habbo hotel kultakala | hubu | 2003 hubu - the virtual drug information bus substance abuse...

Habbo Hotel Kultakala | Hubu | 2003

Hubu - The Virtual Drug Information Bus

Substance abuse prevention for teenagers


Agenda

• Habbo Hotel Kultakala - what is it?

• Hubu - presentation of the campaign

• Results of the campaign


• Habbo Hotel Kultakala is on animated chat and online game for teenages located at www.habbohotel.fi

• When arriving to the hotel, users crate a Habbo character from tens of different hair and clothes styles.

• Users can wonder around the hotel’s public rooms or private rooms made by users

• Basic usage is free and communication is anonym

Habbo Hotel Kultakala


Source: Habbo Housekeeping Tool, 6/2003

1,3 million Habbo characters


Over 140 000 unique users/month

Source: WTM, 6/2003


User profile

Age: 10-19 (75%)

Girls/Boys: 54/46

Living area: Whole Finland

Interests: clothes

music

movies

mobile phones

computers and gamest

sweets

snacks

ice cream

refreshments

Source: IRO -profiilitutkimus Syksy 2002,

Habbo Housekeeping Tool 1/2003


Hubu - The Drug Information Bus

• Client: Elämä On Parasta Huumetta ry(Life Tastes Good Without Drugs)

• Challenge: To go there, where teens spend their time and provide an easy way to get information about substances and discuss anonymously about drugs

• Goal:Give youth some food for thought and let them have enough reasons and understanding to resist drug use.


Lähde: Habbo Housekeeping Tool, 10/2002

QuickTime™ and a Animation decompressor are needed to see this picture.


Results

• Visits at the park: 1.000.000 19.5.2003

• Unique visitors at the park: 150 000 characters

• Daily visitors at the bus:about 100 visiters/day

• www.elamaonparastahuumetta.fi

• All conversations are recorded and poll results saved for further analysis

• Still, every day when Hubu is open, there is a queue to the bus

habbo hotel kultakala | hubu | 2003 hubu - the virtual drug information bus substance abuse...

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