Integrate all of your marketing pieces to grow your business.

AN EXAMPLE OF INBOUND MARKETING

Cosmetic Centers of Hawaii provides an excellent

example of how branding, traditional marketing and

the different components of inbound marketing can be

integrated to communicate a consistent message and

build a strong brand.

Each treatment category has a directory page that lists everything relating to that category (right). Quick links on each page allow the visitor an easy way to switch from one treatment area to another.

A website was designed where prospects and existing customers could easily find information about all the different treatments and services the Cosmetic Centers of Hawaii offers. The home page, www.DrJohnStover.com, is a portal for the main treatment categories (left). Careful attention was paid to the branding developed for their offline advertising and collateral for consistency and continuity.

PRIMARY WEBSITE

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John D. Stover, D.D.S., M.D., Ph.D.Dr. Stover is a Board-Certifi ed Diplomate in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery as well as in the National Dental Board of Anesthesiology. He is also a Fellow of the American Academy of Cosmetic Surgery. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and noninvasive procedures and techniques.

Rejuvenate your body. Refresh your outlook.

Hilo784 Kinoole St.Hilo, HI 96720969-1818

Waimea64-1035 Mamalahoa Hwy.Suites J & KKamuela, HI 96743885-4503

Kona81-6627 Mamalahoa Hwy.Suite 101Kealakekua, HI 96750323-2600

Do you dream of a more enhanced, more

youthful, more revitalized you? Dr. John Stover

can help. Harmoniously blending a full range

of treatments—from cosmetic surgery to fi ve-

star skin care services—Dr. Stover is highly

experienced, eminently qualifi ed and perfectly

positioned to effect the positive changes you’ve

been desiring. All procedures are available on

Hawaii Island, which means you will never need

to board a fl ight to receive excellent care in your

quest to look your best. Call or visit us online for

more details.

www.DrJohnStover.com

COSMETIC SURGERY

Facelift

Neck Lift

Brow Lift

Eyelid Surgery

Nose Contouring

Body Contouring

Liposuction

Cosmetic Breast Surgery

Tummy Tuck

NONINVASIVE COSMETIC REJUVENATION

Thermage Skin Tightening

BOTOX Cosmetic and Dysport

Radiesse

Restylane, Juvederm, and Perlane

Sculptra

LASER TREATMENTS

Fraxel Skin Resurfacing

Active Fx CO2 Laser Resurfacing

Laser Hair Removal

Spider Vein Treatment

IPL Photofacial for Brown Spots and Rosacea

Tattoo Removal

SKIN CARE

VISIA-Complexion Analysis

Photodynamic Therapy for Sun-Damaged Skin

and Acne

Comprehensive Acne Treatment

Obagi Skincare

Glymed

SkinCeuticals

Epicuren

Rejuvenate

years!

C

ONGRATULATION

S ON

DR

. STO

VER PROUDLY SUPPOR

TS

TH

E KAH U L I THEATRE

Stover_IdentityAd_KahiluTheatre10.indd 1 9/1/10 4:58:14 PM

Transforming your body, transforming your life.

Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818

www.DrJohnStover.com

John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and imminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.

Enhancing your body’s natural beauty is our specialty. At Dr. John Stover’s Cosmetic Centers of Hawaii, our experts offer a number of procedures and services designed to give you the lift, fi rmness and renewal of youth. Whether you need the sculpting of liposuction; the removal of spider veins, unwanted hair or cellulite; or to reclaim your fi gure with a tummy tuck, we can help. With the assistance of our partner surgeon, Dr. Angelo Cuzalina, we also perform all types of breast procedures right here on Hawaii Island. What’s more, our comprehensive body lifts will restore a fi rmer, more natural appearance. Call today to schedule a consultation. And learn how we can help you make your body the best it can be.

COSMETIC SURGERY

Liposuction

Tummy Tucks

Breast Procedures

Body Lifts after Gastric Bypass

LASER TREATMENTS

Spider Veins

Hair Removal

Cellulite

Thermage

Put your body in our hands.

Transforming your body, transforming your life.

Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818

www.DrJohnStover.com

John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and eminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.

