haleeb marketing analysis
TRANSCRIPT
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Management information system
ABSTRACTABSTRACT
This project is made with the objective of studying the MIS of CDL
FOODS .The project is depicting the importance of MIS by studying
their department like Accounts/Finance, HRM, Milk Procurement
Department, IS Department, Production Department, Purchase
Department, etc. The managers of all the Departments prepare reports
and ultimately send to top level of management for timely and efficient
decision making. Also it shows the way of communicating information
(CBIS or Non CBIS) from formal or informal source. The project also
critically shows the MIS of CDL FOODS and recommendations for
further improvement.
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Management information system
ACKNOWLEDGEMENT
We bow our heads before ALMIGHTY ALLAH in gratitude, which
blessed us with sound health, talented teachers, sympathetic Friends
and sufficient opportunity to complete our esteemed Project on
MANAGEMENT INFORMATION SYSTEM.
It is our privilege and honor to express our deep gratitude and in
calculating thanks to PROF. DR. LIAQAT ALI Who gave us an
opportunity to benefit from their immense knowledge and experience
without which the work described in this project would not have been
possible.
We feel pleasure in acknowledging with profound sense ofindebtedness, the cooperation and general help of our class fellows
during preparation of this project. We submit our earnest thanks to
our affectionate parents for their moral boosting, financial and spiritual
support during our studies.
MUHAMMAD WAJID KHAN.
MUHAMMAD FAHIM NIAZ.
ABDUL WAHID.
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ContentsS.No. Particulars Page
No.
1. Abstract 12. Acknowledgement 2
3. Dedication 3
4. Introduction Of Report 6
5. Reason For Selection 7
6. CDL Foods 7
7. History of the CDL 10
8. Products Of CDL Foods 11
9. Purpose Of Company 12
10. Structure Of Organization 13
11. Organization Chart Of Information System Department 1412. Flow Chart Of MIS In Finance Department Way Of
Communication Information
15
13. Current MIS Of CDL Foods 16
14. Flow Of Information In Various Department 17
15. Application Of Management Information System In Accounts And
Finance Department
18
16. Human Resource Department And MIS 18
17. Purchase And Sales Department And MIS 19
18. Production Department And MIS 19
19. Milk And Procurement Department And MIS 19
20. Information System Department And MIS 2021. Information Used In CDL Foods 21
22. Decision Taken By The Management On The Information Received
Through Formal Source Of Information
21
23. Flow Chart of Formal Source Information 22
24. Decision Taken By The Management On The Information Received
Through Informal Source Of Information
23
25. Flow Chart Of Informal Source Information 24
26. Critical Appraisal Of Current MIS and CDL Foods 25
27 The Decision May Support Current MIS Of Organization 25
28 Deficiencies 26
29 Recommendations 26
30 Conclusions 27
31 Reference 28
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Management information system
INTRODUCTION TO THE REPORT
This report presents the investigated M.I.S of CDL Foods. In the
modern age of competition, information and information resources
must be managed efficiently and effectively. The rapid change in
information technology and Internet
demonstrates that information systems and information technologies
are essential ingredients for the success of todays sophisticate
business enterprise. Information is a valuable powerful asset; infectlife blood of a business.
Now every enterprise is emphasizing on its efforts to improve
1-Managerial Decision Making
2-Gain competitive Edge
Through Management Information System, information is gatheredthrough internal sources as well as from external sources. On the basis
of above valuable information, reports are prepared and display to
management on
1-Demand
2-Periodically, according to the set schedule
3-At the time of emergency
With the globalization of markets, and the increased quantity
and diversity of competition that occur as a consequence, the
traditional view of computer systems as a back room supporting
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function is no longer viable in companies wishing to survive and
prosper.
M.I.S provides managerial end users with information products that
support much of their day-to-day decision making needs. M.I.S
provides a variety of reports and displays to management.
