hair salon & hairdressing industry news - 2017 · 1. opening statement tell us why your men’s...

2017

CLOSING DATE FOR ENTRIES: FRIDAY 16 JUNE 2017MONDAY 11TH SEPTEMBER 2017, PARK PLAZA WESTMINSTER BRIDGE

HOW TO ENTER THE BRITISH HAIRDRESSING BUSINESS AWARDS

1 Choose your category or categories

• Read the entry form thoroughly

• Select the category or categories that are most appropriate for you to enter

2 Put your entry together

• Visit the appropriate page on www.hji.co.uk and download the entry form.

• Ensure all pages are no larger than A4 in size. Anything submitted (including any additional information) that is larger than A4 will not be judged.

• In your opening statement, attract the judges’ attention by highlighting anything unique about you or your salon.

• Ensure that each of the points within your category’s criteria are answered clearly.

• If you are entering more than one category, make sure that each entry is unique in its content. The judges can become familiar with repeated entries.

3 Submit your entry

• Ensure your entry meets the deadline of 5pm Friday 16 June 2017

• If you would like your entry returned, please state on the entry form and enclose the appropriate self-addressed packaging.

Contact Sharon Webb on 020 3841 7374 • [email protected]

SEND ENTRIES TO:Sharon WebbBritish Hairdressing Business AwardsM Squared Media, 1.17 The Plaza, 535 Kings Road, London SW10 0SZ

Please note that if you are shortlisted in the Junior, Manager, Salon Stylist or Business Director categories, you will be required to attend an interview at a venue in London. These will be held on Monday 17 July and Tuesday 18 July 2017.

2017CELEBRATING

THE BEST IN THE BUSINESS

FOR 19 YEARS

The British Hairdressing Business Awards promote professionalism, innovation and excellence, while recognising those individuals and teams who work tirelessly to raise the profile of this industry, and make it one of which we can all be proud.

Open to all individuals and salons based in the UK, there are 17 categories to enter – from team categories such as Front of House Team of the Year, to the individual ones such as Salon Stylist and the prestigious Business Director of the Year.

1. OPENING STATEMENT Why do you think your salon should win this award?

Turnover Show in graph form the annual turnover of the salon for

the last two financial years and the level of gross profit.

Customer Care List the policies you have in place to ensure good

customer relations.

Complaints Procedure Tell us about the guidelines you have in place when

dealing with customer complaints.

Promotional and Marketing Activity Shout about the promotional and marketing activity

which has taken place during the past year. Please include examples.

1. OPENING STATEMENT Why do you think your salon should win this award?



Customer Care List the policies you have in place to ensure good

customer relations.

Complaints Procedure Tell us about the guidelines you have in place when

dealing with customer complaints.

Promotional and Marketing Activity Shout about the promotional and marketing activity

which has taken place during the past year. Please include examples.

Aims and Objectives List the key aims and objectives of your marketing and

promotional plans.

Staff Enclose a completed assessment form that you have used

to monitor performance.

Training Tell us about the key elements of your training policy,

including career opportunities. Please include examples.

2. INCLUDE THE FOLLOWING: • A photo of the interior of the salon • A photo of the exterior of the salon

Aims and Objectives List the key aims and objectives of your marketing and

promotional plans.

Staff Enclose a completed assessment form that you have used

to monitor performance.

Training Tell us about the key elements of your training policy,

including career opportunities. Please include examples.


Are you a single salon with an annual turnover of less than

£350k? Then this category is for you.

This category relates to an independently owned salon or one salon within a group.

SALON OF THE YEAR – 1

SALON OF THE YEAR – 2Are you a single salon with an annual turnover of more than £350k? Then this category is for you. This category relates to an independently owned salon or one salon within a group.

Sponsored by

Sponsored by

1. OPENING STATEMENT Tell us why your team should win this award. Make sure you

include a team photograph and examples of external PR which relate to your team.

The Team’s Strengths What does your team offer and what makes them

special?

The Team How many people are in your team and what does each

of them contribute to the team?

Team Building Activities What team building activities and/or initiatives do you

have in place to ensure team integration and motivation and what new activities have you undertaken as a team? Give a short description of how you worked together and what these activities achieved.

2. INCLUDE THE FOLLOWING: • Photos of the salon team

The team is the backbone of any salon business – this category celebrates teams of three or more employees.

Retail is a crucial part of any salon business and personal product recommendation is a critical part of the professional salon service.

1. OPENING STATEMENT Tell us why your salon should win this

award?

Turnover Provide retail turnover in percentage or

actual terms for the last two financial years. Please include details of average retail spend (£).

