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Handbags, SmallPersonal Goods & Belts

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A Brief History of
Handbags Egyptian hieroglyphs
show pouches carried
around the waist. Thefirst mention of handbags in writtenliterature comes fromthe 14th century,when people carriedpouches attached togirdles.

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History….cont. In C.16th, handbags became
more practical with the useof everyday materials with a
drawstring fastener on top.Larger cloth bags were usedby travellers and carrieddiagonally across the body.
The 17th century saw morevariety and both fashionablemen and women carriedsmall purses with morecomplex shapes.

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History….cont.
Neo-classical clothing
became popular in the18th century. Wearing
a purse would ruin the
look of this clothing
so fashionable ladies
started carrying their handbags which were
called reticules.

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History….cont. The term "handbag" first
came into use in the early1900's and generally
referred to hand-heldluggage bags usuallycarried by men. These werean inspiration for new bagsthat became popularised for
women, includingcomplicated fasteners,internal compartments, andlocks.

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Contents of a 1945
Handbag One or two
lipsticks
A compact handkerchiefs
A package of
letters Laundry bill
1 nylon stocking
1 address book
3 packs of matches
1 leather picturefolder Ration books Business cards 1 hairnet 1 bottle of
vitamins
1 fountain pen

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Contents of Today’s
Handbag Breath Mints Mobile Phone
Change Purse Cheque book Crumpled Tissues Electronic
Organizer Hand Cream Hair Brush
Keys Lip Balm
Makeup bag Pens Wallet filled with
cash and creditcards

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Handbag Materials Canvas
Wool
Flannel Corduroy
Silk
Nylon Knitted Fabrics
Leather, Suede &
Fur

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Parts of a Handbag
Outercovering
Frame
Lining
Handle
Closur
e
Gusset

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Handbag Styles
Clutch Shopper
Organiser
Kelly Shoulder
Handheld

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Small Personal Goods These are small
articles that may
be carried byhand or inpockets/bags
Eg: purses,
wallets, keycases, filofax,credit card case,glasses case

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Small Personal Goods
Wallet Purse PhoneCase
Glasses case Filofax Keycase

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Luggage Luggage items
include:
Suitcases Garment bags
Overnight bags
Backpacks
Vanity cases Dufflebags
Trunks

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Classifications of Luggage
Hardside & semi-hardside luggage
Moulded luggage
Softside luggage

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Materials Luggage trends are for strong & lightweight
materials
Water and stain repellent fabrics are popular Cotton canvas may be coated with vinyl for
extra durability Durable weaves such as twill, brocade and
tapestry are common High tenacity synthetic fabrics are used
extensively Moulded plastics are also popular Leather is used for expensive, upmarket,

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The Handbag/Luggage
Market The UK market for hand luggage and small
leather goods was worth £1.03bn in 2002.
Hand luggage has a 37.2% share of the totalmarket and small leather goods has a 34.6%share.
Handbag sales are increasing at a greater rate
than those for small leather goods and other handluggage. Handbags/luggage/small personal goods are a
key income source for major designers

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Function of Belts Belts are
designed to keep
clothing at thenatural waistline When nipped
waists are popular
belt salesincrease Belts may also be
used outside the
clothing slungaround the hi s

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Belt Manufacturing Design – belts are designed to
complement clothing. Designs areproduced on paper or using CAD.Samples are made.
Production – belt samples are shown
to buyers, orders are processed andproduction begins.
Materials – leather, metal, plastic,wood, ribbon, textiles

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Styles of Belt
Adjustable
Cummerbund
Chain belt
Corset Skinnybelt Self belt

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The UK Belt Market
The UK womens belt market is
worth approx £30m
The mens belt market is worth
£50m.

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Market Trends (Womens) In the womens market there has been a
revival in belts as a fashion item,stimulating demand
Younger style retailers are especially influentialin this part of the market, providing a wide varietyof shapes and styles of belts.
The boom in belt sales has been at the lower price end of the market. Prices have remained low, but belt sales have
grown.

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Market Trends (Mens) The market for men's belts is mainly influenced
by classic formal styles of belt.
There is little interest in men's belts as a fashionaccessory. There is a growing influence of designer and
branded products among men's belts – this is
particularly important in the run up to Christmas The youth market shows little interest in the
product

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Summary Handbags, personal goods & belts
are key revenue earners for
fashion companies Function & fashion are important in
this accessories category
Much production is performedoffshore (especially in China) Copying designer items is very
common