The content of there information product are specified in
advance by managers so that they contain information that managers
need. M.I.S retrieves information about internal operations from
databases that have been updated by transaction processing systems.
They also obtain data about the business environment from external
sources.
This report displays the MIS of CDL FOODS that facilitates its
production operations and decision-making. MIS of CDL FOODS
includes both computer based and non computer based aspects and
providing assistance in areas like Accounting, Finance, HRM,
Marketing, Procurement Department MIS of CDL FOODS. Also it
removes the geographical constraint by using highly sophisticated
technology that links plant with head office.
Therefore, the scope of MIS cannot be overlooked by CDL
FOODS. And it is disseminating information to concerned authority for
decision making after filtering it.
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Reason for Selection
Following are the reasons for selection this organization.
The management is so much cooperative in providing
the information about the project
The organization has a comprehensive MIS for getting
the valuable information
Easily accessible
Because of reference we select this organization
Fast growing organization in foods sector
Whole system of the CDL Foods based on CBIS
CDL FOODSCDL Foods Limited (formerly Chaudhry Dairies Limited) is a fast
growing food products company. Having doubled its turnover in the
last four years, the company has a turnover of more than Rs.4 billion
presently. The company also operates as a franchise of Candia Cedilac
of France. CDL has a state of the art milk processing facility situated at
62-KM Multan road, Near Bhai Pheru, and has a team of 400
exceptional individuals to support its operations. The head office of
CDL is located in the evergreen city of Lahore at 135-Ferozepur Road.
CDL is producing a number of food products both for consumers and
industrial users.
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The main brands of CDL are as following:
CDL is the first food company and so far the only dairy company in
Pakistan to get ISO 9002 Certification - a Quality Management
System. While adhering to this Quality Management System, the
company is committed to strict quality standards in all its operations -
from the collection of milk to the provision of hygienically processed
nutritious products to its customers. The company follows the
philosophy of "delighting the customers". The company treats them as
partners and keep channel of communication open with them. The
company has succeeded in this by continuously improving the quality
of its products and by satisfying the needs of its customers. The
company believes in creating and sustaining an environment, which
encourages learning and empowerment and these in turn help
strengthen the quality culture across the business. Company's Mission:
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http://www.cdl.com.pk/tropico.htmhttp://www.cdl.com.pk/skimzliquid.htmhttp://www.cdl.com.pk/nrish.htmhttp://www.cdl.com.pk/haleebmilk.htmhttp://www.cdl.com.pk/dairyqueen.htmhttp://www.cdl.com.pk/candiamilk.htmhttp://www.cdl.com.pk/asli.htm -
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providing nutritious and hygienically processed food product to our
customers. Enhancing our reputation for quality in all our operations.
Promoting mutual trust with customers, suppliers, employees and
Shareholders. providing a healthy and safe environment to our
community.
CDL Foods a trained pharmacist began experimenting with various
combinations of cow's milk, wheat flour and sugar in an attempt todevelop an alternative source ofinfant nutrition for mothers who were
unable to breast feed. His ultimate goal was to help combat the
problem of infant mortality due to malnutrition. CDLs first customer
was a premature infant who could tolerate neither his mother's milk
nor any of the conventional substitutes, and had been given up for lost
by local physicians. People quickly recognized the value of the new
product, after CDL new formula saved the child's life and within a few
years.
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History of the organization
CDL was established in 1987. It is situated on the 135, Ferozepur
Road Lahore. CDL Foods is one of the fastest growing packaged foods
companies in Pakistan with an annual turnover of Rs. 5 Billion. When
the Mill was established the management information system of
organization was completely non-computer based. Due to changes in
the technology & to achieve the efficiency and effectiveness in the
work, the company introduces the computer-based management
information system in some departments of the organization. Due to
consistently superior performance, it has achieved undisputed
leadership in the liquid packaged milk category with a market share of
over 56%. It has a very strong brand portfolio consisting of leading
national/international brands; Haleeb, Candia, dairy Queen, Nrish,
Skimz and Tropico.