Policies and Procedures What processes do you have in place for

achieving retail sales revenue? Please supply evidence.

Creative Initiatives What have you implemented which has

contributed to a significant growth in retail sales? Please supply evidence.

Staff Incentive Schemes What do you run, apart from

manufacturer led schemes, to encourage and incentivize your team to constantly support your retail policies?

2. INCLUDE THE FOLLOWING: • A photo of the interior of the salon • A photo of the exterior of the salon • Evidence of your staff incentive

schemes

RETAIL SALON OF THE YEAR

SALON TEAM OF THE YEAR

1. OPENING STATEMENT Tell us why your men’s hairdressing business should win

this award.

The Salon Tell us about the décor, furniture, services and products

you use that make you the best male grooming salon in your area.



Marketing Show us how you market your services and products to

your male clients. Please include examples.

The Team Tell us about your staff incentives, training programmes

and activities you undertake as a team.


Sponsored by

This category is open to all barbers and salons that cater for male clients.

MALE GROOMING

OF THE YEAR

1. OPENING STATEMENT Why do you feel your team is worthy of this award and what

impact do they have on your business? Reference retail sales, repeat bookings and mystery customer feedback (if available) and all relevant information.

Customer Feedback What do your clients say about your team? Include client

feedback/testimonials to support the entry.

Communication Strategy How does the team communicate with clients before, during

and after their salon appointment? Include examples.

Customer Care Using bullet points, list the policies you have in place to

ensure good customer service is offered by the Front of House team.

Aims and Objectives Using bullet points, list the key aims and objectives for

the Front of House Team. Provide examples.

2. INCLUDE THE FOLLOWING: • Photographs of the Front of House Team • Photograph(s) of the reception area

For the unsung heroes of the salon, this award is for those who are the first and last contact with the client.

FRONT OF HOUSE

TEAM OF THE YEAR

1. OPENING STATEMENT Tell us why you feel you deserve the title Manager of the Year?

Management Skills What makes you a great manager? Give examples of all your

management skills.

Managing a Team Provide a brief case history of how you have managed a team.

Please provide evidence.

Management Strengths What makes you different from others in managing your salon?

Provide examples of actions and outcomes.

2. INCLUDE THE FOLLOWING: • A recent photograph of yourself

Finalists in this category will be required to attend an interview

at a venue in London. These will be held on Monday 17 and

Tuesday 18 July 2017.

For those that manage, inspire and motivate a salon or individual. The entry must be based on managing a single salon.

MANAGER

OF THE YEAR

1. OPENING STATEMENT Tell us about your exciting new salon.

Aims What was your dream when you started out in

business and what are your aspirations?

Implementation What methods and services have you used to

achieve growth in your gross turnover? Please provide evidence.

Factors of Success Why are you so successful and how do you

measure this? Please provide examples.

Business Plan Please include your business plan and a P&L to

demonstrate your set up costs?


This category is open to owners of new independent salons which are less than two years old by the end of June 2017.

INDEPENDENT SALON –

BUSINESS NEWCOMER

Sponsored by

1. OPENING STATEMENT Why do you feel you deserve the title Salon Stylist of

the Year? Include three client testimonials and copies of any

training certificates.

Customer Care Describe your client’s journey, from consultation

through to aftercare and rebooking. Please provide: • average number of clients per week • average bill • rebooking statistics • upsells to include treatments and technical services • new client request figures • retail results (including average client spend)

Training and Inspiration How do you keep up-to-date with the latest

techniques and trends? Please provide: • training courses attended in the last 12 months • magazines, websites and events you use to gain

inspiration • any professional bodies or associations you are a

member of

Contribution to the Salon Outside of your column what do you do to contribute

to the salon team? Please provide: • details of any internal training provided • charitable or social activities organised • shows or seminars participated in • other (as relevant)

For the best stylist in the business, entrants must be fully qualified and work full-time in a UK salon.Finalists in this category will be required to attend an interview at a venue in London. These will be held on Monday 17 and Tuesday 18 July 2017.

1. OPENING STATEMENT What is the concept or product you are entering for the award and why is it innovative?

Objectives Why do you feel the concept/product is useful to the industry? What are your aims for the concept/product?

Success Criteria How have you measured its success? Provide evidence.

Promotion How have you promoted the concept or product? Include any internal or external promotional material used and if

submitting a product, please supply a sample.

2. INCLUDE THE FOLLOWING: • Photographic evidence of your innovation

INNOVATION OF THE YEAR

SALON STYLIST

OF THE YEAR

For entrepreneurs who make their visions a reality – this category is open to anyone who has launched a product or idea which is new to the hairdressing industry.

