. The activities have been performed in the framework of the D9.2 Communication
Plan, which describes the communication strategy adopted to support the stakeholder engagement.
During this phase, project communication activities consisted in communicating with tailored and
diversified target groups, mainly linked to biofuels industry and research communities, in order to
convey information about the project scope, activities and results while raising awareness about
Waste2Fuels long-term benefits. Project partners employed different tools and different channels to
disseminate Waste2Fuels project.
In particular, partners contributed to the diffusion of the project in their specific network
participating in scientific conferences, symposiums, workshops or relevant targeted events not
organized by Waste2Fuels; their participation was one of the key dissemination and communication
activities as well as the publication of articles in specialized press.
Different communication tools have been designed to properly communicate the project scope,
objectives, outcomes and impacts to potential stakeholders. Communication materials (brochure and
posters) have been created to be distributed in conferences attended. All the promotional material
has to be uploaded on the website, which is operative since M3 and is updated with news about
project activities. Information about the project has also been conveyed through social media
(mainly Twitter and LinkedIn) through which a broader audience has been reached.
In addition, active contribution to the visibility of Waste2Fuels project has been ensured by
presentations, publishing of newsletter, blog and distribution of brochures. Specifically, Waste2Fuels
activities have been presented in several relevant events, such as the 5th International Scientific
Conference on Pervaporation, Vapor Permeation and Membrane Distillation at Torun in Poland; at
the 13th International Symposium on the Genetics of Industrial Microorganisms in Wuhan, China; at
the CISS7 - 7th Czech-Italian-Spanish Symposium on Catalysis in Prague, Czech Republic.
A fruitful collaboration with other projects which addresses similar topics has been established.
Currently, Waste2Fuels has a collaborative relationship with three EU funded projects: Photofuel
(Biocatalytic Solar Fuel for Sustainable Mobility in Europe), Butanext (Next generation Bio-butanol),
Biosurf (BIOmethane as SUstainable and Renewable Fuel). In addition, synergies have been
established with Kasav project, an Austrian national project aimed at developing a novel three-staged
process for the production of liquid and gaseous bio-fuels from municipal organic waste.
All partners contributed to the achievement of the Communication strategy through dissemination
and networking activities. Activities are mainly aligned to the KPIs established in the D&C plan, but
results performed during the concerned period need to be improved in order to achieve the
expected results. This is particularly relevant for social media which posts are modest compared to
the identified benchmark as well as for participation in the media, for which corrective measures are
required.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
With the aim to reach foreseen objectives and give more visibility to the project activities and results,
for the next project lifetime specific actions will be implemented. This includes the publication of
news on the blog to which all partners will contribute, as set out in the D9.2, a more active social
media campaign as well as increase the newsletter feedback, giving more interesting insights on the
project activities.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
3. Introduction The deliverable 9.4 Interim Communication Report is intended to give evidence of the project
communication undertaken (M1-M18) and planned activities, as described in D9.2 Communication
Plan, which has been designed to raise awareness on non confidential results of Waste2Fuels project.
Results achieved so far will be presented in the document.
From M1 to M18 several activities have been performed. Waste2Fuels project partners adopted
different dissemination tools in order to increase the project visibility. Participation in conferences
was one on the most relevant actions aimed at maximizing the impact on the scientific communities
and raise awareness on project innovations and its scientific achievements. The evidence of scientific
advances was also ensured by submitting and publishing articles on relevant journals. Promotional
materials in combination with an updated website and online contents contributed to transmitting
ideas and information about the project scope.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
4. Communication and dissemination strategy
4.1 Objectives
The main objective of Waste2Fuels communication activities is to effectively communicate and
spread the project scope, objectives, outcomes and impacts to the interested parties and targeted
stakeholders, in order to ensure their engagement to project activities. Waste2Fuels communication
action is intended to demonstrate the related project innovations to different stakeholders, aiming at
the higher penetration and ultimately exploitation of the underlying concepts and technologies to
these groups. To this aim, communication activities provides appropriate and reliable non –
confidential information to target groups about the project scope and desired results over the course
of the project and beyond.
Major goals of the strategy pursued in the D9.2 Communication Plan are:
• raising awareness and providing high visibility of the project among the target communities
and general public;
• gaining acceptance and trust of the audience with tailored and personalized messages;
• fostering synergic actions with similar or complementary initiatives and projects.
4.2 Target audiences
With the aim to reach a wide audience and to create a strong impact from the project
communication campaign, different types of ecosystem members have been identified. The
communication action has been strategically shaped according to the needs of the target group and
the list already shaped in D9.2 has been constantly updated.
