haha marketing budget
DESCRIPTION
Marketing BudgetTRANSCRIPT
XYZ Business - Marketing Communication Plan Budget - Prepared DATE
Jan Feb March
Public Relations Jan Feb March
Press Releases $ - $ - $ -
Press Kits $ 200.00 $ 200.00 $ -
Other $ - $ - $ -
TOTAL $ 200.00 $ 200.00 $ -
Mobile, Online and Web Marketing Jan Feb March
Online Advertising Design $ 1,800.00 $ 2,400.00 $ 1,000.00
Google AdWords Program $ 3,000.00 $ 3,000.00 $ 3,000.00
Website Development, Hosting, Updates $ 500.00 $ 500.00 $ 500.00
Search Engine Optimization (SEO) Organic $ 350.00 $ 350.00 $ 350.00
Social Media Management - Facebook/Twitter/Youtube $ 500.00 $ 500.00 $ 500.00
Podcasts $ 50.00 $ 50.00 $ 50.00
Mobile $ 50.00 $ 50.00 $ 50.00
Blog and RSS Feed $ 200.00 $ 200.00 $ 200.00
TOTAL $ 6,450.00 $ 7,050.00 $ 5,650.00
Advertising Jan Feb March
Advertising Design $ 1,200.00 $ 1,200.00 $ 1,200.00
Print Advertising Placements $ 500.00 $ 100.00 $ 100.00
Radio, TV, Outdoor Adverts $ - $ - $ 500.00
Point of Purchase $ - $ - $ -
Co-op $ - $ - $ -
TOTAL $ 1,700.00 $ 1,300.00 $ 1,800.00
Events and Tradeshows Jan Feb March
Event Sponsorships $ 5,000.00 $ - $ -
Travel & Accomodations $ 1,200.00 $ 4,800.00 $ 2,200.00
Signage & Collateral $ 2,000.00 $ 1,200.00 $ -
Audio/Vidieo Equipment $ 500.00 $ 500.00 $ 500.00
Client/Prospect Entertainment $ 1,000.00 $ 2,000.00 $ 1,000.00
Trade Promos (USB Pens, Hats, etc) $ 500.00 $ 500.00 $ 500.00
TOTAL $ 10,200.00 $ 9,000.00 $ 4,200.00
Direct Marketing Jan Feb March
Graphic Design $ 2,800.00 $ 2,800.00 $ 4,500.00
Direct Mail Program $ 5,500.00 $ 5,500.00 $ 5,500.00
Email Marketing System (Hosted i.e. Constant Contact $ 1,500.00 $ 1,500.00 $ 1,500.00
Email Marketing List Purchases $ 10,000.00 $ - $ -
Customer Surveys $ 50.00 $ 50.00 $ 50.00
TOTAL $ 19,850.00 $ 9,850.00 $ 11,550.00
TOTALS SUMMARY Jan Feb March
Public Relations $ 200.00 $ 200.00 $ -
Mobile, Online and Web Marketing $ 6,450.00 $ 7,050.00 $ 5,650.00
Advertising $ 1,700.00 $ 1,300.00 $ 1,800.00
Events and Tradeshows $ 10,200.00 $ 9,000.00 $ 4,200.00
Direct Marketing $ 19,850.00 $ 9,850.00 $ 11,550.00
TOTALS $ 38,400.00 $ 27,400.00 $ 23,200.00
% of TOTAL 22.1% 15.7% 13.3%
XYZ Business - Marketing Communication Plan Budget - Prepared DATE
April May June July August Sept Oct
April May June July Aug Sept Oct
$ - $ - $ - $ - $ - $ - $ -
$ - $ 200.00 $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ -
$ - $ 200.00 $ - $ - $ - $ - $ -
April May June July Aug Sept Oct
$ - $ - $ 1,000.00 $ 1,000.00 $ 1,000.00 $ - $ -
$ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
$ 350.00 $ 350.00 $ 350.00 $ 350.00 $ 350.00 $ 350.00 $ 350.00
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
