h27 birkenstocks & beemersaskmsg.com/assets/h27_digital.pdf• go online for news, travel...
TRANSCRIPT
• Have rediscovered the joys of leisure• Enjoy plays, museums and antique shows • Enjoy gardening and artsy endeavors• Go online for news, travel planning and shopping • Tend to be moderate on social issues
• Seek to exit the rat race• Enjoy life’s simpler pleasures• Jobs in blue-collar, business and health professions• Mid-scale incomes and low-cost locations• Live in communities that o�er a sense of belonging
Household Income
$75k - $99kHead of Household Age
46-50Household Size
1 Person
Birkenstocks & BeemersUpper middle-class, established singles and couplesliving leisure lifestyles in small towns and cities.
D1 8Suburban
Attainment
H27Birkenstocksand Beemers
MMS™
MSG TM
Short term savings certi�catesSuburban non-city style
News onlineLook at me now
Exit the rat race Cardio
Friends ask advice on �nancial matters
Prepare tax online Internet radio and TV Aged parent in household
149
69
103
105
140
110
54
87
153
202
69
81
115
124
99
94
98
105
144
93
59
95
182
143
46
14
4
13
11
64
0 100 200
0 100 200
0 100 200 0 100 200
111
127
68
104
56
104
0 100 200
Leisure Activities / Hobbies
Business/�nance section
Classi�ed section
Comics section
Editorial section
Entertainment section
Fashion section
NewspapersInterested in international events
Interested in the arts
Enjoy taking risks
Want to get to very top in career
Like to set up own business one day
Interested in other cultures
Sports Watched (TV)
College football regular season - watch frequently
Fishing
Bowling
College football post season: watch frequently
College baseball
IndyCar Series
Aerobics
Backpacking/hiking
Baseball
Basketball
Bicycling: mountain/road
Bicycling: stationary
Sports Played: Last 12 MonthsBuy American
Show me the money
Go with the �ow
No time like the present
Never show up empty-handed
On the road again
Art associations
American Association of Retired Persons (AARP)
Church/temple/synagogue
None of these
PTA/parents’ association
Antique shopping/shows
General Attitudes and Opinions
0 100 200