It has a highly professional management team with a progressive
operating style. It can lay claim to be one of the very few Pakistani
organizations, which are truly following the model adopted by globally
successfully corporations, with clearly defined roles for shareholders
and the management team.
CDL is well known for its first mover initiatives in product and
packaging innovations. It also has one of the largest nation-wide
distribution networks delivering high quality products, even in the
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remote areas of Pakistan. It has tapped opportunities in export
marke5s including Korea, Hong Kong, Afghanistan and Bangladesh.
In order to provide best quality products to its consumes, CDL has a
well developed supply chain infra structure. It has heavily invested in
a vast network of company operated milk collection centers
Products of CDL Foods Candia Milk
Haleeb Milk
Dairy Queen Standardized Milk
Tropico Juices
Haleeb Lassi Drink
Asli Desi Ghee
Haleeb Skimmed Milk Powder
Candia Skimz
Skimz-Skimmed Milk Powder
Haleeb Yogurt
Purpose of the company
Since its foundation it has
Built consumers' trust through the quality of its products;
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Providing nutritions and hygienically processed food products to
customers.
Respected the social, political and cultural tradition.
Taken a long-term approach to strategic decision-making, which
recognizes the interests of our shareholders, consumers,
Employees, business partners as well as those of all the national
economies in which we operate.
Believe in people, rather than systems
Committed to creating value for our shareholders, but we will
not favor short-term profits at the expense of long-term
business development
As decentralized as our basic policy and strategy decisions will
allow
Committed to continuous improvement rather than dramatic,one-off changes
Above all, we are pragmatic and not dogmatic
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Structure of OrganizationStructure of Organization
13
Managing Director
Board of Directors
HRM
General Manager
Milk
Procurement
Deptt.
Marketing
Deptt.
Purchase Deptt.
MIS Deptt.
Sales Deptt.
Production Deptt.
Chairman
Quality
Analysis
Accounting/
Finance
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ORGANIZATIONAL CHART ofORGANIZATIONAL CHART ofINFORMATION SYSTEMINFORMATION SYSTEMDEPARTMENTDEPARTMENT
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FLOW CHART OF MIS IN FINANCE
DEPARTMENT
DEPUTY MANAGER
ASSISTANT MANAGER
OFFICERS
SUPERVISORS
PROGRAMER /ANALYST
SYSTEM SUPPORT MANAGER
GENERAL MANAGER
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Ways Of Communicating Information
Reports prepared by different departments
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Information
Systems In
Finance
Cash
Management
Investment
Management
Capital
Budgeting
Financial
Planning
Forecast And
Manage Cash
Position
Manage
Short Term
And Other
Securities
Evaluate
Risk/Return
Of Capital
Expenditures
Forecast
Financial
Performance
And Financin
Needs
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Meeting organized daily, monthly, as well as when
needed by chairman and Managing Director.
E-mail, websites (internet sources), data storage
tools
Telephone, Fax, intra net used by the organization
Wide area network (WAN) is used as a
communication between different departments and is
possible through client server system
CURRENT MIS OF CDL FOODSCURRENT MIS OF CDL FOODS
The present scenario of this competitive world shows that to
survive, one must be well versed in every aspect of life. The same
phenomenon is applied to the business world.
To survive in the modern age, the business world must adopt
such kind of practices, which fulfill the modern requirement of the age
and MIS is providing a great service in this respect. CDL FOODS is the
well-reputed organization of Pakistan and also in the world, realizesthe Importance of MIS.
CDL FOODS has a well-managed MIS department. Company is
using following soft wares (Microsoft, Netscape, Oracle, SAP, mIRC,
ICQ) and Hardware (Intel, AMD, Philips, Sony, Panasonic) and
Downloads like Download.com, Shareware.com and Tucows and News
like (ZD Net, Byte Magazine, Win Mag) to make its MIS effective and
more efficient.
