hale sayiner presentation - fastmarkets risi...global laminated flooring market 2015 kastamonu...

GLOBAL PLAYEROF THE WOOD BASED PANEL INDUSTRY

AĞAÇ BAZLI PANEL SEKTÖRÜNÜNGLOBAL OYUNCUSU

9th International Woodfiber Resource and Trade Conference

Outlook For The Turkish Wood Panel Industry & Outlook For Woodchip Demand

Presented by : Hale SAYINER

Foreign Trade Manager of Kastamonu Entegre – Turkey

[email protected]

www.keas.com.tr

2



3



Danang City4



OUTLINE

ECONOMIC AND DEMOGRAPHIC OUTLOOK OF TURKEYTHE FOREST INVENTORY OF TURKEY

GLOBAL AND TURKISH WOOD BASED PANEL INDUSTRYGENERAL VIEW TO THE TURKISH WOODCHIP MARKET

HAYAT HOLDINGKASTAMONU ENTEGRE

5



Rumeli Fortress6



Bosphorus7



Istanbul Historical Peninsula8



Galata Tower9



Maiden Tower10



Travertines At Pamukkale11



Balloon Tour In Cappadocia Fairy Chimneys12



ECONOMIC AND DEMOGRAPHIC FIGURES OF TURKEY

13



50,2% of the population is

MALE

THE DEMOGRAPHIC SPLIT

49,8% of the population isFEMALE

The population of TURKEY is

around 79 Million

92,1% of the population live in province anddistrict centers7,9% in small town andvillages

Source : TURKSTATS, Undersecretariat of Treasury 14



YOUNGEST POPULATION IN EUROPE

TURKEY EUROPE

30 43

AVERAGE AGE




WORLD’S BIGGEST ECONOMIES

GDP Nominal Million Dollar, (2015)Source: World Bank

583,169 646,002 664,738 718,221 752,547 861,934 1,144,331 1,199,057 1,326,015 1,339,539 1,377,873 1,550,537 1,774,725 1,814,763 2,073,543 2,421,682 2,848,755

3,355,772 4,123,258

10,866,444 17,946,996

ArgentinaSaudi ArabiaSwitzerland

TurkeyNetherlands

IndonesiaMexicoSpain

Russian FederationAustralia

Korea, Rep.CanadaBrazilItalyIndia

FranceUnited Kingdom

GermanyJapanChina

United States

Nr. 18

16



EUROPE’S BIGGEST ECONOMIES

GDP Nominal, Million Dollar, 2015Source: World Bank

492,618

664,738

718,221

752,547

1,199,057

1,814,763

2,421,682

2,848,755

3,355,772

Sweden

Switzerland

Turkey

Netherlands

Spain

Italy

France

United Kingdom

Germany

Nr. 7

17



GDP PER CAPITA OF TURKEY

GDP Per Capita, Nominal, Dollar 2015Source: World Bank

10,002 10,438 10,490 10,821 10,381 9,437

‐

2,000

4,000

6,000

8,000

10,000

12,000

2010 2011 2012 2013 2014 2015

18



GDP GROWTH RATE OF TURKEY (Annual Average)

GDP Growth Rate AnnualSource : World Bank

9.2 8.8

2.1

4.23,0

4,0 3.9 4.45,0 5,0

0

1

2

3

4

5

6

7

8

9

10

2010 2011 2012 2013 2014 2015 2016 2017 F 2018 F 2019 F

%

19



THE FOREST INVENTORY OF TURKEY

20



FOREST MAP OF TURKEY

Source : Ministry of Forestry And Water Affairs

21



NATIONAL FOREST LAND OF TURKEY

Million Hectares

Years


22



FOREST INVENTORY OF TURKEY BY YEARS

Billion m3

Years


23



FOREST INVENTORY ANNUAL INCREMENT OF TURKEY BY YEARS


Million m3

Years

24



TREE TYPES IN TURKEY


25



WOOD BASED PANEL MARKET ANALYSIS

26



TURKEY 5,80%

GLOBAL SECTOR ANALYSIS

Source : FAOSTAT (MDF+PB+OSB)

CAGR 4,81%

27

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

2009 2010 2011 2012 2013 2014 2015

m3

Production (m3) Import (m3) Export (m3) Net Consumption



TURKEY 5,80%

GLOBAL SECTOR ANALYSIS

28

MDF92,300,000 m3

46%

PB83,700,000 m3

42%

OSB25,200,000 m3

12%

Wood Based Panel Consumption

MDF PB OSBSource : FAOSTAT, m3



DISTRIBUTION CHART OF GLOBAL WOOD BASED PANEL PRODUCTION 2015 (MDF, PB, OSB)