Waste2Fuels target audiences are:
• Biofuel communities
• EU biofuel industry
• Research Communities
• Biofuels ministries, organisations and agencies
• Automotive industry
• Industrial heating stakeholders
• Media
• EU projects with similar focus
In addition, Waste2Fuels Communication strategy is committed to engage the general public, thus
contributing to develop an informed societal debate about biofuels production and to ensure that
consumers are brought into the innovation cycle by generate awareness about the project activities.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
5. Monitoring and reporting of dissemination and communication activities In order to ensure all the activities are carried out in full accordance with the Communication Plan,
semi-structured grids for monitoring activities has been created to allow project partners to fulfill it
with all information about communication activities carried out. Partners were invited to provide
many details as possible.
This tool consists in an Excel file containing 7 different sheets:
• Articles and press releases
• Events (conferences, workshops, symposiums)
• Media (Tv and radio)
• Project presentations
• Synergies
• Type of dissemination and communication activities
• Number of attendance (audience reached)
5.1 Evaluation of effectiveness
In order to ensure the quality standard of dissemination and communication activities, a set of KPIs
has been identified in the Communication Plan (D9.2), allowing the monitoring and the assessment
of communication activities carried out by partners. Targets identified for M36 have been split in
order to provide the real targets to achieve by M18.
Table 2 Objectives M18 against results achieved
Tool/Method KPI identified Target Result [M18] Assessment
Website Number of visitors and views Number of downloads of the newsletter and project communication materials
>25k
>125
Users 1444 New users 1452 Pageviews 2.933 none
Corrective measures need to be adopted to keep the website updated.
Social media channels
Number of posts Number of fans Number of comments by fans
>250 >375 >50
210 97 38 mentions on Twitter, 13 comments on LinkedIn
Corrective measures to be adopted in order to reach the defined targets.
Mass Media Campaign (TV, radio, written press)
Number of appearances Number of speeches/interviews released Number of press released Number of appearance of Waste2Fuels in stakeholders’ online content
>2/3 >5
>9 >15
2 4 speeches; 2 Interviews released 26 10
Corrective measures must be taken in order to improve the visibility of the project.
Informative Number of copies printed >750 350 brochure Corrective
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
printable communication material: posters, roll-up banner, brochure, project factsheet
and distributed distributed plus 2 posters
measures needs to be adopted to raise awareness on the project objective and results
E-newsletter Number of subscriptions to the service Number of consultations
>250
>250
186 24.3% of subscriptions
Stakeholders list must be updated, also involving project partners.
Participation in relevant events
Number of conferences and workshops attended
>1/2 per partner
22 Good result
Synergies and collaboration
Number of new synergies established Number of joint events organised
>2/3
>2/3
4
1
Good result
Announcements on partners’ websites
Number of newsfeed published in the partner’s website
>1/2 per partner
10 Newsfeeds on partners’ website need to be improved.
In case of substantial differences between the planned targets, corrective actions will be undertaken
in order to ensure the good quality and the effectiveness of the communication activities.
5.2 Online activities
5.2.1 Website
The project website is the powerful tool for spreading Waste2Fuels activities and results. The project
website has been designed by Iris (Subtask 9.4.2) and delivered in M3 (March 2016) – Deliverable
9.1. The public site will present the project brand and will provide well-presented non-confidential
project information: project concept, its partners, its activities (workshops, presentations,
conferences) and its core objectives. The website hosts all the developed tools, such as
communication material and it is also linked to social media groups such as LinkedIn and Twitter,
which all are being used to promote the project concept and results. A section has been dedicated to
news and events in order to give an insight about partners’ attendance to events as well as to
provide information about events organized by Waste2Fuels consortium. A Blog section has been
created to increment visits and a direct link for subscription to the newsletter has been included in
the homepage.
The platform is easily accessible to users and it is hosted at the following URL www.waste2fuels.eu.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 1. Waste2Fuels website
The website activity has been tracked by Google analytics tracking, in order to analyse the number of
visitors and views as well as traffic and contents usage. The tracking code has been included in March
2016. Here is reported the website tracking from M3 to M18, which analyses the number of new
users as well as returning visitors. At M18, Waste2Fuels website has been visited by 1.444 users;
while new users are 1452. New users represent the 88.8% while the returning visitors count for
11.2%. Pageviews are 2933.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 2. Waste2Fuels website tracking
5.2.2 Social/digital media channels
Social media are the most powerful tool for targeting specific audience. As subtask 9.4.4, appropriate
pages have been designed and information streaming has been ensured in order to reach and
maintaining followers.
Community creation has been achieved via tools such as Reddit, Pininterest and other social media
networks such as Twitter, LinkedIn and YouTube. At the early stage of the project schedule, social
media tools have been used primarily as a promotional channel for news, events, information about
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
the project. As far as the project progresses, results and achievements have been communicated and
spread out.
