hair accessories stories
TRANSCRIPT
![Page 1: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/1.jpg)
prm design s.r.l.
Via Cascia, 820128 Milano ITALYTel. +39 022562596Fax. +39 02700411582
www.prmdesign.com
Hair Accessories storiesEnglish
![Page 2: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/2.jpg)
3Introduction
Beautiful and functionalOur business is to help your business. The challenge of supporting many different styles across cultures and countries raise up our design.
At prm design we aim to “drive fast” in the drome of innovation. The company introduced first robot to support designers. Italian craftsmen’s tradition has bridged to new dimension.
The company’s innovation of design is reflected in every project. Every design is unique; extreme attention to product quality: here prmdesign has built his identity and his reputation. For few year the company manufactured a limited edition of furnitures for retail, always paying attention to the product’s details during all phases of the process: from concept design, through close collaboration with designers, up to material delivery. All products are connected by common philosophy: put a smile on the customer’s face.
It is a traditional family company founded in 2006 by two designers: Pietro Riolo and Isa Medola. The company is an active concept partner of many international brands of various industry sector. Since 2010 started up robot-lab for limited production of contract materials of retail category.
IntroductionInnovation company
![Page 3: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/3.jpg)
5Design for mass market
Tweety bijoux packagingPaglieri Sell System
The perception of the product value is increased by the packaging, nevertheless keeping a competitive selling price range for mass retail market.
Design for mass marketCreative and playful ideas to customize the products.
![Page 4: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/4.jpg)
7Pop culture
Tweety hair accessoriesPaglieri Sell System
A big brand in a small product with small price, easy like choosing a candy.
Pop cultureCommunicate the strenght of the brand.
![Page 5: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/5.jpg)
9
Alluring and appealing bijoux innovate a timeless property.
Personality
PersonalityEvergreen character is dedicated to young women.
Tweety hair accessories and bijouxPaglieri Sell System
![Page 6: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/6.jpg)
11
A chic and modern approach to introduce a branded jewellery collection into mass retail market.
Easy to wear
Easy to wearCharacter icon is a precious detail and a discreet guest.
Tweety hair accessories and bijouxPaglieri Sell System
![Page 7: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/7.jpg)
13
Hello Kitty character is turned into an adult “taste”, for a woman that remember this character since ‘70s and can find at the supermarket sophisticated accessories.
Like a “star”
Like a “star”A simple and everyday object can be transfomed in a special accessory and in a gift.
Hello Kitty brushesPaglieri Sell System
![Page 8: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/8.jpg)
15
Favourite themes for kids, as friendship, pets and nature, are introduced into accessories that create emotional connections.
Emotional value
Emotional valueNature is “re-imaginated” with naïve simplicity.
Winx hair accessoriesPaglieri Sell System
![Page 9: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/9.jpg)
17
The aim is combining Tweety’s appeal to kids and little girls with trend right fashion and possibility to create your own set.
Collectable
CollectableThe design adds value as feeling for the character and playful involvement.
Tweety hair accessoriesPaglieri Sell System
![Page 10: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/10.jpg)
19
+ 30% sales volume compared to no-name products, thanks to the strong brand identity.Winx hair accessories
Paglieri Sell System
Focus on brand
Focus on brandCustomer is involved in a charming story.
![Page 11: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/11.jpg)
21
The design satisfies specific needs and preferences of a new target: suitable to travel and to carry with you into the bag and to show as a precious jewel.
Cross-marketing
Cross-marketingOriginally aimed at females preteens, Hello Kitty market includes adult consumers.
Hello Kitty brushesPaglieri Sell System
![Page 12: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/12.jpg)
23
Brand essence enhanced with property’s artworks, but also by materials and finishing well thought out to recreate the feelings of property’s world, often in very small accessories.
Focus on details
Focus on detailsTV serie’s graphic design is reinvented for small, tangeable and wearable objects.
Winx hair accessoriesPaglieri Sell System
![Page 13: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/13.jpg)
25
The way to display the product on the shelf offers new possibilities to involve the consumer in a fun experience and surprising proposals.
Unconventional approachFeminine + male undertone.
Unconventional approach
Lola Bunny hair accessoriesPaglieri Sell System
![Page 14: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/14.jpg)
27
A simple and useful accessory becomes a new gift idea and brushing own hair is a fun gesture.
Balance between decoration and functionality
Balance between decoration and functionalityHigh visibility of character nevertheless keeping functionality and ergonomy.
Hello Kitty brushesPaglieri Sell System
![Page 15: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/15.jpg)
29Eye-catching
New proposals have arisen for accessories widely distributed on the shelves of mass retail chains, whose functions and ways of using are immediately understandable and captivating, thus leading to an impulse buy.
Eye-catchingDiving into an imaginary world.
Winx hair accessoriesPaglieri Sell System
![Page 16: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/16.jpg)
31
An unexpected mix of characters and the “ingredients” of their world inspire imagination and the consumer can choose his favourite combination.
Storytelling
StorytellingThe design creates a story.
Tweety and Pussyfoot hair accessoriesPaglieri Sell System
![Page 17: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/17.jpg)
33
The design approach expresses an unexpected mix of European taste and cultural reference for an expanded market.
International appeal
International appealSophisticated look that seduces not ordinary young girls.
Mia and Me hair accessoriesPaglieri Sell System
![Page 18: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/18.jpg)
35
High impact and visibility on point of sale through clean design, colors explosion, characters awareness, strong connection with toys and details that emphasize the look.
Highlithing personality
Highlithing personalityThe design doesn’t follow idealized stereotypes.
My Little Pony hair accessoriesPaglieri Sell System
![Page 19: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/19.jpg)
37
The products and the packaging shape create a connection between lollipop flavour and lip balm scent and between a sweet to savour and a make-up for the lips.
Fun touch
Fun touchThe design involves scent emotions and sensory perception.
Chupa Chups lip balm collectionPaglieri Sell System
![Page 20: hair accessories stories](https://reader034.vdocument.in/reader034/viewer/2022042701/55b9a145bb61ebeb5b8b45dc/html5/thumbnails/20.jpg)
39
High level of perceived and real quality of the products compared to price category and competitors on mass market, thanks to the special attention to the selection of materials, to the design solutions and to the manufacturing process.
“Special effects”
“Special effects”Simple solutions/high quality
Winx hair accessoriesPaglieri Sell System