hair removal photorejuvenation acne · acne (410 – 610 nm) •production of a molecular variation...

Pulsed light that charms

HAIR REMOVAL • PHOTOREJUVENATION • ACNE

SOR Internacional S.A.

Table of Contents

• Definition• Scientific Grounds• Product Description• Treatments• Operation• Clinical Study• Composition and accessories• Communication tools• Competition and price• Sales pitch


NORA: Definition

NORA is the most innovative pulsed light unit onthe market, due to its new “Plug & Pulse”technology, which means lamps can bereplaced with a simple click, without the needfor technical assistance.

The high performance of this device and itslonger-lasting lamps (60,000 shots) make it themost competitive intense pulsed light option onthe market.

NORA allows us to perform 3 treatments withone single unit:

• HAIR REMOVAL• SKIN REJUVENATION• ACNE

SCIENTIFIC GROUNDS


NORA: Scientific Grounds

How is the light absorbed?All organisms that are illuminated absorb some of the electromagneticwaves and reflect the rest. The reflected waves correspond to thecolour of the pigment in the skin's surface.

Colour Wavelength:

violet ~ 380-450 nm

blue ~ 450-495 nm

green ~ 495-570 nm

yellow ~ 570–590 nm

orange ~ 590–620 nm

red ~ 620–750 nm

http://es.wikipedia.org/wiki/Archivo:Spectrum.svg�

http://es.wikipedia.org/wiki/Violeta_(color)�

http://es.wikipedia.org/wiki/Azul�

http://es.wikipedia.org/wiki/Verde�

http://es.wikipedia.org/wiki/Amarillo�

http://es.wikipedia.org/wiki/Naranja_(color)�

http://es.wikipedia.org/wiki/Rojo�

http://es.wikipedia.org/wiki/Archivo:Spectrum.svg�



Light absorptionProcess by which the radiation is captured by the material, when it isabsorbed it can be re-emitted or converted into another type ofenergy: electricity, mechanical vibration... or heat

White

ºC

Photothermal effect

Black



Photothermal effect on the skin

Repair actionDestructive action



What it is the selective photothermal effect?This is the selective heating by means of light absorption, causingdamage or destruction to the target tissue and minimising the damageto the surrounding tissue.

Chromophore: Molecule or compound capable of absorbing energy from a photon

T.R.T. (thermal relaxation time):This is the time required for an object to coolto 50% of its temperature after exposure to anintense light or laser light beam.

Example:• Hair T.R.T.: 20 – 60 ms.• Skin T.R.T.: 8 – 10 ms.



What does it do to the chromophore of the targettissue?



How is this achieved from the T.R.T.?Variable Pulse Technology:

This is the emission of variouspulses of light in one singleshot, to make use of thescientific properties of theT.R.T., resulting in the heatingof the tissue to be treatedwhile keeping the surroundingskin cool.

Safety temperatureTe

mp

era

ture

Time

1st

Pulse

2nd

Pulse

3st

Pulse

Hair Skin

PRODUCT DESCRIPTION


NORA: Product description

Plug & Pulse TechnologyThis innovative technology means our customers willbe able to replace lamps without the need fortechnical assistance, thus avoiding:

• Having the machine out of action duringthe process of changing the lamp.

• Extra technical assistance expenses.

This technology allows you to switch treatments witha single click. Simple change the cartridgeintended for each treatment.



Plug & Pulse Technology VS interchangeable filters

Flash lamp

Filter location

Quartz wedge

Filter

Interchangeable filter system

Air gap

Air gap

Flash lamp



Plug & Pulse Technology VS interchangeable filters

Flash lamp

Quartz wedge

Plug & Pulse Technology

H2O Gap

Flash lamp

Vapour deposition interferential filter



60,000 shots guaranteed – Simmer:What is it?

The simmer is a source of current that keeps the lamp on.

Lamp at rest Trigger Simmer

Xe

Is =

250

mA

Id =

300

A

Shot



60,000 shots guaranteed – Simmer:What is it for?