Furthermore, as the current result is modest compared to the defined benchmark, improvements in
posting and corrective measures aimed at increasing project visibility to a wider audience will be
implemented. To this aim, also project partners will be invited to tag Waste2Fuels project on their
own social media pages, or to suggest possible information to be posted on Waste2Fuels pages.
Waste2Fuels social media are the following:
Twitter account: https://twitter.com/Waste2Fuels
LinkedIn group: www.linkedin.com/groups/8532692
Pinterest: https://fr.pinterest.com/Waste2Fuels/
Reddit: https://www.reddit.com/user/Waste2Fuels/
Youtube: https://www.youtube.com/channel/UCA8KXbZCs3DaleqO3mFky-A
Twitter is the principal feed for giving evidence of the project’s news and highlighting project
activities. Partners have been invited to contribute adding links to announcements.
Activities on social media have been monitored with Twitter analytics. Since M18, Waste2Fuels
Twitter page has reached the following targets:
Twitter page has been opened on May 2016. Twitter analytics: 110 twitts, 59 followers, 80 following,
5 likes, 1.849 impressions and 38 mentions during M18, which includes also INEA (Innovation &
Network Executive Agency).
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 3. Waste2Fuels Twitter page
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 4. Twitter analytics homepage
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 5. Twitter activities (M5-M6)
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 6. Twitter activities (M6-M8)
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 7. Twitter activities (M9-M11)
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 8. Twitter activities (M12-M15)
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 9. Twitter activities (M15-M18)
Figure 10. Location of users
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
LinkedIn is a business oriented social networking service mostly used for professional scopes. The
aim of Waste2Fuels group on LinkedIn is to raise awareness about the project and to engage
stakeholders on the topic. So far the Waste2Fuels community consists in 39 members; however more
stakeholders can be reached by incentivizing conversation and promoting Waste2Fuels LinkedIn
group through partner’s contacts.
The Waste2Fuels LinkedIn group name is “Waste2Fuels Project”.
Figure 11. Waste2Fuels LinkedIn page
As stated in the Communication Plan (D9.2), information and news about Waste2Fuels project has
also been posted in LinkedIn group relevant for project purpose. So far, posts have been published
among the others, on Biofuel Digest, Biomass, bioenergy and biofuels, World Ethanol and Biofuels,
End waste & Bioenergy. Some of contact requests are still pending.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 12. Interaction with stakeholders on LinkedIn groups
Simultaneously, Reddit, Pinterest and Youtube page are under development and will contribute to
spread the project activities and results among different targeted audiences.
5.2.3 Project Newsletter
According to the Communication Plan the Waste2Fuels newsletter will be delivered every nine
months to a mailing list of stakeholders, which has been constantly updated. The first issue has been
delivered on March 2017 (M15). The delay was mainly due to the fact that the first period was
focused on research activities, thus it has been preferred to wait for more concrete results in order
to stimulate the interest of stakeholders and readers.
The objective of this newsletter is also to drive traffic to the website and provide links to more
extensive material. The newsletter, which is linked to Waste2Fuels blog, has been provided in html
format and it will be uploaded to the project website as a PDF file in order to reach a wider audience.
The content of each newsletter has been accepted by partners, which provided contributions and
feedback.
First issue (M15, March 2017). The content gives an insight on the biofuels world, with a focus on the
European biofuels policy and the new Renewable Energy Directive (REDII). Waste2Fuels work plan
and latest updates on activities have been also provided to offer to readers an overview on the
project progress. The newsletter also reported about the upcoming events listed for promoting
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Waste2Fuels project and synergies established with other projects. In addition each member of the
consortium has been introduced with a direct link on its own webpage.
Second issue (M18, June 2017). The second issue has been designed to be delivered in M18;
furthermore, due to the lack of key updates on activities, the newsletter will be issued with a short
delay.
Figure 13. Waste2Fuels newsletter - first issue
The following images show the analytics related to the first issue of Waste2Fuels newsletter. 186
recipients have been reached. An open rate of 24.3% and a click rate of 3.9% have been reached. Due
the modest result, corrective measures need to be implemented in order to reach a broader
audience and to ensure more visibility of the project. To this aim, project partners will be invited to
contribute to the contents not only providing key project updates, but also delivering short insights
or comments on their activities within the project, in order to make the newsletter more attractive.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 14. Waste2Fuels newsletter - first issue. Mailchimp statistics
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 15. Waste2Fuels newsletter - first issue. Top links clicked
5.2.4 Blog
The project blog has been designed in M15 with the scope to engage external stakeholders. This tool
has been mainly used to provide project updates, to posts about non-confidential developments,
observations, conclusions with light content, not highly scientific.