Flow Of Information In Various Departments
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Decision Making
Chairman
Board of Directors Reports:Analysis Report
Exceptional Report
Plan of Action Report
Managing Director
Gen. Manager of Departments
Managers
Assistant Managers
Flow of information is from low level to top level of the
management
At each level every manager has given some power to
make decision up to some extent
Specifically by having MIS department they are now achieving a
competitive edge by having Information from all the departments. MIS
is prevailing in all the departments of CDL FOODS. Which helps to
communicate information from one department to another?
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Application Of Management InformationSystem In Accounts And Finance
Department
In CDL Foods the accounting department is totally computer
based termed as Accounting Information System. The accounting
information system is based on the double entry bookkeeping concept,
which is hundreds of years old, and other, more recent accounting
concepts such as responsibility accounting and activity based costing.
Computer based accounting systems record and reports the flow of
funds in CDL Foods organization is on a historical basis and produces
important financial statements such as balance sheets and projected
financial statements and financial budgets. Financial performance of
CDL Foods is measured against such forecasts by other analytical
accounting reports.
The major function of this department is to handle all accounts
activities such as the daily transactions, checking of Accounts
preparing ledger & balance sheets through Transaction Processing
System (TPS). All these functions show a true & fair picture of the
financial position of the organization for the Finance Department to
make the forecast of future conditions such as financial budget. Apart
from the above the Finance Manager of the same department will see
cash flow statement prepared by Accounts manager amount of
expenditures and budget require to achieve the organization goals &
projects. All the above Information is analyzed. In the form of Daily,
or Monthly Report, Half yearly and Yearly by General Manager of the
concerned department who if needed will submit the report to the
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Managing Director for effective decision-making. In this department
all the activities are done by CBIS.
Human Resource Department and MIS
Human resource is concerned as a valuable asset of the
organization. CDL FOODS is giving a great consideration on this
department. They are providing a very healthy environment for their
employees. By using MIS in this department they have provided online
facility to their employees as well as database management through
which they have great and speedy access to the data related to the
employees. The data includes the history, qualification, incentives,
payroll, system; Advances etc. With the help of MIS, CDL FOODS is
able to recruit and retain the employees which is the basic of HRM.CDL
FOODS recently introduced a SYSTEM REVIEW TEAM (SRT) containing
three to four members. Their basic function is to receive information in
the form of request, recommendations of the employees. This team
will then review, analyze, check the situation and then form the report
for the GM, which if needed will submit it to the higher authority for
effective decision making. Higher authorities for effective decision
making to raise the morale of employees consider legal and social
issues.
Purchase And Sales Department & Mis
Daily, Weekly Report of Purchase Department prepared by the
concerned manager is a clear reflection of the performance. They have
fully automated system. They have direct link with the Sales
Department.
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Fin
repo
General Ledger
processing and
reporting system
Payroll
transact
processin
system
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Report is prepared on the basis of purchase requisition, purchase
order, issue note, goods received note, Bin cards. Above requisites will
provide them a clear picture of availability of inventory and the
average price, costing and payment. These reports are submitted to
manager for analysis, which at last takes necessary decisions. IS
department of CDL FOODS has developed a program for future
effective working of department. Company maintains and records of
changes in inventory level in the computers for quick access of
information available to them for decision-making.
Production Department & Mis
Information gathered for effective decision-making can be seen
by the manufacturing department of company with the help of
Production Report prepared by the manager of Production
Department. Which is prepared on daily, weekly, monthly, half yearly
and yearly basis this report includes all the activities relating with the
planning and control of production process? A computer is integratingall the activities and supports all the process. These reports will also
show the deviation from the set standard, in quality and quantity.