Lower thermal variation

Simmer Shot

Longer lamp life

Current channel created

Lower variability between shots

Less deterioration of the lamp electrodes



60,000 shots guaranteed - Current control

Time (ms)

Cur

rent

(A)

Time (ms)

Cur

rent

(A)

Conventional IPL NORA Sorisa

•High spectral dispersion•Very inaccurate light dose•High thermal stress on the lamp

•Reduced spectral dispersion•Very accurate light dose•Reduced thermal stress

Emission spectrum of a lamp throughout a shot with voltage

control

Emission spectrum of a lamp throughout a shot with current

control



60,000 shots guaranteedCooling system with H2O

In NORA the process for changingthe cooling circuit water has beensimplified. This avoids the need forintervention by technical assistance.


SORISA’S Premises

Bumper (soft materials)

Ergonomic

Compact column

Autonomous equipment

•Autonomus equipment:- Tool caddy- Work tray

•Ergonomic equipment:- Touch screen- Inclinations and correct height

•Robust equipment without losing the aesthetic sense:- Compact column - Perimetral bumper with soft material- Aesthetic design



NORA‘S Characteristics

Bumper (soft materials)

Ergonomic

CompactColumn

Autonomousequipment

Hygienic

•Autonomous equipment:- 2 lateral handles - Drawer for store cartridges and applicator (like BODYTER PREMIUM)- Work tray

•Ergonomic:- Touch screen

• Robust equipment without losing the aesthetic sense:- Compact column - Perimetral bumper with soft material- Aesthetic design

•Easy to clean:- Removable drawer-



NORA: Descripción del Producto

Applicator Characteristics•Precise applicator-Designed to work with 2 hands-Vertical grip

Shorter applicator

Interchangeable cartridges•Shorter Applicator

-Facilitates treatment in complex areas

•Applicator with multiples grips

•Applicator with interchangeable cartridges

Multiples grips



InterfaceWhen you switch the unit on a start screen is displayed which, after a few seconds,becomes the free treatments screen corresponding to the cartridge inserted.

1. Energy folder

2. Free treatments tab

3. Preset treatments tab

4. Service menu button

5. Help button

6. Stored treatments button

7. Cartridge change button

8. Pulse configuration folder

9. Partial shot reset button

10. Information screen for no. of shots

11. Information screen for cartridge type and lamp status

12. STOP button

13. START button

1

2 34 5 6 7

8

9

10

11

12 13



InterfacePreset photoepilation treatments:



InterfacePreset photorejuvenation treatments:



InterfacePreset acne treatments:



Variable Pulse Technology in NORA




Safety temperature

Tem

per

atu

re

Time

1st

Pulse

2nd

Pulse

3st

Pulse

Hair Skin

Hair removal:

• Phototype V• Thick, dark hair• 16 J/cm2

• 7 (50) 7 (50) 7 ms




Tem

per

atu

re

Time

1st

Pulse2nd

Pulse

Hair Skin

Hair removal:

• Phototype I or II• Fine, fair hair• 24 J/cm2

• 6 (8) 12 ms.

Safety temperature

TREATMENTS


NORA: Treatments

Application - Photoepilation

•Hair removal is now the 3rd most popular cosmetic treatment in the world.

•More than 80% of men and women in the world between 16 and 70 years old use some form of hair removal.


NORA: Treatments

Hair removal (610 nm)

•The light is absorbed by the hair.

•The hair is heated uniformly.

•The heat transmitted by the hair destroysthe hair follicle. The part in contact withthe papilla destroys it by heattransmission.

•The hair will fall out and the hair follicle isincapacitated and unable to producehair. ~ 80 ºC


NORA: Treatments

Application - Photorejuvenation

•Women between 30 and 65 years are the main target for this treatment.

•20% of photorejuvenation treatments are carried out on men.

The main treatment areas are the face, hands andneck/chest area.


Age spots and pigmentation due to exposure to the sun (530 nm)• The melanin easily absorbs the light,heating the blemish.

• The heat destroys the cell tissue insidethe pigmentation.

• The body recognises the particles aswaste and eliminates them.

• The particles that remain on the surfaceare eliminated by natural flaking.

NORA: Treatments


Wrinkles and expression lines (530 nm)

• The light stimulates the fibroblasts togenerate collagen.

• The new collagen is synthesised in thedermis and lifts the bed of the wrinkle.

