h209 program training

8/14/2019 H209 Program Training

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H209 Program Training


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The new name and logo communicate the endless possibilities ofwhat marketing can deliver when driven by creating a sharedexperience that connect brands and builds trust among consumers.

The mktg logo features quotation marks to represent conversationand communication, as well as the idea of a message being

captured and then shared. This easily recognizable symbolrepresents mktgs vision of creating conversations and experiencesamong brand advocates to drive measurable conversion for itsclients.

Re-Branding


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Contact Information

Nicole Simpson Warehouse ManagerSure Save 5555 S Ft Apache RdLas Vegas, NV 89148(702) 210-9199 cell

[email protected]

Jayme Brown Event Manager(702) 277-8360 cell(702) 262-2238 office(702) 736-7805 fax

[email protected]

Verna Truitt - Warehouse ManagerSure Save 5555 S Ft Apache RdLas Vegas, NV 89148DGUSA / DC&E Portfolio(702) 219-8640 [email protected]


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Policies and Procedures

Staffing No mktg part-time employee is guaranteed work, nor is any employeeguaranteed a certain amount of work. All employees are hired at will. Thismeans we can end the employment relationship at any time with or withoutcause. Staffing is based on the needs of the market and the program of thatseason.

The responsibility of staffing events belongs to Event Management only. EM will

consider staffing requests made by accounts and Diageo. Staffing your friends inyour place is not acceptable, you must contact the mktg staff.

Cancellation 48 hours is required with all cancellations. If you dont show at an event and you

have not spoken to an Event Manager, you will be terminated.


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Policies and Procedures cont.

Event Confirmation

On Site Managers (OSMs) are accountable for confirming eventactivity with appropriate accounts. The account must be contactedat least three days before the event to confirm event schedule,

activity, and location. If there is a discrepancy, the OSM mustcontact EM immediately.

Samplers are accountable for confirming event activity with OSMs.Samplers must contact the appropriate OSM at least three daysprior to the event to confirm event schedule, event activity, accountlocation, account contact, staff attire and any special instructions. Ifthere is a discrepancy, EM must be contacted immediately.


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Event Execution The majority of promotion events are scheduled for either 1 - 3hours (on-premise) or 3 hours (off-premise), and require hour forset up and for break down. Timeliness is considered detrimentalto the success of an event. Lateness will not be tolerated. Late isdefined as ten minutes past the scheduled arrival time. Anyemployee that arrives late for more than three events, and withoutprobable cause, may be terminated

Once an event has ended, employees shall not wear brandidentifying clothing and accessories if the employee drinks anybeverage or alcohol product. Any employee that is inappropriatelydressed for more than three events, and without probable cause,may be terminated.

Staff must not smoke or lounge during the event. Cell phones and pagers are not to be used during an event. In the

case of an emergency, employees must excuse themselves fromthe property to use a phone.

Once the event has ended, staff is to depart the premisesimmediately.

After an event has been appropriately confirmed with theaccount and it is canceled on the scheduled day, theemployee(s) will be compensated with a cancellation fee of $25.


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Alcohol Policy

Promotional staff attending a Program will not consume anyalcoholic beverages during the 4 hour period prior to conducting anyProgram events, during the Program events themselves, and for 2hours after the Program events if remaining at the Program location.

Promotional Staff that violates this policy by consuming alcoholicbeverages will be terminated.


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Event Reports OSMs are accountable for submitting Event Report forms within 24

hours of the event. Samplers are accountable for providing information tobe recorded on the ERF. ERFs must be submitted completely andlegibly into the EMC within 24 hours. Failure to submit ERFs by the

deadline and without probable cause may result in suspension as anOSM.

Warehouse and Kits OSMs are accountable for receiving and returning Point of Sale (POS)

kits. POS is available for pick up the week of the scheduled event.Failure to pick up POS without probable cause may result in the eventbeing re-staffed. POS (tables, uniforms, left-over give-aways or product,banners, electronics) must be returned to the warehouse within ONEweek after event has been executed unless otherwise instructed.