Production Schedule on daily basis provides a vivid picture of the
performance of Production Department. This situation will be analyzed;
check and action plan will be made (in the form of report) for
necessary decision to create flexible, agile, manufacturing process that
effectively produces products of high quality. CDL FOODS also organizea SALES AND PRODUCTION PLANNING MEETING in which sales and
production reports are submitted by the managers of the departments
to top management for effective decision making and planning.
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Milk & Procurement Department (MPD) and
MIS
This is perhaps the most critical department of the CDL FOODS
Foods Ltd and requires great attention for its operation. This
department focuses on the procurement of milk as a core raw
material, which is used in different products. This department maintain
standard of milk, which they get by checking the percentage of fats,
and applying, SNF (solid non fat) approach in this way, this
department contributes to CDL FOODS to achieve quality product.
By using MIS, this department is able to make payment to their
suppliers in proper time
Because before that their was no data base system for the
suppliers, distributors, and the percentage given to them was recorded
in register which took a lot of time for timely decision making.
Marketing Department (Research) and MIS
Marketing Department of CDL FOODS Ltd is playing an important
role by performing research for them. They have internal as well as
external sources for marketing. Basically, they depend upon the
information from the external sources and FAST information and
technology institute is rendering reliable services for them. the
representatives of FAST checks the demand of the customer,
consumers and give CDL FOODS a reliable picture of their market
share against their competitors so that they can take proper actions.
This information is transmitted to the marketing manager which is
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then ultimately in the form of Research Report is submitted to the
top level for effective decision-making. Apart from that management
can prepare Sales Promotion Strategies.
Information System Department And Mis
CDL FOODS has an energetic IS department and providing
assistance to integrate the rest of departments. This department has
developed softwares for the organization such as;
Data base
Visual basic
Fox pro
Linux
Unix
Database is being separately used for plant and head office and
is updated for time to time. On the needs and requirements of every
department, they develop software. Apart form above they have GFFS
(Grand father, fathers son) software, which is serving as storage tool.
It includes tapes in which data relating to important issues is stored as
back up and is submitted on Daily basis to General Manager
Information System
Who on the basis of these can make effective decision-making? Apart
from above they have developed
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Client Server system
A comprehensive website
Also they have forecasted the future needs and are working on
enterprise resources planning software and make the required changes
with the passage of time and also upgraded their website.
Information Used In CDL Foods
MIS of CDL FOODS incorporate the following features.
Formal source of information
Informal source of information
Decision Taken By The Management On TheInformation Received Through Formal
Source Of Information
CDL FOODS is collecting information from formal as well as from
informal source. That information facilitating the management for
effective decision-making.
The GM of HR department observes that when the employees at
the plant on Bhai Pharu. The cost increases in the shape of high bill of
telephone because it results in trunk call of Lahore.GM analyzed all
this, and prepare a report for information system manager to prepare
a system which can reduce the high cost due to trunk calls.
Information System Manager analyzed it, and makes decision that
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Management information system
they should have a Fax Server System, which will eliminate the call of
Lahore.
Flow Chart of Formal Source Information
25
Human Resource Department
Seek Information
High Communication Cost High Telephone bill
GM Analyze The Situation
Check Information
Prepare Report
Deliver to MD
Review the Report
Decision-Making
Fax Server System
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Decision Taken By The Management On TheInformation Received Through InformalSource Of Information
CDL FOODS is also taking the benefit by using the
information from informal source i.e. from the source which is not the
part of the system of organization.
Through media, the organization comes to know that the
prices of raw material will be increased due to imposition of Govt.
taxes. It will enhance the cost of finished products. . This is the
information that is generated through informal ways. On the basis of
this information, management has to decide to make changes in their
price policy so management has taken the decision on the basis of
informal source of information.