KASTAMONU ENTEGRE

2,4%

TURKEY4,5%

Source : FAOSTAT

29

China38%

Asia Without China11%

Europe29%

America20%

Oceania1%

Africa1%



TURKEY 5,80%

Global Wood Based Panel Production ( MDF, PB, OSB)

0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000

China

United States of America

Canada

Turkey

Russian Federation

Germany

Poland

Brazil

Thailand

Romania

m3

ChinaUnitedStates ofAmerica

Canada Turkey RussianFederation Germany Poland Brazil Thailand Romania

2015 77,435,000 18,885,865 9,766,000 9,213,000 8,748,289 8,244,152 8,000,000 7,826,000 4,770,000 4,281,000 2014 77,352,000 18,642,490 9,436,000 9,385,000 8,428,289 8,311,160 7,877,564 7,861,000 4,770,000 4,157,000 2013 72,795,000 18,128,830 8,779,433 8,585,000 7,766,000 8,259,796 7,630,339 7,746,000 4,770,000 4,144,000

TOP 10 COUNTRIES

Source : FAOSTAT 30



GERMANY, 25%

TURKEY, 10%

CHINA, 26%

USA, 9%

RUSSIA, 6%

BELGIUM, 4%

AUSTRIA, 4%

POLAND, 4%SWITZERLAND, 2% OTHERS, 10%

GLOBAL LAMINATED FLOORING MARKET 2015

KASTAMONU

ENTEGRE

6%

Source : Munksjö 31

TOTAL

PRODUCTION

960 MIO m2



WOOD BASED PANEL TURKISH MARKET ANALYSIS AND TRENDS

32



2010 2011 2012 2013 2014 2015MDF 3,265,000 3,570,000 3,900,000 4,285,000 4,885,000 4,777,000PB 3,100,000 3,620,000 3,950,000 4,300,000 4,500,000 4,436,000TOTAL 6,365,000 7,190,000 7,850,000 8,585,000 9,385,000 9,213,000

‐

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000m3

TURKISH MARKET ANALYSIS AND TRENDSMDF, PB

CAGR 7,68%

Source : FAOSTAT 33



POLAND3,15

POLAND3,15

WOOD BASED PANEL PRODUCTION CAPACITY RANKING OF EUROPE

Source : FAOSTAT

RUSSIA75

RUSSIA75

TURKEY5,10

TURKEY5,10

GERMANY5,52

GERMANY5,52

RUSSIA6,64

RUSSIA6,64

PARTICLE BOARD

Million m3 / year

PARTICLE BOARD

Million m3 / year

GERMANY4,09

GERMANY4,09

TURKEY5,14

TURKEY5,14

MDFMillion m3 / year


TURKEY110

TURKEY110

GERMANY272

GERMANY272

LAMINATED FLOORING

Million m2 / year

LAMINATED FLOORING

Million m2 / year

1

2

3

1

2

1

2

33

34



USA3

USA3

GERMANY4,09

GERMANY4,09

BRAZIL4,39

BRAZIL4,39

GLOBAL WOOD BASED PANEL PRODUCTION CAPACITY RANKING

Source : FAOSTAT

TURKEY5,14

TURKEY5,14

CHINA56,82

CHINA56,82



1

3

4

5TURKEY

5,10TURKEY

5,10

GERMANY5,52

GERMANY5,52

RUSSIA6,64

RUSSIA6,64

USA7,43USA7,43

CHINA10,09

CHINA10,09

PARTICLE BOARD

Million m3 / year

PARTICLE BOARD

Million m3 / year

1

2

3

4

5 BRAZIL6

BRAZIL6

RUSSIA75

RUSSIA75

TURKEY110

TURKEY110

CHINA222

CHINA222

GERMANY272

GERMANY272

LAMINATEDFLOORING

Million m2 / year

LAMINATEDFLOORING

Million m2 / year

1

2

3

4

5

2

35



CONSUMPTION CHART OF TURKISH WOOD BASED PANEL INDUSTRY

Source : FAO, 2015, m3 36

Particleboard; 4,361,000 ; 46%

MDF;3,807,000 ; 40%

Laminate Flooring;880,000 ; 9%

OSB; 348,000 ; 4%

Doorskin;90,000 ; 1%



TURKISH WOODCHIP MARKET

37



WOODCHIP & ROUNDWOOD IMPORT TO TURKEY


2012 2013 2014 2015 2016 (First 9months)

Soft 1,866,343 1,371,760 1,293,776 1,998,347 1,186,432Hard 1,122,815 678,132 992,906 1,130,338 737,576Round Wood 124,650 20,519 6,826 29,322 26,661