The blog is designed with Wordpress and it includes the homepage introducing Waste2Fuels project,
the direct link to the project website and a contact page to allow users to establish a direct contact
with project partners. It is directly linked to the newsletter, of which it holds the articles.
The blog is available at the following URL: https://waste2fuels.wordpress.com/
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 16. Waste2Fuels blog
Due the low rate of interactions on the blog, corrective measures must be implemented in order to
reach a broader target. To this aim, partners will be invited to contribute in feeding the blog with
brief articles and news from the project, such as activities updates and participation in events.
Insights on the project and comments on events participation can stimulate the interest of
stakeholders and readers and contribute to develop an interesting debate on the topic.
5.3 Communication and promotional materials Project communication and promotional materials have been also created in order to facilitate the
identification of Waste2Fuels identity. Brochures, posters, roll-up, flag banners, and fact sheets have
been designed for publicity use.
5.3.1 Brochure
The project brochure offers a rapid comprehension of the project’s aims, activities and expected
results. Beside a synthetic overview of the project action, it also provides information about the
consortium and the project coordinator contacts. The first digital version of the brochure has been
delivered in M6, in English and it has been shared with all the partners in order to be approved.
Furthermore, due to the leaving of Abengoa, which has been substituted by INSAT, an updated digital
version has been designed. The brochure circulated during conferences, workshops and project
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
events and it has been sent to the various stakeholders. The brochure is in A5 size with 4 pages
created using Adobe Indesign CS5 in standard PDF format for interoperability purposes. The
availability of both printed and electronic format enables the consortium partners to use (“Print-On-
The-Go”) it in communication events and workshops, as well as to circulate it through their
respective websites and networks of contacts.
The brochure will be uploaded on the Waste2Fuels website.
Figure 17 Waste2Fuels brochure. Final version
Figure 18. Waste2Fuels brochure (verso). Final version
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
5.3.2 Project factsheet
The project factsheet has been developed in M17. It in A4 size containing an overview of the project,
its objectives, the consortium as a whole, including the project ID card with all the information
related to the call, type of action, duration, status, QR code and website URL. The first version
presented the project and its main innovations. A new version has been designed and delivered in
M18. This updated factsheet included a brief description of the project, its objectives and milestones
achieved.
The factsheet will be used by the EU for its own dissemination and awareness activities throughout
the project lifecycle, and will be published on EC and EC sponsored websites.
Figure 19. Waste2Fuels project factsheet - first version
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 20. Waste2Fuels factsheet updated
As stated in the Communication Plan (D9.2), both versions have been translated in partners’
languages. The first version of the factsheet is currently available in all the following languages:
• English
• French
• Spanish
• German
• Italian
• Greek
• Hebrew
The updated version of the factsheet is available in all the following languages:
• English
• French
• Spanish
• German
• Italian
• Greek
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
• Hebrew
5.3.3 Project poster, roll up and flag banner
The project poster, roll-up and flag banners have been be designed to be used at the events
organized by project partners and for external conferences, symposia, workshops,etc..The digital
version was created in M6.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 21. Waste2Fuels poster
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 22. Waste2Fuels poster at 10th National Congress Engineering Thermodynamics
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 23. Waste2Fuels flag
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Figure 24. Waste2Fuels Roll up
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
5.4 Participation in targeted non-project events
One of the key powerful communication channels is the promotion of the project during
international non-project events and conferences. This will increase the project’s visibility and will
help building a community of stakeholders around Waste2Fuels. Project partners participated in
several events, in which they also distributed communication material.
5.4.1 Conferences
The following grid illustrates the events attended by the project partners from M9 (September 2016)
to M18 (June 2017).