1. OPENING STATEMENT What do you think customer care means and why do you

feel your customer care is the best?

Meeting Customer Needs How do you decide on your customer care programme?

Demonstrate what elements of customer care you have in place for your client’s journey through the salon. What would make a potential new client believe they are going to receive excellent customer care when they walk through your door? What percentage of customers return to your salon? Provide evidence.

Evaluation Methods Tell us how you ensure your team implement your

customer care programme - what methods do you use to evaluate your team’s success in implementing all the

customer care requirements. Provide evidence.

What do you use to ensure your customer care policy is meeting the needs of your clients and how often do you re-evaluate your customer’s needs. Provide evidence.

Contribution to Success What specific areas of your customer care policy have

most contributed to your success in business?

2. INCLUDE THE FOLLOWING: • Photographs of your salon

The future of the industry - this category is open to any junior or assistant who has been in training for a maximum of three years up to the end of June 2017.

1. OPENING STATEMENT Why did you choose hairdressing as your career and

what are your aspirations for the future? Please state the number of years you have been hairdressing.

Training What training have you received from the salon you

work in and what have you gained from this training? Tell us about the courses and any qualifications you have gained.

Goals Who do you admire and why?

Special Activities Have you been involved in any shows or salon promotions

and if so, what role did you play in them?

2. INCLUDE THE FOLLOWING: • Two photographs showing your creative skills • A short description of how you achieved the look • Three testimonials • Copies of any training certificates

Finalists in this category will be required to attend an interview at a venue in London. These will be held on Monday 17 and Tuesday 18 July 2017.

JUNIOR OF THE YEAR

Creating the perfect journey demonstrates great customer care

CUSTOMER CARE

AWARD

1. OPENING STATEMENT Tell us why you opened your new look salon and how this fits with

your brand ethos.

Design (no more than 500 words) Detail your design brief, what inspired your ideas and what were the

aims and objectives for selecting the final design. Tell us about your design challenges and solutions. Please provide evidence. Explain how the finished design met your original brief, aims and objectives.

Budget Talk us through your budget: • initial design budget, furniture costs, your final costs and whether

there were any additional or unforeseen costs.

Growth in Turnover Show us (month by month) how the redesign/opening has affected

salon turnover. Please include evidence. If you are submitting a redesign, please show comparisons in turnover before and after the redesign. What has the salon turnover been in the six months since the redesign/opening?

2. INCLUDE THE FOLLOWING: • Before, during (if available) and after

photographs • Any mood boards that were used in the

inception of the design • Three photographs of the interior of the salon

after completion to include: • Reception • Main salon • Back wash zone • A photograph of the exterior of the salon • Website details if applicable • Examples of your salon stationery

For the best educators in the country – this category is open to a salon or group of salons, which train up to NVQ Level 3 or equivalent.

For a new or redesigned salon that is the ‘talk of the town.’

The new or redesigned salon must have been trading for a minimum of six months by the

end of June 2017.

1. OPENING STATEMENT Why is your training policy superior and why should you

win this award?

Training Policy Give a brief description of your training policy and

explain its structure. How do you implement the training programme and ensure you meet the NVQ or equivalent criteria? Provide evidence.

Appraisal What appraisal systems do you have in place? How

do you give staff recognition? Provide real examples of appraisal methods used and reward schemes.

Evaluation What methods of evaluation and feedback do you

use? Include a real example of a trainee’s programme, assessment and feedback.

Results How has the training affected the success of your team

and individuals? Provide evidence of your results.

2. INCLUDE THE FOLLOWING: • Photographs of your salon

Sponsored by

SALON DESIGN

AWARD TRAINING AWARD

1. OPENING STATEMENT Tell us about your brand image and how this has evolved.

Provide examples of any promotional material.

Aims and Objectives Describe your approach when putting together your

marketing strategy.

Unique Points What is special about your marketing strategy? How

does it differ from competitors? Provide an example of a successful marketing campaign and the costs.

Evaluation How do you measure, monitor and evaluate your

marketing plan? Provide evidence to back up your approach.

Budget What is your marketing budget and what is it spent on?

Website Talk us through your website and how it has benefitted

the business. Provide evidence of any marketing material used to encourage use of the website and any links to online activity.

2. INCLUDE THE FOLLOWING: • Photographic evidence of your marketing campaign

1. OPENING STATEMENT Why should you win this award?

Why did you choose to franchise? What factors were important to you when choosing

which franchise to take on? Use bullet points to detail the support that you receive from Head Office and how you utilise this to manage and grow your business.


the last two financial years and the level of gross profit during the same period.