• The collagen is uniformly distributed inthe surface, improving the texture andreducing the size of the pores.

NORA: Treatments


NORA: Treatments

Application - acne

•Acne is the most common skin disorder and affects, or has affected at some point, more than 80% of the world's population.

•It generally appears on theface, neck, back, chest andshoulders.

•It mainly occurs duringadolescence.


Acne (410 – 610 nm)

•Production of a molecular variation ofoxygen, toxic to the bacterium P. Acnes

NORA: Treatments

• The exclusive filter designed for this treatment(410 – 610 nm) generates a light beam thattriggers two processes:

• Anti-inflammatory and regenerativeeffect (collagen)

•The pore is freed of dead cells and theinflammation disappears gradually.

•The pore is unblocked and the skin is leftsmoother thanks to the collagen created.

OPERATION


NORA: Operation

Changing the cartridgeThe unit software guides you through the cartridge changeprocess.


NORA: Operation

Using the cartridge change tool, press first in hole 1 and then in hole 2until you hear the respective clicks of the cartridge being released.

Changing the cartridge


NORA: Operation

Loading a programme


NORA: Operation

Saving a programme


NORA: Operation

Configuration


NORA: Operation

Changing the water

COMPOSITION AND ACCESSORIES


NORA: Composition and Accessories

NORA (Ref. 1722)


NORA: Composition and Accessories

Accessories included with the appliance

Optional Accessories

CLINICAL STUDY


NORA: Clinical Study

SAMPLEIt was carried out on patients aged from 24 to 57 years. The treatments carried out were:

• Photoepilation• Blemishes• Acne



VERIFICATION METHOD

• Digital photographs



A 34-year old man

1 sessions22 J/cm2

10(10)10 ms

1 session 3 weeks later

Dark, fine hair, phototype III



A 32-year old woman

3 sessions

24 J/cm2

12(5)12 ms

Fine, dark hair, phototype III

The untreated area has been circled in yellow as a reference or control. The photo was taken one and a half months after the third session.



Immediately post-treatment

22 J/cm2

10 (10) 10 ms.

Dark, fine hair, phototype III



A 57-year old man

1 session

32 J/cm2 (Filter 530 nm)

12(5)12 ms (double shot)

Elimination of hyperpigmentation.Picture taken 2 weeks after the session.



A 28-year old woman

12 sessions (1-2/week)

12-14 J/cm² (Filter 410 + BlueCare)

5(7)5(7)5 ms



A 38-year old man1 sessions 23 J/cm2

10 (15) 25 ms.3 weeks laterDark, thick hair, phototype IVThe area treated is marked in yellow and area shaved but not treated in green.



A 33-year old woman2 sessions 16 - 18 J/cm2

7 (50) 7 (50) 7 msDark, thick hair, phototype VPerifollicular oedema post-treatment.



• The results of the preliminary study confirm that• NORA is highly effective for:

• Photoepilation• Anti-aging• Acne

• The individualised parameterisation of each pulse means the treatment energy can be reduced without diminishing its efficacy.

• The reduced treatment energy makes sessions with NORA safer and less likely to cause side effects.

• Their parameterisation means even phototype IV can be treated safely.

CONCLUSIONS

COMMUNICATIONTOOLS

• BROCHURE• FLYER• ROLL-UP• HANDBOOK• ADVERTISING

ÍNDICE

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SALES ARGUMENT


NORA: Sales argument

Exclusive Plug & PulseTM Technology:

• Lamp change with no need for technical assistance• Treatment change with a single click• Automatic detection of the treatment

Longer-lasting, more efficient lamps:

• 60,000 shots guaranteed• Stable light energy for the full lifetime of the lamp

High profitability: • The best price per shot (less than 1 euro cent).


NORA: Sales argument

3 treatments in one single unit: • Photoepilation• Photorejuvenation• Acne (optional)

Variable Pulse Technology:• A wide range of phototypes can be treated (from I to V)• All types of hair (thickness, colour and follicle depth)

User interface:

• 10.4’’ touchscreen (with wide viewing angle)• Preset programmes• 100 programme storage capacity

Compact and versatile design

Shall we give it a try?

hair removal photorejuvenation acne · acne (410 – 610 nm) •production of a molecular variation...

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