Table 3 Events attended
Event Place Date Size of the audience
Link (if applicable)
Networking Meeting Brussels
Brussels/Belgium 15 September, 2016
n/a n/a
13th International Symposium on the Genetics of Industrial Microorganisms
Wuhan, China 16-20 October, 2016
n/a n/a
International Conference on Metabolic Science (ICMS 2016),
Shanghai, China 20-23, October 2016
n/a n/a
Conference Lisbon Lisbon / Portugal November 2016 300 http://meeting-ist.wixsite.com/smartcats
Workshop on ABE production and CO2/H2 fermentation
Vienna / Austria 10-11 November, 2016
35 http://clostridia.boku.ac.at
Event at CEIP Blanco de Cela public school
Astora / Spain 28 April 2017 19 http://www.inmujer.gob.es/areasTematicas/SocInfo/Programas/Diana.htm
Biomolecules and Nanostructures 6
Podlesice, Poland May 10-14, 2017 n/a http://www.nanofun.edu.pl/bionano6/
CASA-SCAR NATIONAL MEETING at Spanish National Institute of Agricultural and Food Research (INIA)
Madrid / Spain 10-11 May, 2017 n/a n/a
Advanced Product Recovery Workshop
Mol / Belgium 11 May, 2017 50 www.butanext.eu
Workshop „Bioraffinerie von Speiseabfällen“
Vienna / Austria 22 May, 2017 30 http://www.codigestion.com/index.php?id=59
The First Workshop on Marine Offshore Biorefinery in Israel
Tel Aviv, Israel May 24, 2017 n/a n/a
VI Jornada de Jóvenes Investigadores del I3A de la Universidad de Zaragoza
Zaragoza, Spain 2 June 2017 n/a n/a
Biofuels and Sustainability: decarbonising transport and fuelling food security
Brussels / Belgium 7 June 2017 60 http://events.euractiv.com/event/info/biofuels-and-sustainability-decarbonising-
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
transport-and-fuelling-food-security
40th meeting of the italian section of the combustion institute
Rome / Italy 7-9 June, 2017 n/a https://www.combustioninstitute.org/ci-event/40th-meeting-italian-section-of-the-combustion-institute/
CISS7 - 7th Czech-Italian-Spanish Symposium on Catalysis
Trest / Czech Republic
13-17 June, 2017 n/a http://www.jh-inst.cas.cz/cis7/
7th Czech-Swiss Symposium Prague, Czech Republic
13-17 June, 2017 n/a http://www.biotech2017.cz
2nd Workshop on ABE Fermentation and Recovery
Torun / Poland 19-20 June, 2017 n/a
http://www.pv.chem.umk.pl/2ABE/index_ABE.html
5th International Scientific Conference on Pervaporation, Vapor Permeation and Membrane Distillation
Torun / Poland 20-23 June, 2017 n/a http://www.pv.chem.umk.pl/home5.html
REDII: can sustainable biofuels help decarbonise EU transport?
Brussels / Belgium 21 June 2017 30 http://eusew.eu/emmanuel-desplechin
Advanced biofuels - the voice of the industry
Brussels / Belgium 22 June 2017 150 http://eusew.eu/advanced-biofuels-%E2%80%94-voice-industry
10º Congreso Nacional de Ingeniería Termodinámica. 10th National Congress Engineering Thermodymanics
Lleida/Spain 28 - 30 June, 2017 500 http://www.10cnit.udl.cat/en/index.php
5.4.2 Powerpoint Presentations
A powerpoint presentation template has been produced and included in the communication plan, in
order to facilitate the recognition of Waste2Fuels project. The template has been used by project
partners in events and meetings in which the project has been presented.
Below are listed the presentations conducted by partners and uploaded on Waste2Fuels website. All
meeting presentations are available on the project website under the Partners Area to the following
direct link http://projects.iris.cat/projects/waste2fuels/wiki.
Public presentations are available at the following links.
Table 4 Waste2Fuels-Powerpoint Presentations
Authors Title Event Date Venue Link Walter Wukovits, Florian Kirchbacher,
Waste2Fuels -Sustainable Production of Next
Workshop on ABE production and CO2/H2
10-11 November, 2016
Vienna / Austria
http://www.waste2fuels.eu/waste2fuels/files/2018/04/2016_Wukovits_AbeWorkshopBOKU_Presentation.pdf
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Martin Miltner, Sylvia Zibuschka, Anton Friedl
Generation Biofuels from Waste Streams
fermentation
S. Romanucci, S. Cimino, L. Lisi
Catalytic Conversion of bio-ethanol into butanol
40 th Meeting of the Italian Section of the Combustion Institute
7-9 June, 2017
Rome, Italy
http://www.waste2fuels.eu/waste2fuels/files/2018/05/40th-Combustion-meeting.pdf
S. Cimino, L. Lisi, S. Romanucci
Catalysts for conversion of ethanol to butanol: effect of acid - base and redox properties
7th Czech-Italian-Spanish Symposium on Catalysis Třešť
13-17 June, 2017
Trest/Czech Republic
http://www.waste2fuels.eu/waste2fuels/files/2018/05/CIS-7.pdf
Anton Friedl, Walter Wukovits, Martin Miltner, Florian Kirchbacher, Antonio Marzocchella, Giuseppe Olivieri, Arnau Fatjó Brugueras
WASTE2FUELS - SUSTAINABLE PRODUCTION OF NEXT GENERATION BIOFUELS FROM WASTE STREAMS
2nd Workshop on ABE Fermentation and Recovery
19-20 June, 2017
Torun / Poland
http://www.waste2fuels.eu/waste2fuels/files/2018/04/2017_Friedl_ABE_Torun_Presentation.pdf
Martin MILTNER, Florian KIRCHBACHER, Antonia ROM, Walter WUKOVITS, Michael HARASEK, Anton FRIEDL
Solvent Recovery from ABE Solutions Applying Pervaporation under Realistic Process Conditions
5th International Scientific Conference on Pervaporation, Vapor Permeation and Membrane Distillation
20-23 June, 2017
Torun / Poland
http://www.waste2fuels.eu/waste2fuels/files/2018/04/2017_Miltner_PVVPMT_Torun_Presentation.pdf
5.5 Publications
5.5.1 Papers
Written publications are an important tool for disseminating Waste2Fuels results through the
scientific community. Dissemination opportunities have been also advertised via email by Enco.