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FLOW CHART
Govt. Tax Policies Results
Increase in Taxes
High Production Costs
Published Sources
Newspaper Periodicals Electronic Media
Television Radio
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Information(Received by)
Concerned Authority
Decision-Making
Readjustment of Price Policy
Critical Appraisal Of Current MIS OfCritical Appraisal Of Current MIS OfCDL FoodsCDL Foods
CDL FOODS is a worldwide, well-known and well reputed
organization. The organization has adopted computer based
information system (CBIS) is old. The organization has achieved
competitive edge due to adopting CBIS. By using the current MIS they
have remove many hindrances just like they have very big hindrances
that they dont have a immediate contact with the plants and head
office, they face some hindrances about the employees matter they
were unable to understand the employees matter, requirements, but
since they have adopted the MIS they are using to remove the
hindrances with the help of data base information system. Now they
have a big network in Pakistan. They are using various type of soft
wares and networks i.e. LAN, Intranet, WAN and Internet.
Though their MIS has resulted in the connectivity of head office
and plants. IS also resulted in increasing revenues both in domestic
and foreign markets. The organization is adopting the rapid changes in
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the field of technology. They have not to face any resistance from
employees because they adopt new soft wares after giving train to
employees. It means the organization has friendly software user
environment for introduction of new software. The organization has
highly trained expertise for development of new soft wares.
The major drawbacks of MIS of CDL Foods are that they are not
providing online shopping facilities to consumers and retailers.
The Decision May Support CurrentMIS of Organization
The HR manager says that the data which provides by IS is in
raw form and we have to finalized it. I think that if this should be
provided in final form then we make better and in time decisions.
Deficiencies in current MIS of CDLDeficiencies in current MIS of CDLFOODSFOODS
The head office of CDL FOODS is in Lahore while plant is at Bhai
Pheru. So to interact effectively, the organizations have no facility of
videoconferencing. The mean of transfer of information among head
office and plants is tele fax and telephone.
To enhance the performance they should have an integrated
system like they say that they have to see the resistance due to this
software as well as to launch as effective training programs.
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Geographical constraint results in the additional cost in the shape of
fax bill.
Though in the plant, they have an open system, but they dont
encourage interaction with in the premises of the head office.
In some departments the reports are manually prepared; they
are not entirely computer based. It is not beneficial for the effective
decision making because it is time-consuming process.
The organization is not providing online facilities to the
customers, which is the great requirement of the day.
Recommendations For TheRecommendations For TheImprovement In MISImprovement In MIS
Winston Churchill says:
To prosper change is necessary but to be perfect, continuous change
is necessary. therefore following recommendations are to be
considered by CDL FOODS for their effective working.
The organization should such easy accessible software to get
more competitive advantages over other organizations in Pakistan
(just like Toyota got a competitive edge by the following this
technique).
Reduce wastage of time but also provide a clear feedback of thewhole organization.
The organization must introduce online terminals for the
customers to receive their purchasing orders and complaints about the
products.
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They should lessen the geographical constraint but adopting fax
server system, which will eliminate the cost of trunk call of employees
contacting from plants.
The organization should introduced video conferencing facilities
among plants and head offices situated in different cities for effective
decision-making.
ConclusionsConclusions
After studying the MIS of the CDL FOODS we conclude that CDL
Foods has an effective management information system that providesa framework for the control and efficient utilization of organization
resources to achieve business objectives. Due to this effective MIS the
organization has competitive edge over other organizations in
Pakistan.
We also conclude that there are some deficiencies in the management
information system of the Enterprise and we had given some
recommendations to improve the quality and to save the time. If the
company adopts the recommendations, which are given up, the
organization can increase the efficiency and effectiveness of the work.
It can also increase its profits due to decreases in the cost and time
spent on the delivery and reception of the information.
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References:
Mr. Muhammad Wasif
General Manager HR Department
Mr. Muhammad Umar Janjoa
Assistant Manager HR Department
Mr. Muhammad Assad
Asst. Manager MIS Department
Management Information System
By Robert schultheis & Mary Sumner
Web site of the company www.cdl.com.pk
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