‐

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Ton



HARD WOODCHIP IMPORTS TO TURKEY

Source : TURKSTATS, Undersecretariat of Treasury

‐

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Bulgaria Ukraine Canada Brazil Latvia Romania Germany USA Others

Ton

2012 2013 2014 2015 2016 (First 9 months)

39



SOFT WOODCHIP IMPORTS TO TURKEY

Source : TURKSTATS, Undersecretariat of Treasury

‐

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

USA Canada Venezuela Brazil Lithuanian Latvia Spain Others

Ton

2012 2013 2014 2015 2016 (First 9 months)

40



HAYAT HOLDINGBOTH GROUPS AIM TO BE A GLOBAL POWER

5.45million m² total area, 1.27 million m² closed area3.4 billion Euro total assets, 2.2 billion Euro turnover

14.000 employees

40 Companies27 Factories32 Brands

42



43



HAYAT KIMYA CATEGORIES & BRANDS

FABRIC&HOME CARE TISSUE&TOWELHYGIENE CARE

WASHING CLEANERDISHWASHING DETERGENTSURFACE CLEANER

BABY DIAPER

WET TOWEL

HYGIENIC PED

ADULT DIAPER

PATIENT PROTECTIVE COVER

TOILET TISSUEKITCHEN TOWELNAPKINHANDKERCHIEFFACIAL TISSUEWET TOWEL

44



45



OVERVIEW TO WOOD INDUSTRY

The first and only company in theindustry investing abroad in Turkey, 11 Locations, 16 Factories, 6 countries

70 million m²/year Laminate Flooring,5 million m³/year Wood Based Panel,19,5 million pieces/year Doorskin,500.000 mt/year Woodchips

5.500 Employees,915.000 m² Indoor Area,3,9 million m² Outdoor Area,Export to 93 countries

2 Billion EUR Asset Size,1 Billion EUR in Net Sales

PRODUCTION LOCATIONS ANNUAL BASIS PRODUCTION CAPACITY

FACTS & FIGURES ASSET & TURNOVER

DAILY PRODUCTION CAPACITY

Despite we are among top 4 in MDF,particle board, laminate flooring, doorskin production, since we do notproduce OSB, we are ranking 7th in theWorld.

RANKING

15.000 m³ / day

X 500 / day

46



Laminate Flooring

WE PRODUCE EVERY DAY

Interior Door PanelsPanels for Furniture

FOR 3.000HOUSES

47



PARTICLE BOARDMDF

PRODUCT GROUPS AND BRANDS

LAMINATE FLOORING DOORSKIN WORKTOPS

HIGH GLOSS BOARDS

48



17.6

7.8 7.4 7.2

5.6 5.4 5.04.1

3.6 3.6 3.3 3.1 2.8 2.7

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

million m³/y

ear

WORLDWIDE RANKING WOOD BASED PANEL (MDF+PB+OSB)

Nr. 7

49



17.1

7.2

5.65.0

3.3 2.8 2.5 2.2 2.1 1.7 1.7 1.5 1.4 1.1 1.0 0.9

0

2

4

6

8

10

12

14

16

18

million m

³/year

EUROPEAN RANKING WOOD BASED PANEL (MDF+PB+OSB)

Nr. 4

50



8075

19.5

9 9 7 6 5 3 10

10

20

30

40

50

60

70

80

90

MIillion Pieces Per Year

WORLDWIDE RANKING (DOORSKIN)

Nr. 3

51



20 19.5

9 9 9

0

5

10

15

20

25

MASONITE KASTAMONU ENTEGRE JELD‐WEN TEVERPAN ‐ TR YILDIZ ENTEGRE ‐ TR

Million Pieces Per Year

EUROPEAN RANKING (DOORSKIN)

Nr. 2

52



160

130

7065

60 60

0

20

40

60

80

100

120

140

160

180

KRONOSPAN SWISS KRONO CLASSEN KASTAMONU ENTEGRE EGGER MOHAWK/UNILIN

MIillion M2 Per Year

WORLDWIDE RANKING (LAMINATED FLOORING)

Nr. 4

53



130

110

7065

60

30

0

20

40

60

80

100

120

140

KRONOSPAN SWISS KRONO CLASSEN KASTAMONU ENTEGRE EGGER MOHAWK/UNILIN

Millionm2/year

EUROPEAN RANKING (LAMINATED FLOORING)

Nr. 4

54

THANK YOU

55

THANK YOU

5556

hale sayiner presentation - fastmarkets risi...global laminated flooring market 2015 kastamonu...

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