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All employees are accountable for submitting Time Sheets andExpenses in accordance with the Payroll Schedule. Employees have upto two pay periods to submit a Time Sheet for an event executed, andone month to submit an Expense Report.

All employees must read and understand the applicable client companysMarketing Code. Any breach of such may result in termination.

Employees will not commit any act that will damage the brands orreputation of any mktg client.

Should you accept this position, you agree to maintain as confidential

and not to disclose or use for your benefit or the benefit of any otherperson or entity, any information received from mktg, which isconfidential or proprietary.


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How to be a GREAT sampler

Be Organized Know where you are going, how to get there, what you will be doing and who youare meeting. Make sure you have the phone numbers of the other staff if workingwith a team.

Keep your schedule up to date and WRITTEN down do not rely on yourmemory or receiving your kits/ paperwork in order to know what you are working.You are the owner ofYOUR schedule.

Be Prepared If you are the OSM, take time to go thru your kit to make sure everything works,

organize it for easy use and make sure you are able to carry each box (not tooheavy or messy)

Know the contents of your kit.

If you are missing items, evaluate if you can still run the promo. A brokenTattoo gun may stop a CM Tattoo promo, but missing consumer t-shirts willnot be a show stopper.

Know where your account is located, if there are any parking issues, etc


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How to be a GREAT sampler cont.

Be On Time Give yourself enough time to find parking

Have your hair and make up done BEFORE you leave the house

Make sure you know what is the acceptable look for eachBRAND, ACCOUNT, and PROGRAM THEME is before you doyour promo. If you dont know ask EM

If all else fails, show up looking classy, well groomed, withpolished make up and hair down.

Be Knowledgeable Read over any Brand information provided for each program. If you

dont have it ask Event Manager. Practice saying the Brand Facts/ Points so that they sound natural

and not like a recording.


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Engage the consumer intelligently

You want to approach each person in a way that will meansomething to them.

Do not be robotic, have an actual conversation.

Do not get sucked into spending all of your time with 1 consumer.Learn to excuse yourself and touch base with them later in theevening if you have time

Be inquisitive Dont be afraid to ask consumers questions about their drinking

preferences. HOWEVER, they should do most of the talking you dont want them to feel like you are giving them the third

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Be FUN For fun, high energy events think of small games you can play with people

Instead of simply giving someone a t-shirt, challenge them to state 3 true thingsabout the brand. This gives you an opening to tell them more brand facts or correctmisconceptions. Be respectful, and conscious of how you word things we neverwant to offend any consumers.

In a loud party space, get people to cheers with a roaring Yeeeaaaaah, CrownRoyal!

Think of other ways you can make the Brand Experience more memorable for theconsumer (do not encourage risky behavior or excessive drinking)

Please remember that we cannot say You have to buy a drink/ bottle/ pint in order toget this t shirt/pen/cap/ giveaway that is against the LAW!

Smile! No one is going to want you to talk to them if you dont have a friendly, easy going

attitude. Look like you want to be there and your having a great time!

Bring in some of your own personal interests If you recently made or had an extremely good cocktail with the featured brand, feel

free to recommend it to the consumers If you found a dish that pairs perfectly with a certain cocktail, share it


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Find out information to make the promos better and TELL US!!!

Talk to bartenders, servers, consumers, everyone and ask their opinion aboutthe giveaways, the samples, etc

Dont be afraid to tell the Event Manager what youd like to see change forfuture programs, what should definitely be kept, etc

Take note of your surrounding at the promotion so that you can turn in adetailed and concise ERF later. For example, Whats working great? Whatcould be better? If you are the sampler give the OSM some feedback beforeyou depart for the night.


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Being a great OSM

An OSM is an On-site manager, or lead for each event. This person has additionalresponsibilities and receives bonus pay.