Brand and Marketing Activity How have you and your team adopted the brand and

ethos of the franchise? List the promotional and marketing activity you have undertaken in the last 12 months and include both trade and consumer activity. List the policies you have in place to ensure good customer relations. Provide examples.

Aims and Objectives Using bullet points list the key aims and objectives of your

marketing and promotional plans and outline how you plan to grow your business.

Training and Career Using bullet points, list the key elements of your training

policy. What career opportunities are offered to staff? Provide

examples.

2. INCLUDE THE FOLLOWING: • Photographs of the interior of your salon • Photographs of the exterior of your salon • A completed assessment form that you use to monitor

staff performance

For the best communicators in the business – this award is open to any salon or group.

MARKETING AWARD

FRANCHISEE OF THE YEAR

The brains behind the business – this

category is open to all franchisees in relation to one salon and not

multiple locations.

Finalists in this category will be required to attend an interview at a venue in London. These will be held on Monday 17 and Tuesday 18 July 2017.

1. YOUR ROLE As a Director of your company – what is your

role?

Details of Achievements As a Director, what are you most proud of?

Motivational Skills How do you motivate others?

Entrepreneurial Skills What skills do you have that allow you to

excel in your role?

The Industry What are your passions within the

hairdressing industry and how do others in the industry view you?

Activities Beyond the Salon List any additional activities you are involved

in within the industry.

2. INCLUDE THE FOLLOWING: • A recent photograph of yourself • Describe your professional self in 50 words

Sponsored by

BUSINESS DIRECTOR

OF THE YEAR

The driving force behind the business – forward thinkers, entrepreneurs and strategisers. A joint entry may consist of a maximum of three directors.

CLOSING DATE FOR ENTRIES: 5PM FRIDAY 16 JUNE 2017Entrant’s name

Company/Salon name (if applicable)

Company address

Postcode

Telephone

Email

Please return my entry. I have included suitable, stamped, packaging for it to be returned in.

By registering your details you indicate your consent for us to email you information about selected products, events and services from Hairdressers Journal International, our parent company, affiliated companies and from carefully chosen third parties unless you object to receiving such messages by ticking the boxes below:

I do not want to receive emails about other events from:

Hairdressers Journal International Parent company Affiliated companies Third parties

Signature of Entrant Date

Signature of Salon manager / owner Date

Business Director of the Year Customer Care Award Franchisee of the Year Front of House Team of the Year Independent Salon – Business Newcomer Innovation of the Year Junior of the Year Salon Team of the Year Male Grooming Salon of the Year

Manager of the Year Marketing Award Retail Salon of the Year Salon Design Award Salon of the Year – 1 Salon of the Year – 2 Salon Stylist of the Year Training Award

I am entering the following category

Read ‘How to Enter’ on page 3

Check your entry meets the set criteria

Include all the extra information (photographs, evidence, certificates) as requested

in the criteria

Attach the completed entry form to the front of your entry

Ensure nothing that is sent in is larger than A4 in size

• Entering more than one category is allowed.

• Each entry must be accompanied by a separate entry form.

• Photocopied entry forms are acceptable.

• The completed entry form for an individual entry must be

signed by the person submitting the entry.

• The completed entry form for a salon or other business must

be signed by someone authorised to sign for that salon or

business.

• The closing date for receipt of entries is 5pm on

Friday 16 June 2017.

• The judges’ decision is final and no correspondence will be

entered into.

• No employee of Hairdressers Journal International or M

Squared Media or their families shall be entitled to enter.

• Sponsors and their families cannot enter their sponsored

categories.

• Entries will only be returned if you send in, with your entry

form, a correctly stamped self-addressed envelope and tick

the appropriate box on the entry form.

• Winners will be announced at the Awards dinner on Monday

11th September 2017.

• Award winners may state in advertising, promotional activity

or on their stationery that they are the winner but this must

include the category and the year in which the award was

won.

• Individual entrants must have permission from the salon or

business for which they work, for that salon or business to be

named in the promotion for the award.

CHECKLIST ENTRY FORM

THE RULES

SEND ENTRIES TO:Sharon WebbBritish Hairdressing Business AwardsM Squared Media1.17 The Plaza, 535 Kings RoadLondon SW10 0SZ

Tel: 020 3841 7374 Email: [email protected]

hair salon & hairdressing industry news - 2017 · 1. opening statement tell us why your men’s...

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