Currently, publications have been submitted and partners are waiting for a confirmation.
All the publications are listed below in the sheet.
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
Table 5 Publications
Authors Title Journal Link (if available) Stefano Cimino, Luciana Lisi, Stella Romanucci - IRC-CNR / Lisi
CATALYSTS FOR CONVERSION OF ETHANOL TO BUTANOL: EFFECT OF ACID-BASE AND REDOX PROPERTIES
Catalysis Today n/a
F. Viteria, S. Gracia, Á. Millera, R. Bilbao, M.U. Alzueta - UNIZAR / Alzueta
Polycyclic aromatic hydrocarbons (PAH) and soot formation in the pyrolysis of butanol isomers
Fuel 197 n/a
Alessandra Procentese, Francesca Raganati, Giuseppe Olivieri, Maria Elena Russo, Lars Rehmann, Antonio Marzocchella / IRC-CNR / Russo
Deep Eutectic Solvents Pretreatment of Agro•-industrial Food Waste
Bioresource Technology n/a
Zhihang Zhang, Camila A. Perussello, Antonio Marzocchella, Brijesh K. Tiwari / TEAGASC / Perussello
Valorization of apple pomace by extraction of valuable compounds
Comprehensive Reviews in Food Science and Food Safety
n/a
María Hijosa-Valsero, Ana I. Paniagua-García, Rebeca Díez-Antolínez / ITACYL / Hijosa-Valsero
Biobutanol production from apple pomace: The importance of pretreatment methods on the hydrolysis of lignocellulosic agro-food wastes
Applied Microbiology and Biotechnology
n/a
Eduardo Royo Moros, Luis López, Ángela Millera, Rafael Bilbao, María U. Alzueta
Estudio experimental y modelado cinético de la oxidación de 1-butanol
Jornada de Jóvenes Investigadores del I3A
http://papiro.unizar.es/ojs/index.php/jji3a/article/view/1997
5.5.2 Press releases
In order to ensure media interest and coverage from the outset of the project right through, and
beyond the project’s completion, selected platforms have been identified in the Communication Plan
with the scope to convey a high level coverage of the project results.
At the time of writing all platforms have been contacted in order to verify their willing to publish
press releases on the project concerning the project scope, including its activities, the results
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
achieved and the main events organised, but just few of them showed their interest and asked for
more details. In particular:
• Svebio
• European energy Innovation
• Teru Talk
• DG ENV magazine
• Bioenergy Insight
Waste2Fuels articles and press releases have also been prepared by project partners and addressed
to specialized press and online magazines. Below, press releases are listed.