Typically this responsibility is given to more experienced samplers who have shownus that they consistently do great work.

Before the event:Call the account to confirm details: Call the account five days in advance (or as

soon as you receive the information if less than four day). Make sure you talk to thespecified contact or manager, not just a bartender, waiter or other staff member.Confirm that we are the only promotion going on at the time of the event and that theyhave the correct time and date of the promotion. Also make sure they have theproduct that you will be promoting in stock.

Contact other samplers (staff): If you are working with other staff, contact themand confirm time of promotion and attire. Remind all team members they need to BE

AT THE ACCOUNT 15 MINUTES BEFORE THE START OF THE PROMOTION. Ifthey do not show, please call me to inform.


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The day of the event:

Upon Arrival at the event:

It is very important that you arrive at the account on time. Please allow forparking and traffic. If you are running late for any reason, call the account to let themknow, then call me so that I am updated on the situation. Please call the sampler(s) aswell so that they know what is going on.

Immediately find the contact and/or introduce yourself and your sampler to themanager, head bartender and staff.

Your first and foremost objective is SALES.

Work with the account staff to decide the best way to execute the event, set up yourtable or and assign roles to the sampler. Also, utilize any elements that would make thepromotion more effective, such as having the Manager or DJ announce the specialsover the PA, using the stage to create a performance, etc. Run these ideas over withthe Manager prior to execution.

If you are handing out coupons at the account, make sure that all the account staffare aware of the special and how the coupons are used.

Being a great OSM


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Being a great OSM

On Premise The first part of your promo should be spent circling the account,

distributing samples to as many people within your target consumer aspossible, and letting them know about the drink feature/special.

You should then re-circle the account, seeing how people liked thesample, and if they enjoyed it, offering them a bar buck to purchase thedrink at a discounted price.

Finally, you should circle again, visiting those that purchased a drink,and offering them giveaways. Giveaways are not to be distributed toeveryone in the bar. If the promos not going that well dont give out allthe giveaways just to get rid of them, we can use them at another promo,return them to us!

Off premise Your primary objective is to get shoppers to place bottles in their

shopping cart. Offer a sample (if available) and coupon and tell them about the special.YOU MUST ALWAYS CARD CONSUMERS IN STORES and have theMUST BE 21 ID on your table!!!

Take notes on other brands consumers ask about or are picking up topurchase.


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Being a great OSM

End of the Event:Clean up your table or collect all remaining event materials sitting on tables.Total up how many bottles/drinks were sold.

On and off premiseStop by manager and say goodbye and thank you, be sure to get their name to document onyour ERF. Note number of drinks sold or number of bottles sold.

Leave with smiles and goodbyes. If there are any issues, please contact your eventmanager immediately.

Fill out Event Report Forms right after the event ERFs MUST be in within 24 hours of yourevent.


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Last but not least

Have fun executing the event!!!

Smile, dont talk to each other any more than necessary, and follow the rules of no sitting,Crossing your arms, chewing gum, & no eating or drinking (except water).

Educate consumers while handing out the coupons.

The events are for the entire time schedule even if your coupons/giveaways are handedout or youve run out of product, you should continue spreading brand knowledge to theconsumer and work the entire hour and a half or three hours as specified.

Bottom line these promos are to encourage brand awareness, but mostimportantly to induce purchase of Diageo products.


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How to earn more money

OSM fee $25per event (OSMs only) Confirmation Call Pick up POS ERF (must be in within 24 hours of event) Return UNIFORMS & POS to warehouse Photo Uploading

Recruitment Bonus $25 per referral We must hire your referral and have them work a minimum of 3

times for you to be eligible. If you have a friend or contact that you think would be a good fit,

please have them email a current photo and a description of anyrelevant experience they have to me ([email protected]) Pleaseremember though if this is someone you wouldnt want to workwith, dont refer them! Were looking for quality people only!