$ 50.00 $ 500.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
$ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00
$ 4,650.00 $ 5,100.00 $ 5,650.00 $ 5,650.00 $ 5,650.00 $ 4,650.00 $ 4,650.00
April May June July Aug Sept Oct
$ 1,200.00 $ - $ - $ - $ - $ - $ -
$ 400.00 $ 500.00 $ 500.00 $ 500.00 $ 50.00 $ 100.00 $ 100.00
$ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ -
$ 1,600.00 $ 500.00 $ 500.00 $ 500.00 $ 50.00 $ 100.00 $ 100.00
April May June July Aug Sept Oct
$ - $ - $ - $ - $ 2,000.00 $ - $ 500.00
$ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00
$ 500.00 $ - $ - $ - $ - $ - $ -
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
$ 1,000.00 $ - $ - $ - $ - $ - $ -
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
$ 3,700.00 $ 2,200.00 $ 2,200.00 $ 2,200.00 $ 4,200.00 $ 2,200.00 $ 2,700.00
April May June July Aug Sept Oct
$ 4,500.00 $ - $ - $ - $ - $ - $ -
$ 5,500.00 $ - $ - $ - $ - $ - $ -
$ 1,500.00 $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ -
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
$ 11,550.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
April May June July Aug Sept Oct
$ - $ 200.00 $ - $ - $ - $ - $ -
$ 4,650.00 $ 5,100.00 $ 5,650.00 $ 5,650.00 $ 5,650.00 $ 4,650.00 $ 4,650.00
$ 1,600.00 $ 500.00 $ 500.00 $ 500.00 $ 50.00 $ 100.00 $ 100.00
$ 3,700.00 $ 2,200.00 $ 2,200.00 $ 2,200.00 $ 4,200.00 $ 2,200.00 $ 2,700.00
$ 11,550.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
$ 21,500.00 $ 8,050.00 $ 8,400.00 $ 8,400.00 $ 9,950.00 $ 7,000.00 $ 7,500.00
12.4% 4.6% 4.8% 4.8% 5.7% 4.0% 4.3%
XYZ Business - Marketing Communication Plan Budget - Prepared DATE
Nov Dec TOTALS
Nov Dec TOTALS
$ - $ - $ -
$ 200.00 $ - $ 800.00
$ - $ - $ -
$ 200.00 $ - $ 800.00
Nov Dec TOTALS
$ - $ - $ 8,200.00
$ 3,000.00 $ 3,000.00 $ 36,000.00
$ 500.00 $ 500.00 $ 6,000.00
$ 350.00 $ 350.00 $ 4,200.00
$ 500.00 $ 500.00 $ 6,000.00
$ 50.00 $ 50.00 $ 600.00
$ 50.00 $ 50.00 $ 1,050.00
$ 200.00 $ 200.00 $ 2,400.00
$ 4,650.00 $ 4,650.00 $ 64,450.00
Nov Dec TOTALS
$ - $ - $ 4,800.00
$ 100.00 $ 100.00 $ 3,050.00
$ - $ - $ 500.00
$ - $ - $ -
$ - $ - $ -
$ 100.00 $ 100.00 $ 8,350.00
Nov Dec TOTALS
$ - $ - $ 7,500.00
$ 1,200.00 $ 1,200.00 $ 19,000.00
$ - $ - $ 3,700.00
$ 500.00 $ 500.00 $ 6,000.00
$ - $ - $ 5,000.00
$ 500.00 $ 500.00 $ 6,000.00
$ 2,200.00 $ 2,200.00 $ 47,200.00
Nov Dec TOTALS
$ - $ - $ 14,600.00
$ - $ - $ 22,000.00
$ - $ - $ 6,000.00
$ - $ - $ 10,000.00
$ 50.00 $ 50.00 $ 600.00
$ 50.00 $ 50.00 $ 53,200.00
Nov Dec TOTALS
$ 200.00 $ - $ 800.00
$ 4,650.00 $ 4,650.00 $ 64,450.00
$ 100.00 $ 100.00 $ 8,350.00
$ 2,200.00 $ 2,200.00 $ 47,200.00
$ 50.00 $ 50.00 $ 53,200.00
$ 7,200.00 $ 7,000.00 $ 174,000.00
4.1% 4.0% 100.0%