hacking social media: the case of tweeting bra

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HACKING SOCIAL MEDIA: THE CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens

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Applying the rules of hacking into your social media strategy

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Page 1: Hacking Social Media: The Case of Tweeting Bra

HACKING SOCIAL MEDIA: THE CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens

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Advertisers should become hackers!

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David Ogilvy Richard Stallman

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Why hacking?

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Hacking = Exploring the limits of what is possible, thereby doing something exciting & meaningful

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Life Hacking / Growth Hacking

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The problem with traditional marketing

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Traditional Media = Promoting Large Budgets & Interruptive

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Social Media • Pervasive networks • Sharing of content • Democratised information

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Avalanche Effect =

Earned Media

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How can we achieve that?

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Applying the rules of hacking into your

SOCIAL MEDIA STRATEGY

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Take the Headline TestTip 1

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Is my idea worth writing about it?

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As soon as you have an idea, write it down in the same way the media would write on it.

Tip 1

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Solve a ProblemTip 2

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“The world is full of fascinating problems waiting to be solved”

Eric Steven Raymond

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Find an existing problem and try to actually solve it.

Tip 2

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Do it for RealTip 3

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They wanted to tell the world: “Look how wonderful this is. I bet you

didn't believe this could be done.” Richard Stallman

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All the campaigns that received intense media coverage, they were no fake. They did it for real.

Tip 3

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Find a Cultural TensionTip 4

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Connect with people by finding relevance to the popular culture.

Tip 4

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Summary

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(How to HACK social media).

Take the Headline Test

Find the Cultural Tension

Solve a Problem

Do it for Real

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And never forget to…

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take the

RISK

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“Your next frontier isn't to get more efficient,

it's to get more brave.” Seth Godin

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!

THANK YOU social.ogilvy.com @savvakos