Table 6 Press releases
Date Headline Portal Link 6/01/2017 Castilla y León
investiga cómo producir un combustible alternativo y sostenible a partir de los residuos de la industria agroalimentaria
Agronews Castilla y León http://www.agronewscastillayleon.com/castilla-y-leon-investiga-como-producir-un-combustible-alternativo-y-sostenible-partir-de-los
6/01/2017 Agricultura y Ganadería investiga cómo producir un combustible alternativo a partir de los residuos
Desde Soria http://www.desdesoria.es/?p=224556
6/01/2017 El Itacyl participa en una investigación europea sobre biocombustibles de residuos de industrias agroalimentarias
i-León http://www.ileon.com/ciencia/069779/el-itacyl-participa-en-una-investigacion-europea-sobre-biocombustibles-de-residuos-de-industrias-agroalimentarias
6/01/2017 C. Y LEÓN PARTICIPA EN PROYECTO UE PARA PRODUCIR COMBUSTIBLE DESDE RESIDUOS
La Vanguardia (Barcelona)
http://www.lavanguardia.com/vida/20170106/413150486472/efe-castilla-y-leon---6-ene.html
6/01/2017 C. y León participa en proyecto UE para producir combustible desde residuos
Inversión & Finanzas (Madrid)
http://www.finanzas.com/noticias/empresas/20170106/leon-participa-proyecto-para-3547235.html
6/01/2017 El ITACyL participa en un proyecto europeo para la producción
La Información (Madrid) http://www.lainformacion.com/economia-negocios-y-finanzas/agricultura/ITACyL-participa-produccion-sostenible-biocombustibles_0_987801571.html
Waste2Fuels PU Deliverable 9.4
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research and innovation programme under Grant Agreement No 654623
sostenible de biocombustibles
6/01/2017 El ITACyL participa en un proyecto europeo para la producción sostenible de biocombustibles
Europa Press (Madrid) http://www.europapress.es/castilla-y-leon/noticia-itacyl-participa-proyecto-europeo-produccion-sostenible-biocombustibles-20170106133134.html
6/01/2017 Investigan lograr combustible alternativo con los residuos de la industria agroalimentaria
Ávila Red http://avilared.com/not/24344/investigan-lograr-combustible-alternativo-con-los-residuos-de-la-industria-agroalimentaria/?platform=hootsuite
6/01/2017 C. y León participa en proyecto UE para producir combustible desde residuos
ABC (Madrid) http://agencias.abc.es/agencias/noticia.asp?noticia=2410043
6/01/2017 Proyecto para producir combustible con residuos de la industria agroalimentaria
Salamanca RTV al día http://salamancartvaldia.es/not/137532/junta-participa-proyecto-para-producir-combustible-residuos/
6/01/2017 La Junta investiga cómo producir un combustible alternativo y sostenible a partir de los residuos de la industria agroalimentaria
Salamanca 24 Horas http://www.salamanca24horas.com/articulo/campo/junta-investiga-producir-combustible-alternativo-partir-residuos-industria-agroalimentaria/20170106113511978100.html
6/01/2017 El ITACyL participa en un proyecto europeo para la producción sostenible de biocombustibles
Gente - Castilla y León http://www.gentedigital.es/castilla-y-leon/noticia/2059229/el-itacyl-participa-en-un-proyecto-europeo-para-la-produccion-sostenible-de-biocombustibles/
6/01/2017 El ITACyL participa en un proyecto europeo para la producción sostenible de biocombustibles
20 Minutos (Madrid) http://www.20minutos.es/noticia/2927875/0/itacyl-participa-proyecto-europeo-para-produccion-sostenible-biocombustibles/
7/01/2017 Patatas o manzanas como biocombustible
Diario de Ávila (Ávila, Spain)
n/a
7/01/2017 La Comunidad, en un proyecto europeo para biocombustibles desde residuos agroalimentarios
La Nueva Crónica (León, Spain)
n/a
7/01/2017 Investigan obtener combustibles a
Diario de León (León, Spain)
n/a
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
partir de residuos agroalimentarios
7/01/2017 La Junta participa en un programa para producir combustible a partir de los residuos agroalimentarios
El Adelantado de Segovia (Segovia, Spain)
n/a
7/01/2017 Investigan cómo producir combustible con residuos como restos de manzana
El Día de Soria (Soria, Spain)
n/a
7/01/2017 Castilla y León participa en un proyecto de producción de biocombustible
EL Mundo (Valladolid, Spain)
n/a
7/01/2017 Proyecto europeo para elaborar butanol como combustible alternativo
El Norte de Castilla (Valladolid, Spain)
n/a
7/01/2017 La Junta investiga cómo producir combustible a partir de residuos agroalimentarios
La Gaceta Regional de Salamanca (Salamanca, Spain)
n/a
7/01/2017 Estudian producir combustibles alternativos a partir de residuos de la industria agroalimentaria
La Razón (Madrid, Spain) n/a
8/01/2017 Investigan cómo producir un combustible alternativo y sostenible a partir de residuos de la industria agroalimentaria
Zamora 24 Horas http://www.zamora24horas.com/articulo/campo/08-01-2017-investigan-como-producir-un-combustible-alternativo-y-sostenible-partir-de-residuos-de-la-industria-agroalimentaria/20170108102007107010.html
9/01/2017 Waste2Fuels: cómo producir un combustible alternativo de los residuos agroalimentarios
RETEMA, Revista Técnica de Medio Ambiente (Madrid, Spain)
http://www.retema.es/noticia/waste2fuels-como-producir-un-combustible-alternativo-de-los-residuos-agroalimentarios-rTksU
12/01/2017 Producir combustible a partir de los residuos agroalimentarios
Heraldo de Soria (Soria, Spain)
n/a
1/02/2017 Biocombustibles de última generación con residuos de la industria
AG Actualidad Rural - Castilla y León (Palencia, Spain)
n/a
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
agroalimentaria
Even if the number of press releases overcomes the foreseen KPI at M18, a broader effort must be
put in place in order to ensure a real widespread of project results throughout all the network of
project partners.
