Hack for a CauseIdealism + Pragmatism + Technology + Entrepreneurs

kai elmer sotto | Nov 18, 2011

Stuff you’ll find in this Brief1. About Hack for a Cause (H4aC)

• The idea

• The ingredients

• The vision

2. About the Cause:

• Free the Children + We Day

• The problems

• The possibilities

3. About the Projects

• Some ideas

4. Details about the Hackathon (Nov 18th)

• Agenda

• Logistics

• The team

What is Hack for a Cause?

Harness the ENTREPRENEURIALspirit

of the STARTUP tech community, couple it

with TECHNOLOGY, and focus it

towards a

CAUSE via an overnight

HACKATHON.

What is the Framework for H4aC?The key ingredients

H4aC Framework Because…

Startup Tech Entrepreneurs They get shit done, they move fast and they build products.

One Night Everyone is busy. Focus.

Overnight (12 hours) Because cramming works.

One Cause So we can go deep and truly understand their problems.

Build Software Technology scales the efforts of the non-profit organizations.

Social Technology Boost and amplify the efforts of the people who support the Causes.

Ship Turn ideas into actions. Present products at 6am.

Open Every code is open sourced so other Hackathons can iterate.

What is the vision?

Seed the idea that

Startup Tech ENTREPRENEURS,

ANYWHERE in the world,

can organize one-night HACKATHONS

to solve real problems for specific CAUSES.

What is H4aC’s mission?Builda framework and movement.

Objectives Impact

Ship We need to prove that the H4aC concept works.

Iterate We will re-group and discuss how we can make it better.

Package We need to build a framework to allow any organizer to replicate.

Share We need to document and seed the idea with the community.

Measure Focus on impact. We need to work with Cause to measure results.

Repeat We plan for 2nd hack, next Cause.

Celebrate Party!

Free the Children(We Day)

Who is Free the Children?

Is a charity that BELIEVES in a world

where all YOUNG people are FREE

to achieve their fullest POTENTIAL

as agents of CHANGE.

What is their strategy?They have a two part strategy.

1. Domestic 2. International

Get young people in

Canada and other

developed nations to

believe that they can

make a difference

and they can change

the world.

Help young people in

third world nations to

be free from poverty,

thirst, exploitation

and disease.

What is our Hack’s focus?

1. Domestic 2. International

How do we reach and

engage more kids in

Canada, US and UK,

and make them

believe that they can

make a difference?

Help young people in

third world nations to

be free from poverty,

thirst, exploitation

and disease.

Our Focus on Nov 18th

Specifically, how do we amplify the impact of We Day?

1. Domestic

We Day is an annual event organized by Free

The Children that aims to inspire and empower

young people to take action. We Day brings

world leaders and the hottest entertainers

(everyone from the Dalai Lama to Justin

Beiber have taken the stage) to over 70,000

young people in 5 cities (and growing!) every

year.

How do we reach and

engage more kids in

Canada, US and UK,

and make them

believe that they can

make a difference?

Watch

Read weday.com

Feel facebook.com/weday

weday.com

About We Day

Kids + Adults Educators and parents are equally involved with We Day

It’s big 70K young Canadians attend We Day each year.

In 5 cities Toronto, Waterloo, Vancouver, Montreal, Winnipeg

Annual Only happens in each city once a year

Star Power Justin Bieber to Dalai Lama, they are all fans of We Day

Fan Power ~800K Fans. Largest youth-oriented non-profit page on Facebook.

Media Power Supported by CTV and has access to Advertising

Based on Merit Can’t buy tickets. Must prove why they deserve to attend We Day

Progress Tracked Tracking of commitments and progress of We Day participants

Rock Concert Thousands of screaming kids. Emotions! Excitement!

It’s Physical How do we extend the emotions beyond the stadiums?

It’s Canadian How do we efficiently reach other countries and cities?

It’s Annual How do we extend the feeling of being able to make a difference?

Star Power How do we leverage the celebrity supporters?

