hakim albasrawy wrapping your head around social media #4
TRANSCRIPT
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MSC MALAYSIA
IDEASHARE 1Friday, April 30, 2010
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Wrapping your head around Social Media
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Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
“
Wikipedia
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CONVERSATIONS
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WHY SHOULD YOU CARE ?
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BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.
Rupert Murdoch, Global Media Entrepreneur
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in control.”
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.
REASON #5
Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now itʼs the people who are in control.”Rupert Murdoch, Global Media Entrepreneur“
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BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.
Rupert Murdoch, Global Media Entrepreneur
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in control.”
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.
REASON #5
Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now itʼs the people who are in control.”Rupert Murdoch, Global Media Entrepreneur“Imagine for a
moment what this statement means to
your business?
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Translated =8Friday, April 30, 2010
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WISDOM OF THE CROWDS
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TIME TO PAY ATTENTION
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93% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIACone, Business in Social Media Study, September 2008
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THAT IS NOT A LICENSE TO BROADCAST
CRAP13Friday, April 30, 2010
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YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
OR TO HAVE A MONOLOGUE
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85% of social media users believe that a company
should go further than just having a presenceon social sites and should also interact with its customers.Cone, Business in Social Media Study, September 2008
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SOCIAL MEDIA ≠ MARKETING
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1: PUBLIC RELATIONS
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2: CUSTOMER SERVICE
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3: LOYALTY-BUILDING
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4: COLLABORATION
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5: NETWORKING
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AND YES,CUSTOMER ACQUISITION, TOO.
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Millions of people are creating content for the social web.Your competitors are already there.Your customers have been there for a long time.If your business isn't putting itself out there, it ought to be.”BusinessWeek, February 19, 2009
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GET INTO IT ALREADY
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DON’T ASSUME SOCIAL MEDIA
IS THE ANSWER TO EVERYTHING.
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LETS TAKE A MOMENT TO REFLECT
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Getting a STRATEGYknowing what to do and how to do it
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- people - objective - strategy - technology
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Take home TOOLS
tinyurl.com/ishomework
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