ha6 task 1 defining audience for products
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Unit 6 – Critical Approaches to Creative MediaHA6 Task 1 – Defining Audience for Products
Quantative Research
Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data.
This research is used for gathering information across a wide range of people with quick & snappy questions such as:
Have you ever played this game?
Would you recommend others to play this game?
What would you rate this game out of 10?
These questions can apply to any group of people: nothing is specific, simple yes or no 1-10.
Unit 6 – Critical Approaches to Creative MediaHA6 Task 1 – Defining Audience for Products
Qualitive Research
Qualitative research gathers information that is not in numerical form. For example, diary accounts, open-ended questionnaires, unstructured interviews and unstructured observations. Qualitative data is typically descriptive data and as such is harder to analyse than quantitative data.
This research is normally used across a much smaller group amount of people than simple yes or no Quantative research, mainly because it requires a bit of knowledge.
An example of Qualitive research would be questions such as:
When you played this game did you enjoy it & if so can you explain why?
Do you play with friends online & if so are you in a group, clan team and what do you specialise in anything specific?
Did you enjoy your play through of the game and what would you say stood out & what do you think needs improving or removing?
This kind of research doesn’t just show figures it helps the developers know what they need to work on & what needs to stay the same.
Unit 6 – Critical Approaches to Creative MediaHA6 Task 1 – Defining Audience for Products
Examples of developers who work well with their fans would be:
Overkill – Creators of payday & payday: The heist
GameFreak – Responsible for the long running Pokémon game series.
Valve –Developers of the steam community & games known as half-life, Team fortress and portal.
All these developers listen to their audience & take note of things they think would be a great addition to their games providing they are within reason.
This sums up most of the differences between qualitive & quantitive Research.
Audience Profiling
Unit 6 – Critical Approaches to Creative MediaHA6 Task 1 – Defining Audience for Products
Audience profiling finding out the profile of your audience beforehand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc.
Unit 6 – Critical Approaches to Creative MediaHA6 Task 1 – Defining Audience for Products
Bibiography
http://www.emeraldinsight.com/content_images/fig/0200190403001.png
http://www.simplypsychology.org/qualitative-quantitative.html
http://www.mcvuk.com/news/read/brand-map-51-of-professor-layton-players-are-female/096842
http://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
http://www.mcvuk.com/news/read/brand-map-51-of-professor-layton-players-are-female/096842