5.6 Participation in media
In order to amplify the visibility of the project, partner broadcasted interviews for local newspapers,
with the aim to reach a broader audience and to explain Waste2Fuels innovations. In the table
below:
Table 7 Participation in media – interviews released
Mean Date Portal Link TV 30 march 2017 Heraldo TV http://videos.heraldo.es/aragon/que-
son-los-combustibles-de-segunda-generacion-RB4gYQ/
TV 25 April 2017 Heraldo TV http://videos.heraldo.es/aragon/la-ciencia-aragonesa-busca-disminuir-la-contaminacion-de-los-motores-JnGdkQ/
5.7 Synergies
At the time of writing, Waste2Fuels has established synergies and collaborative relationships with
other projects and initiatives in order to favor the reciprocal benefits in terms of:
• Knowledge exchange among projects and access to good practices.
• Bridging the gap amongst similar initiatives while avoiding overlapping.
• Maximising the projects impacts.
All the projects mentioned in the Communication Plan have been contacted in order to verify their
availability and willing to establish synergies with Waste2Fuels. So far, Waste2Fuels has created the
following liaisons:
• Butanext (Next generation bio-butanol) H2020 GA n. 640462
• Biosurf (BIOmethane as SUstainable and Renewable Fuel) H2020 GA 646533
• Photofuel (Biocatalytic solar fuels for sustainable mobility in Europe) H2020 GA 640720
• Kasav - Cascading utilisation of biowaste for generation of bio-butanol and bio-methane
Most relevant is the connection with Butanext, with which Waste2Fuels has strong similarities. The
type of cooperation has been focused on the exchange of list with upcoming events, invitation to
workshops and cooperation on fuel tests.
For what concerns other EU funded projects, at this stage, the synergy is related mostly to the
exchange of logos on websites and a mention on each other’s newsletters; but exchanging of
thoughts and best practices as well as sharing methodologies, are planned for the next future.
Waste2Fuels PU Deliverable 9.4
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research and innovation programme under Grant Agreement No 654623
Finally, Kasav is an Austrian national project which is close to project Waste2Fuels in the field of ABE
from biowastes as it is aimed to generate liquid and gaseous biofuels from municipal organic waste.
Waste2Fuels PU Deliverable 9.4
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research and innovation programme under Grant Agreement No 654623
6. Time scheduling The Waste2Fuels team has identified conferences and workshops in which disseminate project
objectives and results. Some of the events that will be attended by partners are listed below.
Table 8 Future events
Event Venue Date Link PRES / CHISA 2017 Tianjin, China 21-24 August 2017 http://pres17tianjin.hebut.edu.cn/dct/
page/1 9th Conference on Environmental Engineering and Management
Bologna, Italy 6-9 September 2017 http://iceem.ro/
10th World Congress on Chemical Engineering (WCCE10)
Barcelona, Spain 1-5 October 2017 https://eventegg.com/wcce-10/
EAEC 2017: 5th European Automotive Congress
Madrid/Leganés, Spain
3-5 October 2017 http://www.eaec2017.org/
15th International Conference on Renewable Mobility
Berlin, Germany 22-23 January 2018 http://www.fuels-of-the-future.com/
IBIC 2018 - 6th INTERNATIONAL CONFERENCE ON INDUSTRIAL BIOTECHNOLOGY
Venezia, Italy 15-18 April 2018 http://www.aidic.it/ibic2018/
European Biomass Conference and Exhibition (EUBCE) 2018
Aalborg, Denmark 14-18 May 2018 http://www.eubce.com/home.html
ICONBM2018 - INTERNATIONAL CONFERENCE ON BIOMASS
Bologna, Italy 17-20 June 2018 http://www.aidic.it/iconbm2018/
Waste2Fuels PU Deliverable 9.4
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under Grant Agreement No 654623
7. Conclusions
Communication activities carried out during these months (M1-M18) reached partially the foreseen
targets defined in the Communication Plan.
From the very beginning of the Waste2Fuels project, the team has been committed to engage
audience through social media, to update the website, to raise awareness in potential interested
stakeholders by publishing articles and releasing interviews, sending newsletters. In addition,
partners showed their proactive attitude to disseminate project results, attending meetings,
conferences and symposia, in which Waste2Fuels has been presented. Partners have provided
promptly information required on communication activities and events.
Furthermore, a greater and synergic effort is needed in order to reach a wider audience and to raise
awareness about project results both at public and private level. To this aim corrective actions will be
performed, specifically publishing constantly short news about the project updates on the project
blog and social media. At the same time smoother information among partners on communication
activities is needed in order to create a real interaction with stakeholders and to feed the debate
among the public.