hab he do animals matterpdf

8/2/2019 Hab He Do Animals Matterpdf

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2009 American Humane Association

Do Animals Matter?Lesson Plan

Grades: 4-5

Ages: 9-11 years

Time: This lesson should take place over a series of days. Each session isapproximately 45 minutes.

Character Pillars:

Kindness

Citizenship

Respect

Standards:

Standard Area Performance DescriptionEnglish/Language Arts Writing E2a

English/Language Arts Writing E2e

English/Language Arts Speaking, Listening, Viewing E3c

English/Language Arts Speaking, Listening, Viewing E3d

Applied Learning Communication Tools andTechniques

A2a

Applied Learning Communication Tools andTechniques

A2c

Applied Learning Inormation Tools andTechniques A3a

Applied Learning Inormation Tools andTechniques

A3b


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Do Animals Matter? Lesson Plan

www.americanhumane.org

Rationale: Learning to recognize and use a variety o persuasive techniques that incorporatespeaking, reading and writing is an important part o the educational curriculum. Students

will research inormation about a particular animal, and then apply that inormation in thedevelopment o a persuasive presentation. The ultimate purpose o this lesson is to createawareness o the value and many benefts that come rom the presence o animals in our lives.

Behavioral Objectives:Students will:

Learn about and implement various techniques o persuasion.

Research inormation about a particular animal.

Develop a presentation utilizing persuasive techniques.

Identiy the character pillars o kindness, citizenship and respect.

Become aware o the ways animals enrich our lives.

Be able to articulate the value o animals.

Materials:

List o or access to research materials (books, magazines, websites, etc.)

Persuasive Techniques Worksheet (included)

Persuasive Technique Matching Worksheet and Answer Key (included)

Persuasive Project Guidelines Worksheet (included)

Do Animals Matter? Planning Worksheet (included)

Persuasive Project Rubric (included)

Dry-erase board or chalkboard

Optional: Sample advertisements rom magazines, newspapers, etc.

Procedure:

Set:

Explain to the students that they are going to learn about various persuasive techniquesthrough the development o a persuasive presentation.

The students job is to identiy an animal that is important to them and convince others thatthe animal is important as well.

Students will also become more conscious o the ways that animals enrichtheir lives.


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The frst lesson addresses the various methods o persuasion.

Begin a discussion with the ollowing questions:

I you wanted to convince another person to think the same way that you do about aparticular thing, how could you convince him or her?

For example, how could you talk someone into rooting or your avorite baseball team?Or talk them into getting the same backpack that you have?

Ask dierent students to explain what they would say to convince someone to think the waythey do.

Be sure to make it clear that there are no right or wrong responses; dierent techniques,ideas and suggestions are all correct.

Continue the discussion by pointing out how various ideas are similar or dierent.

Tell the class that the techniques they came up with or convincing others to think the sameway they do are called persuasion.

Next, distribute the Persuasive Techniques Worksheet to the students.

Depending on the students ability and experience with this subject, the educator maywish to limit the students to just a ew o the persuasive techniques by crossing outthose that will not be discussed.

Review the Persuasive Techniques Worksheet with the students.

Suggested additional activities:

Have students share verbally or write down their own examples o each technique.

Ask students to fnd ads rom magazines or websites that are examples o dierentpersuasive techniques.

Provide each student with the Persuasive Technique Matching Worksheet to reinorce thedierent types o persuasion.

Instruct students to cut out all the squares, and then match each example with one othe types o persuasive techniques.

Make students aware that some examples may match more than one type o persuasivetechnique. Use this overlap as a point o class discussion.

Instruct students to reer to the Persuasive Techniques Worksheet asa guide.

Some students may require additional assistance.

1 Lesson 1: Discussion


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Be sure to allow enough time to complete the activity.

When all students have completed the Persuasive Technique Matching Worksheet, reviewthe activity as a group and discuss the correct answers.

An answer key is provided to assist you.


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2 Lesson 2: Persuasive Projects

Distribute the Persuasive Project Guidelines Worksheet to each student and explain,in detail, the requirements o the project.

Explain how the project will be evaluated (reer to Persuasive Project Rubricworksheet).

The Project Rubric is based on our elements:

Creativity

Inormation

Visual/Auditory Appeal

Persuasive Techniques

Assist the students in choosing the animals that they would like to research.

Be sure to encourage them to choose a particular animal that has impacted theirlives, rather than a general category o animal.

