hacking social media: the case of tweeting bra
DESCRIPTION
Applying the rules of hacking into your social media strategyTRANSCRIPT
HACKING SOCIAL MEDIA: THE CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens
Advertisers should become hackers!
David Ogilvy Richard Stallman
Why hacking?
Hacking = Exploring the limits of what is possible, thereby doing something exciting & meaningful
Life Hacking / Growth Hacking
The problem with traditional marketing
Traditional Media = Promoting Large Budgets & Interruptive
Social Media • Pervasive networks • Sharing of content • Democratised information
Avalanche Effect =
Earned Media
How can we achieve that?
Applying the rules of hacking into your
SOCIAL MEDIA STRATEGY
Take the Headline TestTip 1
Is my idea worth writing about it?
As soon as you have an idea, write it down in the same way the media would write on it.
Tip 1
Solve a ProblemTip 2
“The world is full of fascinating problems waiting to be solved”
Eric Steven Raymond
Find an existing problem and try to actually solve it.
Tip 2
Do it for RealTip 3
They wanted to tell the world: “Look how wonderful this is. I bet you
didn't believe this could be done.” Richard Stallman
All the campaigns that received intense media coverage, they were no fake. They did it for real.
Tip 3
Find a Cultural TensionTip 4
Connect with people by finding relevance to the popular culture.
Tip 4
Summary
(How to HACK social media).
Take the Headline Test
Find the Cultural Tension
Solve a Problem
Do it for Real
And never forget to…
take the
RISK
“Your next frontier isn't to get more efficient,
it's to get more brave.” Seth Godin