hackathon upsell amway
TRANSCRIPT
Contextual Upsell Experience Pairing Fanbuilder with Ticketmaster iOS
Nickel and Diming Our Way to the Top
Grimaldi / Software Engineer Hildman / UX & UI Lau / QA Engineer Yam / Product & Research
Upsell/ Cross-sell
Ignored… next
I’ll worry about it when I get there
My conversion rate needs help…
I wish I could provide more relevent upsells
The Fan
The Marketer
Today
–Johnny Appleseed
“Our Shopkick customers buy twice as often as a non-Shopkick user and have helped increase in-store traffic.” - American Eagle's EVP (2012)
Location Aware. Engaging the customer at the right time
Targeted Offers
Targeted OffersBaseline: Digital Generic Upsellslingscars.com
Targeted OffersGood: Digital Targeted Upsellfacebook.com
Targeted OffersBest: Real World Targeted Upsell through Mobile
TM Upsell Engine
Delivering relevant upsells that delight our fans
Engineers quickly began white boarding out the technical solution
While the devs hacked code, Product & UX sketched, debated, and fleshed out the idea
We built out a complete customer journey together, to understand the problem, and our solution
Leverage our Audience and Sales Data Reach Your Fan When it Counts
THANK YOU
Mobile Prototype - Fan (Tap This Link On Your Phone to view It On Your Device): https://invis.io/V67OH0KJN#/167516940_LockScreen
Fanbuilder Prototype - Marketer: https://invis.io/7H7OIWN3E#/167547420_04c_Copy
THANK YOU