The animal they choose could be one that is alive today, or one that they knew in thepast.

Example: Rather than just choosing polar bears, encourage the student to identiywhy polar bears were chosen. Did the student see a particular polar bear at a zoo

or aquarium that made him love polar bears? Was there a moment that a polar bearchanged the lie o that child?

Example: Rather than choosing dogs, encourage the student to identiy why shechose dogs. Perhaps her grandmothers dog was very special to her, or perhaps a dog

was her frst best riend.

Distribute the Do Animals Matter? Planning Worksheet or students to complete.

Allow students time to think about and develop their projects.

Provide support or students needing help in structuring their project.

Develop a schedule or students to share their presentations.

Educators may wish to limit presentations to the classroom, or expand presentationsto other classes, the entire school or the community.

It may be benefcial to pair presentations with events such as Be Kind toAnimals Week, Earth Day, etc.


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3 Lesson 3: Presentations

Have students present their persuasive projects. This may take several class sessions.

Utilize the Persuasive Project Rubric worksheet to evaluate each student.


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4 Lesson 4: Refections

This is an opportunity or the students to discuss each others presentations, theanimals that were chosen, the roles animals play in our lives and the pillars ocharacter.

Encourage students to discuss their answers to the ollowing:

What are some ways the various animals enriched the lives o each presenter?

How would the presenters lie be dierent i she or he had never encounteredthat animal?

What are some ways the various animals (or animals in general) enrich the worldaround us?

How would humans be dierent i animals were not in our lives?

How would the world be dierent i animals did not exist?

What are your eelings about the animals rom each others presentations, bothbeore and ater the presentations?

What are your eelings about animals in general, both beore and ater thepresentations?

How have the presentations aected your perspective o animals and their valueto the world around us?

What have you learned rom this project?

Record key words rom the students responses on the board.

Next, ask students to list the pillars o character and record them on the board (www.josephsoninstitute.org).

Trustworthiness

Respect

Fairness

Caring

Citizenship

Responsibility


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Encourage the students to discuss and give examples o each o the pillars.

Encourage students to discuss their answers to the ollowing:

Which presentations, situations or animals demonstrate examples o the six pillars o

character that were previously discussed?Which pillars o character correlate to the role o animals in our lives in general?

How would the absence o animals in our lives change our character?

Do animals matter?


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Persuasive Techniques Worksheet

1. Bandwagon techniques try to convince people that a product is good because everyoneelse likes it; they encourage people to jump on the bandwagon.

Ex: Everyone loves golden retrievers, so you should too!

Ex: ________________________________________________________________________

___________________________________________________________________________

2. Testimonial techniques involve someone, usually a amous person, stating (ortestiying) that the product is good because they tried it and it worked.

Ex:A amous actor speaks in a commercial about how great Brand X Pet Food is.

Ex: ________________________________________________________________________

___________________________________________________________________________

3. Emotional Appeal techniques use emotions to sway people toward a product or an idea.

Ex:A commercial shows a puppy running up the stairs alongside a child. As the dog ages,he can no longer go up the stairs. The commercial is or dog ood that helps dogs have moreenergy.

Ex: ________________________________________________________________________

___________________________________________________________________________

4. Plain Folks techniques promote ideas or products by showing a person (sometimesa amous person) in a way that makes him or her appear like the guy next door someone who average people can relate to.

Ex: The mayor is eatured in a TV commercial, wearing jeans and a T-shirt, asking people tocare about the environment as much as he does.

Ex: ________________________________________________________________________

___________________________________________________________________________

5. False Cause and Eect techniques try to convince the audience that i they do one thinglike use a particular product or think a particular way, the outcome will be always bepredictable.

Ex: Using Brand X Cat Food will make your cat live longer.

Ex: ________________________________________________________________________

___________________________________________________________________________


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6. Name Calling techniques make an opponent, idea or product look bad in order to makeanother one seem better.

Ex: In a detergent commercial, Brand X Detergent does not remove the stains rom a whiteshirt as well as Super Clean Detergent does.

Ex: ________________________________________________________________________

___________________________________________________________________________

7. Card Stacking techniques tell the acts about one side only.

Ex:A shelter worker tells a uture pet adopter only the good things about the Siamese catthat she is interested in adopting.