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POS & The Warehouse

Picking up your promo Kit at the Warehouse

Our Warehouse is located at:

Sure Save Storage -5555 S Ft Apache RdLas Vegas NV 89148hours of operation 9am 5pm open Mon. Fri. (excluding holidays)

Return POS to the warehouse in an organized manner: Count paper items such as coupons and group them together with the count attached. Clean items like bar supplies and Baileys carafes before returning. If there are 10 people at a promo, we should be getting back 90% of the premiums! These items cost

$5 per and we can use them on future programming. We will be looking at the ERFs and knowingitems should have been returned.

All items should be returned the week following your promo! Do not hold on to anything be it an off-premise table, a sampler uniform, etc. unless weve authorized you to do so.


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Using the Event Management Center - EMC

Our client requests a 24-hour turnaround from Event to completed Event Report Form (ERF). Ifthey are not, your OSM fee will be affected and you risk losing OSM privileges. We have ourcorporate office, Brand Teams, distributors and Diageo looking researching accounts and theyneed this info. ASAP!

If you are the OSM on the promo, you will go on to the Diageo website and electronically inputyour ERF, along with any check info.

Step 1) Go To: http://diageo.usceventcenter.com

Step 2) Enter Username and Password (will be sent to you via email)Please DO NOT use anyone elses username or password, we are able tosee who has edited each form.

Step 3) Click on INPUT, then EVENTS to find your event.Select Company If you were booked on a Spirits brand it will always be DIAGEO. If you were

booked for a Beer brand, it will be GUINNESSSelect BrandSelect 2009 as YearSelect Event Type

Did you work On-premise, Off-premise, or a Special Event?Make sure status is SHOW ALL EVENTS and click submit

Step 4) Click on the far right icon and fill out report.

You should be able to find your time and date. To narrow it down further, click on the calendar,select the day of your event and click SUBMIT again.

If you cannot find your event, DO NOT complete a report for a similar event or edit an event tomatch what youre looking for! This creates MAJOR problems. Please let us know within 24hours of your event if you cannot find it in the EMC!
http://diageo.usceventcenter.com/http://diageo.usceventcenter.com/Docs/Input/Event/Input/Offpremise/Erf/Default.aspx?eventId=142898http://diageo.usceventcenter.com/


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Entering your Event Report

Some types of events have specific questions that you will need to answer. Please refer to your event confirmation email for details on what information you will

need to gather and how to answer these items.

Right Account/Right Time If the event is in a Guys Hangout-type account and were promoting a brand like

Captain Morgan, then were in the right account. If were promoting Captain

Morgan in a bar that doesnt carry Captain Morgan, then were in the wrongaccount. Same goes if were promoting a high energy brand with a young targetaudience in an account where the consumers are all much older than the target.

If were at a grocery store on a Saturday afternoon but it happens to be raining andbusiness is slow, were still there at the right time. If were at an account on their18 and over night, were there at the wrong time.

If you answer no to the right account or right time questions, please elaborateon why you thought so in your comments section.

If you have questions about your event report, please feel free to ask!


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What makes a GOOD picture?

Target Demographic

Branding, branding, branding

Consumers with the product or giveaways.

Consumers interacting with samplers and other action shots.

POS display in the background

No competitive brands in the picture

Photos with distributor or Diageo people.

Quality over Quantity, we want pictures that can go into apresentation or sizzle reel.


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Other Paperwork

Timesheets:

Your timesheets are due twice per month. For events taking place between the 1st and 15th of the month, yourtimesheets are due by the 15th. For events taking place between the 15th and the last day of the month (28th,30th, 31st) timesheets are due the last day of the month. You will be sent a reminder email each pay period.Please email timesheets to: [email protected]

Expenses:We will reimburse some event-related expenses such as parking or last-minute materials. Please SAVE your

original receipts and contact your event manager for details. Expenses are reimbursed monthly.