Your face is what you show the world, refl ecting your youth, spirit and vitality. But when signs of aging start to appear, the beauty experts at Dr. John Stover’s Cosmetic Centers of Hawaii are here to help. Our experienced, highly trained team offers an abundance of surgical and non-surgical approaches designed to renew, refresh and enhance the face. For example, a mini face lift—sometimes called the lunchtime lift due to its minimal downtime—can yield astonishing results, including a redefi ned neck and jawline. Or, choose from a number of non-invasive procedures—all of which can be performed at any of our three locations islandwide. For details or to schedule a consultation, call or visit our Web site today. Now’s the time to look younger.

SURGICAL PROCEDURESFace Lifts and Forehead Lifts Eyelid SurgeryNose Contouring

FILLERS Radiesse, Juvéderm, Restylane, Sculptra

WRINKLE RELAXERS Dysport and Botox Cosmetic

SKIN TIGHTENING Thermage and Deep FX

LASER TREATMENTSHair RemovalResurfacing

SKINCARE PRODUCTSObagi and SkinCeuticals

Redefi ning your face is our specialty.

Transforming your body, transforming your life.

Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818

www.DrJohnStover.com

John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and eminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.

At Dr. John Stover’s Cosmetic Centers of Hawaii, we offer expert breast enhancement procedures using the newest products and techniques. No need to leave the island to achieve an enhanced shape. With the assistance of our partner surgeon, Dr. Angelo Cuzalina, we will give you the lift you had before children or the fullness you’ve always dreamed of. Here in our Waimea-based, state-of-the-art surgical suite, you’ll be in the hands of an expert team, including two board-certifi ed surgeons and an anesthesiologist, as well as an experienced, OR recovery nurse. Your breast surgery will leave you feeling more shapely and more confi dent. Call today to schedule a consultation. And learn how we can help you make your body the best it can be.

BREAST ENHANCEMENT SERVICES

Augmentation

Lift

Reduction or replacement

Silicone or saline implants—the latest, safest products

on the market

Enhancing your body is our specialty.

Images and styles established for the branded advertising, post cards and handouts were incorporated in all of the online channels.

BRAND CONSISTENCY

A marketing website was created on a sub domain within HubSpot, beauty.DrJohnStover.com, so that activities and results could be tracked and measured. The home page on this site (left) included quick links to the main site as well as quick links to all of the promotional offers available to their exclusive member group, Ho`ole`a.

The promotional offers and related links are categorized by areas of interest, making it easy for clients to see what else is available to them (right). These pages include blog article links, information guides and call-to-action buttons that cross-sell and up-sell other services.

MARKETING WEBSITE

Blogs are an opportunity to provide more detailed information to customers with articles, videos and images. Call-to-action buttons cross-sell and up-sell services. All articles are posted on social media channels.

CONTENT CREATION - BLOGS

CONTENT CREATION - NEWSLETTER

Monthly newsletters inform existing clients of new procedures, special offers, and information. Call-to-action buttons link to ongoing promtions. Weekly emails announce a different article and increase the newsletter exposure.

PREMIUM CONTENT CREATION & CALLS TO ACTION

A series of guides were created to promote different treatment options. The guides were promoted with call-to-action buttons on the main site, the marketing site, in the newsletter, and the blog.

The guides are also promoted though Pay-Per-Click advertising on Google and Facebook.

Buttons and ads direct the prospect to a custom, branded landing page.

LANDING PAGE

Landing pages provide the compelling benefits of taking action. In this case, to fill out the form to download the guide. Once the form is completed the prospect is directed to a thank-you page. The thank-you page provides the link to the guide and an opportunity to take another action. And an auto-responder email is sent with more opportunities to get information or to take another action.

Lead nurturing emails help move the prospect through the sales cycle, from the top of the sales cycle with just an interest in getting information to the middle where they are willing to speak to someone, to the bottom of the cycle, where they set an appointment or make a purchase. The series of lead nurturing emails has links to relevant blog articles, videos, slide presentations or demos. It is all based on a carefully planned strategy.

LEAD NURTURING EMAILS

Inbound marketing is a strategy that relies on getting found by your customers vs. focusing on finding them.

Hafner Creative Communications can help you develop the strategy, create a website in the HubSpot CMS along with all the supporting pieces that make inbound marketing so effective.

We can also assist with PPC advertising and traditional marketing materials such as brochures and presentations, ensuring that your message and brand are presented in their best light.

INBOUND MARKETING