Ex: ________________________________________________________________________

___________________________________________________________________________

8. Glittering Generalities techniques exaggerate an issue or product using general,

unsupported and oten meaningless statements.Ex:An advertisement or dog shampoo states that it is the best shampoo on the marketbecause all dogs love it!

Ex: ________________________________________________________________________

___________________________________________________________________________

9. Caricature techniques eature an exaggerated drawing and are mostly used in politicalcartoons.

Ex:A unny drawing that exaggerates specifc eatures, such as making a mouth very big.

Ex: ________________________________________________________________________

___________________________________________________________________________


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Persuasive Technique Matching Worksheet

1. Cut out each square below

2. Match each persuasive technique with the example o that technique.

Bandwagon

A commercial shows a well-known actor walking a dog,

asking or volunteers to spendtime at their local shelter.

Card Stacking

A billboard or an animalshelter shows a sad dog hiding

under a bush. In big letters itstates, Every dog deserves agood home.

Testimonial

A bag o cat ood says that

people who dont use this brandare oolish.

Name CallingA shelter worker tells a uture

adopter only the positivethings about having a puppy.

Emotional Appeal

Plain Folks

A amous actor tells how

wonderul a particular dogtrainer is.

A newspaper ad or adopting

shelter dogs includes a cartoono a dog with exaggerated large,sad eyes.

Giving your dog this specialtreat will make him happy and

healthy.False Cause and Effect

A sign in a local animal shelterstates that their pets are the best

on the planet!

Caricature Everyone should adopt a dogrom their local shelter.

Glittering Generalities


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Persuasive Technique Matching Worksheet

Answer Key

Card Stacking

A shelter worker tells a uture adopter only the positive things about having a puppy.

Plain Folks

A TV commercial shows a well-known actor walking a shelter dog, asking or volunteers tospend time at their local shelter.

Name Calling

A bag o cat ood says that people who dont use this brand are oolish.

False Cause and Effect

Giving your dog this special treat will make him happy and healthy.

Testimonial

A amous actor tells how wonderul a particular dog trainer is.

Bandwagon

Everyone should adopt a dog rom their local shelter.

Emotional Appeal

A billboard or an animal shelter shows a sad dog hiding under a bush. In big letters it states,Every dog deserves a good home.

Caricature

A newspaper ad or adopting shelter dogs includes a cartoon o a dog with exaggerated large,sad eyes.

Glittering Generalities

A sign in a local animal shelter states that their pets are the best on the planet!


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Persuasive Project Guidelines Worksheet

Step 1: Choose an animal

Think o an animal that has impacted your lie in a positive way. It should be one particularspecial animal that you can think o.

It could be a pet that belonged to you or a riend or relative, or one you saw on TV, at the zooor aquarium, or one you watch outside. The animal could be one you remember rom thepast, or one you know currently. Choose any animal that is or was special to you.

Step 2: Choose a format

Using any creative ormat you want, your job is to persuade your class that your animal is thebest animal on earth, and they should care about the animal too!

Creative ormats may include:

Poster Brochure TV commercial*

Radio spot* Play* Magazine or newspaper adSong Poem Drawing, painting or sculpture*

You may also choose any other ormat that you have discussed with your teacher.

* Hints:

I you choose to develop a radio spot, play or TV commercial, limit the number ocharacters to no more than three.

I you choose to develop a drawing, painting or sculpture, be sure to also develop apersuasive verbal explanation that you will present to the audience when you presentthe artwork.

Step 3: Create your presentation

Consider the persuasive techniques that you will use in your presentation.

Research inormation about the animal you chose.

Complete the Do Animals Matter? Planning Worksheet.

Organize your inormation rom the Do Animals Matter? Planning Worksheet into apresentation.

Remember to ocus on the goal: to convince others that the animal you have chosen is

important, and they should care about the animal too!

Step 4: Make your presentation

Step 5: Have fun!


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Do Animals Matter? Planning Worksheet

Species o animal: ____________________________________________________________

Why is this animal special to you?

When did you frst meet, see or hear about this animal?

Describe how you eel or elt when you saw this animal.

What would your lie be like i you never knew about this animal?

How would the world and other people be dierent i this animal never existed?

How has this animal made you a better person?

Why should other people care about this animal?

The orm o presentation you are using (ex: TV ad, brochure, etc.):_______________________

Persuasive technique you are using:__________________________________________________

Things to include in your presentation:

Important acts

Possible hooks (or positive points)

Persuasive techniques


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