halal pboro
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HALAL FOODS
M. Ehsan Sairally
Halal Coordinator Halal Certification Agency
ISNA Canada
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ISNA CANADA
• Largest Muslim centre in Canada
• Headquarters -Mississauga
• Canadian heritage building
• Involved in various community activities and services
• Food bank
• Halal certification
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ISNA CANADA
HALAL AWARENESS & OUTREACH
•Census, demographics
•Retail & food service
•Seminars, conferences & workshops
•Halal laws and practices
•Technical & trade magazine articles
•Global market linkages (technical, marketing, standards)
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DERIVATION OF HALAL
• QUR’AN – written word of God
• SUNNAH – sayings and teachings of the prophet Mohammed
“O mankind, eat from whatever is on earth (That is lawful and
pure)”
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HALAL FOODS SIMPLIFIED
• Animal Origin: All animals except…– No pork (plus other excluded animal categories)
– No blood
• Plant Origin: All plants except…– Intoxicating and hazardous plants (except where toxin can be eliminated during
processing)
• Drinks: All except..– Alcoholic and intoxicating drinks
• Food Additives: All except…– those derived from unlawful animal and plant categories specified above
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HALAL FOODS FROM THE PLANT KINGDOM
ANY PLANTS THAT FLOURISH ON EARTH OR WATER / NATURAL
• Leaves
• Vines
• Roots
• Fruits – beneficial to the human body without causing harmful effects
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HALAL FOODS FROM THE ANIMAL KINGDOM
• Beef, lamb, goat, deer, buffalo
• Chicken and other birds (except birds of prey)
• Seafood (all fish and shrimp)
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HALAL IS A VALUE SYSTEM & LIFESTYLE
For foods its about quality
…from farm to fork…
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HALAL MARKET OPPORTUNITIES
• Significant size (≈10% in some markets) • Growing • Durable (1400 years)• Accessible segment• Faith based needs & requirements
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MUSLIM POPULATION CANADA (2006)
Province Muslim population %
Canada (total) 842,200 100.0
Newfoundland 800 0.1
Prince Edward Island 400 0.0
Nova Scotia 5,600 0.7
New Brunswick 1,700 0.2
Quebec 150,400 17.9
Ontario 528,200 62.7
Manitoba 7,000 0.8
Saskatchewan 2,900 0.3
Alberta 65,100 7.7
British Columbia 79,700 9.5
Territories 400 0.0
Derived from Stats Can
Projected to exceed1 millionby 2011
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Muslim Population Projections(selected Canadian cities)
0
200
400
600
800
2001 2006 2011 2017
Thou
sand
s
Toronto
Montreal
Vancouver
Derived from Stats Can data
10% of Toronto (GTA) will be halal consumers
10% of Toronto (GTA) will be halal consumers
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Derived from Stats Can data
Calgary
Edmonton
Vancouver
Winnipeg
HalifaxMontreal
OttawaToronto
HamiltonKitchener
LondonWindsor
M ETROPOLITAN HALA MARKETS
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CANADIAN HALAL MARKET SITUATION
Significant size Growing Accessible Durable market -defined needs (1400
years) Involved consumer Poised for mainstream
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HALAL CERTIFICATION = TRUST AND CREDENCE
• Canadian agri-food production system
• Canadian food regulatory system
• Third party halal certification
• Halal certification logo
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Thank you
M. Ehsan SairallyISNA Canada - Halal Certification Agency
(905) 403-8406 Ext [email protected]