Mileage:On the rare occasion that you must drive over 30 miles roundtrip to your event we will reimburse mileage. (Dontworry, well always give you the option of accepting or declining work. Generally you will be asked to work onlyin your area.) Mileage will only be for PRE-APPROVED events and does not include travel time to warehouse.You will be asked to provide a mapquest breakdown to verify mileage and it will be reimbursed monthly. Pleasecontact your event manager for details.


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How to Fill Out a Timesheet

Market Location This is Las Vegas, no matter which city you work in.Name Your full name as it would be on your new hire paperwork. For example, if you put Elisabethbut your nickname is Liz, please put Elisabeth, not Liz.

Social Security Number If this is not filled out, your paperwork will not be submitted.Period Ending This will always be either the 15th or the last day of the month, whichever fallsdirectly after the date you worked, even if you only worked until the 7th or the 21st.

Date Please make sure to enter the EXACT date of your event, not the day before, not the day after.

Event Location This is the name of the account(s) at which you executed the promotion(s).Brand Full brand, i.e. Johnnie Walker Black Label (or JWBL) versus Johnnie Walker Gold Label (orJWGL).

Program Name If you dont know the name of the program, please ask us. There are differentcodes for each program so this is important to accounting, i.e. Ciroc on-premise (Ciroc On) is differentfrom Ciroc off-premise (Ciroc off). You can also refer to your final confirmationthe brand and programwill be on the launch sheet!

Total Pay per Event This is the TOTAL, not the pay per hour. If you dont know FOR SURE,please ask rather than putting in a guessed amount. This is as much for your benefit as ours if yourpay is $100 but you write in $75 and we dont notice, you will be shorting yourself money. Please leaverate of pay blank for special events unless we have specifically told you the rate of pay. I am alwayshappy to let you know the rate of pay.


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How To Fill Out a Timesheet cont

Total Hours per Event Time you spent driving, hunting for parking, outside on your cell

phone, or picking up your kit at the warehouse etc. do not count. This is hours spent working insidethe account.Cost Code Leave blank.Phase Code is ALWAYS 68Job Code Leave blank.On-Site Manager Signature If you are the On-Site Manager, simply write OSM in this

space. If you are not the On-Site Manager, please write your OSMs name in this space.I affirm that all the information provided is true, accurate and completeto the best of my knowledge Put your full name here.Total Hours Add up the hours in the Total Hours per Event column.Total Gross Amt. to be paid If you are not sure about your Total Pay per Event, dontfill this out. If you are confident you know the amounts you are due, add up the amounts in theTotal Pay per Event column.

USC Event Manager Signature Leave blank.


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Quality Control

Diageo will now be secret shopping 90% of all promos and submitting

checklist reports on the following:

Was the account staff educated on the program and the brand?Did the promotion start on time?Did promo staff display enthusiasm and positive attitude?

Was any promo staff member eating, drinking, sitting or smoking during thepromotion?Were the promo staff well groomed/put together?Were the promo staff in matching, branded attire?Was the consumer educated on the brand prior to purchasing a drink?Did promo staff inform consumers of drink features and prices?

Was competitive branding removed prior to the promotion?Was the account branded at the entryway and at high-traffic areas withbanners, etc.?Was there brand communication reinforcement by the account (DJ, band, PAsystem)? It is your job to make this happen!


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Social Responsibility

Encourage responsible consumption

Discourage activities that reward excessive consumption

Ensure that strong ID measures are taken where sampling (even non-alc) is permitted

Do not distribute giveaways tied to product purchase

Always include a responsible drinking component

Do not make references based on sexual, racial, ethnic, religion, age or disability

Do not make physical gestures or contact that is unwelcome by other guests

Do not pressure others to drink

Do not engage in reckless behavior or stunts

Be sensitive to any action or behavior that may create discomfort in others

Never distribute samples more than oz. of alcohol

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