Hames Public Relations

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PROPOSAL TO INCREASE DONATIONS AND VOLUNTEER BASE APRIL 24, 2012

About my qualifications and experience:

Shannon Hames: Public Relations

AAS Marketing Management BA English and Professional

Communications: Aug, 2014 2 years writing for The Georgia

Voice (including 2 cover stories) 6 months as a writer/producer

at WSB-TV (intern) Wrote/Produced 12 segments

for People2People TV show Wrote 4 PSA’s for WSB-TV Winner of the Ken Bernhardt

Collegiate Marketer of the Year 2011 (American Marketing Association)

Track record of proven results Former foster mother with

Families First

Clients:

http://www.wsbtv.com/videos/news/p2p-police-memorial-ride-memorial-wall/vCZsw/

Creativity Honor Respect Integrity Safety

http://www.chriskids.org/behavioral-healthhttp://www.chriskids.org/safe-homes-environmentshttp://www.chriskids.org/strong-communitieshttp://www.chriskids.org/education-training

With my multi-faceted approach, giving and service will increase…

Ineffective/Inconsistent use of traditional and social media platforms

Problems:

Not enough corporate giving or involvement/volunteerism

Summary/Overview:

Corporate Relations

Volunteer Opportunities

Traditional Media Social Media

Bequests/ Endowments

Corporate Relations Campaign to utilize volunteers Workplace pitch Friend referrals

Paycheck giving programs Corporate matching Corporate projects

Cause Marketing Program

In Kind Giving Goods Services

http://selfishgiving.com/cause-practices/your-nonprofit-ready-for-end-of-corporate-philanthropy

Volunteer Opportunities: Events

Type of Work: • Set-up/Tear Down • Promotions • Program Committee • Sign-in • Awards/Recognition • Food Preparation • Assembly (back-packs,

Easter baskets, holiday gifts)

• Gift-wrapping • Collecting donations

of money & needed items

Other Volunteer Activities

Tutoring/Teaching Life Skills Classes

Painting & Maintenance Mentoring

Film volunteers, events & virtual tours

Traditional Media

Local Print

Local Television

Trade Publications

http://www.thegavoice.com/index.php/community/31-ga-spotlight/3136-chris-kids-helps-lgbt-youth-find-home-supporthttp://www.edcmag.com/articles/88733-precious-resourceshttp://www.wsbtv.com/videos/news/p2p-gigis-playhouse/vCZXH/

Podcasts

Event Announcements

Event Announcements

Connect with Potential

Volunteers

Virtual Tours

Connect with Corporate World

Bequests/Endowments

Will or Trust

Heirs

Budget: $118,000

Consult Fee/Work

CorporateOutreachSocial Media

VolunteerRecruitingTrusts/Bequests

July-August-September October-November-December

Proposed Schedule

Launch corporate giving/matching campaign

Create YouTube channel, Pinterest account, LinkedIn profile

iTunes podcast success stories

Back to School BBQ event

Launch media campaign to support for Holiday Wrap party

Launch mentorship program

Film virtual tours for YouTube channel

Reach out to trade publications for media coverage

Holiday luncheon event Holiday wrapping event Atlanta Pride booth &

pitch to LGBT media for support/coverage

Prepare “Cause Marketing” program for potential corporate partners

Outreach to probate/legal professionals

April-May-June January-February-March

Proposed Schedule

Volunteer Training Create “In Kind” wish

list Create Twitter alert

wish list feed for group homes and graduation clients

Easter basket distribution event

Celebration of Achievement luncheon

Begin to change “sponsors” in all corporate communications to “partners”

Black History Month Event

Landscaping and maintenance volunteer projects

Corporate “Lunch-n-Learn” campaign

Volunteer Recognition

Create photo protocol

Seek media coverage for “Back to School” project

Corporate sponsorship of “Life Skills” classes

C O N C L U S I O N

Endowments

Traditional Media

Endowments

Volunteerism

Corporate Partnerships

Questions?

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