Hacking H(app)iness – How to Give Big Data a Direction John C. Havens

www.happathon.com www.johnchavens.com @happathon @johnchavens

Our Digital Identity

I sync therefore I am.

Hacking H(app)iness / Positive Psychology

“Do you watch the 11 o’clock news?

1) Turn to the person next to you.2) Pick someone to go first (Person A/B). 3) Regard each other. 4) Person A: “What are you grateful for?”5) Person B: “I’m grateful for…”6) Person A (repeat): “You’re grateful for..”7) Repeat the process.

If you want your life to count, you

have to take a count of your life.

The Internet Economy

“Consumers typically have no notice or knowledge about the data sources used in

scores predicting their behavior or characterizing them. Consumers typically

have no rights over the data about themselves, and consumers usually have no

ability to control use of the data.”

The Empowered Digital Consumer

Managing Risk

Reframe and Rename, “The Consumer”

Remember how I started this chapter calling you a consumer? Remember how it

distanced us, putting us at arm’s length? I did that to prove to you that words matter.

You have more value to give to the world than as a vehicle for consumption. You can

richly contribute to other people’s lives while also deeply appreciating other people’s

worth. You can participate in shared value on a personal level and create intrinsic happiness

in our Connected World.

Consumerism and its Antisocial Effects Can be Turned On – or OffNorthwestern University, April 2012

The last experiment presented participants with a hypothetical water shortage in a well shared by four people, including themselves. The water users were identified either as consumers or individuals. The “consumers” rated themselves as less trusting of others to conserve water, less personally responsible and less in partnership with the others in dealing with the crisis. The consumer status, “did not unite; it divided.”

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Do We Need a New Word for “Consumer”? An investigation into how customers really feel about the word “consumer”

A customer intelligence platform provider that helps companies build communities of customers they can use for ongoing feedback and insight.

Oregon Based grocery chain with 131 locations in Washington, Oregon, Idaho and Alaska.

The Players

Global provider of life essentials with leading brands such as Huggies, Kleenex and Pull-Ups.

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How Customers Feel About the Word “Consumer”

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What would Customers really like to be called?

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Stop calling them Consumers!

Big Data’s New Direction

Thank you!

www.happathon.com www.johnchavens.com @happathon @johnchavens