Fan Power How do we not only grow beyond 800K fans, but ENGAGE the fans?

Discovery How do we help We Day kids reach and inspire their friends at scale?

Tracking How do we help kids track their We Day actions, & share with friends?

Get Cheers How do we use tech to get affirmations and support from friends?

Email Deprecated How do we reach kids if they no longer respond to our emails?

ProblemsHow do we extend and amplify the emotions from We Day, and continue to ENGAGE the attendees?

Vow of Silence On Nov 30th, thousands of kids take the vow of silence to take a stand.

800K Facebook Fans More fans than web traffic. More engagement than other channels.

Ontario High School Need to document 40-hour community services to graduate

Commitments To attend We Day, kids have to make a pledge

Tracking Encouraged to track their progress and share

Schools and Educators Also encouraged to track their progress

Education Tools Schools are using We Day content to help teach kids

Global Tons of demand from other cities, like We Day NYC

Cool We are engaging Kids, so let’s make doing good fun and cool

OpportunitiesHow do we capitalize on the 800K fans and growing?

Vow of Silence apps Distribute & track who & when Vows are taken, started & completed.

Progress Tracking apps Allow easy (mobile) tracking of actions and progress.

Social Plugins on web Install Like buttons & social plugins on weday.com

Gamify Offer badges for specific actions (i.e. “Silence”), and gamify

Dashboard Build a dashboard to visualize pledges, actions and progress

Dashboard API Allow other We Day apps to integrate into the dashboard

Friends Influence Show your friends who are taking We Day actions as well

Mobile Web Improve the landing experience via mobile on We Day

More please… The beauty of hackathons is the genius that come out of them…

… …

Some product ideas…We welcome any and all ideas (as long as we can ship).

Wish List from Free the Children

1. Keep it easy and simple,

2. Make it cool and fun,

3. Give us scale and reach to go beyond borders,

4. Capitalize on the Facebook momentum, and

5. Engagement is prioritized higher than acquisition.

LogisticsAlmost everything you need

to prepare for H4aC v1.0

When Friday, November 18, 2011

Start 6PM

End 6AM

Where Toronto

Parking Building has basement parking

Who You must be registered in advance.

Homework Read this brief. Go to www.weday.com and read, watch, feel.

How many Anticipate about 50-60 coders. Plus support staff.

Talent Mobile, UEX, Web, Facebook ninjas in abundance

Project Planhttps://docs.google.com/spreadsheet/ccc?key=0AsTxt9rgnDx_dDBPQVViOTA3TDhzOUhidWNJRW9FUnc&hl=en

_US#gid=5

Key InformationStuff you need to know before Nov 18th

6PM register, hugs, chow, dance, libations

6:45 kick-off, about H4aC, about FTC

7:0o logistics

7:15 brainstorm huddle (optional)

10:00 reveal your product plans (team leads only)

10:00 – onwards code

Midnight snack (optional)

3:00 snack (optional), tears, cursing, 2nd wind

6:00am present products

7:00am breakfast (Sunset Grille), war stories, more hugs

Agenda

Organizer Kai elmer sotto | facebook.com/kai

Project Manager soniya monga

Hack Master leila boujnane

Mobile Lead boris chan

Facebook App Lead alkarim nasser

UEX Lead andrew peek

Student Team naheed hirji | farid ali

Facebook Open Graph sachin monga

Facebook Platform API jeff sherlock

Event Manager daniel habashi | victoria wong

Communications victoria freeman | carrie baker | amanda york

Team LeadsProject team members who will help organize us

BNOTIONS Facebook Apps, Android, iOS, Product Managers

XTREME LABS iOS, Facebook Open Graph

JET COOPER UEX, design, graphics

Students CS students

Facebook strategist, platform

Free the Children We Day data, insights, soul

Startup Community Hubba, Pinpoint Social, AppHero, etc.

High Road communications, writing

Supporters a stew of talent, energy and goodness

Anticipated HackersWho should you expect?